AgriMarketing Program — National Industry Associations

• Detailed project budget and AgriMarketing Program Questionnaire.
• Copy of the organization's Certificates or Articles of Incorporation, or for First Nations and Band Councils one of: Director's resolution, self-government agreement or modern treaty agreement, or legal document stating they are a legal entity.
• Copy of the last 2 years' financial statements.
• Membership listing.
• Project Endorsement Letters or Letters of Support, if available.

Who is eligible?

• Not-for-profit organizations operating solely for social welfare, civic improvement, pleasure or recreation, or any other purpose except profit.
• First Nation, Inuk (Inuit), or Métis individuals or organizations.

Who is not eligible

• For-profit businesses.
• Organizations without legal status or unable to enter binding agreements.

Eligible expenses

• Advertising and promotion costs, including product demonstrations.
• Mission-related travel and market development expenses.
• Market research, technical training, and trade seminar costs.
• Trade advocacy activities, except lobbying governments.
• Trade show and conference participation costs, where eligible.

Ineligible Costs and Activities

• Activities aimed at lobbying Canadian and foreign governments.
• Product development or promotion of technologies.
• Generic product promotions that do not target specific markets.
• Activities aimed at established and traditional markets where the sector has been active for at least 5 years, including activities already developed or funded through the core AgriMarketing Program.
• Attending specific trade events that are part of the Canada Pavilion Program.

• Application completeness, project eligibility, and identification of all funding sources.
• Alignment of proposed activities and outcomes with program objectives and sector relevance.
• Capacity to deliver the project, considering resources, timelines, and previous AAFC-funded project performance.
• Proposed activities and costs must be eligible, reasonable, necessary, and able to meet the project objectives.
• Market opportunity, diversification strategy, sector impact, value for money, strategic merit, complementarity with previously completed AgriMarketing projects, and the ability to purchase eligible carbon offset credits may be considered.

• Access your program information, select Grants and contributions, choose a secure sign-in method, and sign in or sign up.
• Start a new application process and complete the AgriMarketing Program Application Form.
• Download the Detailed project budget and AgriMarketing Program Questionnaire.
• Complete and save the forms on your computer, then upload the completed forms and required supporting documents.
• Complete the application details.
• Submit your complete application.

• After you submit your application, an acknowledgement notice will be sent to you by email, and your application is considered submitted once you receive it.
• If your application is incomplete, AAFC will contact you for the required information and may place it on hold.
• If your application is deemed complete, AAFC will review and assess it against the principles and criteria of the program, and may contact you for more information at any point.
• If approved, you will receive a written decision letter and will work with a program officer to negotiate and sign a contribution agreement before costs can be reimbursed.
• If approved, you must provide progress, performance, financial, and other requested reports; service standards include acknowledging receipt within 1 business day and sending an approval or rejection notification within 100 business days of receiving a complete application package.

• Quebec-based organizations must address the Province of Quebec's M-30 legislation during assessment and before entering into a contribution agreement.