
Marketing support project for kitchen furniture and cabinets
At a glance
- Max. $99,000
- Open Date : January 1, 2022
- Closing date : March 31, 2024
Overview
The Project for Supporting the Commercialization of Furniture and Kitchen Cabinets, funded by the Ministry of Economy and Innovation (MEI), aims to help Quebec-based furniture and kitchen cabinet manufacturers modernize their marketing strategies. Eligible activities include creating or updating a strategic marketing plan, developing virtual content, and establishing a transactional website for B2B and B2C markets, with financial aid up to $99,000 per enterprise.
Financing terms and conditions
This grant provides financial assistance to help businesses transition to digital marketing strategies, aiming to foster competitiveness and market expansion.
- Maximum financial aid of $99,000 per company.
- Funding distributed on a first-come, first-served basis.
- Financial support covers the costs related to modernizing marketing processes and developing digital content.
- Applicants must engage in the implementation of strategic and transactional digital solutions.
Activities funded
This grant supports activities aimed at enhancing the digital marketing capabilities of kitchen furniture and cabinet businesses. The eligible projects focus on strategic planning, content development, and digital platform implementation.
- Creation or update of a strategic marketing plan focused on digital channels.
- Development of virtual content and digital components to support marketing efforts.
- Implementation of a transactional website for B2B and B2C sales.
Eligibility
Here are the eligibility criteria for this grant:
- Have sales of at least $1 million in the last fiscal year, and operate in the furniture and kitchen cabinet economic sectors (NAICS code 337).
- Have a place of business in Quebec.
- Be incorporated and registered with the Registre des entreprises.
- Ability to integrate proposed solutions.
Who is eligible?
Companies participating in the PACMAC project must meet specific eligibility criteria to qualify for financial assistance and project participation. These companies should operate within the furniture and kitchen cabinet sectors and are expected to have a significant commitment to integrating digital commercialization solutions.
Who is not eligible
This grant excludes certain companies and industries due to their status or main activity. The restrictions aim to ensure that funds are directed toward strategic sectors aligned with the grant's objectives.
- Companies not operating within the furniture and kitchen cabinet sectors.
- Businesses with a revenue of less than 1 million dollars in the last financial year.
- Companies without a business presence in Quebec.
- Businesses not incorporated or absent from the Business Register.
Eligible expenses
This grant supports the digital transformation of businesses in the furniture and kitchen cabinet industry. The eligible activities are designed to help companies modernize their marketing strategies and embrace digital commerce.
- Development of a digital marketing strategic plan.
- Assistance in developing digital content and components.
- Implementation of a digital transactional website (B2B and B2C).
Eligible geographic areas
This grant is available to companies that have a place of business in a specified geographical area. Eligibility is restricted based on the location criterion provided by the initiative.
- Companies with a place of business in Quebec.
How to apply
Access the application form
Fill out the form
Submit the form
Appointment scheduling
Establishment of the contract
Additional information
This grant aims to support companies in modernizing their marketing methods and digitizing their processes in the furniture and kitchen cabinet sector.
- The grant is available immediately and will run until March 31, 2024.
- The total funding envelope is 3 million dollars, with financial aid given on a "first come, first served" basis.
- An analysis of the application and an agreement between the parties are required to start the project.
- Criteria for eligibility include having a minimum revenue of 1 million dollars in the last financial year and operating in the furniture and kitchen cabinet sectors (NAICS code 337).
- Companies must be incorporated, have a business presence in Quebec, and be listed in the Business Register.
- The project has three phases: designing a digital marketing strategy, supporting content and component development, and setting up a digital transaction site.
- Companies need to provide access to necessary resources and information, invest the required time, and submit indicators requested by the MEI.
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