AgriMarketing Program — National Industry Associations

• Detailed Project Budget
• AgriMarketing Program Questionnaire
• Certificate or Articles of Incorporation, or equivalent
• Last 2 years of financial statements
• Membership listing

Who is eligible?

• Not-for-profit organizations.
• Indigenous organizations, including First Nation, Métis, or Inuit groups.

Who is not eligible

• For-profit businesses.
• Organizations without legal status or unable to enter binding agreements.

Eligible expenses

• Advertising and promotion costs, including product demonstrations.
• Mission-related travel and market development expenses.
• Market research, technical training, and trade seminar costs.
• Trade advocacy activities, except lobbying governments.
• Trade show and conference participation costs, where eligible.

Ineligible Costs and Activities

• Lobbying Canadian or foreign governments.
• Trade show participation costs covered by the Canada Pavilion Program.
• Activities already developed or funded under previously approved core program projects.

• Application completeness and project eligibility.
• Alignment of activities and outcomes with program objectives.
• Capacity to deliver the project, including resources and timelines.
• Market opportunity, diversification strategy, and sector impact.
• Track record on previous AAFC-funded projects and value for money.

• Step 1: Access the online portal and sign in or sign up.
  • Open your program account.
  • Select the grants and contributions option.
• Step 2: Start a new application.
  • Begin the AgriMarketing application process.
  • Complete the online application form.
• Step 3: Complete required forms.
  • Download and save the required budget and questionnaire forms.
  • Fill in the forms on your computer.
• Step 4: Upload supporting documents.
  • Attach the required corporate documents, financial statements, and membership listing.
  • Include support letters if available.
• Step 5: Submit the application.
  • Complete the application details.
  • Send in the full application package.

• Applications are acknowledged after submission.
• Incomplete applications may be placed on hold until missing information is provided.
• Complete applications are reviewed and assessed by program administrators and technical reviewers.
• Approved applicants receive a written decision and must sign a contribution agreement before funding is paid.
• Applicants must provide progress, performance, and financial reports if funded.

Here are additional relevant details for this grant:

• The program encourages applicants to consult with agriculture and agri-food trade commissioners at missions abroad for pre-qualification and identifying emerging business opportunities.
• Prior financial and project management performance is assessed, especially for returning applicants who previously received AAFC funding.
• Potentially eligible projects must include newly defined improvement over past projects to avoid duplication of effort and maximize impact.
• For Quebec-based organizations, compliance with the Province of Quebec's M-30 legislation is necessary.
• The program encourages the adoption of digital and less carbon-intensive marketing and promotional strategies to align with environmental sustainability goals.