How much funding can be received?

Funds up to 15% of admissible expenses, capped at $250000 per project.

What is the deadline to apply?

The program is accepting continuous intake

Tourism Product Diversification and Marketing Program — Business Planning and Transition Assistance

Q: What are Tourism Product Diversification and Marketing Program — Business Planning and Transition Assistance's eligibility criterias?

NWT Businesses, economic development agencies, and communities are encouraged to apply. Aboriginal Organizations are eligible to apply. Potential aboriginal culture tourism ventures are also encouraged to apply.

grant_single|update January 24, 2025

Canada

Funding for tourism product business planning in the Northwest Territories

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grant_single|closingDate January 17, 2024

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Grant and Funding

grant_single|eligibleIndustries

Arts, entertainment and recreation
Accommodation and food services

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Minister of Industry, Tourism and Investment (NWT)
Government of the Northwest Territories

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Get up to $25,000 towards the development of business plans to enhance an existing tourism product or develop a new one.

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This grant provides financial support to assist applicants in revolutionizing, improving, or growing their tourism offerings by providing business planning, product development, and marketing assistance. It includes different schedules with varying funding amounts and conditions tailored to each specific area of support.

Business Planning and Transition Assistance offers up to $25,000 per applicant, requiring a 15% equity contribution, which can include sweat equity.
Product Development and Enhancement allows up to $250,000 over one or multiple years, with a 15% equity requirement, and up to $10,000 can be in the form of existing or sweat equity.
Marketing Assistance provides up to $10,000 per applicant, also requiring a 15% equity contribution.
The funding is structured to ensure that recipients can reapply five years after receiving the maximum amount for certain categories.
Equity contribution can be bolstered by capital infrastructure that has not previously received funding from the GNWT.

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The Tourism Product Diversification and Marketing Program provides opportunities for tourism businesses to innovate and enhance their offerings. Eligible projects include business planning, product development, and strategic marketing initiatives.

Development of business plans to enhance existing tourism products or create new ones.
Consulting related to obtaining a Tourism Operator Licence.
Creating new tourism products or enhancing existing ones to increase visitor attraction.
Engaging in start-up activities, capital acquisitions, and skills upgrades.
Upgrading services or amenities, and investing in website development.
Marketing projects such as trade show attendance, brochure development, and campaign launches.

grant_single|admissibleProjectsExample

$ 15,000

Create digital marketing materials for a wine tour startup

$ 14,000

Create a marketing campaign to increase tourism at a new historical museum

$ 22,000

Develop a new guided hiking tour to attract eco-tourists to Vancouver

$ 19,000

Enhance the cultural festival experience by integrating technology

$ 15,000

Develop a business plan for enhancing a canoeing adventure experience

$ 23,000

Develop a winter sports festival to attract tourists to Banff

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Eligibility for this grant is aimed at specific organizations and communities in the Northwest Territories.

The applicant must be an NWT business, economic development agency, or community.
Aboriginal organizations are eligible to apply.
Potential aboriginal culture tourism ventures are also encouraged to apply.

grant_eligibility_criteria|who_can_apply

NWT Businesses, economic development agencies, Aboriginal Organizations, and communities are encouraged to apply, focusing on those wanting to enhance or develop tourism products, marketing, or business planning in the Northwest Territories.

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Some types of companies may not be eligible for this grant. Here are the ineligible entities:

Non-NWT Businesses
Entities not related to economic development agencies or communities
Non-Aboriginal Organizations

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This grant supports projects that aim to enhance tourism offerings by developing new products and improving marketing strategies. Eligible activities include business planning, product enhancement, and marketing efforts to attract new visitors.

Development of business plans for enhancing or developing tourism products.
Consulting for obtaining a Tourism Operator Licence.
Development and enhancement of tourism products, including start-up costs and capital acquisition.
Skills upgrading and amenities upgrading related to tourism offerings.
Website development for promoting tourism products.
Marketing projects such as travel to trade shows and development of promotional materials.

grant_eligibility_criteria|zone

This grant is available to businesses and organizations in the Northwest Territories (NWT) of Canada, supporting regional development within this area. The program is designed to assist NWT businesses, communities, and Aboriginal Organizations.

Northwest Territories, Canada

grant_single_labels|criteria

There are evaluation and selection criteria for this grant. The criteria focus on the applicant's business planning, product development, and marketing projects.

Applicant's ability to demonstrate a clear business plan or project proposal.
Viability of the proposed tourism product or service.
Potential for economic growth and job creation in the NWT.
Evidence of marketing strategies to attract new visitors.
Equity contribution and financial commitment from the applicant.
Alignment with the overall goals of the Tourism Product Diversification and Marketing Program.

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Key additional information for applicants of this grant:

An applicant equity requirement of 15% applies to all schedules.
Consulting with a regional Tourism Development Officer before application is highly recommended.
Applicants should prepare to provide any additional information as requested by an economic development officer during the application process.
Funding for Schedule 2 may involve the use of up to $10,000 in existing equity or sweat equity towards the project.