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Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle —  Not-for-profit - Canada
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Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — Not-for-profit

Funding to increase awareness for the reduction of vehicle emission
Last Update: April 10, 2026
Funding available
Up to 50% of project cost
Timeline
  • Closing date : September 27, 2023
Location
Canada

Overview

Get a contribution of up to $300,000 for your project to increase knowledge and public confidence.

/100
Opportunity Score
Moderate potential, but conditions must align.

At a glance

Funding available

Financing goals
  • Increase performance through digital transformation
  • Develop a new product or service
  • Reduce environmental footprint
Eligible Funding
  • Up to 50% of project cost
Timeline
  • Closing date : September 27, 2023

Eligible candidates

Eligible Industries
  • Utilities
  • Transportation and warehousing
  • Educational services
  • Other services (except public administration)
Location
  • Canada
Legal structures
  • Non-profit
  • Public or Parapublic institution
  • For-profit business
Annual revenue
  • All revenue ranges
Organisation size
  • All organization sizes
Audience
  • Indigenous Peoples
  • Canadians
Non-profit candidates
Sector of operation
  • Research
  • Environment
  • Economic, Social and Community Development
  • Employment and Training
  • Business Associations
  • Professional Associations
Target groups
  • General public
  • Indigenous peoples
  • Business owners / entrepreneurs
  • Nonprofits / charities
  • Academia / students
  • Community leaders
Revenue structures
  • All structures
Scope
  • National

Next Steps

1
Determine your project
2
Validate your eligibility

Activities funded

This initiative funds projects that advance public awareness and education on zero-emission vehicles (ZEVs) and clean fuels in Canada. The eligible activities are designed to address knowledge gaps and increase confidence in adopting sustainable transportation solutions.

  • Development of in-person or online education and/or awareness events, such as test drive opportunities.
  • Creation of curriculum or training materials promoting knowledge of ZEVs and clean fuels.
  • Execution of outreach and awareness campaigns targeting various audiences.
  • Creation of web-based resources to educate the public and industry about ZEVs and clean fuels.
  • Provision of in-person professional training or industry-led skills training focused on sustainable transportation technologies.
  • Efforts to increase understanding of charging, refueling, and clean fuel options and technologies.

Eligibility

Who is eligible?

To be considered for funding under the program, applicants must be: organizations and legal entities validly incorporated or registered in Canada including not-for-profit and for-profit organizations such as: electricity or gas utilities private sector companies industry associations research associations standards development organizations Indigenous and community groups (if interested, please inquire about the Indigenous-led funding opportunity) Canadian academic institutions provincial, territorial, regional or municipal governments or their departments or agencies, where applicable, or international legal entities validly incorporated or registered abroad including for-profit and not-for-profit organizations such as: private sector companies industry associations research associations standards organizations; and, academic institutionsThere is a separate funding stream available for Indigenous-led Awareness and Education Projects. The call for proposals is open for continuous intake applications until March 31, 2024. Find more information on Indigenous-led projects.Softwood lumber companies and those that are vertically integrated with softwood lumber companies are not eligible for funding under this opportunity.

Who is not eligible

This grant excludes specific types of companies due to restrictions mainly related to affiliations with softwood lumber. The aim is to focus the funding on strategic initiatives conducive to advancing clean transportation and fuels.

  • Softwood lumber companies.
  • Companies that are vertically integrated with softwood lumber companies.

Eligible expenses

The grant supports initiatives to enhance understanding and confidence in zero-emission vehicles (ZEVs) and clean fuels. Eligible activities aim to address awareness and education gaps across various sectors and fuel technologies.

  • Developing in-person or online education and awareness events, such as test drive opportunities.
  • Creating curriculum or training materials.
  • Conducting outreach and awareness campaigns.
  • Creating web-based resources.
  • Developing in-person professional training or industry-led skills training.
  • Increasing knowledge of charging and refueling options as well as clean fuels technologies.

Eligible geographic areas

This grant is open to organizations and entities that are incorporated or registered in Canada. Additionally, international entities validly incorporated or registered abroad are also eligible to apply.

  • Organizations incorporated or registered across Canada, including not-for-profit and for-profit entities.
  • International organizations incorporated or registered outside of Canada.

Additional information

Here are additional relevant details for this grant:

  • The service standards aim to achieve a response within specified timeframes for inquiries and application processing, targeting 80% success under normal circumstances.
  • Information about successful projects will be shared once contribution agreements are signed.
  • Multiple areas of focus can be integrated into a single application without disadvantage or advantage.
  • Projects may begin upon receiving a Letter of Conditional Approval, at the applicant's risk regarding unreimbursed expenses.

Contacts

Frequently Asked Questions about the Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — Not-for-profit Program

Here are answers to the most common questions about the Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — Not-for-profit. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.

What is the Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — Not-for-profit?

Get a contribution of up to $300,000 for your project to increase knowledge and public confidence.

How much funding can be received?

Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — Not-for-profit Funds up to 50% of admissible expenses.

Who is eligible for the Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — Not-for-profit program?

To be eligible for the Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — Not-for-profit program, you must: The applicant must be a validly incorporated or registered organization or legal entity in Canada, which can include not-for-profit and for-profit entities, electricity or gas utilities, private sector companies, industry associations, research associations, standards development organizations, Indigenous and community groups, academic institutions, and governmental bodies. International legal entities validly incorporated or registered abroad, such as private sector companies, industry associations, research associations, standards organizations, and academic institutions, can also apply. Softwood lumber companies and those vertically integrated with softwood lumber companies are not eligible for funding under this opportunity.

What expenses are eligible under Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — Not-for-profit?

This initiative funds projects that advance public awareness and education on zero-emission vehicles (ZEVs) and clean fuels in Canada. The eligible activities are designed to address knowledge gaps and increase confidence in adopting sustainable transportation solutions. Development of in-person or online education and/or awareness events, such as test drive opportunities. Creation of curriculum or training materials promoting knowledge of ZEVs and clean fuels. Execution of outreach and awareness campaigns targeting various audiences. Creation of web-based resources to educate the public and industry about ZEVs and clean fuels. Provision of in-person professional training or industry-led skills training focused on sustainable transportation technologies. Efforts to increase understanding of charging, refueling, and clean fuel options and technologies.

Who can I contact for more information about the Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — Not-for-profit?

You can contact Natural Resources Canada (NRCan) by email at awareness-projects.projets-de-sensibilisation@nrcan-rncan.gc.ca.

Where is the Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — Not-for-profit available?

The Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — Not-for-profit program is available across Canada.

Is the Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — Not-for-profit a grant, loan, or tax credit?

Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — Not-for-profit is a Grant and Funding