Tourism Cooperative Marketing Fund
YT, Canada
Funding to promote Yukon tourism businesses
grant_single_labels|summary
grant_single|eligibleFinancing
- grant_single|maxCount
- grant_single|projectCostPercent
grant_single|deadlines
- grant_single|timelineUnspecified
grant_single|financingType
Grant and Funding
grant_single|eligibleIndustries
- Transportation and warehousing
- Arts, entertainment and recreation
- Accommodation and food services
- Other services (except public administration)
grant_single|grantors
- Department of Tourism and Culture (YK)
- Government of Yukon
grant_single|status
grant_card_status|closed
grant_single_labels|preview
Get funding for a variety of promotional activities including online and traditional advertising, domestic or international trade and consumer shows, and sales calls and missions.
grant_single_labels|projects
Eligible projects for the Tourism Cooperative Marketing Fund include advertising and marketing projects such as traditional advertising placements and online advertising, as well as travel-based activities like hosting familiarization tours and attending trade shows.
- Traditional advertising placements including magazines, radio, newspapers, digital display ads, and out-of-home advertising.
- Online advertising like web banner and social media ads, AdWords, and listings in online directories.
- Travel-based activities such as hosting familiarization tours, attending trade shows, destination marketing sales missions, sales calls, and bid presentations for events.
grant_single|admissibleProjectsExample
$30,000
Montreal
Bid presentation for hosting an international conference in Montreal.
$30,000
Toronto
Promote new tourism packages via magazine and radio ads in Toronto.
$45,000
Vancouver
Engage new markets by attending the international travel trade show in Vancouver.
$25,000
Halifax
Launch a social media campaign to attract tourists to Halifax's summer festivals.
$50,000
Ottawa
Host travel media from the US for a media tour showcasing Ottawa's winter attractions.
grant_single_labels|admissibility
The eligibility criteria for the Tourism Cooperative Marketing Fund (TCMF) grant are:
- Applicants must be based in the Yukon.
- Applicants must be in the tourism industry and want to promote their tourism product or experience.
- Eligible applicants include visitor experience providers, transportation providers, accommodation providers, visitor attractions, restaurants and bars, destination marketing organizations (DMOs), municipalities, non-government organizations, and First Nations governments.
grant_eligibility_criteria|who_can_apply
Companies based in the Yukon and involved in promoting tourism products or experiences are eligible for the Tourism Cooperative Marketing Fund grant. Eligible entities include visitor experience providers, transportation providers, accommodation providers, restaurants and bars, non-government organizations, and more.
- Visitor experience providers
- Transportation providers
- Accommodation providers
- Visitor attractions
- Restaurants and bars
- Destination marketing organizations (DMOs)
- Municipalities
- Non-government organizations
- First Nations governments
grant_eligibility_criteria|who_cannot_apply
Some types of companies are not eligible for the Tourism Cooperative Marketing Fund (TCMF) grant. Specifically, companies not involved in the tourism industry or not based in the Yukon are ineligible.
- Companies not involved in the tourism industry;
- Companies not based in the Yukon.
grant_eligibility_criteria|eligible_expenses
There are eligible expenses for the Tourism Cooperative Marketing Fund (TCMF) grant, which include traditional and online advertising placements like magazines, radio, digital display ads, and web banner ads, as well as travel-based activities such as hosting media tours, attending trade shows, and sales missions. Eligible expenses also cover activities like bid presentations for events.
- Traditional advertising placements
- Online advertising
- Travel-based activities
grant_eligibility_criteria|zone
Eligible geographic zones for travel-related activities under the Tourism Cooperative Marketing Fund (TCMF) are categorized based on the location of shows and events both within and outside of Canada.
- Western Canada (BC, AB, SK & MB)
- Central Canada (ON & QC)
- Atlantic Canada (NB, NS, NL, PE)
- United States
- Overseas
grant_single_labels|criteria
There are evaluation and selection criteria for the Tourism Cooperative Marketing Fund (TCMF) in Yukon:
- Alignment with the TCMF goal of attracting visitors and gaining international exposure.
- Demonstrated impact and benefit to the Yukon's tourism industry.
- Quality and feasibility of the marketing project or activity proposed.
- Capability of the applicant to successfully execute the project.
- Evidence of financial sustainability and accountability.
- Potential for positive outcomes and long-term benefits for the territory.
grant_single_labels|register
- Step 1: Read the 2024-25 guidelines to learn about businesses, projects, and expenses eligible for funding.
- Step 2: Complete the application on SurveyMonkey.
- Step 3: Await notification of application received and be prepared to provide additional information if requested.
grant_single_labels|otherInfo
- Applicants are encouraged to thoroughly review the 2024-2025 guidelines to ensure their projects align with the funding criteria.
- It is important for applicants to adhere to the application deadlines of May 1, 2024, and October 1, 2024, to be considered for funding.
grant_single_labels|contact
TCMF@yukon.ca
Apply to this program
Tourism Cooperative Marketing Fund (TCMF)
The Tourism Cooperative Marketing Fund (TCMF) supports the Yukon’s tourism industry by helping businesses attract visitors and gain international exposure through various marketing activities. Eligible applicants based in the Yukon can promote their tourism products or experiences through advertising, marketing projects, travel-based activities, and more.
Expanding Tourism Opportunities: A Detailed Insight into the Tourism Cooperative Marketing Fund
The Tourism Cooperative Marketing Fund (TCMF) plays a vital role in empowering tourism businesses in the Yukon to enhance their visibility and appeal to visitors worldwide. With a focus on promoting tourism products and experiences, TCMF provides financial support for projects such as traditional and online advertising placements, travel-based activities like familiarization tours and trade shows, and destination marketing initiatives.
Businesses eligible for TCMF funding include visitor experience providers, transportation services, accommodation facilities, attractions, restaurants, DMOs, municipalities, NGOs, and First Nations governments. By leveraging this fund, organizations can create compelling marketing campaigns, participate in industry events, and strengthen their position in the competitive tourism landscape.
For the 2024-25 fiscal year, TCMF has revised its guidelines to offer clearer insights into eligible projects and expenses. With application deadlines in May and October 2024, businesses have the opportunity to tap into this funding to support their tourism-related initiatives. Whether through digital advertising strategies, media tours, or sponsorship events, TCMF aims to drive growth and innovation in the Yukon’s tourism sector.
Through the TCMF reporting forms for the previous fiscal year, businesses can track their marketing efforts and evaluate the impact of funded activities. This transparent reporting process helps in assessing the effectiveness of marketing campaigns, fostering accountability, and optimizing future strategies.
By engaging with the TCMF, Yukon-based tourism businesses can embark on a journey towards heightened visibility, increased visitor engagement, and a more vibrant tourism ecosystem. As the territory continues to attract travelers seeking unique experiences, TCMF stands as a valuable resource for businesses looking to amplify their presence and make a lasting impact on the global tourism stage.
