Open
AgriMarketing Program — National Industry Associations
Funding to increase international agrimarket opportunities
Last Update: May 28, 2026
Funding available
$ 2,000,000
Timeline
- Open Date : September 1, 2025
- Closing date : March 31, 2028
Location
Canada
Overview
Your association in the agriculture, agri-food, or agri-based products sector, including fish and seafood, could get a contribution of matching funds, up to $2 million/year, for projects that break down trade barriers and build market success.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Develop strategic partnerships
- Obtain certifications or accreditations
- Reduce environmental footprint
Eligible Funding
- Maximum amount : 2,000,000 $
- Up to 50% of project cost
Timeline
- Open Date : September 1, 2025
- Closing date : March 31, 2028
Eligible candidates
Eligible Industries
- Agriculture, forestry, fishing and hunting
- Manufacturing
- Wholesale trade
Location
- Canada
Legal structures
- Non-profit
- Public or Parapublic institution
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- Indigenous Peoples
- Women
Non-profit candidates
Sector of operation
- Economic, Social and Community Development
- International Activities
- Business Associations
- Diversity and Inclusion
Target groups
- Indigenous peoples
- Women & girls
- Business owners / entrepreneurs
- Nonprofits / charities
Revenue structures
- All structures
Scope
- National
- International
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Industry-wide advertising and promotion.
- Incoming, outgoing, and exploratory market development missions.
- Market research and technical training for buyers.
- Trade seminars, trade advocacy, and trade show participation.
Eligibility
Who is eligible?
- Not-for-profit organizations.
- Indigenous organizations, including First Nation, Métis, or Inuit groups.
Who is not eligible
This grant excludes certain companies and industries due to their status or main activity. The restrictions ensure funds are directed towards not-for-profit and Indigenous organizations capable of delivering national sector-wide projects.
- For-profit businesses or entities.
- Organizations without legal status or unable to enter into binding agreements.
Eligible expenses
The AgriMarketing Program aims to enhance Canada's agricultural export capabilities by promoting industry-wide advertising and digital engagement strategies. Eligible activities are designed to expand market reach, promote green products, and advocate for Canadian agri-food sectors globally.
- Industry-wide advertising and promotion, including in-store and food service promotions and product demonstrations for buyers.
- Incoming, outgoing, and exploratory missions to advance market development and trade.
- Market research aligned with the program's objectives.
- Technical training for buyers about Canadian products and their handling requirements.
- Trade seminars to inform industry representatives about Canadian agricultural, agri-food, fish, and seafood products.
- Industry-to-industry trade advocacy (excluding lobbying activities aimed at governments).
- Participation in or attendance at signature trade shows and multilateral industry meetings and conferences.
Additional information
Here are additional relevant details for this grant:
- The program encourages applicants to consult with agriculture and agri-food trade commissioners at missions abroad for pre-qualification and identifying emerging business opportunities.
- Prior financial and project management performance is assessed, especially for returning applicants who previously received AAFC funding.
- Potentially eligible projects must include newly defined improvement over past projects to avoid duplication of effort and maximize impact.
- For Quebec-based organizations, compliance with the Province of Quebec's M-30 legislation is necessary.
- The program encourages the adoption of digital and less carbon-intensive marketing and promotional strategies to align with environmental sustainability goals.
Frequently Asked Questions about the AgriMarketing Program — National Industry Associations Program
Here are answers to the most common questions about the AgriMarketing Program — National Industry Associations. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.
What is the AgriMarketing Program — National Industry Associations?
Your association in the agriculture, agri-food, or agri-based products sector, including fish and seafood, could get a contribution of matching funds, up to $2 million/year, for projects that break down trade barriers and build market success.
How much funding can be received?
AgriMarketing Program — National Industry Associations Funds up to 50% of admissible expenses, capped at $2,000,000 per project.
What is the deadline to apply?
The application deadline for this grant program is **March 31, 2028**. Applicants must submit their complete application before this date to be considered for funding.
Who is eligible for the AgriMarketing Program — National Industry Associations program?
To be eligible for the AgriMarketing Program — National Industry Associations program, you must:
Not-for-profit or Indigenous organization
National or sector-wide project capacity
Legal entity capable of binding agreements
What expenses are eligible under AgriMarketing Program — National Industry Associations?
Industry-wide advertising and promotion.
Incoming, outgoing, and exploratory market development missions.
Market research and technical training for buyers.
Trade seminars, trade advocacy, and trade show participation.
Who can I contact for more information about the AgriMarketing Program — National Industry Associations?
You can contact Agriculture and Agri-Food Canada (AAFC).
Where is the AgriMarketing Program — National Industry Associations available?
The AgriMarketing Program — National Industry Associations program is available across Canada.