CGLCC — Tourism
Canada
Market your tourism business to LGBT+ travellers
grant_single|update January 24, 2025
grant_single_labels|summary
grant_single|eligibleFinancing
- grant_single|noCondition
grant_single|deadlines
- grant_single|openingDateMay 12, 2021
grant_single|financingType
Expert Advice
grant_single|eligibleIndustries
- Retail trade
- Transportation and warehousing
- Arts, entertainment and recreation
- Accommodation and food services
- Other services (except public administration)
grant_single|grantors
- Government of Canada
- Canadian LGBT+ Chamber of Commerce (CGLCC)
grant_single|status
grant_card_status|open
grant_single_labels|preview
Get access to workshops and seminars on how to market to this lucrative demographic by creating safe spaces and meaningful experiences.
grant_single_labels|projects
The geographical eligibility criteria for the grant are not specified within the given context. As such, the eligible geographical areas cannot be determined from the available information.
grant_single|admissibleProjectsExample
$ 3,000
Delivering travel market-ready seminars for LGBT+ businesses
$ 5,000
Conducting a comprehensive LGBT+ inclusive destination audit
$ 3,000
Implementing an LGBT+ friendly tourism toolkit for small businesses
$ 3,000
Accrediting multiple businesses under the Rainbow Registered LGBT+ Friendly Accreditation Program
$ 2,500
Offering LGBT+ diversity and inclusion training sessions
$ 3,500
Hosting a series of LGBT+ diversity and inclusion workshops
grant_single_labels|admissibility
Eligibility for participating in the programs related to the LGBT+ friendly accreditation and tourism market-readiness is determined by adhering to inclusion criteria.
- The business or entity must aim to create a safe and inclusive environment for LGBT+ customers and employees.
- Participants must engage in diversity and inclusion training such as the Navigating LGBT+ Diversity and Inclusion in the Tourism Industry Workshops.
- The business must meet the rigorous standards of the Rainbow Registered LGBT+ Friendly Accreditation Program.
- Completion of the Destination Audits is recommended for those who have already made some progress in engaging the LGBT+ travel market.
grant_eligibility_criteria|who_can_apply
Eligible organizations can include tourism businesses in Canada that are looking to enhance their inclusivity and appeal to the LGBT+ travel market. This incorporates any entity within the tourism sector such as accommodations, attractions, and events looking to improve their practices and gain recognition through the Rainbow Registered LGBT+ Friendly Accreditation Program. It is also for those interested in participating in workshops, seminars, and audits that focus on LGBT+ diversity and inclusion.
grant_eligibility_criteria|eligible_expenses
This grant focuses on preparing tourism businesses to become market-ready for LGBT+ travellers by fostering inclusivity, safety, and awareness. The eligible projects emphasize training, accreditation, and strategic development in the realm of LGBT+ tourism.
- Participating in the Rainbow Registered LGBT+ Friendly Accreditation Program to ensure businesses meet rigorous inclusivity standards.
- Attending the Navigating LGBT+ Diversity and Inclusion in the Tourism Industry Workshops to make workplaces safe and inclusive for LGBT+ employees and customers.
- Engaging in Travel Market-Ready Seminars to gain insights from LGBT+ travel market research and case studies.
- Conducting Destination Audits to evaluate and improve LGBT+ travel market readiness and strategies.
- Utilizing the Tourism Toolkit resources to develop LGBT+ inclusive practices, products, and marketing strategies.
grant_single_labels|criteria
Evaluation and selection criteria for this grant are as follows:
- Demonstrated commitment to creating a safe and inclusive environment for LGBT+ travellers
- Completion of relevant training and workshops on LGBT+ diversity and inclusion
- Adherence to the standards set by the Rainbow Registered LGBT+ Friendly Accreditation Program
- Engagement with the LGBT+ community and implementation of inclusive practices
grant_single_labels|register
Here are the steps to submit an application for this grant:
- Step 1: Become a Member
- Register on the CGLCC member portal to access the resources.
- Provide necessary information such as contact and certification details.
- Complete the payment process to finalize registration.
- Step 2: Participate in Workshops
- Attend "Navigating LGBT+ Diversity and Inclusion in the Tourism Industry" workshops to understand basic inclusive practices.
- Participate in "Travel Market-Ready Seminars" to gain insights into the LGBT+ travel market.
- Step 3: Conduct Destination Audit
- Request a Destination Audit to evaluate your current status and areas for improvement in LGBT+ travel readiness.
- Utilize the resulting recommendation report to enhance your strategy.
- Step 4: Access and Utilize Tourism Toolkit
- Log into the CGLCC portal to access the Tourism Toolkit.
- Implement resources such as the LGBT+ Inclusion Guides and Marketing Resources.
- Step 5: Apply for Rainbow Registered Accreditation
- Meet all required criteria by following guidelines provided in the Toolkit and workshops.
- Submit necessary documents for assessment to gain accreditation.
grant_single_labels|otherInfo
Here are additional relevant details for this grant:
- The Rainbow Registered LGBT+ Friendly Accreditation Program requires meeting rigorous standards to ensure LGBT+ customer safety and inclusion.
- Membership and access to the Tourism Toolkit are exclusive to CGLCC members and Rainbow Registered accredited businesses.
- The Destination Audit provides a final recommendation report that can be used for benchmarking annually.
- Navigating LGBT+ Diversity and Inclusion in the Tourism Industry Workshops provide foundational training for creating inclusive environments.
