Tourism Cooperative Marketing Fund

Who is eligible?

The Tourism Cooperative Marketing Fund is designed to support a range of entities involved in the tourism sector within Yukon. Eligible applicants must satisfy specific criteria to ensure their proposed projects align with the fund's objectives.

• Yukon tourism businesses offering activities, attractions, transportation, and/or accommodations.
• Food and beverage establishments promoting specialized visitor experiences such as tastings or establishment tours.
• Community societies or industry associations featuring visitor experiences or services.
• Municipalities and Destination Marketing Organizations promoting their destination.
• Yukon First Nations Governments showcasing visitor experiences such as cultural centers.

Who is not eligible

The Tourism Cooperative Marketing Fund is designed to support tourism-focused entities. Certain companies are not eligible to apply for this grant based on their status or main activities that do not align with its objectives.

• Third parties applying on behalf of TCMF applicants.

Eligible expenses

The Tourism Cooperative Marketing Fund covers specific expenses related to advertising and travel-related activities crucial for enhancing tourism marketing efforts.

• Print ads, radio ads, Google ads, social media ads, digital TV ads, online ads, email marketing, AI marketing tools, and search engine marketing expenses.
• High-resolution photos or videos for specific marketing campaigns and collaborations with influencers and content creators, provided they are third-party.
• Approved travel-related activity costs for familiarization tours and sales missions.
• Transportation, accommodation, visitor experiences, and equipment rentals for familiarization tours, excluding self-provided items.
• Third-party meal expenses during familiarization tours, reimbursed based on current Government of Yukon’s Meal Rates, excluding alcohol.
• Return air or ground transportation to event destinations for sales missions or calls, within specified limits.
• Standard room accommodation for the duration of sales missions or calls, plus additional time if necessary, within specified limits.
• Meeting room rental up to $500 CAD when applicable in sales missions.
• Sponsorship expenses and associated meal expenses, reimbursed based on actual costs or Government of Yukon’s Meal rates, with alcohol excluded.

Eligible geographic areas

This grant is specifically targeted at businesses operating in the Yukon, Canada. The focus is on amplifying tourism marketing efforts within this territory.

• Yukon, Canada

Here are additional relevant details for this grant:

• The total budget for the TCMF program is $700,000 per fiscal year.
• Application intakes occur twice a year, with deadlines typically on February 1 and October 1, at 4:30 p.m. YST.
• If the application deadline falls on a weekend or holiday, it will move to the next business day at 4:30 p.m.
• Successful applicants must ensure that advertising content is appropriate and does not violate any policies regarding offensive or inappropriate material.
• Non-compliance with reporting requirements may result in the termination of the funding agreement and potential reimbursement of funds.
• The maximum funding threshold varies based on the type of project and organization, with a cap of up to $50,000 for destination marketing organizations.
• All applications are assessed by an Evaluation Committee, and projects may require an additional waitlist process if the fund is fully committed.
• Receipts and detailed expense documents must be retained for one year post-project completion and may be subject to audits.