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Tourism Product Diversification and Marketing Program — Business Planning and Transition Assistance - Canada
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Tourism Product Diversification and Marketing Program — Business Planning and Transition Assistance

Funding for tourism product business planning in the Northwest Territories
Government of the Northwest Territories (GNWT)
Minister of Industry, Tourism and Investment (NWT)
Last Update: March 3, 2026
Funding available
$ 250,000
Timeline
  • Closing date : January 17, 2024
Location
Canada

Overview

Get up to $25,000 towards the development of business plans to enhance an existing tourism product or develop a new one.

/100
Opportunity Score
Moderate potential, but conditions must align.

At a glance

Funding available

Financing goals
  • Increase performance through digital transformation
  • Develop a new product or service
  • Develop an online presence
Eligible Funding
  • Maximum amount : 250,000 $
  • Up to 15% of project cost
Timeline
  • Closing date : January 17, 2024

Eligible candidates

Eligible Industries
  • Arts, entertainment and recreation
  • Accommodation and food services
Location
  • Canada
Legal structures
  • For-profit business
  • Sole proprietorship
  • Social economy enterprise
Annual revenue
  • All revenue ranges
Organisation size
  • All organization sizes
Audience
  • Indigenous Peoples
  • Rural or Northern Residents

Next steps

1
Determine your project
2
Validate your eligibility

Activities funded

The Tourism Product Diversification and Marketing Program provides opportunities for tourism businesses to innovate and enhance their offerings. Eligible projects include business planning, product development, and strategic marketing initiatives.

  • Development of business plans to enhance existing tourism products or create new ones.
  • Consulting related to obtaining a Tourism Operator Licence.
  • Creating new tourism products or enhancing existing ones to increase visitor attraction.
  • Engaging in start-up activities, capital acquisitions, and skills upgrades.
  • Upgrading services or amenities, and investing in website development.
  • Marketing projects such as trade show attendance, brochure development, and campaign launches.

Eligibility

Who is eligible?

NWT Businesses, economic development agencies, Aboriginal Organizations, and communities are encouraged to apply, focusing on those wanting to enhance or develop tourism products, marketing, or business planning in the Northwest Territories.

Who is not eligible

Some types of companies may not be eligible for this grant. Here are the ineligible entities:

  • Non-NWT Businesses
  • Entities not related to economic development agencies or communities
  • Non-Aboriginal Organizations

Eligible expenses

This grant supports projects that aim to enhance tourism offerings by developing new products and improving marketing strategies. Eligible activities include business planning, product enhancement, and marketing efforts to attract new visitors.

  • Development of business plans for enhancing or developing tourism products.
  • Consulting for obtaining a Tourism Operator Licence.
  • Development and enhancement of tourism products, including start-up costs and capital acquisition.
  • Skills upgrading and amenities upgrading related to tourism offerings.
  • Website development for promoting tourism products.
  • Marketing projects such as travel to trade shows and development of promotional materials.

Eligible geographic areas

This grant is available to businesses and organizations in the Northwest Territories (NWT) of Canada, supporting regional development within this area. The program is designed to assist NWT businesses, communities, and Aboriginal Organizations.

  • Northwest Territories, Canada

Additional information

Key additional information for applicants of this grant:

  • An applicant equity requirement of 15% applies to all schedules.
  • Consulting with a regional Tourism Development Officer before application is highly recommended.
  • Applicants should prepare to provide any additional information as requested by an economic development officer during the application process.
  • Funding for Schedule 2 may involve the use of up to $10,000 in existing equity or sweat equity towards the project.

Contacts

867-767-9206

Frequently Asked Questions about the Tourism Product Diversification and Marketing Program — Business Planning and Transition Assistance Program

Here are answers to the most common questions about the Tourism Product Diversification and Marketing Program — Business Planning and Transition Assistance. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.

What is the Tourism Product Diversification and Marketing Program — Business Planning and Transition Assistance?

Get up to $25,000 towards the development of business plans to enhance an existing tourism product or develop a new one.

How much funding can be received?

Tourism Product Diversification and Marketing Program — Business Planning and Transition Assistance Funds up to 15% of admissible expenses, capped at $250,000 per project.

Who is eligible for the Tourism Product Diversification and Marketing Program — Business Planning and Transition Assistance program?

To be eligible for the Tourism Product Diversification and Marketing Program — Business Planning and Transition Assistance program, you must: NWT Businesses, economic development agencies, and communities are encouraged to apply. Aboriginal Organizations are eligible to apply. Potential aboriginal culture tourism ventures are also encouraged to apply.

What expenses are eligible under Tourism Product Diversification and Marketing Program — Business Planning and Transition Assistance?

The Tourism Product Diversification and Marketing Program provides opportunities for tourism businesses to innovate and enhance their offerings. Eligible projects include business planning, product development, and strategic marketing initiatives. Development of business plans to enhance existing tourism products or create new ones. Consulting related to obtaining a Tourism Operator Licence. Creating new tourism products or enhancing existing ones to increase visitor attraction. Engaging in start-up activities, capital acquisitions, and skills upgrades. Upgrading services or amenities, and investing in website development. Marketing projects such as trade show attendance, brochure development, and campaign launches.

Who can I contact for more information about the Tourism Product Diversification and Marketing Program — Business Planning and Transition Assistance?

You can contact Government of the Northwest Territories (GNWT) or by phone at 867-767-9206.

Where is the Tourism Product Diversification and Marketing Program — Business Planning and Transition Assistance available?

The Tourism Product Diversification and Marketing Program — Business Planning and Transition Assistance program is available across Canada.

Is the Tourism Product Diversification and Marketing Program — Business Planning and Transition Assistance a grant, loan, or tax credit?

Tourism Product Diversification and Marketing Program — Business Planning and Transition Assistance is a Grant and Funding

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