AgriMarketing Program — National Industry Associations Canada

AgriMarketing Program — National Industry Associations

Canada
Funding to increase international agrimarket opportunities
grant_single_labels|summary
grant_single_labels|preview
grant_single_labels|projects
grant_single_labels|admissibility
grant_single_labels|criteria
grant_single_labels|register
grant_single_labels|otherInfo

grant_single_labels|summary

grant_single|eligibleFinancing
  • grant_single|maxCount
  • grant_single|projectCostPercent
grant_single|deadlines
  • grant_single|openingDateMarch 06, 2023
  • grant_single|closingDateApril 30, 2023
grant_single|financingType
Grant and Funding
grant_single|eligibleIndustries
  • Agriculture, forestry, fishing and hunting
  • Manufacturing
  • Wholesale trade
grant_single|grantors
  • Agriculture and Agri-Food Canada (AAFC)
  • Government of Canada
grant_single|status
grant_card_status|closed

grant_single_labels|preview

Your association in the agriculture, agri-food, or agri-based products sector, including fish and seafood, could get a contribution of matching funds, up to $2 million/year, for projects that break down trade barriers and build market success.

grant_single_labels|projects

This grant is specifically targeted at Canadian organizations as outlined by the funding provisions and government strategies.
  • Canadian national agricultural sectors and organizations.
  • Indigenous organizations including First Nation, Métis, or Inuit organizations within Canada.
  • Not-for-profit organizations based in Canada.
grant_single|admissibleProjectsExample

$75,000

Participation in the SIAL trade show in Paris to showcase Canadian maple products

$35,000

Hosting trade seminars to inform about Canadian fishery products

$162,500

An industry-wide advertising campaign for Canadian seafood products

$42,500

A market research study on the demand for organic dairy products

$45,000

Hosting technical training sessions for international buyers about Canadian grain products

$112,500

Organizing an outgoing trade mission to Tokyo to promote Canadian Agri-food products

grant_single_labels|admissibility

Eligibility for this grant is determined by specific requirements related to the applicant's organization type, capability to execute the project, and alignment with program objectives.
  • The applicant must be a not-for-profit organization or Indigenous organization.
  • Not-for-profit organizations may include associations of workers and/or employers, community, charitable, voluntary organizations, sector councils, or corporations.
  • Indigenous organizations can include First Nations, Inuit, or Métis communities, associations, or not-for-profit organizations.
  • The applicant must demonstrate the ability to deliver a national or agriculture and agri-food sector-wide project.
  • The project must include participation or support from relevant industry stakeholders, evidenced by support letters.
  • The applicant should be a member of the Canada Brand.
  • The applicant must be a legal entity capable of entering into legally binding agreements.

grant_eligibility_criteria|who_can_apply

Eligible applicants for the AgriMarketing Program include organizations that meet specific criteria to promote and expand the reach of Canadian agricultural products.
  • Not-for-profit organizations, including associations of workers and/or employers, local community, charitable, or voluntary organizations, and sector councils.
  • Indigenous organizations, such as First Nation, Métis, or Inuit associations or community groups.
  • Organizations demonstrating the ability to deliver national and/or agriculture and agri-food sector-wide projects.
  • Members of the Canada Brand, being a legal entity capable of entering into legal binding agreements.
  • Groups that have support and buy-in from relevant industry stakeholders, demonstrated through support letters.

grant_eligibility_criteria|who_cannot_apply

This grant excludes certain companies and industries due to their status or main activity. The restrictions ensure funds are directed towards not-for-profit and Indigenous organizations capable of delivering national sector-wide projects.
  • For-profit businesses or entities.
  • Organizations without legal status or unable to enter into binding agreements.

grant_eligibility_criteria|eligible_expenses

The AgriMarketing Program aims to enhance Canada's agricultural export capabilities by promoting industry-wide advertising and digital engagement strategies. Eligible activities are designed to expand market reach, promote green products, and advocate for Canadian agri-food sectors globally.
  • Industry-wide advertising and promotion, including in-store and food service promotions and product demonstrations for buyers.
  • Incoming, outgoing, and exploratory missions to advance market development and trade.
  • Market research aligned with the program's objectives.
  • Technical training for buyers about Canadian products and their handling requirements.
  • Trade seminars to inform industry representatives about Canadian agricultural, agri-food, fish, and seafood products.
  • Industry-to-industry trade advocacy (excluding lobbying activities aimed at governments).
  • Participation in or attendance at signature trade shows and multilateral industry meetings and conferences.

grant_eligibility_criteria|zone

The grant covers specific expenses directly associated with the eligible project activities outlined in the application and necessary for its execution.
  • Industry-wide advertising and promotion expenses, including in-store and food service promotions.
  • Costs for incoming, outgoing, and exploratory missions related to market development.
  • Market research costs that are aligned with the program objectives.
  • Technical training costs for buyers about Canadian products and product handling.
  • Expenses for trade seminars designed to inform about Canadian agriculture and agri-food products.
  • Costs associated with industry-to-industry trade advocacy.
  • Participation fees or expenses for attendance at signature trade shows and multilateral industry meetings and conferences.

grant_single_labels|criteria

The evaluation and selection of projects for this grant are based on detailed criteria designed to align with the program's objectives of market diversification and export growth in the agricultural sector.
  • The application is complete and the proposed project is eligible.
  • The proposed activities, including outcomes, support program objectives.
  • All sources of funding for the proposed project to be funded under this program are identified.
  • Your capacity to deliver the project, taking into consideration resources and timelines.
  • The proposed activities and expenditures are eligible, reasonable, and required to meet the project objectives.
  • The degree to which the proposed project can demonstrate a current or potential market opportunity or need.
  • Your strategy to diversify into new and emerging markets.
  • The project's impact on stakeholders and how it benefits the sector.
  • The applicant's performance on previous projects where you received AAFC funding, including administration of the projects.
  • The sector's export potential and market access opportunities.
  • The strategic merit of the project linking to the AgriMarketing Program Questionnaire provided with the application.
  • How the activities complement or build upon previously completed AgriMarketing Program projects.
  • The organization's ability to purchase eligible carbon offset credits from a vendor adhering to internationally agreed standards.
  • Assessment of the scope and duration of the project and the reasonableness of proposed eligible expenses.
  • Importance of proposed eligible activities for greater impact to the sector.
  • Reasonableness of the overall projected cost of eligible expenditures given the projected outcome(s).
  • Other sources of funding.
  • Due diligence in obtaining and reporting on performance reports.

grant_single_labels|register

  • Step 1: Access your Program Information
    • Choose a secure sign-in method through the application portal.
    • Sign in or sign up to start the application process.
  • Step 2: Start a New Application
    • Begin the new application for the AgriMarketing Program.
    • Access and review program details available on the platform.
  • Step 3: Complete the Application Form
    • Download the required forms: Detailed Project Budget and AgriMarketing Program Questionnaire.
    • Complete and save these forms on your computer.
  • Step 4: Upload Required Documents
    • Upload the completed Detailed Project Budget and AgriMarketing Program Questionnaire.
    • Submit the organization's Certificates or Articles of Incorporation or alternative documents.
    • Provide the last 2 years' financial statements and membership listing.
    • Optional: Include Project Endorsement Letters or Letters of Support.
  • Step 5: Submit Your Application
    • Finalize and verify all application details for accuracy.
    • Submit the complete application through the portal.

grant_single_labels|otherInfo

Here are additional relevant details for this grant:
  • The program encourages applicants to consult with agriculture and agri-food trade commissioners at missions abroad for pre-qualification and identifying emerging business opportunities.
  • Prior financial and project management performance is assessed, especially for returning applicants who previously received AAFC funding.
  • Potentially eligible projects must include newly defined improvement over past projects to avoid duplication of effort and maximize impact.
  • For Quebec-based organizations, compliance with the Province of Quebec's M-30 legislation is necessary.
  • The program encourages the adoption of digital and less carbon-intensive marketing and promotional strategies to align with environmental sustainability goals.

Apply to this program

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