Closed
Tourism Product Diversification and Marketing Program — Business Planning and Transition Assistance
Funding for tourism product development and marketing
Last Update: April 28, 2026
Funding available
$ 20,000
Timeline
- Closing date : January 17, 2024
Location
Northwest Territories, Canada
Overview
Get up to $20,000 for business planning, up to $150,000 for product development, or up to $15,000 for marketing support. The program also includes a safety schedule with up to $10,000 per applicant for visitor safety upgrades.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Develop strategic partnerships
- Develop a new product or service
- Develop an online presence
Eligible Funding
- Maximum amount : 20,000 $
- Up to 15% of project cost
Timeline
- Closing date : January 17, 2024
Eligible candidates
Eligible Industries
- Construction
- Transportation and warehousing
- Professional, scientific and technical services
- Arts, entertainment and recreation
- Accommodation and food services
- Public administration
Location
- Northwest Territories
Legal structures
- For-profit business
- Sole proprietorship
- Non-profit
- Public or Parapublic institution
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- Indigenous Peoples
- Rural or Northern Residents
- Startups
Non-profit candidates
Sector of operation
- Not Elsewhere Classified
Target groups
- Indigenous peoples
- Rural / Remote communities
- Business owners / entrepreneurs
Revenue structures
- All structures
Scope
- Local
- Municipal
- Regional
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
The Tourism Product Diversification and Marketing Program provides opportunities for tourism businesses to innovate and enhance their offerings. Eligible projects include business planning, product development, and strategic marketing initiatives.
- Development of business plans to enhance existing tourism products or create new ones.
- Consulting related to obtaining a Tourism Operator Licence.
- Creating new tourism products or enhancing existing ones to increase visitor attraction.
- Engaging in start-up activities, capital acquisitions, and skills upgrades.
- Upgrading services or amenities, and investing in website development.
- Marketing projects such as trade show attendance, brochure development, and campaign launches.
Documents Needed
- Completed and signed application form
- Full project proposal
- Budget with quotes
- Financial statements
- Letter(s) of support, if relevant
Eligibility
Who is eligible?
- NWT businesses
- Economic development agencies operating in the NWT
- Indigenous governments and organizations in the NWT
- Municipalities and communities in the NWT
- Groups developing a travel-ready tourism product package
Who is not eligible
Some types of companies may not be eligible for this grant. Here are the ineligible entities:
- Non-NWT Businesses
- Entities not related to economic development agencies or communities
- Non-Aboriginal Organizations
Eligible expenses
This grant supports projects that aim to enhance tourism offerings by developing new products and improving marketing strategies. Eligible activities include business planning, product enhancement, and marketing efforts to attract new visitors.
- Development of business plans for enhancing or developing tourism products.
- Consulting for obtaining a Tourism Operator Licence.
- Development and enhancement of tourism products, including start-up costs and capital acquisition.
- Skills upgrading and amenities upgrading related to tourism offerings.
- Website development for promoting tourism products.
- Marketing projects such as travel to trade shows and development of promotional materials.
Ineligible Costs and Activities
- Applicants not in good financial standing with the GNWT or related public agencies.
- Applicants with delinquent debts may be considered ineligible.
Eligible geographic areas
- Northwest Territories
Processing and Agreement
- Applications are reviewed by the regional Tourism Development Officer and the program evaluation committee.
- Funding decisions are based on the project’s overall assessment and economic benefit to the NWT.
- Applicants are notified in writing of the decision.
- Appeals must be submitted in writing within 30 days of the decision.
Additional information
Key additional information for applicants of this grant:
- An applicant equity requirement of 15% applies to all schedules.
- Consulting with a regional Tourism Development Officer before application is highly recommended.
- Applicants should prepare to provide any additional information as requested by an economic development officer during the application process.
- Funding for Schedule 2 may involve the use of up to $10,000 in existing equity or sweat equity towards the project.
Contacts
Frequently Asked Questions about the Tourism Product Diversification and Marketing Program — Business Planning and Transition Assistance Program
Here are answers to the most common questions about the Tourism Product Diversification and Marketing Program — Business Planning and Transition Assistance. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.
What is the Tourism Product Diversification and Marketing Program — Business Planning and Transition Assistance?
Get up to $20,000 for business planning, up to $150,000 for product development, or up to $15,000 for marketing support. The program also includes a safety schedule with up to $10,000 per applicant for visitor safety upgrades.
How much funding can be received?
Tourism Product Diversification and Marketing Program — Business Planning and Transition Assistance Funds up to 15% of admissible expenses, capped at $20,000 per project.
Who is eligible for the Tourism Product Diversification and Marketing Program — Business Planning and Transition Assistance program?
To be eligible for the Tourism Product Diversification and Marketing Program — Business Planning and Transition Assistance program, you must:
NWT Businesses, economic development agencies, and communities are encouraged to apply.
Aboriginal Organizations are eligible to apply.
Potential aboriginal culture tourism ventures are also encouraged to apply.
What expenses are eligible under Tourism Product Diversification and Marketing Program — Business Planning and Transition Assistance?
The Tourism Product Diversification and Marketing Program provides opportunities for tourism businesses to innovate and enhance their offerings. Eligible projects include business planning, product development, and strategic marketing initiatives. Development of business plans to enhance existing tourism products or create new ones.
Consulting related to obtaining a Tourism Operator Licence.
Creating new tourism products or enhancing existing ones to increase visitor attraction.
Engaging in start-up activities, capital acquisitions, and skills upgrades.
Upgrading services or amenities, and investing in website development.
Marketing projects such as trade show attendance, brochure development, and campaign launches.
Who can I contact for more information about the Tourism Product Diversification and Marketing Program — Business Planning and Transition Assistance?
You can contact Government of the Northwest Territories (GNWT) by email at Tourism_NorthSlave@gov.nt.ca or by phone at 867-767-9212.
Where is the Tourism Product Diversification and Marketing Program — Business Planning and Transition Assistance available?
The Tourism Product Diversification and Marketing Program — Business Planning and Transition Assistance program is available the province of Northwest Territories.
Is the Tourism Product Diversification and Marketing Program — Business Planning and Transition Assistance a grant, loan, or tax credit?
Tourism Product Diversification and Marketing Program — Business Planning and Transition Assistance is a Partnering and Collaboration