Business, Market and Trade Ready Training Program

Eligibility for this grant requires specific criteria related to the nature and operation of the applicant's business.

• The business must be located in Yukon.
• The business must be involved in the tourism sector.
• The business's tourism products must be business and market ready, meaning they produce their own product and sell it directly to consumers.
• Alternatively, the business's tourism products must be trade ready, meaning they sell their products through travel trade distribution channels.

Who is eligible?

Eligible expenses

This grant encourages Yukon tourism businesses to enhance their sales and marketing strategies by offering specialized training. The training aims to equip businesses with the skills needed to effectively engage with clients and improve operational policies.

• Participate in the Business, Market and Trade Ready online training modules.
• Attend in-person workshops focused on improving communication with travellers.
• Develop booking and cancellation policies tailored to securing more sales.
• Learn techniques to meet client expectations for both direct and trade-based bookings.
• Utilize shared real-life experiences and access to a resource workbook after workshops.

Eligible geographic areas

This training program is designed specifically for Yukon tourism businesses to enhance their sales and marketing outreach. The training aims to support local businesses by improving their preparedness for market and trade opportunities.

• Yukon.

The evaluation and selection criteria for the Business, Market and Trade Ready training program include:

• Demonstrated readiness to engage with tourists and travelers
• Ability to develop effective booking and cancellation policies
• Commitment to meeting client expectations through direct or trade bookings

Here are additional relevant details for this training program:

• Participants will receive a resource workbook after attending the in-person workshop.
• The program is a collaborative effort involving Tourism Yukon, Northwest Territories Tourism, and Nunavut Tourism.
• The online course can be taken at any time, providing flexibility for participants.
• Workshops can be personalized for specific organizations or communities upon request.