Closed
AgriMarketing Program: Market Diversification for SMEs
Supports agricultural export market development
Last Update: May 28, 2026
Funding available
$ 14,000 - $ 100,000
Timeline
- Closing date : May 30, 2025
Location
Canada
Overview
The AgriMarketing Program supports market development and export diversification for eligible organizations in agriculture and agri-food. It funds industry-led promotional activities, market research, trade missions, technical training, trade seminars, and related export development work.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Increase performance through digital transformation
- Develop strategic partnerships
- Conduct research and development activities
Eligible Funding
- Maximum amount : 100,000 $
- Minimum amount : 14,000 $
- Up to 70% of project cost
Timeline
- Closing date : May 30, 2025
Eligible candidates
Eligible Industries
- Agriculture, forestry, fishing and hunting
- Manufacturing
Location
- Canada
Legal structures
- For-profit business
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- All groups
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Industry-wide advertising and promotion.
- Incoming, outgoing, and exploratory trade missions.
- Market research and trade seminars.
- Technical training for buyers and industry representatives.
- Indigenous-led market development and knowledge sharing activities.
Documents Needed
- Detailed project budget
- AgriMarketing Program questionnaire
- Certificate or articles of incorporation
- Last 2 years’ financial statements
- Membership listing
Eligibility
Who is eligible?
- Not-for-profit organizations
- Indigenous organizations and communities
- National industry associations
- Sector councils
- Corporations operating on a not-for-profit basis
Who is not eligible
- Organizations whose primary activity is not in agriculture, agri-food, or agri-industrial products, including fish and seafood.
- Organizations that are not legal entities capable of entering into legally binding agreements.
- Projects focused on lobbying Canadian or foreign governments.
- Projects based on generic promotion or product development.
- Applicants targeting established markets where the sector has been active for at least five years.
Eligible expenses
- Salaries and benefits for project staff.
- Contracted services and consulting fees.
- Travel costs related to project activities.
- Capital assets for trade show and promotional purposes.
- Other direct project costs such as translation, shipping, and registration fees.
Ineligible Costs and Activities
- Lobbying Canadian or foreign governments.
- Product development or technology promotion.
- Generic promotions not tailored to specific markets.
- Participation in Canada Pavilion Program trade events.
Eligible geographic areas
- Canada
Processing and Agreement
- Applicants receive an acknowledgement notice after submission.
- AAFC verifies completeness before full assessment.
- Incomplete applications may be placed on hold or require more information.
- Approved applicants receive a written decision and a contribution agreement.
- Funding cannot be reimbursed until the agreement is signed.
Additional information
- The program has a fixed end date, and intake may close earlier if available funding is fully committed.
- AAFC may request regular reporting on project progress, performance, and finances if funding is approved.
- Quebec-based applicants may need to address compliance with the M-30 Act before a contribution agreement is signed.
- If approved, AAFC retains the right to use materials or information produced under the project for Government of Canada purposes.
Frequently Asked Questions about the AgriMarketing Program: Market Diversification for SMEs Program
What is the AgriMarketing Program: Market Diversification for SMEs?
The AgriMarketing Program supports market development and export diversification for eligible organizations in agriculture and agri-food. It funds industry-led promotional activities, market research, trade missions, technical training, trade seminars, and related export development work.
How much funding can be received?
AgriMarketing Program: Market Diversification for SMEs Funds up to 70% of admissible expenses, capped at $100,000 per project.
Who is eligible for the AgriMarketing Program: Market Diversification for SMEs program?
To be eligible for the AgriMarketing Program: Market Diversification for SMEs program, you must:
Not-for-profit or Indigenous organization.
Legal entity able to sign agreements.
National or sector-wide project.
What expenses are eligible under AgriMarketing Program: Market Diversification for SMEs?
Industry-wide advertising and promotion.
Incoming, outgoing, and exploratory trade missions.
Market research and trade seminars.
Technical training for buyers and industry representatives.
Indigenous-led market development and knowledge sharing activities.
Who can I contact for more information about the AgriMarketing Program: Market Diversification for SMEs?
You can contact Agriculture and Agri-Food Canada (AAFC).
Where is the AgriMarketing Program: Market Diversification for SMEs available?
The AgriMarketing Program: Market Diversification for SMEs program is available across Canada.
Is the AgriMarketing Program: Market Diversification for SMEs a grant, loan, or tax credit?
AgriMarketing Program: Market Diversification for SMEs is a Grant and Funding