How much funding can be received?

Funds up to 50% of admissible expenses, capped at $2000000 per project.

What is the deadline to apply?

The deadline to apply is 2027-09-30T00:00:00Z.

Who are the financial supporters of the AgriMarketing Program?

AgriMarketing Program is funded by Agriculture and Agri-Food Canada (AAFC), Government of Canada

What are AgriMarketing Program's eligibility criterias?

The applicant must be part of the agriculture, agri-food, or agri-based products sector, including fish and seafood. The project should focus on increasing and diversifying exports within markets where Canada has free trade agreements. Organizations from underrepresented groups, such as Indigenous-led and women-owned businesses, are encouraged, particularly for projects targeting the Indo-Pacific Region.

AgriMarketing Program

Canada

Funding for agriculture and agri-food SME export activities

grant_single|update January 24, 2025

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grant_single|closingDateSeptember 30, 2027

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Grant and Funding

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Agriculture, forestry, fishing and hunting

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Agriculture and Agri-Food Canada (AAFC)
Government of Canada

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Get up to $2 million in financial support over five years to pursue new markets abroad.

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The AgriMarketing Program offers structured financing modalities designed to boost export growth and market diversification for Canadian agricultural sectors. The modalities focus on shared funding responsibilities and targeted support for specific market efforts.

AAFC normally covers up to 50% of eligible project costs, requiring recipients to fund a minimum of 50% with cash contributions.
A more favorable cost share of 70:30 (AAFC:You) may apply for projects involving underrepresented groups or targeting emerging markets in the Indo-Pacific Region.
The maximum funding contribution from AAFC towards a project is $2 million per year, with a total cap of $10 million over five years for multiple projects.
Funding under this program does not cover participation in tradeshows included in the Canada Pavilion Program, except for special sector hall exhibits.
Cash contributions are mandatory, while in-kind contributions are ineligible for cost-sharing.

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The AgriMarketing Program is designed to enhance the capacity of Canadian agricultural sectors to expand and diversify their exports, especially into markets where Canada holds free trade agreements. The program supports various activities that aim to boost market presence and development opportunities for Canadian agri-food products.

Projects that support national agricultural sectors in increasing and diversifying exports to international markets.
Initiatives focused on seizing domestic market opportunities within Canada.
Activities aimed at enhancing the visibility of Canadian agriculture, agri-food, and agri-based products, including fish and seafood.
Efforts to increase the capacity of exporting producers to identify and seize market development opportunities in targeted markets.
Market diversification projects targeting emerging markets in the Indo-Pacific Region.

grant_single|admissibleProjectsExample

$ 900,000

NPO to promote seafood in emerging markets through capacity-building and trade missions

$ 1,000,000

Indigenous-led agricultural enterprise plans to export organic produce

$ 1,300,000

Agri-tech startup to explore new export opportunities in the Indo-Pacific region through modern marketing techniques

$ 1,500,000

The project aims to develop new markets in the Indo-Pacific region through trade missions and marketing activities

$ 850,000

Women-owned cooperative plans to introduce Canadian maple syrup to the new markets

$ 1,200,000

Project aims to expand sales of dairy products to new markets through comprehensive strategies

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Eligibility for this grant is determined by specific criteria related to the applicant's profile and proposed activities.

Applicants may include underrepresented groups such as Indigenous-led and women-owned organizations in the agriculture, agri-food, and agri-based products sector, including fish and seafood, that can deliver a project from a national perspective.
Applications should include market diversification efforts targeting emerging markets in the Indo-Pacific Regions.
Applicants must be prepared to share eligible costs with AAFC, typically at a 50:50 ratio, with cash contributions required from the applicant.
Applicants seeking a 70:30 cost share must focus on underrepresented groups or market diversification in the Indo-Pacific Regions.

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Eligible applicants for the AgriMarketing Program include national-level agricultural organizations, Indigenous-led groups, and women-owned businesses operating in the agriculture, agri-food, and agri-based products sectors, including fish and seafood, that can deliver projects from a national perspective.

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Some types of companies are not eligible for this grant:

Companies that do not operate in the agriculture, agri-food, agri-based products, fish, and seafood sectors.
Companies that do not have the capacity or intention to export their products to international markets.

grant_eligibility_criteria|eligible_expenses

The AgriMarketing Program is designed to support national agricultural sectors in increasing and diversifying their exports to international markets. Eligible projects focus on enhancing market presence and capacities in targeted markets, particularly those in regions where Canada has free trade agreements.

Projects that increase and diversify exports to international markets.
Initiatives to improve the visibility of Canadian agricultural and agri-food products abroad.
Activities aimed at identifying and seizing market development opportunities in targeted markets.
Efforts to enter or expand in markets within the Indo-Pacific Region that align with Canada's trade priorities.

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The AgriMarketing Program does not specify geographical locations within Canada for eligible companies, suggesting that it is generally available across the country to relevant stakeholders in the agricultural sector.

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There are evaluation and selection criteria for this grant.

Relevance to program objectives and priorities
Capacity to achieve results and address potential risks
Financial and cost-sharing contributions
Market access opportunities and export potential
Evidence of stakeholder engagement and support

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Here are additional relevant details for this grant:

The program is part of the Sustainable Canadian Agricultural Partnership and supports national agricultural sectors.
Funding from the program is not available for costs to participate in tradeshows covered under the Canada Pavilion Program.
Additional funding considerations may be given to applicants exhibiting within a special sector hall at trade events.