How much funding can be received?

Funds up to 50% of admissible expenses.

What is the deadline to apply?

The program is accepting continuous intake

Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — Not-for-profit

Q: What are Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — Not-for-profit's eligibility criterias?

The applicant must be a validly incorporated or registered organization or legal entity in Canada, which can include not-for-profit and for-profit entities, electricity or gas utilities, private sector companies, industry associations, research associations, standards development organizations, Indigenous and community groups, academic institutions, and governmental bodies. International legal entities validly incorporated or registered abroad, such as private sector companies, industry associations, research associations, standards organizations, and academic institutions, can also apply. Softwood lumber companies and those vertically integrated with softwood lumber companies are not eligible for funding under this opportunity.

Last Update: January 24, 2025

Canada

Funding to increase awareness for the reduction of vehicle emission

Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — Not-for-profit at a glance

Eligible Funding

Up to 50% of project cost

Timeline

Closing date : September 27, 2023

Financing Type

Grant and Funding

Eligible Industries

Utilities
Transportation and warehousing
Educational services
Other services (except public administration)

Grant Providers

Natural Resources Canada (NRCan)
Government of Canada

Status

Closed

Overview of the Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — Not-for-profit program

Get a contribution of up to $300,000 for your project to increase knowledge and public confidence.

Financing terms and conditions

This funding initiative offers significant contributions to support projects increasing awareness of zero-emission and low-emission vehicles and fuels in Canada. The financing modalities are framed to ensure broad accessibility and effective project implementation.

NRCan will provide cost-shared, non-repayable contributions for eligible projects.
Funding will cover up to 50% of project costs for for-profit organizations.
Funding will cover up to 75% of project costs for non-profit organizations, other orders of government, and Indigenous organizations or businesses.
Successful applicants may incur costs upon receiving the Letter of Conditional Approval but prior to signing a contribution agreement, although these costs will not be reimbursed.
Projects may begin at the proponent's own risk before the contribution agreement is finalized, but related costs incurred cannot be claimed from NRCan.

Eligible projects & activities

This initiative funds projects that advance public awareness and education on zero-emission vehicles (ZEVs) and clean fuels in Canada. The eligible activities are designed to address knowledge gaps and increase confidence in adopting sustainable transportation solutions.

Development of in-person or online education and/or awareness events, such as test drive opportunities.
Creation of curriculum or training materials promoting knowledge of ZEVs and clean fuels.
Execution of outreach and awareness campaigns targeting various audiences.
Creation of web-based resources to educate the public and industry about ZEVs and clean fuels.
Provision of in-person professional training or industry-led skills training focused on sustainable transportation technologies.
Efforts to increase understanding of charging, refueling, and clean fuel options and technologies.

Examples of admissible projects:

$ 120,000

Launch an outreach campaign to promote electric vehicle charging options

$ 150,000

Develop an online curriculum to increase awareness about clean fuel technologies

$ 80,000

Host a series of workshops to increase knowledge of clean energy options

$ 180,000

Implement a professional training program for industry-led skills in clean fuels

$ 120,000

Conduct a series of test drive events to promote electric vehicles

$ 200,000

Create a web-based resource platform to educate about biofuel technologies

Eligibility criteria of the Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — Not-for-profit program

Eligibility for this grant requires applicants to be organizations and legal entities that meet specific criteria.

Applicants must be validly incorporated or registered in Canada or internationally, including both not-for-profit and for-profit organizations.
Eligible Canadian organizations include electricity or gas utilities, private sector companies, industry associations, research associations, standards development organizations, Indigenous and community groups, Canadian academic institutions, and provincial, territorial, regional, or municipal governments or their departments or agencies.
Eligible international organizations include private sector companies, industry associations, research associations, standards organizations, and academic institutions.
Softwood lumber companies and entities vertically integrated with such companies are not eligible for this funding opportunity.
A separate funding stream is available for Indigenous-led Awareness and Education Projects, which remains open for applications until March 31, 2024.

Who is eligible?

To be considered for funding under the program, applicants must be: organizations and legal entities validly incorporated or registered in Canada including not-for-profit and for-profit organizations such as: electricity or gas utilities private sector companies industry associations research associations standards development organizations Indigenous and community groups (if interested, please inquire about the Indigenous-led funding opportunity) Canadian academic institutions provincial, territorial, regional or municipal governments or their departments or agencies, where applicable, or international legal entities validly incorporated or registered abroad including for-profit and not-for-profit organizations such as: private sector companies industry associations research associations standards organizations; and, academic institutionsThere is a separate funding stream available for Indigenous-led Awareness and Education Projects. The call for proposals is open for continuous intake applications until March 31, 2024. Find more information on Indigenous-led projects.Softwood lumber companies and those that are vertically integrated with softwood lumber companies are not eligible for funding under this opportunity.

Who is not eligible

This grant excludes specific types of companies due to restrictions mainly related to affiliations with softwood lumber. The aim is to focus the funding on strategic initiatives conducive to advancing clean transportation and fuels.

Softwood lumber companies.
Companies that are vertically integrated with softwood lumber companies.

Eligible expenses

The grant supports initiatives to enhance understanding and confidence in zero-emission vehicles (ZEVs) and clean fuels. Eligible activities aim to address awareness and education gaps across various sectors and fuel technologies.

Developing in-person or online education and awareness events, such as test drive opportunities.
Creating curriculum or training materials.
Conducting outreach and awareness campaigns.
Creating web-based resources.
Developing in-person professional training or industry-led skills training.
Increasing knowledge of charging and refueling options as well as clean fuels technologies.

Eligible geographic areas

This grant is open to organizations and entities that are incorporated or registered in Canada. Additionally, international entities validly incorporated or registered abroad are also eligible to apply.

Organizations incorporated or registered across Canada, including not-for-profit and for-profit entities.
International organizations incorporated or registered outside of Canada.

Eligibility criteria of the Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — Not-for-profit program

There are evaluation and selection criteria for this grant. The assessment of proposals will be based on various criteria to determine the successful applicants.

Organization capacity and experience
Clarity and alignment with program goals
Innovativeness and potential impact
Budget realism and cost-effectiveness
Engagement with target audiences
Evaluation and performance measurement plan

How to apply to the Zero Emission Vehicle Awareness Initiative — Light-Duty Vehicle — Not-for-profit program

Identify Eligibility

Review the eligibility criteria to ensure your organization can apply.
Check if your project fits into one or more of the specified areas of focus.

Prepare Application Materials

Develop a comprehensive project proposal detailing objectives, expected outcomes, and alignment with program goals.
Prepare supporting documentation such as budgets, timelines, and organizational information.
Ensure the inclusion of information on how the project will increase awareness, knowledge, and public confidence in relevant areas.

Application Submission Process

Compile all required documentation as per the application guidelines provided by NRCan.
Submit the completed application and all supplementary materials by the specified deadline via the method outlined by NRCan.

Confirmation and Follow-Up

Receive an acknowledgment from NRCan confirming receipt of your application.
Await communication from NRCan regarding the assessment of your application and funding decision within 100 business days post-deadline.

Additional information

Here are additional relevant details for this grant:

The service standards aim to achieve a response within specified timeframes for inquiries and application processing, targeting 80% success under normal circumstances.
Information about successful projects will be shared once contribution agreements are signed.
Multiple areas of focus can be integrated into a single application without disadvantage or advantage.
Projects may begin upon receiving a Letter of Conditional Approval, at the applicant's risk regarding unreimbursed expenses.

Contact Natural Resources Canada (NRCan)

awareness-projects.projets-de-sensibilisation@nrcan-rncan.gc.ca

Apply to this program

Funding for awareness projects of ZEVs, stations and clean fuels