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Canadian Experiences Fund (CEF) - New Brunswick - Canada
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Canadian Experiences Fund (CEF)

Canadian Experiences Fund supports innovative tourism projects expansion
Last Update: April 10, 2026
Funding available
Up to 100% of project cost
Timeline
  • Open Date : May 22, 2019
  • Closing date : March 31, 2021
Location
New Brunswick, Newfoundland and Labrador, Nova Scotia, Prince Edward Island, Canada

Overview

The Canadian Experiences Fund provides $58.5 million to support communities in offering and enhancing tourism products and experiences, focusing on winter and shoulder seasons, rural and remote tourism growth, Indigenous tourism, LGBTQ2 inclusion, and culinary tourism. Eligible projects can include planning and development of tourism products and services, market readiness training, and the creation or enhancement of tourism facilities, with funding covering up to 100% for non-profits and up to 75% for commercial enterprises.

/100
Opportunity Score
Moderate potential, but conditions must align.

At a glance

Funding available

Financing goals
  • Launch or market a product/service
Eligible Funding
  • Up to 100% of project cost
Timeline
  • Open Date : May 22, 2019
  • Closing date : March 31, 2021

Eligible candidates

Eligible Industries
  • Arts, entertainment and recreation
  • Accommodation and food services
  • Other services (except public administration)
  • Public administration
Location
  • New Brunswick, Newfoundland and Labrador, Nova Scotia, Prince Edward Island
Legal structures
  • Non-profit
  • Public or Parapublic institution
  • For-profit business
Annual revenue
  • All revenue ranges
Organisation size
  • All organization sizes
Audience
  • Indigenous Peoples
  • Rural or Northern Residents
  • 2SLGBTQI+
  • Canadians
Non-profit candidates
Sector of operation
  • Culture and Arts
  • Economic, Social and Community Development
  • Business Associations
  • Diversity and Inclusion
Target groups
  • Indigenous peoples
  • LGBTQ+ community
  • Rural / Remote communities
  • Business owners / entrepreneurs
  • Nonprofits / charities
Revenue structures
  • All structures
Scope
  • Local
  • Regional
  • National

Next Steps

1
Determine your project
2
Validate your eligibility

Activities funded

This fund supports endeavors that promote the growth and diversification of Canada's tourism sector. The eligible projects focus on developing new or enhancing existing tourist products and services.

  • Planning and development of new or improved tourism-related products and services, such as tours, special events, and festivals.
  • Market readiness training to equip businesses with skills for product marketing, international payment systems, and cultural differences management.
  • Creation or improvement of tourism infrastructure, such as trails, campgrounds, and shelters.

Eligibility

Who is eligible?

The Canadian Experiences Fund (CEF) is open to a wide range of organizations, including non-profit organizations, for-profit businesses, industry associations, and local or Indigenous governments. Provincial or federal government organizations are not eligible to apply.Non-profit organizations may be eligible for funding that covers up to 100% of eligible costs. For-profit businesses can receive repayable funding covering up to 75% of eligible costs, depending on the type of costs involved.Eligible projects are those that support the growth and diversification of the tourism sector through activities such as developing and improving tourism-related products and services, offering training for market readiness, and creating or enhancing tourism facilities.


Who is not eligible

This grant is not available to certain organizations, mainly due to their governmental status. Only eligible entities retaining the capability to contribute to tourism sector growth and diversification are considered.

  • Provincial or federal government organizations.

Eligible expenses

The grant covers expenses directly associated with the development and implementation of tourism-related projects.

  • Expenses for planning and developing tourism products and services, including designing new offerings or enhancing existing ones.
  • Costs associated with market-readiness training, such as collaborating with tourism associations to provide marketing training.
  • Expenses related to the creation or improvement of tourism facilities, including renovation or construction of infrastructure for tourists.

Eligible geographic areas

This Canadian Experiences Fund is designed to support tourism-related projects across various communities in Canada. Organizations from both urban and rural areas are encouraged to apply.

  • Businesses and organizations located in Canada.
  • Communities across all provinces and territories in Canada.

Additional information

Here is an additional relevant detail for this grant:

  • For best practices and optimal proposal crafting, contacting a program officer to discuss specific project needs and alignment with fund priorities is recommended.

Frequently Asked Questions about the Canadian Experiences Fund (CEF) Program

Here are answers to the most common questions about the Canadian Experiences Fund (CEF). This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.

What is the Canadian Experiences Fund (CEF)?

The Canadian Experiences Fund provides $58.5 million to support communities in offering and enhancing tourism products and experiences, focusing on winter and shoulder seasons, rural and remote tourism growth, Indigenous tourism, LGBTQ2 inclusion, and culinary tourism. Eligible projects can include planning and development of tourism products and services, market readiness training, and the creation or enhancement of tourism facilities, with funding covering up to 100% for non-profits and up to 75% for commercial enterprises.

How much funding can be received?

Canadian Experiences Fund (CEF) Funds up to 100% of admissible expenses.

What is the deadline to apply?

The application deadline for this grant program was March 31, 2021.

Who is eligible for the Canadian Experiences Fund (CEF) program?

To be eligible for the Canadian Experiences Fund (CEF) program, you must: Eligible organizations include non-profit entities, commercial enterprises, and industry associations, as well as local or Indigenous governments. Provincial or federal government organizations are not eligible.

What expenses are eligible under Canadian Experiences Fund (CEF)?

This fund supports endeavors that promote the growth and diversification of Canada's tourism sector. The eligible projects focus on developing new or enhancing existing tourist products and services. Planning and development of new or improved tourism-related products and services, such as tours, special events, and festivals. Market readiness training to equip businesses with skills for product marketing, international payment systems, and cultural differences management. Creation or improvement of tourism infrastructure, such as trails, campgrounds, and shelters.

Who can I contact for more information about the Canadian Experiences Fund (CEF)?

You can contact Atlantic Canada Opportunities Agency (ACOA).

Where is the Canadian Experiences Fund (CEF) available?

The Canadian Experiences Fund (CEF) program is available the province of New Brunswick, Newfoundland and Labrador, Nova Scotia, Prince Edward Island.