Musicaction — Support for presenters, promoters and venues – pilot program
Overview
The grant from the Canada Music Fund aims to support Canadian presenters, promoters, and venues showcasing Canadian professional artists by assuming increased risks and promoting concerts to develop an audience, particularly for marginalized groups. The maximum funding amount is $25,000, covering up to 50% of eligible costs, including fees to artists, promotional expenses, and venue rentals.
At a glance
Funding available
- No objectives are currently available
- Maximum amount : 25,000 $
- Minimum amount : 5,000 $
- Up to 50% of project cost
- Closing date : May 1, 2025
Eligible candidates
- Arts, entertainment and recreation
- Canada
- All legal structures
- $ 20,000 minimum revenue
- All organization sizes
- Indigenous Peoples
- Persons with Disabilities
- Language Minorities
- Other Racialized Persons
- 2SLGBTQI+
- Canadians
- Women
Activities funded
The Musicaction Support for Presenters, Promoters, and Venues pilot program sponsors initiatives to promote Canadian professional artist performances and supports their presentation and promotion across Canada. The program fosters greater exposure to both emerging and established artists, focusing especially on artists from underrepresented groups.
- Presenting concerts featuring Canadian professional artists in venues across Canada.
- Implementing promotional strategies for Canadian artist performances to broaden audience reach.
- Supporting live performances by artists from priority groups including Indigenous, 2SLGBTQIA+, racialized communities, newcomers, and artists with disabilities.
- Enhancing marketing efforts for concerts to draw larger audiences.
- Collaborating with other organizations to maximize reach and effectiveness in presenting Canadian music.
Eligibility
Eligibility for this grant is determined by specific criteria related to the applicant's business status, activities, and contributions to Canadian music.
- The applicant must be a company incorporated under Canadian provincial or federal laws, owned and controlled by Canadians.
- Must have its head office and main business office located in Canada.
- Must have been operational and presenting professional Canadian artists' performances for at least one full year at the time of application.
- Must support the career development of professional Canadian artists through presentation and promotion of performances.
- At least 50% of the annual programming must consist of eligible musical performances, with at least half occurring by professional Canadian artists.
- Must have generated a minimum of $20,000 in eligible revenue from presenting and promoting Canadian artists in the last completed fiscal year.
- Must demonstrate financial viability and effective use of public funds, if applicable.
- Must be willing to invest in presenting and promoting performances by priority group artists during the specified fiscal year.
Who is eligible?
Eligible applicants are those who meet all the program's eligibility criteria and belong to Canadian interests, including:- Canadian broadcasters- Canadian promoters- Canadian performing venuesAdditionally, applicants with predominantly French-language content must apply to Musicaction, while those with predominantly English-language content should apply to FACTOR.
Who is not eligible
This grant excludes various types of companies and industries primarily based on their ownership, capacity, and line of business. The restrictions are in place to ensure that the funds are provided to entities that align with the grant's objective of promoting Canadian professional artists.
- Foreign music companies and their associations operating in Canada.
- Performing venues with a capacity exceeding 800 seats.
- Venues operating exclusively on a rental model.
- Companies whose main programming does not feature individual artists or aid in developing Canadian artists' careers, such as musical comedies, tribute shows, DJ performances, dinner-shows, charity or corporate events, etc.
- Performing venues affiliated with a city/municipality.
- Artist-entrepreneurs.
- Artist managers and booking agents.
- Music festivals.
- Businesses that have received funding from FACTOR or Musicaction in 2024-2025.
- Organizations receiving funding from the Canada Arts Presentation Fund (CAPF) for the 2024-2025 financial year.
- Service companies specializing in lighting, sound, etc., and those at the periphery of the performing arts industry in Canada, such as transportation, catering, security, ticketing companies, etc.
- Radio and television broadcasters, and companies offering music streaming services, including online streaming platforms.
Eligible expenses
This grant supports expenses related to the planning, dissemination, and promotion of performances by Canadian professional artists.
- Artists' fees.
- Professional fees, salaries, and social charges for workers associated with the organization of the performance (technicians, ticketing, security, etc.).
- Advertising and promotion.
- Rental of rooms and equipment.
- Transport and storage of equipment.
- Accommodation and meals for artists, musicians, and technicians.
- Administration expenses, up to a maximum of 15% of the contribution amount.
Eligible geographic areas
This grant is available to Canadian businesses as defined by Canadian federal and provincial laws. Companies must be based in Canada to be eligible for this program.
- Companies operating from any province or territory within Canada.
Selection criteria
The evaluation and selection of projects for this grant are based on specific criteria to ensure alignment with the program’s objectives.
- Eligible revenues from the presentation of professional Canadian artists' performances during the applicant's last completed fiscal year.
- An enhancement of the determined amount based on revenues will be granted according to the number of performances featuring artists from priority groups during the period of April 1, 2023, to March 31, 2024.
How to apply
Check Eligibility
Gather Necessary Documents
- Prepare financial statements with at least a compilation mission signed by a professional accountant.
- Gather constitutional documents of the company.
- List the organization structure, shareholders, and board members.
- Provide a board resolution authorizing the application.
Complete Application Form
- Fill out the mandatory Excel tabs such as 1-Declarations, 2-Project, and others specified in the guidelines.
- Ensure all sections are accurately completed and reviewed.
Submit Application
- Upload the completed Excel application form to the electronic submission page.
- Ensure submission is done by the deadline, October 31, 2024, 17h (HAE).
Await Confirmation
Additional information
Here are additional relevant details for this grant:
- The funding is allocated competitively based on the applicant's eligible income and the number of performances featuring artists from priority groups presented within a specific period.
- Recognition of financial support by including MUSICACTION and CANADA logos along with a specific acknowledgment phrase on promotional materials is mandatory.
- A final report must be submitted by May 1, 2025, detailing the project's completion and financial outcomes.
- Funding from Musicaction combined with other government funding cannot exceed 100% of the project's costs.
- A standard first payment of 75% of the approved amount is made upon signing the contract.
