Business, Market and Trade Ready Training Program
YT, Canada
Training to improve tourism business marketing and sales
grant_single_labels|summary
grant_single|eligibleFinancing
- grant_single|noCondition
grant_single|deadlines
- grant_single|timelineUnspecified
grant_single|financingType
Other Support
grant_single|eligibleIndustries
- Retail trade
- Arts, entertainment and recreation
- Accommodation and food services
- Other services (except public administration)
grant_single|grantors
- Government of Yukon
grant_single|status
grant_card_status|open
grant_single_labels|preview
Gain access to training aimed at enhancing your business's sales and marketing capabilities, enabling you to connect with clients before they reach Yukon.
grant_single_labels|projects
This training program targets tourism businesses in specific Canadian territories. Eligible companies are those operating within these key regions.
- Yukon
- Northwest Territories
- Nunavut
grant_single|admissibleProjectsExample
$16,000
Implementing a customer service training module for hotel staff
$18,000
Developing a comprehensive sales training program for retail employees
$9,000
Creating an outreach program for local artists to promote their work online
$9,000
Establishing a digital marketing strategy for community-based events
grant_single_labels|admissibility
Eligibility for this grant requires specific criteria related to the nature and operation of the applicant's business.
- The business must be located in Yukon.
- The business must be involved in the tourism sector.
- The business's tourism products must be business and market ready, meaning they produce their own product and sell it directly to consumers.
- Alternatively, the business's tourism products must be trade ready, meaning they sell their products through travel trade distribution channels.
grant_eligibility_criteria|who_can_apply
This training program is specifically designed for Yukon tourism businesses that are either business and market ready or trade ready, focusing on those who produce and sell their own tourism products directly to consumers or through travel trade channels.
grant_eligibility_criteria|who_cannot_apply
Based on the grant context provided, there are no specific types of companies mentioned that are not eligible for the grant.
grant_eligibility_criteria|eligible_expenses
This grant encourages Yukon tourism businesses to enhance their sales and marketing strategies by offering specialized training. The training aims to equip businesses with the skills needed to effectively engage with clients and improve operational policies.
- Participate in the Business, Market and Trade Ready online training modules.
- Attend in-person workshops focused on improving communication with travellers.
- Develop booking and cancellation policies tailored to securing more sales.
- Learn techniques to meet client expectations for both direct and trade-based bookings.
- Utilize shared real-life experiences and access to a resource workbook after workshops.
grant_single_labels|criteria
The evaluation and selection criteria for the Business, Market and Trade Ready training program include:
- Demonstrated readiness to engage with tourists and travelers
- Ability to develop effective booking and cancellation policies
- Commitment to meeting client expectations through direct or trade bookings
grant_single_labels|register
Here are the steps to apply and enroll in the training program:
- Step 1: Choose Training Format
- Decide between online training and in-person workshop based on your needs and availability.
- Step 2: Online Training Enrollment
- Access the online training modules through the designated platform.
- Complete the online registration if required to access course materials.
- Step 3: In-person Workshop Scheduling
- Contact via email at destinationmanagement@yukon.ca to express interest in scheduling a workshop.
- Call 867-667-5632 or toll-free 1-800-661-0408, ext. 5632, to schedule a workshop.
- Provide details of your organization or community to facilitate scheduling.
- Step 4: Confirmation and Preparation
- Receive confirmation of enrollment or workshop booking.
- Prepare any necessary materials or complete pre-work assignments as instructed.
grant_single_labels|otherInfo
Here are additional relevant details for this training program:
- Participants will receive a resource workbook after attending the in-person workshop.
- The program is a collaborative effort involving Tourism Yukon, Northwest Territories Tourism, and Nunavut Tourism.
- The online course can be taken at any time, providing flexibility for participants.
- Workshops can be personalized for specific organizations or communities upon request.
grant_single_labels|contact
destinationmanagement@yukon.ca
867-667-5632
Apply to this program
Boost Your Yukon Tourism Business with Market and Trade Ready Training
The Market and Trade Ready training program provides Yukon tourism businesses with essential skills to enhance sales strategies and marketing efforts. This initiative facilitates reaching potential clients before they travel to Yukon, offering both online courses and in-person workshops to suit different learning preferences.
In-Depth Insight Into the Market and Trade Ready Training Program
The Market and Trade Ready training is an invaluable resource for tourism businesses in Yukon that are looking to upgrade their capabilities in sales and marketing. This program is strategically designed to enable businesses to effectively communicate with potential travellers while they plan their visit, thereby capturing tourist interest early in their decision-making process. By offering both online courses and in-person workshops, the training ensures flexibility and accessibility for all participants, accommodating various learning styles and schedules.
The online training modules are crafted to be engaging and informative, consisting of a series of activities and quizzes that can be completed in a self-paced manner, typically within two to four hours. This format is particularly suitable for business owners who need to balance training with their day-to-day responsibilities. The structured curriculum ensures that participants can acquire a comprehensive understanding of essential marketing skills without the need for extensive time away from their business operations.
For those who prefer a more interactive learning environment, the in-person workshops provide an excellent platform for sharing real-life experiences and collaborating with other tourism professionals. These workshops typically span the duration of a day, facilitating a thorough exploration of topics such as effective traveller communication, developing robust booking and cancellation policies, and setting realistic client expectations. Participants also receive a resource workbook, which acts as a valuable reference post-workshop to reinforce their learning and aid in practical application.
The workshops can be tailored and scheduled according to the needs of specific communities or organizations, making them an adaptable option for groups aiming to bolster their market readiness. This aspect, combined with the potential for meaningful networking with peers, significantly enhances the value of the in-person component of the training.
Collaboratively developed by Tourism Yukon, Northwest Territories Tourism, and Nunavut Tourism, the program ensures that participants benefit from a wealth of regional expertise and insights. The training is meticulously tailored to address the unique challenges and opportunities of operating tourism businesses within the Yukon region. This level of customization ensures that the skills and knowledge imparted are directly applicable to the participants' specific operational environments, enhancing the practical outcomes of the learning experience.
This initiative prioritizes the creation of a sustainable and prosperous tourism sector in Yukon by equipping businesses with the tools needed to thrive in today's competitive travel market. By participating in the Market and Trade Ready training, businesses not only stand to improve their immediate sales and marketing skills but also position themselves for future growth by establishing strong foundations in effective client engagement and service delivery.
Ultimately, this training program represents a strategic investment in the long-term viability and competitiveness of Yukon tourism businesses. It empowers participants to leverage their regional offerings by effectively reaching and satisfying potential clients, ensuring that Yukon remains a desirable destination within the global travel landscape.
