Marketing support project for kitchen furniture and cabinets
QC, Canada
The PACMAC empowers Quebec's furniture and kitchen cabinet industries to modernize commercialization through expert digital transformation support.
grant_single_labels|summary
grant_single|eligibleFinancing
- grant_single|maxCount
grant_single|deadlines
- grant_single|openingDateJanuary 01, 2022
- grant_single|closingDateMarch 31, 2024
grant_single|financingType
Grant and Funding
grant_single|eligibleIndustries
- Manufacturing
grant_single|grantors
- PACMAC
grant_single|status
grant_card_status|closed
grant_single_labels|preview
The Project for Supporting the Commercialization of Furniture and Kitchen Cabinets, funded by the Ministry of Economy and Innovation (MEI), aims to help Quebec-based furniture and kitchen cabinet manufacturers modernize their marketing strategies. Eligible activities include creating or updating a strategic marketing plan, developing virtual content, and establishing a transactional website for B2B and B2C markets, with financial aid up to $99,000 per enterprise.
grant_single_labels|projects
This grant is available to companies specifically located in Quebec. The eligibility is determined by the provincial focus of the funding body and industry associations involved.
- Businesses with a place of business in Quebec, Canada.
grant_single_labels|admissibility
Here are the eligibility criteria for this grant:
- Have sales of at least $1 million in the last fiscal year, and operate in the furniture and kitchen cabinet economic sectors (NAICS code 337).
- Have a place of business in Quebec.
- Be incorporated and registered with the Registre des entreprises.
- Ability to integrate proposed solutions.
grant_eligibility_criteria|who_can_apply
Companies participating in the PACMAC project must meet specific eligibility criteria to qualify for financial assistance and project participation. These companies should operate within the furniture and kitchen cabinet sectors and are expected to have a significant commitment to integrating digital commercialization solutions.
grant_eligibility_criteria|who_cannot_apply
This grant excludes certain companies and industries due to their status or main activity. The restrictions aim to ensure that funds are directed toward strategic sectors aligned with the grant's objectives.
- Companies not operating within the furniture and kitchen cabinet sectors.
- Businesses with a revenue of less than 1 million dollars in the last financial year.
- Companies without a business presence in Quebec.
- Businesses not incorporated or absent from the Business Register.
grant_eligibility_criteria|eligible_expenses
This grant supports the digital transformation of businesses in the furniture and kitchen cabinet industry. The eligible activities are designed to help companies modernize their marketing strategies and embrace digital commerce.
- Development of a digital marketing strategic plan.
- Assistance in developing digital content and components.
- Implementation of a digital transactional website (B2B and B2C).
grant_eligibility_criteria|zone
The grant includes financial support for key digital marketing transformation activities.
- Creation or update of a strategic digital marketing plan.
- Development of virtual content and components.
- Implementation of a transactional digital website.
grant_single_labels|register
Here are the steps to submit an application for this grant:
- Step 1: Initiate Application
- Click on the "Soumettre une demande" button on the grant page.
- Step 2: Application Form Completion
- Fill out the provided application form with all required details.
- Ensure accuracy and completeness of information before submission.
- Step 3: Submission Confirmation
- Submit the completed form to the designated contact.
- Be aware that the submission date determines the priority of your application.
- Step 4: Post-Submission Process
- Upon receipt, the IGN will schedule a meeting with the project lead.
- Following evaluation, a formal contract will be drawn up between parties involved.
grant_single_labels|otherInfo
This grant aims to support companies in modernizing their marketing methods and digitizing their processes in the furniture and kitchen cabinet sector.
- The grant is available immediately and will run until March 31, 2024.
- The total funding envelope is 3 million dollars, with financial aid given on a "first come, first served" basis.
- An analysis of the application and an agreement between the parties are required to start the project.
- Criteria for eligibility include having a minimum revenue of 1 million dollars in the last financial year and operating in the furniture and kitchen cabinet sectors (NAICS code 337).
- Companies must be incorporated, have a business presence in Quebec, and be listed in the Business Register.
- The project has three phases: designing a digital marketing strategy, supporting content and component development, and setting up a digital transaction site.
- Companies need to provide access to necessary resources and information, invest the required time, and submit indicators requested by the MEI.
Apply to this program
Enhanced Marketing Support for Quebec's Furniture and Kitchen Cabinet Industry
This initiative offers financial aid to enterprises in Quebec's furniture and kitchen cabinet sectors, aimed at digital commercialization transformation. It seeks to boost business capacities by adopting strategic plans, virtual content development, and transactional website creations.
Understanding the Project and Its Broad Implications
The PACMAC project is an ambitious undertaking aimed at modernizing the marketing operations of Quebec's furniture and kitchen cabinet industries. By providing financial assistance of up to $99,000 per business, this program covers crucial transformation processes including the creation and implementation of a comprehensive digital marketing strategy. The emphasis is on leveraging digital platforms to enhance business-to-business (B2B) and business-to-consumer (B2C) interactions, therefore expanding market reach and business efficiency in competing against international giants.
Administered by the Institut de gouvernance numérique (IGN) in partnership with key industry associations like AFMQ and AFDICQ, and supported by the Ministry of Economy and Innovation (MEI), this project underscores governmental and institutional commitment to propelling Quebec’s traditional industries into the digital age. A significant facet of the project is its focus on sustainable growth by increasing exports and promoting local purchasing, ensuring that Quebec's manufacturers can maintain competitiveness while preserving local economic landscapes.
This initiative is crucial as it aligns with broader economic objectives such as technological advancement and increased operational efficiency. By modernizing the marketing approaches, businesses are better positioned to tackle emerging challenges and seize new opportunities. The transition involves an extensive process, starting with the development of a strategic digital marketing plan followed by support in creating relevant digital content, culminating in the deployment of a fully functional transactional website that facilitates online sales and customer engagement.
Furthermore, the program mandates rigorous selection criteria ensuring that only businesses with a demonstrated capacity for integration and a commitment to change are eligible. This ensures accountability and maximizes the transformative impact across the sector.Eligible businesses must be committed, willing to invest the necessary time and resources to facilitate the project, and ready to provide metrics to measure the progress and outcomes.
The funding not only mitigates the financial barriers traditionally associated with digital transformation but also serves as a catalyst for innovation within these industries. Participants benefit from expert guidance, ensuring a seamless transition that adheres to the latest best practices in digital marketing.Overall, through strategic support and targeted intervention, PACMAC offers a pathway for Quebec's furniture and kitchen cabinet sectors to revitalize, innovate, and thrive in today's dynamic market environment.