Tourism Cooperative Marketing Fund
YT, Canada
Supports Yukon's tourism marketing and visitor attraction efforts
grant_single_labels|summary
grant_single|eligibleFinancing
- grant_single|fromMinToMax
- grant_single|projectCostPercent
grant_single|deadlines
- grant_single|openingDateJanuary 01, 2024
- grant_single|closingDateFebruary 01, 2024
- grant_single|grantStatusClosed
grant_single|financingType
Grant and Funding
grant_single|eligibleIndustries
- Transportation and warehousing
- Real estate and rental and leasing
- Arts, entertainment and recreation
- Accommodation and food services
- Other services (except public administration)
- Public administration
grant_single|grantors
- Department of Tourism and Culture (YK)
- Government of Yukon
grant_single|status
grant_card_status|closed
grant_single_labels|preview
The Tourism Cooperative Marketing Fund is designed to aid Yukon's tourism businesses in marketing and advertising projects, as well as travel-based activities, like trade shows and familiarization tours, providing funding of up to $50,000 depending on the applicant type. The fund aims to amplify the region's tourism visibility and appeal through strategic and cooperative marketing efforts.
grant_single_labels|terms_and_conditions
This grant offers structured financing modalities aimed at supporting tourism marketing initiatives and travel-related activities in Yukon. The modalities are clearly delineated based on advertising campaigns and travel-based engagements.
- For traditional and online advertising projects, 50% of approved activities are covered by TCMF while the remaining 50% is to be provided by the applicant.
- Specific travel shows within Canada are funded at predetermined rates: $1400 per show in Western Canada, $2800 per show in Central Canada, and $3800 per show in Atlantic Canada.
- Travel shows outside Canada are supported at higher rates, with $3800 per show in the United States and $4200 per show overseas.
- Familiarization tours, sales calls, and DMO-led sales missions may receive up to $2000 per activity.
- Home-based expenses such as per diems, meals, and ground transportation are typically ineligible unless specified otherwise.
- Eligible expenses and financial activities are subject to verification through detailed reporting, with potential audits conducted.
grant_single_labels|projects
The Tourism Cooperative Marketing Fund supports tourism projects that focus on advertising and marketing, as well as travel-based activities. These initiatives aim to boost Yukon's tourism sector by increasing visitor engagement and market visibility.
- Traditional advertising placements such as magazines, radio, and newspapers.
- Online advertising efforts including web banners, social media ads, and AdWords.
- Listings in online directories that concentrate on visitor services.
- Hosting media or trade familiarization tours to spotlight tourism experiences.
- Participation in approved trade and consumer shows.
- Destination marketing organization-led sales missions and sales calls.
- Presenting bids for events.
grant_single|admissibleProjectsExample
$ 25,000
Launch a social media campaign to attract tourists to Halifax's summer festivals
$ 30,000
Bid presentation for hosting an international conference
$ 50,000
Host travel media from the US for a media tour showcasing Ottawa's winter attractions
$ 30,000
Promote new tourism packages via magazine and radio ads
$ 45,000
Engage new markets by attending the international travel trade show
grant_single_labels|admissibility
Eligibility for this grant is determined by specific requirements related to the applicant's profile and proposed activities.
- The applicant must be based in the Yukon.
- The applicant must want to promote their tourism product or experience.
- Eligible types of businesses and organizations include:
- Visitor experience providers;
- Transportation providers;
- Accommodation providers;
- Visitor attractions;
- Restaurants and bars;
- Destination marketing organizations (DMOs);
- Municipalities;
- Non-government organizations; and
- First Nations governments.
- Yukon tourism businesses must:
- Be in good standing with Yukon Corporate Affairs;
- Have a Travel Yukon Listing;
- Have an office with a physical address in Yukon and be subject to the Yukon Income Tax Act;
- Be registered under the Business Corporations Act and the Partnership and Business Name Act, where applicable;
- Have all applicable business licenses (e.g., Wilderness Tourism, etc.).
- Community societies or industry associations must:
- Be registered under the Yukon Societies Act and be in good standing;
- Be based in one or more Yukon communities;
- Be open to public membership;
- Demonstrate clear interest in providing visitor experiences or services.
- If the applicant receives operational funding from the Department of Tourism and Culture, they must demonstrate that the TCMF project is clearly different from their existing funding scope or mandate and falls outside the objectives of the operational funding already received.
grant_eligibility_criteria|who_can_apply
The Tourism Cooperative Marketing Fund (TCMF) is designed to support tourism-related businesses and organizations based in the Yukon that seek to promote their tourism products or experiences.
- Yukon tourism businesses involved in activities, attractions, transportation, and accommodations.
- Establishments in the food and beverage industry aiming to promote specialized visitor experiences.
- Community societies or industry associations promoting visitor experiences or services.
- Municipalities and Destination Marketing Organizations (DMOs) enhancing their destination's visibility.
- Yukon First Nations Governments focusing on promoting visitor experiences, such as cultural centres.
- Eligible entities must be in good standing with Yukon Corporate Affairs and have appropriate registrations and licenses, where necessary.
grant_eligibility_criteria|who_cannot_apply
The Tourism Cooperative Marketing Fund is designed to support tourism-focused entities. Certain companies are not eligible to apply for this grant based on their status or main activities that do not align with its objectives.
- Third parties applying on behalf of TCMF applicants.
grant_eligibility_criteria|eligible_expenses
Eligible expenses for the Tourism Cooperative Marketing Fund include marketing and travel-related costs necessary to promote tourism activities and services.
- Traditional advertising placements, such as ads in magazines, radio, newspapers, travel guides, and digital display ads.
- Online advertising, including web banners, social media ads, AdWords, and listings in online directories that focus on visitor services.
- High-resolution photos or videos for specific marketing campaigns.
- Collaborations with influencers and content creators from third-party sources.
- Subsidized tours for media or trade familiarization, covering third-party costs for transportation, accommodation, visitor experiences, and equipment rentals.
- Attendance and participation costs at approved trade and consumer shows, sales missions, sales calls, and event bid presentations.
- Travel expenses to approved shows and events, including economy air tickets or standard room accommodations.
- Meeting room rentals up to a specified maximum amount for sales missions and sponsorship events.
grant_eligibility_criteria|zone
This grant is designed to support tourism entities located within the regional boundaries of the Yukon. Eligible geographical areas are limited to those within this territory to ensure targeted support for local tourism initiatives.
- Yukon
grant_single_labels|criteria
The evaluation and selection of projects for the Tourism Cooperative Marketing Fund are based on specific criteria to ensure alignment with the fund's objectives of enhancing Yukon’s profile as a premier travel destination.
- Innovative approach to advertising: The activities and/or project demonstrate an elevated level of creativity and originality in advertising methods. (20%)
- New Initiative: Looking for a project that steps outside the organization’s existing marketing plan, introducing new and unexplored elements and ideas for the organization. (20%)
- Strategic Alignment with Tourism Development Strategies: Projects that highlight how they contribute to and complement the goals outlined in the Yukon Tourism Development Strategy and/or their own organization's marketing strategy. (20%)
- Innovative Approach to Partnership and Community Building: Evidence of the project’s ability to foster innovative collaborations and partnerships that benefit the tourism sector. (20%)
- Demonstration of Return on Investment (ROI): The project demonstrates the ability to provide effective, tangible return on investment, including evidence of media coverage, engagement metrics and other quantifiable outcomes. (10%)
- Organizational Capacity: Evidence that the applicant organization possesses the experience, human resource, and financial capacity to undertake and complete the tourism project for which it has applied. (10%)
grant_single_labels|register
- Step 1: Review Guidelines
- Visit the Government of Yukon website to find the 2024-25 TCMF guidelines.
- Thoroughly read the guidelines to understand eligibility and project requirements.
- Clarify any doubts by contacting tcmf@yukon.ca.
- Step 2: Prepare Documentation
- Gather all necessary documents including proof of business registration, financial plans, and a detailed marketing proposal.
- Ensure your business is in good standing with Yukon Corporate Affairs and has a Travel Yukon Listing.
- Prepare any supporting documents that demonstrate alignment with the eligibility criteria.
- Step 3: Application Submission
- Access the application form on SurveyMonkey for the TCMF.
- Fill out all fields in the form carefully and attach the required documents.
- Review the application thoroughly before submitting.
- Submit the application by the intake deadline, either May 1 or October 1, 2024, by 4:30 p.m.
- Step 4: Post-Submission
- Receive a notification of receipt of your application.
- Be prepared to provide additional information or clarification if contacted by the program administrators.
grant_single_labels|otherInfo
Here are additional relevant details for this grant:
- Funds are issued on a 50% cost-sharing basis for traditional and online advertising projects, meaning applicants must cover the other 50% of costs themselves.
- Successful projects should feature cooperation and partnership among multiple stakeholders in the tourism sector to amplify effectiveness.
- Applicants must submit a final report within 30 days of project completion, alongside proof of all expenses.
- There are explicit conflict of interest and content appropriateness conditions attached to the funding, requiring third-party involvement for advertising activities and barring inappropriate or offensive content.
- The total yearly budget for the TCMF program is $700,000, and applications may be waitlisted if funds are fully committed within a period.
grant_single_labels|contact
tcmf@yukon.ca
Apply to this program
Boost Your Tourism Marketing Efforts with the TCMF
The Tourism Cooperative Marketing Fund (TCMF) offers vital financial support to Yukon-based tourism enterprises aspiring to enhance their marketing campaigns and reach broader audiences. With a comprehensive list of eligible projects and expenses, the TCMF is an invaluable resource for those looking to elevate the Yukon's tourism profile globally.
Detailed Insights into the Tourism Cooperative Marketing Fund
The Tourism Cooperative Marketing Fund (TCMF) serves as a pivotal funding initiative aimed at bolstering the visibility and attractiveness of the Yukon as a premier travel destination. This fund not only aids in the creation of innovative marketing strategies but also ensures that diverse stakeholders, including visitor experience providers, accommodation facilities, restaurants, and First Nations governments, can collaborate to present the Yukon as an irresistible destination filled with rich experiences.
Focused on both domestic and international markets, TCMF prioritizes projects that align with the strategic tourism development goals of the region. Applicants are encouraged to propose collaborations that integrate creative and strategic approaches to marketing in order to receive funding. The fund supports a variety of activities, from traditional media advertising to dynamic online campaigns and participation in trade shows and familiarization tours. Such efforts are instrumental in showcasing Yukon's exceptional visitor experiences and services, amplifying their appeal and reach.
Eligible applicants are given the opportunity to receive up to 50% of their project costs covered for both traditional and online advertising campaigns. This co-funding model empowers businesses to leverage additional resources and expand their marketing endeavors. Activities such as print ads, radio spots, social media campaigns, and collaborations with influencers are among the many options available for funding.
Moreover, the TCMF provides specific allocations for travel-related activities which are essential for establishing connections with potential markets. For instance, funding is available for hosting familiarization tours to introduce travel professionals to Yukon's offerings, thereby nurturing relationships that encourage visitation. Additionally, funding support extends to sales missions and trade shows, both within Canada and internationally, ensuring that the Yukon maintains a presence in prominent tourism markets.
Ineligible expenses are carefully outlined to maintain transparency and focus of the fund. These omissions include per diems, ground transportation (unless specified), donations, in-kind expenses, and costs related to alcohol or cannabis, among others. This clarity helps applicants design their projects efficiently, aligning their plans with fund objectives.
Applications are evaluated based on specific criteria, including innovation in marketing, strategic alignment with broader tourism strategies, and potential return on investment. The assessment process ensures that funds are allocated to projects with the highest potential impact, thereby maximizing the effectiveness of Yukon's tourism marketing initiatives.
The TCMF not only offers a financial boost to tourism marketing efforts but also fosters an environment of collaboration and innovation. By connecting diverse stakeholders and encouraging creative solutions, the fund plays a critical role in enhancing Yukon's tourism sector, ultimately making it more competitive and sustainable on a global scale.
