AgriMarketing Program
Canada
Funding for agriculture and agri-food SME export activities
grant_single_labels|summary
grant_single|eligibleFinancing
- grant_single|maxCount
- grant_single|projectCostPercent
grant_single|deadlines
- grant_single|closingDateSeptember 30, 2027
grant_single|financingType
Grant and Funding
grant_single|eligibleIndustries
- Agriculture, forestry, fishing and hunting
grant_single|grantors
- Agriculture and Agri-Food Canada (AAFC)
- Government of Canada
grant_single|status
grant_card_status|open
grant_single_labels|preview
Get up to $2 million in financial support over five years to pursue new markets abroad.
grant_single_labels|terms_and_conditions
The AgriMarketing Program offers structured financing modalities designed to boost export growth and market diversification for Canadian agricultural sectors. The modalities focus on shared funding responsibilities and targeted support for specific market efforts.
- AAFC normally covers up to 50% of eligible project costs, requiring recipients to fund a minimum of 50% with cash contributions.
- A more favorable cost share of 70:30 (AAFC:You) may apply for projects involving underrepresented groups or targeting emerging markets in the Indo-Pacific Region.
- The maximum funding contribution from AAFC towards a project is $2 million per year, with a total cap of $10 million over five years for multiple projects.
- Funding under this program does not cover participation in tradeshows included in the Canada Pavilion Program, except for special sector hall exhibits.
- Cash contributions are mandatory, while in-kind contributions are ineligible for cost-sharing.
grant_single_labels|projects
The AgriMarketing Program is designed to enhance the capacity of Canadian agricultural sectors to expand and diversify their exports, especially into markets where Canada holds free trade agreements. The program supports various activities that aim to boost market presence and development opportunities for Canadian agri-food products.
- Projects that support national agricultural sectors in increasing and diversifying exports to international markets.
- Initiatives focused on seizing domestic market opportunities within Canada.
- Activities aimed at enhancing the visibility of Canadian agriculture, agri-food, and agri-based products, including fish and seafood.
- Efforts to increase the capacity of exporting producers to identify and seize market development opportunities in targeted markets.
- Market diversification projects targeting emerging markets in the Indo-Pacific Region.
grant_single|admissibleProjectsExample
$ 900,000
NPO to promote seafood in emerging markets through capacity-building and trade missions
$ 1,000,000
Indigenous-led agricultural enterprise plans to export organic produce
$ 1,300,000
Agri-tech startup to explore new export opportunities in the Indo-Pacific region through modern marketing techniques
$ 1,500,000
The project aims to develop new markets in the Indo-Pacific region through trade missions and marketing activities
$ 850,000
Women-owned cooperative plans to introduce Canadian maple syrup to the new markets
$ 1,200,000
Project aims to expand sales of dairy products to new markets through comprehensive strategies
grant_single_labels|admissibility
Eligibility for this grant is determined by specific criteria related to the applicant's profile and proposed activities.
- Applicants may include underrepresented groups such as Indigenous-led and women-owned organizations in the agriculture, agri-food, and agri-based products sector, including fish and seafood, that can deliver a project from a national perspective.
- Applications should include market diversification efforts targeting emerging markets in the Indo-Pacific Regions.
- Applicants must be prepared to share eligible costs with AAFC, typically at a 50:50 ratio, with cash contributions required from the applicant.
- Applicants seeking a 70:30 cost share must focus on underrepresented groups or market diversification in the Indo-Pacific Regions.
grant_eligibility_criteria|who_can_apply
Eligible applicants for the AgriMarketing Program include national-level agricultural organizations, Indigenous-led groups, and women-owned businesses operating in the agriculture, agri-food, and agri-based products sectors, including fish and seafood, that can deliver projects from a national perspective.
grant_eligibility_criteria|who_cannot_apply
Some types of companies are not eligible for this grant:
- Companies that do not operate in the agriculture, agri-food, agri-based products, fish, and seafood sectors.
- Companies that do not have the capacity or intention to export their products to international markets.
grant_eligibility_criteria|eligible_expenses
The AgriMarketing Program is designed to support national agricultural sectors in increasing and diversifying their exports to international markets. Eligible projects focus on enhancing market presence and capacities in targeted markets, particularly those in regions where Canada has free trade agreements.
- Projects that increase and diversify exports to international markets.
- Initiatives to improve the visibility of Canadian agricultural and agri-food products abroad.
- Activities aimed at identifying and seizing market development opportunities in targeted markets.
- Efforts to enter or expand in markets within the Indo-Pacific Region that align with Canada's trade priorities.
grant_eligibility_criteria|zone
The AgriMarketing Program does not specify geographical locations within Canada for eligible companies, suggesting that it is generally available across the country to relevant stakeholders in the agricultural sector.
grant_single_labels|criteria
There are evaluation and selection criteria for this grant.
- Relevance to program objectives and priorities
- Capacity to achieve results and address potential risks
- Financial and cost-sharing contributions
- Market access opportunities and export potential
- Evidence of stakeholder engagement and support
grant_single_labels|register
- Step 1: Contact the Program
- Contact the program to discuss funding due to high demand before applying.
- Step 2: Determine Eligibility
- Review the program's eligibility criteria for your organization and projects.
- Step 3: Prepare Documentation
- Prepare necessary documentation to support your application, including project details and cost estimates.
- Step 4: Complete Application Form
- Fill out the application form with accurate details about your organization and projects.
- Step 5: Submit Application
- Submit the completed application form and all required documents through the specified application portal or mailing address.
- Ensure submission before the program intake deadline.
- Step 6: Await Response
- Wait for feedback from the program regarding the status of your application.
- Receive a decision letter outlining funding approval or rejection.
grant_single_labels|otherInfo
Here are additional relevant details for this grant:
- The program is part of the Sustainable Canadian Agricultural Partnership and supports national agricultural sectors.
- Funding from the program is not available for costs to participate in tradeshows covered under the Canada Pavilion Program.
- Additional funding considerations may be given to applicants exhibiting within a special sector hall at trade events.
Apply to this program
Support for Elevating Canadian Agricultural Exports
The AgriMarketing Program offers a substantial financial platform dedicated to enhancing the export capabilities of Canada's agriculture and agri-food sectors. Designed to diversify and expand Canada's presence in international markets, this program aligns closely with national trade goals and economic growth strategies.
Navigating the AgriMarketing Program: Key Information and Strategic Benefits
As part of the Sustainable Canadian Agricultural Partnership, the AgriMarketing Program brings $129.97 million in funding to the table, aimed at fostering significant growth and diversity in agricultural exports. By focusing on the capacity-building of Canadian producers, this program strives to increase the visibility and competitiveness of Canadian agriculture, agri-food, and agri-based products, including fish and seafood, on the global stage. Through targeted financial contributions, it supports deeper engagement with international markets, particularly those where Canada has established free trade agreements.
The program is an integral component of the Government of Canada's broader Indo-Pacific Strategy, which seeks to tap into the vast economic potential of one of the world's fastest-growing regions. With emerging markets such as Indonesia, Malaysia, the Philippines, and Vietnam, the Indo-Pacific Region comprises several of Canada's key trading partners, making it a focal point for market diversification efforts. The emphasis on these markets is reinforced by the region's substantial contribution to Canada's agri-food exports.
Eligible participants can receive up to $2 million in funding per project per year, promoting a collaborative funding approach between Agriculture and Agri-Food Canada (AAFC) and participants. Typically, funding is structured on a 50:50 cost-share basis, requiring applicants to match AAFC's contributions with their own cash investments. However, a more favorable 70:30 cost-share is available under specific conditions, particularly for Indigenous-led and women-owned initiatives, or for projects targeting the dynamic Indo-Pacific markets.
The AgriMarketing Program also addresses the goal of elevating Canadian agri-food exports to a benchmark of $85 billion annually by 2025, linking its objectives to national strategies like the Trade and Investment Strategy and the Results Agenda. This alignment ensures that the funded projects contribute to overarching national interests while achieving economic and social benefits.
Applicants are advised to engage with the program office before submission, given the high demand for funding and the need for strategic fit with the program’s objectives. Detailed guidelines and preparatory steps are outlined to ensure that applications meet all stipulated criteria, maximizing the chances of approval and subsequent success.
The AgriMarketing Program thus provides not only financial resources but also a strategic framework for Canadian businesses looking to expand their international footprint. By participating in this initiative, organizations can enhance their market development strategies, contributing to sustainable growth and economic prosperity within Canada's vibrant agricultural landscape.
