Tourism Cooperative Marketing Fund
YT, Canada
Funding to promote Yukon tourism businesses
grant_single_labels|summary
grant_single|eligibleFinancing
- grant_single|maxCount
- grant_single|projectCostPercent
grant_single|deadlines
- grant_single|closingDateMay 01, 2024
grant_single|financingType
Grant and Funding
grant_single|eligibleIndustries
- Transportation and warehousing
- Arts, entertainment and recreation
- Accommodation and food services
- Other services (except public administration)
grant_single|grantors
- Department of Tourism and Culture (YK)
- Government of Yukon
grant_single|status
grant_card_status|closed
grant_single_labels|preview
Get funding for a variety of promotional activities including online and traditional advertising, domestic or international trade and consumer shows, and sales calls and missions.
grant_single_labels|projects
This grant is available to businesses that are based in the Yukon. The eligibility is focused on supporting tourism-related entities within this specific geographical location.
- Businesses located in the Yukon.
grant_single|admissibleProjectsExample
$25,000
Launch a social media campaign to attract tourists to Halifax's summer festivals
$30,000
Bid presentation for hosting an international conference
$50,000
Host travel media from the US for a media tour showcasing Ottawa's winter attractions
$30,000
Promote new tourism packages via magazine and radio ads
$45,000
Engage new markets by attending the international travel trade show
grant_single_labels|admissibility
Eligibility for this grant is determined by specific criteria related to the applicant's location and business type.
- The applicant must be based in the Yukon.
- The applicant must be involved in promoting a tourism product or experience.
- Eligible business types include visitor experience providers, transportation providers, accommodation providers, visitor attractions, restaurants and bars.
- Eligible organizations include destination marketing organizations (DMOs), municipalities, non-government organizations, and First Nations governments.
grant_eligibility_criteria|who_can_apply
Applicants who are based in the Yukon and who want to promote their tourism product or experience. This includes tourist experience providers; transportation providers; accommodation providers; visitor attractions; restaurants and bars; destination marketing organizations (DMOs); municipalities; non-government organizations; and First Nations governments.
grant_eligibility_criteria|who_cannot_apply
Some types of companies are not eligible for the Tourism Cooperative Marketing Fund (TCMF) grant. Specifically, companies not involved in the tourism industry or not based in the Yukon are ineligible.
- Companies not involved in the tourism industry;
- Companies not based in the Yukon.
grant_eligibility_criteria|eligible_expenses
This grant supports a variety of advertising, marketing, and travel-based activities aimed at enhancing the visibility and appeal of tourism experiences in the Yukon. Eligible projects are designed to foster international exposure and visitor attraction through strategic marketing placements and interactive promotional events.
- Traditional advertising placements, including magazines, radio, newspapers, digital display ads, travel guides, and out-of-home advertising.
- Online advertising such as web banner and social media ads, AdWords, and listings in online directories focused on visitor services.
- Hosting media or trade familiarization tours to showcase tourism experiences.
- Participation in approved trade and consumer shows to promote tourism offerings.
- Sales missions led by destination marketing organizations to attract more visitors.
- Conducting sales calls to potential partners or clients in tourism markets.
- Bid presentations for events that could be hosted in the Yukon, promoting the territory as a prime destination.
grant_eligibility_criteria|zone
The grant covers specific expenses related to advertising and marketing, as well as travel-based activities aimed at promoting tourism in the Yukon.
- Traditional advertising placements such as magazines, radio, newspapers, digital display ads, travel guides, and out-of-home advertising.
- Online advertising including web banners, social media ads, AdWords, and listings in online directories focusing on visitor services.
- Hosting media or trade familiarization tours to showcase tourism experiences.
- Attendance at approved trade and consumer shows.
- Destination marketing organization-led sales missions.
- Sales calls related to tourism marketing.
- Bid presentations for events.
grant_single_labels|criteria
There are evaluation and selection criteria for the Tourism Cooperative Marketing Fund (TCMF) in Yukon:
- Alignment with the TCMF goal of attracting visitors and gaining international exposure.
- Demonstrated impact and benefit to the Yukon's tourism industry.
- Quality and feasibility of the marketing project or activity proposed.
- Capability of the applicant to successfully execute the project.
- Evidence of financial sustainability and accountability.
- Potential for positive outcomes and long-term benefits for the territory.
grant_single_labels|register
- Step 1: Review Guidelines
- Read the 2024–25 guidelines thoroughly to understand eligible businesses, projects, and expenses.
- Step 2: Complete Application
- Access and fill out the application form using SurveyMonkey.
- Step 3: Submit Application
- Submit your completed application through the SurveyMonkey application portal.
- Ensure submission before the intake deadlines of May 1, 2024, at 4:30 pm or October 1, 2024, at 4:30 pm.
- Step 4: Confirmation and Follow-up
- Receive notification upon receipt of your application.
- Be prepared to provide additional information or clarification if contacted.
grant_single_labels|otherInfo
Here are additional relevant details for this grant:
- Application deadlines are strictly set at 4:30 pm on the specified dates.
- Reports for funded activities are required, with specific forms available for different types of activities.
- The notification process may require you to clarify aspects of your application.
grant_single_labels|contact
TCMF@yukon.ca
Apply to this program
Enhancing Yukon's Tourism through Strategic Marketing Support
The Tourism Cooperative Marketing Fund (TCMF) offers financial assistance to tourism businesses in the Yukon aiming to attract more visitors and elevate international awareness of their offerings. This initiative is vital for fortifying the Yukon's tourism brand and expanding the reach of its unique experiences to a global audience.
Understanding the Tourism Cooperative Marketing Fund
The Tourism Cooperative Marketing Fund (TCMF) is a pivotal resource for Yukon-based tourism entities keen on advancing their market presence. By providing targeted financial support, TCMF is dedicated to fostering growth within the Yukon's vibrant tourism sector. The fund is particularly focused on activities that enhance the marketability of tourism products and experiences, both within the region and on an international scale.
Eligible applicants include a broad spectrum of tourism-related businesses and organizations. This inclusivity ensures that various facets of the tourism industry, such as visitor experience providers and accommodation services, can participate in and benefit from the program. The wide-ranging eligibility criteria open the door for numerous stakeholders to develop and launch impactful marketing strategies that resonate with diverse audiences.
TCMF emphasizes the importance of strategic advertising and marketing ventures, which can encompass everything from traditional advertising methods like magazine and radio campaigns to digital strategies including web banners and social media ads. These advertising initiatives are designed to increase the visibility of Yukon's tourism products significantly, drawing more attention from potential domestic and international travelers.
Apart from advertising, the Fund supports travel-based activities crucial for generating interest in Yukon as a travel destination. These activities include organizing familiarization tours for media and trade professionals, which offer firsthand experience of what Yukon has to offer. Such tours are instrumental in building authentic narratives and endorsements that can greatly influence potential visitors’ travel decisions.
Moreover, the fund provides support for participation in trade and consumer shows, which are quintessential venues for forging long-term relationships and partnerships. These events give Yukon-based businesses the opportunity to showcase their unique offerings, from scenic attractions to cultural experiences, fostering both immediate and future travels to the territory.
The application process for the TCMF is designed to be straightforward. Interested entities are required to familiarize themselves with the detailed 2024-25 guidelines, available on the fund's platform. The process leverages digital tools like SurveyMonkey, making it accessible and user-friendly for applicants. The fund offers two key deadlines to submit applications, ensuring that businesses have ample opportunity to plan their marketing initiatives effectively.
A robust reporting mechanism is in place to maintain transparency and accountability. This includes comprehensive reports on various marketing activities, providing clarity on the utilization of funds and the outcomes achieved. The reports cover an array of activities, including online and traditional advertising, physical and virtual events, familiarization tours, and destination marketing missions.
The TCMF not only aims to increase tourist influx by enhancing visibility but also contributes to the economic fabric of the Yukon. By promoting local businesses and cultural assets to wider audiences, the fund helps in creating jobs and nurturing the Yukon's socio-economic development. It is, therefore, an essential vehicle for both immediate growth and sustainable development within the region’s tourism sector.
