AgriMarketing Program Canada

AgriMarketing Program

Canada
Funding for agriculture and agri-food SME export activities
grant_single_labels|summary
grant_single_labels|preview
grant_single_labels|projects
grant_single_labels|admissibility
grant_single_labels|criteria
grant_single_labels|register
grant_single_labels|otherInfo

grant_single_labels|summary

grant_single|eligibleFinancing
  • grant_single|maxCount
  • grant_single|projectCostPercent
grant_single|deadlines
  • grant_single|closingDateSeptember 30, 2027
grant_single|financingType
Grant and Funding
grant_single|eligibleIndustries
  • Agriculture, forestry, fishing and hunting
grant_single|grantors
  • Agriculture and Agri-Food Canada (AAFC)
  • Government of Canada
grant_single|status
grant_card_status|open

grant_single_labels|preview

Get up to $2 million in financial support over five years to pursue new markets abroad.

grant_single_labels|projects

There are eligible projects or activities for this grant:
  • Market development activities to increase and diversify Canadian exports
  • Projects targeting emerging markets in the Indo-Pacific Region
  • Underrepresented groups such as Indigenous-led and women-owned organizations in the agriculture sector
grant_single|admissibleProjectsExample

$900,000

Halifax
NPO to promote seafood in emerging markets through capacity-building and trade missions

$1,000,000

Vancouver
Indigenous-led agricultural enterprise plans to export organic produce

$1,300,000

Calgary
Agri-tech startup to explore new export opportunities in the Indo-Pacific region through modern marketing techniques

$1,500,000

Toronto
The project aims to develop new markets in the Indo-Pacific region through trade missions and marketing activities

$850,000

Ottawa
Women-owned cooperative plans to introduce Canadian maple syrup to the new markets

$1,200,000

Montreal
Project aims to expand sales of dairy products to new markets through comprehensive strategies

grant_single_labels|admissibility

The eligibility criteria for this grant are:
  • Applicants must be agricultural sectors looking to increase and diversify exports domestically and internationally.
  • Projects should aim to grow the economy by enhancing visibility of Canadian products and seizing market opportunities.
  • Priority is given to projects targeting markets where Canada has free trade agreements in place.
  • A cost-sharing arrangement of 50% AAFC and 50% applicant is required, with a possibility of 70:30 sharing for underrepresented groups and market diversification efforts in the Indo-Pacific Region.

grant_eligibility_criteria|who_can_apply

Eligible types of companies for this grant include agricultural, agri-food, agri-based products, fish, and seafood producers looking to increase and diversify their exports to international markets.
  • Agricultural producers
  • Agri-food producers
  • Agri-based products producers
  • Fish and seafood producers

grant_eligibility_criteria|who_cannot_apply

Some types of companies are not eligible for this grant:
  • Companies that do not operate in the agriculture, agri-food, agri-based products, fish, and seafood sectors.
  • Companies that do not have the capacity or intention to export their products to international markets.

grant_eligibility_criteria|eligible_expenses

Eligible expenses under this grant program may include marketing and promotional activities, market research, participation in trade missions, development of marketing materials, and capacity-building initiatives.
  • Marketing and promotional activities
  • Market research
  • Participation in trade missions
  • Development of marketing materials
  • Capacity-building initiatives

grant_eligibility_criteria|zone

The AgriMarketing Program focuses on promoting Canadian agriculture, agri-food, and agri-based products globally, with an emphasis on markets where Canada has free trade agreements. Special attention is given to the Indo-Pacific Region and emerging markets within it.
  • The Indo-Pacific Region (Bangladesh, Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Nepal, the Philippines, Pakistan, Singapore, Sri Lanka, Taiwan, Thailand, and Vietnam)
  • Markets where Canada has free trade agreements

grant_single_labels|criteria

There are evaluation and selection criteria for this grant.
  • Relevance to program objectives and priorities
  • Capacity to achieve results and address potential risks
  • Financial and cost-sharing contributions
  • Market access opportunities and export potential
  • Evidence of stakeholder engagement and support

grant_single_labels|register

  • Step 1:
    • Intake period is open from March 6, 2023, until September 30, 2027.
    • The program aims to increase and diversify exports to markets with free trade agreements in place.
  • Step 2:
    • The maximum AAFC contribution toward a project will normally not exceed $2 million per year.
    • Total funding for multiple projects cannot exceed $2 million per year or $10 million over 5 years.
  • Step 3:
    • Cost-sharing with AAFC contributing up to 50% and the applicant contributing a minimum of 50% in cash.
    • Special 70:30 cost-sharing considered for underrepresented groups and market diversification efforts.
  • Step 4:
    • Funding under the program is not available for costs related to tradeshows covered under the Canada Pavilion Program.

grant_single_labels|otherInfo

The grant has additional considerations and requirements for Quebec-based organizations, as well as provisions related to intellectual property for materials created or developed with the funding.
  • Quebec-based applicants must address and demonstrate compliance with the Province of Quebec's M-30 legislation during the application assessment process and prior to entering into a contribution agreement.
  • The contribution agreement will have an intellectual property clause confirming that all intellectual property rights in any materials created or developed by or for the applicant will vest in the applicant or a third party, as negotiated by the applicant.
  • AAFC may include a provision in the contribution agreement requiring the applicant to grant a non-exclusive, worldwide, perpetual, royalty-free license to the Crown for internal government administration purposes.
Apply to this program