Program to help Québec tourism activities, attractions and events go digital — Activities, attractions and events

Q: What is the deadline to apply?

The program is accepting continuous intake

Q: Who can I contact for more information about the Program to help Québec tourism activities, attractions and events go digital — Activities, attractions and events?

You can contact Gouvernement du Québec by email at numerique@eaq.quebec.

Q: Where is the Program to help Québec tourism activities, attractions and events go digital — Activities, attractions and events available?

The Program to help Québec tourism activities, attractions and events go digital — Activities, attractions and events program is available the province of QC.

Q: Are Indigenous Peoples eligible for the Program to help Québec tourism activities, attractions and events go digital — Activities, attractions and events program?

Yes, Indigenous Peoples are eligible to apply for the Program to help Québec tourism activities, attractions and events go digital — Activities, attractions and events program.

Last Update: July 22, 2025

QC, Canada

Digital transformation funding for Quebec's tourism sector

At a glance

Eligible Funding

From $10,000 to $60,000
Up to 75% of project cost

Timeline

Open Date : August 21, 2023
Closing date : October 10, 2023

Financing Type

Grant and Funding

Eligible Industries

Arts, entertainment and recreation

Funds Providers

Unspecified

Program status

Closed

Overview

The "Programme de soutien au virage numérique des activités, des attractions et des événements touristiques québécois" provides non-repayable grants to support the digital transformation of Quebec's tourism industry, with funding of up to CAD $60,000 for individual projects and CAD $150,000 for collective projects. Eligible activities include the acquisition and implementation of digital solutions aimed at enhancing transaction processes, customer experience, data management, and marketing efficiency.

Financing terms and conditions

This grant offers specific financing modalities to support the digital transformation initiatives of eligible tourism activities, attractions, and events in Québec. The modalities focus on providing substantial financial assistance while ensuring project viability and alignment with program objectives.

Non-repayable financial contribution (subsidy) for approved projects.
Maximum financial assistance of 75% of the eligible project costs.
The minimum eligible expenditure for a project is $10,000.
A maximum of $60,000 can be granted for an individual project.
For collective projects, up to $150,000 is available, with a cap of $30,000 per participating enterprise.
Financial support levels are contingent upon available resources and the number of eligible applications received.
No financial assistance will be increased to cover cost overruns of approved projects.
Financial support not utilized in part or full is non-transferable and cannot be postponed.
An initial disbursement of 25% of the approved subsidy is provided upon signing the agreement.
A second disbursement of 50% is made after mid-term reporting is successfully reviewed.
The final 25% payment is issued upon project completion and after the satisfactory evaluation of the final report.

Activities funded

This grant focuses on accelerating the digital transformation of Québec's tourism activities, attractions, and events through the acquisition and implementation of digital solutions. Eligible projects aim to enhance customer experience, optimize business operations, and improve marketing effectiveness.

Acquisition and implementation of digital solutions related to transactions and reservations.
Enhancement of customer experience through digital means.
Development of virtual dissemination methods.
Management and optimization of client data and revenue streams through digital technologies.
Adaptation, optimization, or diversification of existing digital solutions.
Improvement of interconnectivity among various digital solutions.

Eligibility

Eligibility for this grant is determined by specific requirements related to the organization's legal status, commercial activities, and project characteristics.

The applicant must be a legally constituted for-profit or non-profit organization, or a cooperative in Quebec.
Indigenous communities, organizations, and nations recognized by the National Assembly are also eligible.
Organizations must have commercial activities related to tourism, attractions, festivals, or events across Quebec.
Applicants can form a consortium for a collective project, designating a lead organization as the project promoter, which can be a municipal, regional, or sectorial entity, or a tourism enterprise.
Activities must be of a touristic nature designed to attract excursionists and tourists.

Who is not eligible

This grant excludes certain companies and industries due to their status or primary activity. The restrictions ensure that funds are focused on enhancing sustainable digital transformation within tourism-related sectors.

Companies whose only activities are lodging, catering, or retail, or any combination thereof.
Municipal, regional, or sectoral entities, unless acting as promoters of collective projects directly benefiting eligible companies.
State-owned corporations or companies primarily owned by a state-owned entity.
Companies under protection from the Companies' Creditors Arrangement Act or the Bankruptcy and Insolvency Act.
Charitable organizations.
Applicants who have failed to meet prior obligations under past financial aid within the last two years after being formally notified.
Companies with permit operation defaults.
Companies listed in the Register of companies ineligible for public contracts (RENA).
Service companies such as aggregators, resellers, or promoters.
Chartered or regular transport companies not offering a tourism-related activity such as excursions or sightseeing.

Eligible expenses

The grant covers specific expenses directly necessary and essential for the realization of the digital transition projects.

Acquisition of digital solutions.
Acquisition of essential computer hardware for the deployment of the digital solution.
Purchase of licenses or subscriptions for a maximum duration of 12 months as per the supplier's contract, invoiced and paid before October 31, 2024.
Essential adaptation of a website or application for the deployment of the digital solution.
Expenses inherent to the implementation of the overall digital solution, such as acquiring equipment or infrastructures essential to deployment (e.g., signage indicating the use of the solution) and content creation for digital solutions.
Fees for the realization and implementation.
Fees for accompaniment, diagnosis, or audit (operations, human resources, technologies) up to a maximum of 10% of the financial support.
Training related to the project's digital solutions, up to a maximum of 10% of the financial support.

Eligible geographic areas

This grant is designated for companies operating within the tourism sector in all regions of Quebec. Eligible applicants must demonstrate commercial activities related to tourism attractions, festivals, and events occurring in Quebec.

Quebec, Canada.

Selection criteria

The evaluation and selection of projects for this grant are based on specific criteria that ensure projects align with the program's objectives and demonstrate feasibility and potential impact.

Does the project fit within the applicant's strategic orientations?
Does the project present significant potential for tourism impacts within Quebec?
Is there a comprehensive and realistic financial plan in place?
Are all implementation steps clearly defined according to the program's timelines?
Does the project provide a realistic assessment of costs and operational benefits post-implementation?
Integration of sustainable development principles across economic, social, and environmental aspects.

How to apply

Submission of the project application file

Fill out the application form accessible via Attractions Events Quebec (EAQ).
Include all the required information in the form.
Submit the completed file to EAQ via the online form before the deadline.
Contact numerique@eaq.quebec for any questions or necessary follow-ups.

Evaluation and selection of selected projects

EAQ checks the eligibility and completeness of the file.
Projects that comply with the criteria will be evaluated by a management committee using a weighted evaluation grid.
The selected projects will then be submitted to the steering committee for final selection.

Signing of the grant agreement

After the announcement of the selected projects, signing a grant agreement with EAQ.
Return the signed agreement to EAQ.
The agreement will detail the terms of monitoring and payment.

Implementation, monitoring, and mid-term evaluation report

Complete and submit the mid-term monitoring report as indicated in the agreement.
Provide all evidence of partial achievements and incurred expenses.

Assessment of achievements and final accountability report

Submit a report of achievements within 60 days following the project's completion.
Include all necessary supporting documents and reports as specified in the agreement.
The final payment of the grant will be made after validation of the final report by EAQ.

Additional information

Here are additional relevant details for this grant:

The applicant can expect a structured process of applying which involves the submission of a project deposit file, evaluation of the project, signing a grant agreement, realization, and mid-term evaluation, and final account rendering.
The financial aid provided is non-repayable (grant).
The applicant must cover at least 25% of the total project costs from their own funds.
The total government financial aid cannot exceed 75% of the eligible project costs.
If the financial aid is not fully allocated in the current call for projects, there might be a second call for projects.
For projects involving purchases or services above CAD 25,000, an invitation for tenders must be issued, requiring at least two quotes.
The final disbursement of 25% will be made after reviewing the project realization and all required documents.
Major project modifications or significant delays must be communicated to EAQ, and amendments might be necessary.
Failure to commence the project within 90 days after signing the grant agreement could lead to a demand for reimbursement of any financial support already provided.
The applicant has the opportunity to refuse the consent for data exchange between the Ministry of the Economy, Innovation, and Energy and Revenu Québec with no impact on their application.

Contacts

numerique@eaq.quebec

Apply to this program

Frequently Asked Questions about the Program to help Québec tourism activities, attractions and events go digital — Activities, attractions and events Program

Here are answers to the most common questions about the Program to help Québec tourism activities, attractions and events go digital — Activities, attractions and events. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.

What is the Program to help Québec tourism activities, attractions and events go digital — Activities, attractions and events?

How much funding can be received?

What is the deadline to apply?

Is the Program to help Québec tourism activities, attractions and events go digital — Activities, attractions and events a grant, loan, or tax credit?

Who are the financial supporters of the Program to help Québec tourism activities, attractions and events go digital — Activities, attractions and events?

Who is eligible for the Program to help Québec tourism activities, attractions and events go digital — Activities, attractions and events program?

To be eligible for the Program to help Québec tourism activities, attractions and events go digital — Activities, attractions and events program, you must: The organization must be legally constituted in Quebec as a for-profit, non-profit, cooperative, or Indigenous entity with commercial activities in the tourism sector. The organization should not solely operate in hospitality, restaurant, or retail sectors, nor be under insolvency protection or listed in the Register of companies ineligible for public contracts. The applicant must have no prior breaches of financial aid obligations within the last two years.