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Program to help Québec tourism activities, attractions and events go digital — Activities, attractions and events - Quebec - Canada
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Program to help Québec tourism activities, attractions and events go digital — Activities, attractions and events

Digital transformation funding for Quebec's tourism sector
Last Update: March 4, 2026
Funding available
$ 10,000 - $ 60,000
Timeline
  • Open Date : August 21, 2023
  • Closing date : October 10, 2023
Location
Quebec, Canada

Overview

The "Programme de soutien au virage numérique des activités, des attractions et des événements touristiques québécois" provides non-repayable grants to support the digital transformation of Quebec's tourism industry, with funding of up to CAD $60,000 for individual projects and CAD $150,000 for collective projects. Eligible activities include the acquisition and implementation of digital solutions aimed at enhancing transaction processes, customer experience, data management, and marketing efficiency.

/100
Opportunity Score
Moderate potential, but conditions must align.

At a glance

Funding available

Financing goals
  • Increase performance through digital transformation
  • Develop an online presence
Eligible Funding
  • Maximum amount : 60,000 $
  • Minimum amount : 10,000 $
  • Up to 75% of project cost
Timeline
  • Open Date : August 21, 2023
  • Closing date : October 10, 2023

Eligible candidates

Eligible Industries
  • Arts, entertainment and recreation
Location
  • Quebec
Legal structures
  • Non-profit
  • Public or Parapublic institution
  • For-profit business
  • Non-financial cooperative
Annual revenue
  • All revenue ranges
Organisation size
  • All organization sizes
Audience
  • Indigenous Peoples
Non-profit candidates
Sector of operation
  • Culture and Arts
  • Sports
  • Other Recreation and Social Clubs
  • Economic, Social and Community Development
Target groups
  • Indigenous peoples
  • Rural / Remote communities
  • Business owners / entrepreneurs
  • Artists / creatives
  • Nonprofits / charities
Revenue structures
  • All structures
Scope
  • Local
  • Municipal
  • Regional
  • Provincial

Next steps

1
Determine your project
2
Validate your eligibility

Activities funded

This grant focuses on accelerating the digital transformation of Québec's tourism activities, attractions, and events through the acquisition and implementation of digital solutions. Eligible projects aim to enhance customer experience, optimize business operations, and improve marketing effectiveness.

  • Acquisition and implementation of digital solutions related to transactions and reservations.
  • Enhancement of customer experience through digital means.
  • Development of virtual dissemination methods.
  • Management and optimization of client data and revenue streams through digital technologies.
  • Adaptation, optimization, or diversification of existing digital solutions.
  • Improvement of interconnectivity among various digital solutions.

Eligibility

Who is not eligible

This grant excludes certain companies and industries due to their status or primary activity. The restrictions ensure that funds are focused on enhancing sustainable digital transformation within tourism-related sectors.

  • Companies whose only activities are lodging, catering, or retail, or any combination thereof.
  • Municipal, regional, or sectoral entities, unless acting as promoters of collective projects directly benefiting eligible companies.
  • State-owned corporations or companies primarily owned by a state-owned entity.
  • Companies under protection from the Companies' Creditors Arrangement Act or the Bankruptcy and Insolvency Act.
  • Charitable organizations.
  • Applicants who have failed to meet prior obligations under past financial aid within the last two years after being formally notified.
  • Companies with permit operation defaults.
  • Companies listed in the Register of companies ineligible for public contracts (RENA).
  • Service companies such as aggregators, resellers, or promoters.
  • Chartered or regular transport companies not offering a tourism-related activity such as excursions or sightseeing.

Eligible expenses

The grant covers specific expenses directly necessary and essential for the realization of the digital transition projects.

  • Acquisition of digital solutions.
  • Acquisition of essential computer hardware for the deployment of the digital solution.
  • Purchase of licenses or subscriptions for a maximum duration of 12 months as per the supplier's contract, invoiced and paid before October 31, 2024.
  • Essential adaptation of a website or application for the deployment of the digital solution.
  • Expenses inherent to the implementation of the overall digital solution, such as acquiring equipment or infrastructures essential to deployment (e.g., signage indicating the use of the solution) and content creation for digital solutions.
  • Fees for the realization and implementation.
  • Fees for accompaniment, diagnosis, or audit (operations, human resources, technologies) up to a maximum of 10% of the financial support.
  • Training related to the project's digital solutions, up to a maximum of 10% of the financial support.

Eligible geographic areas

This grant is designated for companies operating within the tourism sector in all regions of Quebec. Eligible applicants must demonstrate commercial activities related to tourism attractions, festivals, and events occurring in Quebec.

  • Quebec, Canada.

Additional information

Here are additional relevant details for this grant:

  • The applicant can expect a structured process of applying which involves the submission of a project deposit file, evaluation of the project, signing a grant agreement, realization, and mid-term evaluation, and final account rendering.
  • The financial aid provided is non-repayable (grant).
  • The applicant must cover at least 25% of the total project costs from their own funds.
  • The total government financial aid cannot exceed 75% of the eligible project costs.
  • If the financial aid is not fully allocated in the current call for projects, there might be a second call for projects.
  • For projects involving purchases or services above CAD 25,000, an invitation for tenders must be issued, requiring at least two quotes.
  • The final disbursement of 25% will be made after reviewing the project realization and all required documents.
  • Major project modifications or significant delays must be communicated to EAQ, and amendments might be necessary.
  • Failure to commence the project within 90 days after signing the grant agreement could lead to a demand for reimbursement of any financial support already provided.
  • The applicant has the opportunity to refuse the consent for data exchange between the Ministry of the Economy, Innovation, and Energy and Revenu Québec with no impact on their application.

Contacts

Frequently Asked Questions about the Program to help Québec tourism activities, attractions and events go digital — Activities, attractions and events Program

Here are answers to the most common questions about the Program to help Québec tourism activities, attractions and events go digital — Activities, attractions and events. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.

What is the Program to help Québec tourism activities, attractions and events go digital — Activities, attractions and events?

The "Programme de soutien au virage numérique des activités, des attractions et des événements touristiques québécois" provides non-repayable grants to support the digital transformation of Quebec's tourism industry, with funding of up to CAD $60,000 for individual projects and CAD $150,000 for collective projects. Eligible activities include the acquisition and implementation of digital solutions aimed at enhancing transaction processes, customer experience, data management, and marketing efficiency.

How much funding can be received?

Program to help Québec tourism activities, attractions and events go digital — Activities, attractions and events Funds up to 75% of admissible expenses, capped at $60,000 per project.

What is the deadline to apply?

The application deadline for this grant program was October 10, 2023.

Who is eligible for the Program to help Québec tourism activities, attractions and events go digital — Activities, attractions and events program?

To be eligible for the Program to help Québec tourism activities, attractions and events go digital — Activities, attractions and events program, you must: The organization must be legally constituted in Quebec as a for-profit, non-profit, cooperative, or Indigenous entity with commercial activities in the tourism sector. The organization should not solely operate in hospitality, restaurant, or retail sectors, nor be under insolvency protection or listed in the Register of companies ineligible for public contracts. The applicant must have no prior breaches of financial aid obligations within the last two years.

What expenses are eligible under Program to help Québec tourism activities, attractions and events go digital — Activities, attractions and events?

This grant focuses on accelerating the digital transformation of Québec's tourism activities, attractions, and events through the acquisition and implementation of digital solutions. Eligible projects aim to enhance customer experience, optimize business operations, and improve marketing effectiveness. Acquisition and implementation of digital solutions related to transactions and reservations. Enhancement of customer experience through digital means. Development of virtual dissemination methods. Management and optimization of client data and revenue streams through digital technologies. Adaptation, optimization, or diversification of existing digital solutions. Improvement of interconnectivity among various digital solutions.

Who can I contact for more information about the Program to help Québec tourism activities, attractions and events go digital — Activities, attractions and events?

You can contact Gouvernment of Québec by email at numerique@eaq.quebec.

Where is the Program to help Québec tourism activities, attractions and events go digital — Activities, attractions and events available?

The Program to help Québec tourism activities, attractions and events go digital — Activities, attractions and events program is available the province of Quebec.