Business, Market and Trade Ready Training Program
Last Update: July 22, 2025
YT, Canada
Training to improve tourism business marketing and sales
Business, Market and Trade Ready Training Program at a glance
Eligible Funding
- No Condition
Timeline
- Unspecified
Financing Type
Other Support
Eligible Industries
- Retail trade
- Arts, entertainment and recreation
- Accommodation and food services
- Other services (except public administration)
Grant Providers
- Government of Yukon
Program status
Open
Overview of the Business, Market and Trade Ready Training Program program
Gain access to training aimed at enhancing your business's sales and marketing capabilities, enabling you to connect with clients before they reach Yukon.
Eligible projects & activities
This program offers training initiatives designed to enhance the marketing and sales capabilities of Yukon tourism businesses. The eligible activities focus on strategic communication, policy development, and customer satisfaction management.
- Online completion of the Business, Market and Trade Ready course.
- Participation in in-person workshops discussing practical sales and marketing strategies.
Examples of admissible projects:
$ 16,000
Implementing a customer service training module for hotel staff
$ 18,000
Developing a comprehensive sales training program for retail employees
$ 9,000
Creating an outreach program for local artists to promote their work online
$ 9,000
Establishing a digital marketing strategy for community-based events
Eligibility criteria of the Business, Market and Trade Ready Training Program program
Eligibility for this grant requires specific criteria related to the nature and operation of the applicant's business.
- The business must be located in Yukon.
- The business must be involved in the tourism sector.
- The business's tourism products must be business and market ready, meaning they produce their own product and sell it directly to consumers.
- Alternatively, the business's tourism products must be trade ready, meaning they sell their products through travel trade distribution channels.
Who is eligible?
This training program is specifically designed for Yukon tourism businesses that are either business and market ready or trade ready, focusing on those who produce and sell their own tourism products directly to consumers or through travel trade channels.
Eligible expenses
This grant encourages Yukon tourism businesses to enhance their sales and marketing strategies by offering specialized training. The training aims to equip businesses with the skills needed to effectively engage with clients and improve operational policies.
- Participate in the Business, Market and Trade Ready online training modules.
- Attend in-person workshops focused on improving communication with travellers.
- Develop booking and cancellation policies tailored to securing more sales.
- Learn techniques to meet client expectations for both direct and trade-based bookings.
- Utilize shared real-life experiences and access to a resource workbook after workshops.
Eligible geographic areas
This training program is designed specifically for Yukon tourism businesses to enhance their sales and marketing outreach. The training aims to support local businesses by improving their preparedness for market and trade opportunities.
- Yukon.
Eligibility criteria of the Business, Market and Trade Ready Training Program program
The evaluation and selection criteria for the Business, Market and Trade Ready training program include:
- Demonstrated readiness to engage with tourists and travelers
- Ability to develop effective booking and cancellation policies
- Commitment to meeting client expectations through direct or trade bookings
How to apply to the Business, Market and Trade Ready Training Program program
1
Choose Training Format
Decide between online training and in-person workshop based on your needs and availability.
2
Online Training Enrollment
- Access the online training modules through the designated platform.
- Complete the online registration if required to access course materials.
3
In-person Workshop Scheduling
- Contact via email at destinationmanagement@yukon.ca to express interest in scheduling a workshop.
- Call 867-667-5632 or toll-free 1-800-661-0408, ext. 5632, to schedule a workshop.
- Provide details of your organization or community to facilitate scheduling.
4
Confirmation and Preparation
- Receive confirmation of enrollment or workshop booking.
- Prepare any necessary materials or complete pre-work assignments as instructed.
Additional information
Here are additional relevant details for this training program:
- Participants will receive a resource workbook after attending the in-person workshop.
- The program is a collaborative effort involving Tourism Yukon, Northwest Territories Tourism, and Nunavut Tourism.
- The online course can be taken at any time, providing flexibility for participants.
- Workshops can be personalized for specific organizations or communities upon request.
Contact Government of Yukon
destinationmanagement@yukon.ca
867-667-5632
Apply to this program
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