AgriMarketing Program — National Industry Associations Canada

AgriMarketing Program — National Industry Associations

Canada
Funding to increase international agrimarket opportunities
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grant_single_labels|summary

grant_single|eligibleFinancing
  • grant_single|maxCount
  • grant_single|projectCostPercent
grant_single|deadlines
  • grant_single|openingDateMarch 06, 2023
  • grant_single|closingDateApril 30, 2023
grant_single|financingType
Grant and Funding
grant_single|eligibleIndustries
  • Agriculture, forestry, fishing and hunting
  • Manufacturing
  • Wholesale trade
grant_single|grantors
  • Agriculture and Agri-Food Canada (AAFC)
  • Government of Canada
grant_single|status
grant_card_status|closed

grant_single_labels|preview

Your association in the agriculture, agri-food, or agri-based products sector, including fish and seafood, could get a contribution of matching funds, up to $2 million/year, for projects that break down trade barriers and build market success.

grant_single_labels|projects

Yes, there are several eligible projects or activities for this grant.
  • Industry-wide advertising and promotion, including in-store and food service promotions and product demonstrations for buyers (businesses and consumers)
  • Incoming, outgoing and exploratory missions to advance market development and trade
  • Market research that aligns with the objectives of the program
  • Technical training for buyers about Canadian products and product handling
  • Trade seminars designed to inform industry representatives of specific attributes of Canadian agriculture, agri-food, fish, and seafood products
  • Industry-to-industry trade advocacy (note: activities aimed at lobbying Canadian and foreign governments are ineligible)
  • Participation in or attendance at signature trade shows and multilateral industry meetings and conferences
grant_single|admissibleProjectsExample

$75,000

Quebec City
Participation in the SIAL trade show in Paris to showcase Canadian maple products

$35,000

Halifax
Hosting trade seminars to inform about Canadian fishery products

$162,500

Toronto
An industry-wide advertising campaign for Canadian seafood products

$42,500

Montreal
A market research study on the demand for organic dairy products

$45,000

Calgary
Hosting technical training sessions for international buyers about Canadian grain products

$112,500

Vancouver
Organizing an outgoing trade mission to Tokyo to promote Canadian Agri-food products

grant_single_labels|admissibility

The eligibility criteria for this grant include being a not-for-profit or Indigenous organization with the capability to deliver a national and/or agriculture and agri-food sector-wide project. The applicant should also demonstrate support from relevant industry stakeholders and be a legal entity capable of entering into legal binding agreements.
  • You are a not-for-profit organization or Indigenous organization
  • Demonstrate the ability to deliver a national and/or agriculture and agri-food sector-wide project
  • Participation of relevant industry stakeholders in the project development and/or implementation
  • The ability to implement the project nationally
  • Support and buy-in from relevant industry stakeholders in the proposed project through support letters
  • Membership in the Canada Brand
  • You are a legal entity capable of entering into legal binding agreements

grant_eligibility_criteria|who_can_apply

This grant is not available to for-profit companies. However, it is open to not-for-profit organizations and Indigenous organizations specifically.
  • Not-for-profit organizations (e.g., associations of workers and/or employers, local community, charitable, and voluntary organizations)
  • Indigenous organizations (e.g., First Nation, Métis, or Inuit organizations)
  • Corporations with a not-for-profit status
  • Sector councils
  • First Nations, Inuit, or Métis communities, associations, or not-for-profit organizations

grant_eligibility_criteria|who_cannot_apply

The grant context specifies that only not-for-profit organizations and Indigenous organizations are eligible. Therefore, for-profit companies are not eligible for this grant.
  • For-profit companies

grant_eligibility_criteria|eligible_expenses

Eligible costs are those project expenses, claimed or contributed, that fall within the set program cost categories and respect all program limitations. To be considered eligible, all costs must be included in the project application form budget, related to the activities included in the work plan, and fall within the work plan activities timeframe.
  • Industry-wide advertising and promotion
  • Incoming, outgoing, and exploratory missions to advance market development and trade
  • Market research
  • Technical training for buyers about Canadian products
  • Trade seminars
  • Participation in or attendance at signature trade shows and multilateral industry meetings and conferences
  • Equipment required for the project
  • Inspection required for the project

grant_eligibility_criteria|zone

The grant focuses on increasing and diversifying Canadian exports to international markets, with a special emphasis on the Indo-Pacific Region. It aims to support trade efforts in high-growth export markets where Canada has Free Trade Agreements.
  • Indo-Pacific Region: Bangladesh, Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Nepal, the Philippines, Pakistan, Singapore, Sri Lanka, Taiwan, Thailand, Vietnam
  • Markets where Canada has Free Trade Agreements
  • High-growth export markets aligning with AAFC and Government of Canada international trade priorities

grant_single_labels|criteria

Each application for the AgriMarketing Program will be carefully reviewed for eligibility, appropriateness, and impact, and will be prioritized against specific assessment criteria. Here are the detailed evaluation and selection criteria:
  • The application is complete and the proposed project is eligible.
  • The proposed activities, including outcomes, support program objectives.
  • All sources of funding for the proposed project are identified.
  • Your capacity to deliver the project, considering resources and timelines.
  • The proposed activities and expenditures are eligible, reasonable, and required to meet the project objectives.
  • The degree to which the proposed project demonstrates a current or potential market opportunity or need.
  • Your strategy to diversify into new and emerging markets.
  • The project's impact on stakeholders and how it benefits the sector.
  • Your performance on previous projects where you received AAFC funding.
  • The sector's export potential and market access opportunities.
  • The strategic merit of the project.
  • How the activities complement or build upon previously completed AgriMarketing Program projects.
  • The organization's ability to purchase eligible carbon offset credits from a vendor that has received third-party verification.
  • The assessment process will determine an appropriate amount of funding for approved projects based on scope, duration, reasonableness of expenses, importance of activities, reasonableness of overall projected costs, other sources of funding, and due diligence in performance reporting.

grant_single_labels|register

  • Step 1: Contact the program to discuss funding before you apply due to high demand information about the second intake of applications will be available in April 2025 for the 2026-2028 program years.
  • Step 2: Check Eligibility
  • You must be a not-for-profit or Indigenous organization
  • You demonstrate the ability to deliver a national and/or agriculture and agri-food sector-wide project
  • You must be a member of the Canada Brand
  • You are a legal entity capable of entering into legally binding agreements
  • Step 3: Review and consider important information before you apply
  • Intake periods for 2023-2026 and 2026-2028
  • Clearly indicate all sources of funding for the project
  • Ensure eligibility of costs incurred
  • Understand how applications are assessed
  • Step 4: Complete and submit your application
  • Access program information
  • Choose a secure sign-in method
  • Start a new application process
  • Complete the AgriMarketing Program application form
  • Download, complete, and save required forms (Detailed Project Budget, AgriMarketing Program Questionnaire)
  • Upload required documents (Certificates or Articles of Incorporation, last 2 years' financial statements, Membership listing, Project Endorsement Letters/Letters of Support)
  • Submit your complete application

grant_single_labels|otherInfo

Here are some additional miscellaneous information about the grant:
  • The program ends March 31, 2028.
  • Equipment already owned by you or donated/loaned by a participant/contributor classified under in-kind contributions must have a useful life exceeding 1 year and a per-item cost greater than $10,000 to be eligible.
  • Applications for funding in the first 3 fiscal years (April 2023 - March 2026) opened on March 6, 2023, and have a priority intake period until April 30, 2023.
  • Applications for funding in the final 2 fiscal years (April 2026 - March 2028) will be accepted starting September 1, 2025, with a priority intake period until October 31, 2025.
  • Applications must include detailed project budgets, questionnaires, certificates of incorporation, financial statements for the last 2 years and a membership listing.
  • Quebec-based applicants need to comply with the M-30 Act.
  • The contribution agreement will include an intellectual property clause for material created or developed using contribution funding.
Apply to this program