CGLCC — Tourism
Last Update: July 22, 2025
Canada
Market your tourism business to LGBT+ travellers
At a glance
Eligible Funding
- No Condition
Timeline
- Open Date : May 12, 2021
Financing Type
Expert Advice
Eligible Industries
- Retail trade
- Transportation and warehousing
- Arts, entertainment and recreation
- Accommodation and food services
- Other services (except public administration)
Funds Providers
Program status
Open
Overview
Get access to workshops and seminars on how to market to this lucrative demographic by creating safe spaces and meaningful experiences.
Activities funded
The geographical eligibility criteria for the grant are not specified within the given context. As such, the eligible geographical areas cannot be determined from the available information.
Examples of admissible projects:
$ 3,000
Delivering travel market-ready seminars for LGBT+ businesses
$ 3,000
Accrediting multiple businesses under the Rainbow Registered LGBT+ Friendly Accreditation Program
$ 3,000
Implementing an LGBT+ friendly tourism toolkit for small businesses
$ 5,000
Conducting a comprehensive LGBT+ inclusive destination audit
$ 2,500
Offering LGBT+ diversity and inclusion training sessions
$ 3,500
Hosting a series of LGBT+ diversity and inclusion workshops
Eligibility
Eligibility for participating in the programs related to the LGBT+ friendly accreditation and tourism market-readiness is determined by adhering to inclusion criteria.
- The business or entity must aim to create a safe and inclusive environment for LGBT+ customers and employees.
- Participants must engage in diversity and inclusion training such as the Navigating LGBT+ Diversity and Inclusion in the Tourism Industry Workshops.
- The business must meet the rigorous standards of the Rainbow Registered LGBT+ Friendly Accreditation Program.
- Completion of the Destination Audits is recommended for those who have already made some progress in engaging the LGBT+ travel market.
Who is eligible?
Eligible organizations can include tourism businesses in Canada that are looking to enhance their inclusivity and appeal to the LGBT+ travel market. This incorporates any entity within the tourism sector such as accommodations, attractions, and events looking to improve their practices and gain recognition through the Rainbow Registered LGBT+ Friendly Accreditation Program. It is also for those interested in participating in workshops, seminars, and audits that focus on LGBT+ diversity and inclusion.Eligible expenses
This grant focuses on preparing tourism businesses to become market-ready for LGBT+ travellers by fostering inclusivity, safety, and awareness. The eligible projects emphasize training, accreditation, and strategic development in the realm of LGBT+ tourism.
- Participating in the Rainbow Registered LGBT+ Friendly Accreditation Program to ensure businesses meet rigorous inclusivity standards.
- Attending the Navigating LGBT+ Diversity and Inclusion in the Tourism Industry Workshops to make workplaces safe and inclusive for LGBT+ employees and customers.
- Engaging in Travel Market-Ready Seminars to gain insights from LGBT+ travel market research and case studies.
- Conducting Destination Audits to evaluate and improve LGBT+ travel market readiness and strategies.
- Utilizing the Tourism Toolkit resources to develop LGBT+ inclusive practices, products, and marketing strategies.
Selection criteria
Evaluation and selection criteria for this grant are as follows:
- Demonstrated commitment to creating a safe and inclusive environment for LGBT+ travellers
- Completion of relevant training and workshops on LGBT+ diversity and inclusion
- Adherence to the standards set by the Rainbow Registered LGBT+ Friendly Accreditation Program
- Engagement with the LGBT+ community and implementation of inclusive practices
How to apply
1
Become a Member
- Register on the CGLCC member portal to access the resources.
- Provide necessary information such as contact and certification details.
- Complete the payment process to finalize registration.
2
Participate in Workshops
- Attend "Navigating LGBT+ Diversity and Inclusion in the Tourism Industry" workshops to understand basic inclusive practices.
- Participate in "Travel Market-Ready Seminars" to gain insights into the LGBT+ travel market.
3
Conduct Destination Audit
- Request a Destination Audit to evaluate your current status and areas for improvement in LGBT+ travel readiness.
- Utilize the resulting recommendation report to enhance your strategy.
4
Access and Utilize Tourism Toolkit
- Log into the CGLCC portal to access the Tourism Toolkit.
- Implement resources such as the LGBT+ Inclusion Guides and Marketing Resources.
5
Apply for Rainbow Registered Accreditation
- Meet all required criteria by following guidelines provided in the Toolkit and workshops.
- Submit necessary documents for assessment to gain accreditation.
Additional information
Here are additional relevant details for this grant:
- The Rainbow Registered LGBT+ Friendly Accreditation Program requires meeting rigorous standards to ensure LGBT+ customer safety and inclusion.
- Membership and access to the Tourism Toolkit are exclusive to CGLCC members and Rainbow Registered accredited businesses.
- The Destination Audit provides a final recommendation report that can be used for benchmarking annually.
- Navigating LGBT+ Diversity and Inclusion in the Tourism Industry Workshops provide foundational training for creating inclusive environments.
Apply to this program
Frequently Asked Questions about the CGLCC — Tourism Program
Here are answers to the most common questions about the CGLCC — Tourism. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.
What is the CGLCC — Tourism?
How much funding can be received?
What expenses are eligible under CGLCC — Tourism?
What is the deadline to apply?
Is the CGLCC — Tourism a grant, loan, or tax credit?
Who are the financial supporters of the CGLCC — Tourism?
Who is eligible for the CGLCC — Tourism program?
Who can I contact for more information about the CGLCC — Tourism?
Where is the CGLCC — Tourism available?
Apply to this program