Closed
Musicaction — Support for presenters, promoters and venues – pilot program
Supports Canadian artists with concert promotion and risk management
Last Update: March 3, 2026
Funding available
$ 5,000 - $ 25,000
Timeline
- Closing date : May 1, 2025
Location
Canada
Overview
The grant from the Canada Music Fund aims to support Canadian presenters, promoters, and venues showcasing Canadian professional artists by assuming increased risks and promoting concerts to develop an audience, particularly for marginalized groups. The maximum funding amount is $25,000, covering up to 50% of eligible costs, including fees to artists, promotional expenses, and venue rentals.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- No objectives are currently available
Eligible Funding
- Maximum amount : 25,000 $
- Minimum amount : 5,000 $
- Up to 50% of project cost
Timeline
- Closing date : May 1, 2025
Eligible candidates
Eligible Industries
- Arts, entertainment and recreation
Location
- Canada
Legal structures
- All legal structures
Annual revenue
- $ 20,000 minimum revenue
Organisation size
- All organization sizes
Audience
- Indigenous Peoples
- Persons with Disabilities
- Language Minorities
- Other Racialized Persons
- 2SLGBTQI+
- Canadians
- Women
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
The Musicaction Support for Presenters, Promoters, and Venues pilot program sponsors initiatives to promote Canadian professional artist performances and supports their presentation and promotion across Canada. The program fosters greater exposure to both emerging and established artists, focusing especially on artists from underrepresented groups.
- Presenting concerts featuring Canadian professional artists in venues across Canada.
- Implementing promotional strategies for Canadian artist performances to broaden audience reach.
- Supporting live performances by artists from priority groups including Indigenous, 2SLGBTQIA+, racialized communities, newcomers, and artists with disabilities.
- Enhancing marketing efforts for concerts to draw larger audiences.
- Collaborating with other organizations to maximize reach and effectiveness in presenting Canadian music.
Eligibility
Who is eligible?
Eligible applicants are those who meet all the program's eligibility criteria and belong to Canadian interests, including:- Canadian broadcasters- Canadian promoters- Canadian performing venuesAdditionally, applicants with predominantly French-language content must apply to Musicaction, while those with predominantly English-language content should apply to FACTOR.
Who is not eligible
This grant excludes various types of companies and industries primarily based on their ownership, capacity, and line of business. The restrictions are in place to ensure that the funds are provided to entities that align with the grant's objective of promoting Canadian professional artists.
- Foreign music companies and their associations operating in Canada.
- Performing venues with a capacity exceeding 800 seats.
- Venues operating exclusively on a rental model.
- Companies whose main programming does not feature individual artists or aid in developing Canadian artists' careers, such as musical comedies, tribute shows, DJ performances, dinner-shows, charity or corporate events, etc.
- Performing venues affiliated with a city/municipality.
- Artist-entrepreneurs.
- Artist managers and booking agents.
- Music festivals.
- Businesses that have received funding from FACTOR or Musicaction in 2024-2025.
- Organizations receiving funding from the Canada Arts Presentation Fund (CAPF) for the 2024-2025 financial year.
- Service companies specializing in lighting, sound, etc., and those at the periphery of the performing arts industry in Canada, such as transportation, catering, security, ticketing companies, etc.
- Radio and television broadcasters, and companies offering music streaming services, including online streaming platforms.
Eligible expenses
This grant supports expenses related to the planning, dissemination, and promotion of performances by Canadian professional artists.
- Artists' fees.
- Professional fees, salaries, and social charges for workers associated with the organization of the performance (technicians, ticketing, security, etc.).
- Advertising and promotion.
- Rental of rooms and equipment.
- Transport and storage of equipment.
- Accommodation and meals for artists, musicians, and technicians.
- Administration expenses, up to a maximum of 15% of the contribution amount.
Eligible geographic areas
This grant is available to Canadian businesses as defined by Canadian federal and provincial laws. Companies must be based in Canada to be eligible for this program.
- Companies operating from any province or territory within Canada.
Additional information
Here are additional relevant details for this grant:
- The funding is allocated competitively based on the applicant's eligible income and the number of performances featuring artists from priority groups presented within a specific period.
- Recognition of financial support by including MUSICACTION and CANADA logos along with a specific acknowledgment phrase on promotional materials is mandatory.
- A final report must be submitted by May 1, 2025, detailing the project's completion and financial outcomes.
- Funding from Musicaction combined with other government funding cannot exceed 100% of the project's costs.
- A standard first payment of 75% of the approved amount is made upon signing the contract.
Frequently Asked Questions about the Musicaction — Support for presenters, promoters and venues – pilot program Program
Here are answers to the most common questions about the Musicaction — Support for presenters, promoters and venues – pilot program. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.
What is the Musicaction — Support for presenters, promoters and venues – pilot program?
The grant from the Canada Music Fund aims to support Canadian presenters, promoters, and venues showcasing Canadian professional artists by assuming increased risks and promoting concerts to develop an audience, particularly for marginalized groups. The maximum funding amount is $25,000, covering up to 50% of eligible costs, including fees to artists, promotional expenses, and venue rentals.
How much funding can be received?
Musicaction — Support for presenters, promoters and venues – pilot program Funds up to 50% of admissible expenses, capped at $25,000 per project.
Who is eligible for the Musicaction — Support for presenters, promoters and venues – pilot program program?
To be eligible for the Musicaction — Support for presenters, promoters and venues – pilot program program, you must:
The applicant must be a Canadian-controlled entity, registered under Canadian provincial or federal laws, with its headquarters in Canada.
The entity must have been presenting Canadian professional artists for at least one complete year prior to application.
A minimum of 50% of the annual programming must be eligible musical performances, with at least 50% by Canadian professional artists.
What expenses are eligible under Musicaction — Support for presenters, promoters and venues – pilot program?
The Musicaction Support for Presenters, Promoters, and Venues pilot program sponsors initiatives to promote Canadian professional artist performances and supports their presentation and promotion across Canada. The program fosters greater exposure to both emerging and established artists, focusing especially on artists from underrepresented groups. Presenting concerts featuring Canadian professional artists in venues across Canada.
Implementing promotional strategies for Canadian artist performances to broaden audience reach.
Supporting live performances by artists from priority groups including Indigenous, 2SLGBTQIA+, racialized communities, newcomers, and artists with disabilities.
Enhancing marketing efforts for concerts to draw larger audiences.
Collaborating with other organizations to maximize reach and effectiveness in presenting Canadian music.
Where is the Musicaction — Support for presenters, promoters and venues – pilot program available?
The Musicaction — Support for presenters, promoters and venues – pilot program program is available across Canada.
Is the Musicaction — Support for presenters, promoters and venues – pilot program a grant, loan, or tax credit?
Musicaction — Support for presenters, promoters and venues – pilot program is a Grant and Funding
Who are the financial supporters of the Musicaction — Support for presenters, promoters and venues – pilot program?
Musicaction — Support for presenters, promoters and venues – pilot program is funded by Musicaction