Closed
Support program for positioning Quebec alcohol in the SAQ network
Supports Quebec alcoholic beverage producers in the SAQ network
Last Update: March 4, 2026
Funding available
$ 1,950,000
Timeline
- Receipt of requests is now closed
Location
Quebec, Canada
Overview
Get a reimbursement between 4% and 18% of net SAQ sales on artisan alcoholic beverages you produce, to a maximum of $450 000 per year.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Develop an online presence
- Launch or market a product/service
Eligible Funding
- Maximum amount : 1,950,000 $
- Up to 70% of project cost
Timeline
- Receipt of requests is now closed
Eligible candidates
Eligible Industries
- Manufacturing
- Retail trade
- Accommodation and food services
Location
- Quebec
Legal structures
- Non-profit
- Public or Parapublic institution
- For-profit business
- Sole proprietorship
- Social economy enterprise
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- Canadians
Non-profit candidates
Sector of operation
- Economic, Social and Community Development
- Business Associations
Target groups
- Rural / Remote communities
- Business owners / entrepreneurs
- Artists / creatives
Revenue structures
- All structures
Scope
- Regional
- Provincial
Next steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Increasing the sales and variety of Quebec alcoholic beverages within the SAQ network.
- Supporting the certification of alcoholic beverages under protected designations or value-added terms.
- Assisting industry associations with projects that enhance commercialization skills and market development for Quebec-made alcoholic beverages.
- Supporting promotional activities and initiatives that help develop or promote reserved appellations and value-added terms in the alcoholic beverage sector.
- Facilitating the continued growth and diversification of artisanal Quebec wine sales in grocery and convenience stores.
Eligibility
Who is eligible?
- Quebec-based individual businesses and for-profit companies legally constituted under Quebec or Canadian law
- Enterprises collective as defined by Quebec's social economy legislation
- Non-profit organizations (NPOs) legally constituted under Quebec or Canadian law
- Associations or organizations representing producers in the Quebec alcoholic beverages sector
- Businesses holding an artisanal production permit or distiller's permit for alcoholic beverages, or an artisanal production permit for wine
Who is not eligible
- State-owned enterprises or companies majority-controlled by a government (municipal, provincial, or federal) or by a municipal entity.
- Companies primarily engaged in the production or distribution of weapons.
- Businesses involved in the exploration, extraction, production, or refining of fossil fuels (except those transitioning to a low-carbon economy).
- Organizations active in gambling, games of chance, violent games, combat sports involving living beings, sexual exploitation, or production/distribution of tobacco or drugs.
- Applicants listed in the Register of Enterprises Ineligible for Public Contracts (RENA) or who have defaulted on previous government financial obligations in the last two years.
Eligible expenses
- Professional fees for external consulting firms.
- Internal labour costs related to the project.
- Travel expenses for training activities, in compliance with Quebec government standards.
- Rental costs for venues used for trade shows or commercial events.
- Internet referencing fees.
- Communication and promotional expenses.
Eligible geographic areas
- Quebec
Additional information
- The program is administered by the Ministère de l’Économie, de l’Innovation et de l’Énergie, including oversight and accountability monitoring.
- Subsidies are contingent upon the availability of government budget credits at the time of approval.
- A beneficiary must promptly notify the ministry in writing if any additional financial aid is received for the same project.
- Non-compliance with program terms can result in the reduction, cancellation, or reimbursement of funding by written notice from the Minister.
Documents and links
Frequently Asked Questions about the Support program for positioning Quebec alcohol in the SAQ network Program
Here are answers to the most common questions about the Support program for positioning Quebec alcohol in the SAQ network. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.
What is the Support program for positioning Quebec alcohol in the SAQ network?
Get a reimbursement between 4% and 18% of net SAQ sales on artisan alcoholic beverages you produce, to a maximum of $450 000 per year.
How much funding can be received?
Support program for positioning Quebec alcohol in the SAQ network Funds up to 70% of admissible expenses, capped at $1,950,000 per project.
Who is eligible for the Support program for positioning Quebec alcohol in the SAQ network program?
To be eligible for the Support program for positioning Quebec alcohol in the SAQ network program, you must:
Must be registered and operate in Quebec.
Must be a legally constituted for-profit company, individual enterprise, or collective enterprise under Quebec or Canadian law.
Must hold appropriate alcoholic beverage production permits from the Régie des alcools, des courses et des jeux (RACJ).
What expenses are eligible under Support program for positioning Quebec alcohol in the SAQ network?
Increasing the sales and variety of Quebec alcoholic beverages within the SAQ network.
Supporting the certification of alcoholic beverages under protected designations or value-added terms.
Assisting industry associations with projects that enhance commercialization skills and market development for Quebec-made alcoholic beverages.
Supporting promotional activities and initiatives that help develop or promote reserved appellations and value-added terms in the alcoholic beverage sector.
Facilitating the continued growth and diversification of artisanal Quebec wine sales in grocery and convenience stores.
Who can I contact for more information about the Support program for positioning Quebec alcohol in the SAQ network?
You can contact Ministère de l'économie, de l'innovation et de l'énergie du Québec (MEIE).
Where is the Support program for positioning Quebec alcohol in the SAQ network available?
The Support program for positioning Quebec alcohol in the SAQ network program is available the province of Quebec.
Is the Support program for positioning Quebec alcohol in the SAQ network a grant, loan, or tax credit?
Support program for positioning Quebec alcohol in the SAQ network is a Grant and Funding
More programs like this
Support for biofood exports - individual projects$15,000-$100,00050%
GHG Challenge Program - IndustryMax $50,000,00075%
Innovative Projects ProgramMax $12,000,00075%
