Closed
AgriMarketing Program: Market Diversification for SMEs
Supports export market development for agriculture
Last Update: May 28, 2026
Funding available
$ 14,000 - $ 100,000
Timeline
- Closing date : May 30, 2025
Location
Canada
Overview
The AgriMarketing Program offers non-repayable support under AAFC to help eligible organizations expand exports and develop new market opportunities. Funding supports industry-led promotional activities, market development, trade missions, research, seminars, and related activities in agriculture, agri-food, fish, and seafood.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Increase performance through digital transformation
- Develop strategic partnerships
- Conduct research and development activities
Eligible Funding
- Maximum amount : 100,000 $
- Minimum amount : 14,000 $
- Up to 70% of project cost
Timeline
- Closing date : May 30, 2025
Eligible candidates
Eligible Industries
- Agriculture, forestry, fishing and hunting
- Manufacturing
Location
- Canada
Legal structures
- For-profit business
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- All groups
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Industry-wide advertising and promotion.
- Incoming, outgoing, and exploratory trade missions.
- Market research and trade seminars.
- Technical training for buyers and industry representatives.
- Indigenous-led market development and knowledge sharing activities.
Documents Needed
- Detailed project budget
- AgriMarketing Program questionnaire
- Certificate or articles of incorporation
- Last 2 years’ financial statements
- Membership listing
Eligibility
Who is eligible?
- Not-for-profit organizations
- Indigenous organizations and communities
- National industry associations
- Sector councils
- Corporations operating on a not-for-profit basis
Who is not eligible
The following are not eligible:
- Organizations whose primary activity is not in agriculture, agri-food, or agri-industrial products (including fish and seafood).
- Businesses that do not directly participate in the production, harvesting, processing, treatment, or grouping of their products.
- Organizations with 500 or more full-time equivalent employees.
- Organizations that are not legal entities capable of entering into legally binding agreements.
- Applicants whose project targets established or traditional markets where the sector has been active for at least five years.
- Projects focused on product development or promotion of technologies.
- Projects promoting generic products not tailored to a specific target market.
Additionally:
- Companies in sectors such as AgTech, post-harvest food technology, agricultural machinery, life sciences, and medical cannabis may instead fall under CanExport PME, not this program
Eligible expenses
- Salaries and benefits for project staff.
- Contracted services and consulting fees.
- Travel costs related to project activities.
- Capital assets for trade show and promotional purposes.
- Other direct project costs such as translation, shipping, and registration fees.
Ineligible Costs and Activities
- Lobbying Canadian or foreign governments.
- Product development or technology promotion.
- Generic promotions not tailored to specific markets.
- Participation in Canada Pavilion Program trade events.
Eligible geographic areas
- Canada
Processing and Agreement
- Applicants receive an acknowledgement notice after submission.
- AAFC verifies completeness before full assessment.
- Incomplete applications may be placed on hold or require more information.
- Approved applicants receive a written decision and a contribution agreement.
- Funding cannot be reimbursed until the agreement is signed.
Additional information
- The program has a fixed end date, and intake may close earlier if available funding is fully committed.
- AAFC may request regular reporting on project progress, performance, and finances if funding is approved.
- Quebec-based applicants may need to address compliance with the M-30 Act before a contribution agreement is signed.
- If approved, AAFC retains the right to use materials or information produced under the project for Government of Canada purposes.
Frequently Asked Questions about the AgriMarketing Program: Market Diversification for SMEs Program
Here are answers to the most common questions about the AgriMarketing Program: Market Diversification for SMEs. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.
What is the AgriMarketing Program: Market Diversification for SMEs?
The AgriMarketing Program offers non-repayable support under AAFC to help eligible organizations expand exports and develop new market opportunities. Funding supports industry-led promotional activities, market development, trade missions, research, seminars, and related activities in agriculture, agri-food, fish, and seafood.
How much funding can be received?
AgriMarketing Program: Market Diversification for SMEs Funds up to 70% of admissible expenses, capped at $100,000 per project.
Who is eligible for the AgriMarketing Program: Market Diversification for SMEs program?
To be eligible for the AgriMarketing Program: Market Diversification for SMEs program, you must:
Not-for-profit or Indigenous organization.
Legal entity able to sign agreements.
National or sector-wide project capacity.
What expenses are eligible under AgriMarketing Program: Market Diversification for SMEs?
Industry-wide advertising and promotion.
Incoming, outgoing, and exploratory trade missions.
Market research and trade seminars.
Technical training for buyers and industry representatives.
Indigenous-led market development and knowledge sharing activities.
Who can I contact for more information about the AgriMarketing Program: Market Diversification for SMEs?
You can contact Agriculture and Agri-Food Canada (AAFC).
Where is the AgriMarketing Program: Market Diversification for SMEs available?
The AgriMarketing Program: Market Diversification for SMEs program is available across Canada.
Is the AgriMarketing Program: Market Diversification for SMEs a grant, loan, or tax credit?
AgriMarketing Program: Market Diversification for SMEs is a Grant and Funding