Marketing support project for kitchen furniture and cabinets
QC, Canada
The PACMAC empowers Quebec's furniture and kitchen cabinet industries to modernize commercialization through expert digital transformation support.
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Grant and Funding
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- Manufacturing
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- PACMAC
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The Project for Supporting the Commercialization of Furniture and Kitchen Cabinets, funded by the Ministry of Economy and Innovation (MEI), aims to help Quebec-based furniture and kitchen cabinet manufacturers modernize their marketing strategies. Eligible activities include creating or updating a strategic marketing plan, developing virtual content, and establishing a transactional website for B2B and B2C markets, with financial aid up to $99,000 per enterprise.
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This grant supports the digitization of commercialization processes for companies in the furniture and kitchen cabinet sectors.
- Creating a strategic digital marketing plan
- Developing digital content and components
- Implementing a digital transactional website
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Here are the eligibility criteria for this grant:
- Have sales of at least $1 million in the last fiscal year, and operate in the furniture and kitchen cabinet economic sectors (NAICS code 337).
- Have a place of business in Quebec.
- Be incorporated and registered with the Registre des entreprises.
- Ability to integrate proposed solutions.
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Companies that are not eligible for this grant are those that do not meet the specific criteria laid out. Specifically, companies must have a minimum revenue of $1 million in the last financial year, operate within the furniture and kitchen cabinet sectors (NAICS code 337), and be based and incorporated in Quebec.
- Do not meet the minimum revenue requirement of $1 million in the last financial year.
- Do not operate within the furniture and kitchen cabinet sectors (NAICS code 337).
- Do not have a place of business in Quebec.
- Are not incorporated and present in the Quebec Enterprise Register.
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The eligible geographic zone for this grant is Quebec, Canada.
- The company must have a place of business in Quebec.
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- Step 1: Click on the "Soumettre une demande" button.
- Step 2: Fill out the form and send it.
- Step 3: After receiving the application, the IGN will schedule an appointment with the person responsible for the project.
- Step 4: Based on the analysis of the file, a contract will be established between the stakeholders for the continuation of the project.
- Note: The date the form is sent determines the priority order of the application.
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This grant aims to support companies in modernizing their marketing methods and digitizing their processes in the furniture and kitchen cabinet sector.
- The grant is available immediately and will run until March 31, 2024.
- The total funding envelope is 3 million dollars, with financial aid given on a "first come, first served" basis.
- An analysis of the application and an agreement between the parties are required to start the project.
- Criteria for eligibility include having a minimum revenue of 1 million dollars in the last financial year and operating in the furniture and kitchen cabinet sectors (NAICS code 337).
- Companies must be incorporated, have a business presence in Quebec, and be listed in the Business Register.
- The project has three phases: designing a digital marketing strategy, supporting content and component development, and setting up a digital transaction site.
- Companies need to provide access to necessary resources and information, invest the required time, and submit indicators requested by the MEI.
Apply to this program
PACMAC Grant Summary
The PACMAC (Projet d’appui à la commercialisation du meuble et de l’armoire de cuisine) is an initiative funded by the Ministry of Economy and Innovation (MEI) to help Quebec-based furniture and kitchen cabinet manufacturers modernize their marketing strategies through digital transformation. The project provides a financial aid of up to $99,000 and is managed by the Institut de gouvernance numérique (IGN), with support from the Association des fabricants de meubles du Québec (AFMQ) and the Association des fabricants et détaillants de l’industrie de la cuisine du Québec (AFDICQ).
Detailed Explanation of the PACMAC Grant
The PACMAC (Projet d’appui à la commercialisation du meuble et de l’armoire de cuisine) represents a significant opportunity for businesses within Quebec's furniture and kitchen cabinet industry to uplift their commercial strategies and embrace modern, digital marketing approaches. This initiative, steered by the Institut de gouvernance numérique (IGN) in collaboration with the Association des fabricants de meubles du Québec (AFMQ) and the Association des fabricants et détaillants de l’industrie de la cuisine du Québec (AFDICQ), is funded by the Ministry of Economy and Innovation (MEI) to the tune of 3 million dollars. Here's a comprehensive look at what PACMAC entails, its benefits, and the steps required to apply.
Objective and Scope of PACMAC
The core objective of PACMAC is to facilitate the digital transformation of marketing methodologies within the Quebec furniture and kitchen cabinet manufacturing sector. By doing so, it aims to enhance competitiveness in a market where international giants dominate. Companies that qualify for this grant can receive up to $99,000 to support various digital marketing initiatives. The project officially runs until March 31, 2024, and funding is available on a first-come, first-served basis pending project agreement and approval.
Eligibility Criteria
To qualify for the PACMAC grant, businesses must meet the following criteria:
- Generate a minimum of $1 million in annual revenue in the last financial year.
- Operate within the furniture and kitchen cabinet manufacturing sectors, classified under the NAICS code 337.
- Have a business presence in Quebec and be registered with the Quebec Business Registry.
- Exhibit the capacity to integrate the proposed digital solutions effectively.
Commitment Requirements
Qualified businesses are expected to demonstrate a serious commitment to internal process changes necessary for digital transformation. This includes:
- Providing access to essential resources, documents, and information for the project execution.
- Allocating sufficient time for project implementation.
- Reporting key performance indicators to MEI to track the project's outcomes.
Project Components and Benefits
The PACMAC initiative is structured into three main components: designing a strategic digital marketing plan, supporting the development of content and components, and setting up a digital transactional site (B2B and B2C). These components aim to:
- Optimize business processes from production to delivery through enhanced digital marketing strategies.
- Support businesses in accessing new markets and fostering stronger customer relationships.
- Enable firms to counter competition from large international entities by adopting advanced digital marketing techniques.
- Promote local purchases and boost exports.
Step-by-Step Application Process
To apply for the PACMAC grant, follow these steps:
- Visit the official PACMAC application page and click on the "Submit a request" button.
- Fill out the application form and submit it online.
- The IGN team will review the application and schedule a meeting with the project lead to discuss the proposal.
- Upon approval, a formal agreement will be drawn up between the applicant and the project administrators.
Note that the priority of applications is determined based on the submission date of the forms.
Role of Key Stakeholder Organizations
The Institut de gouvernance numérique (IGN) and its partners, the Association des fabricants de meubles du Québec (AFMQ) and the Association des fabricants et détaillants de l’industrie de la cuisine du Québec (AFDICQ), bring a wealth of expertise to the PACMAC initiative. Their role is to support participating businesses by providing expert guidance and resources crucial for successful digital transformation.
Expected Outcomes and Long-Term Impacts
The anticipated outcomes from participating in PACMAC are multifaceted:
- Businesses will experience streamlined processes and enhanced efficiency in their marketing efforts, thanks to digital technologies.
- The increased digital presence will make businesses more competitive at both national and international levels.
- Customer reach will extend beyond traditional markets, facilitating better engagement and customer satisfaction.
- Higher local product purchase rates and expanded export opportunities will be realized.
Conclusion
The PACMAC grant stands as a golden opportunity for Quebec-based furniture and kitchen cabinet manufacturers to revolutionize their marketing approaches through digital transformation. With the financial backing of up to $99,000, businesses ready to commit to this transformative journey have the chance to optimize their operations, broaden their market reach, and thrive against international competition. By aligning with the goals and structured support provided by the PACMAC initiative, companies can effectively modernize and elevate their commercial strategies for a more prosperous future.
