Taxi Industry Modernization Support Program (PSMITT)

Who is eligible?

• Regroupings of registered dispatchers, qualified taxi owners, and qualified taxi drivers operating a taxi business as a non-profit legal entity
• Professional training centers as defined by the Regulation on the training of qualified taxi drivers

Who is not eligible

• Companies that do not operate within the taxi industry or are not registered as taxi enterprises under the relevant Quebec law.
• Organizations that are not non-profit legal entities, in the case of the image branding support component.
• Entities seeking to claim for retroactive branding expenses if the image or visual signature has already been developed in whole or in part.
• Companies whose main activity does not align with transportation of persons by taxi or associated support services (where specified for certain components).

Eligible expenses

• Salaries and benefits, without markup, for internal personnel and partners working directly on the project.
• Acquisition and implementation costs for digital products.
• Professional fees for required project services (subject to public sector contract regulations and maximum rates as set by the Minister when not established by law or policy).
• Purchase of equipment (up to 15% of the total subsidy granted).
• Costs related to website design and development (up to 15% of the total subsidy granted).
• Professional fees for communication, marketing, and graphic design services related to branding (subject to applicable regulations and rates).
• Expenses for deploying a new brand image or implementing a visibility plan for the new visual identification.
• Expenses for applying the new visual signature to vehicles or roof lights (e.g., materials, paint, wrapping, lettering, magnetic signs, logos).

Eligible geographic areas

• Quebec

• Beneficiaries must retain all documents and supporting evidence related to their application for five years and provide them upon request to authorized representatives.
• Failure to submit required documentation may result in the full or partial reimbursement of previously disbursed funds.
• The Minister reserves the right to refuse, modify, reduce, or terminate financial aid for reasons of public interest, following a formal written notice to the applicant.
• Recognition of government financial support is required in all communications and public relations activities related to the project; materials must be pre-approved by the Ministry.