By Shayla Mounayar
January 31, 2024
Odeyalo : Being part of the solution in the fashion industry
This week, join us for our second episode featuring the wonderful Marie-Ève Proulx from Odeyalo Clothing. As a fashion enthusiast since childhood, designer of clothing by experience and teacher in fashion school at Marie Victorin in Montreal, Marie-Ève tells us about what starting her own company was like. She reveals the truths about the fashion industry that pushed her towards her entrepreneurial journey emphasizing on how Odeyalo Clothing is built on principles of transparency and being part of the solution.. She is as inspiring as her business and we all have something to learn from her valuable insights, especially for those looking to start in the clothing industry and wanting to learn more.
So, get comfortable, grab your favorite hoodie and tune in as we bring you expertly chosen business advice for everyday life.
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About the author
Shayla Mounayar
Marketing Advisor
Shayla Mounayar, Marketing Manager at helloDarwin, is the host of the first season of the Cherry Pickers podcast. Formerly a digital consultant at the firm, Shayla also has experience as a radio host and social media manager. Passionate about delivering valuable information and insights on entrepreneurship, Shayla will be presenting biweekly episodes of the Cherry Pickers podcast.
Frequently asked questions about Odeyalo.
Who is Odeyalo?
Odeyalo is a "slow fashion" brand that is based in Montreal. Focused on offering quality and well-fitting clothing, the company pride itself in being transparent with their customers about their ethical production methods and fabrics.
What is slow fashion?
Slow fashion is a movement that advocates for sustainable and ethical practices in the fashion industry. It stands in contrast to the fast fashion model, which is characterized by rapid production, frequent collection changes, and often unsustainable and unethical practices. Key aspects of slow fashion include:
- Sustainability: Prioritizing environmentally friendly materials and processes to minimize ecological impact.
- Quality over quantity: Focusing on well-made, durable clothing that lasts longer, rather than cheap, disposable items.
- Ethical production: Ensuring fair wages, safe working conditions, and respectful treatment of workers throughout the production process.
- Timeless design: Creating classic, versatile pieces that transcend seasonal trends, promoting longevity in garment use.
- Local production: Supporting local artisans and reducing the carbon footprint associated with long-distance transportation.
- Transparency: Companies being open about their manufacturing processes and business practices.
- Reduced consumption: Encouraging consumers to buy less, choose well, and make their clothes last.
Slow fashion is not just about the end product, but about a holistic approach to fashion that considers the entire lifecycle of a garment, from design and production to consumer use and eventual disposal or recycling.
Where does Odeyalo source?
Odeyalo clothing is produced locally, in Montreal. Independant seamstresses are producing the garments at a local scale at Odeyalo's Montreal studio.
Where is Odeyalo located?
Odeyalo is located in Montreal and you can visit their boutique-workshop on 5687 Saint-Laurent boulevard.