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MTL + ECOMMERCE — Digital Accelerator - QC - Canada

MTL + ECOMMERCE — Digital Accelerator

Last Update: July 22, 2025
QC, Canada
Support Quebec SMEs in digital transformation and growth

At a glance

Eligible Funding
  • Up to 50% of project cost
Timeline
  • Closing date : March 31, 2025
Financing Type
Grant and Funding
Eligible Industries
  • Retail trade
  • Information and cultural industries
  • Professional, scientific and technical services
Funds Providers
Program status
Closed

Overview

The MTL + ECOMMERCE Digital Accelerator grant provides up to 50% reimbursement on program fees, supporting Quebec SMEs in their digital transformation journey. Eligible activities include implementing technological solutions and digital marketing strategies to enhance online presence and competitiveness.

Financing terms and conditions

  • The grant covers up to 50% of the program fees before taxes.
  • A 5% holdback is deducted from the reimbursed amount for management fees and evaluation costs.
  • The reimbursement is calculated based on the initial program fee payment.
  • Complete payment of program fees, taxes, and management fees is required upfront to qualify for reimbursement.
  • The reimbursement request must include a signed completion certificate, proof of payment, and invoice from the consultant.

Activities funded

  • Implementation of technological solutions related to business intelligence, eCommerce, and artificial intelligence.
  • Implementation of digital marketing strategies to enhance the visibility of Quebec SMEs.
  • Implementation of eCommerce, digital marketing & B2B strategies to promote the discovery of products and services.
  • Projects for the implementation and integration of technological solutions tailored to business needs.
  • Increase website sales by improving the conversion funnel through SEO, SEM, and Conversion Rate Optimization (CRO).
  • AI-powered product recommendations to increase average order value (AOV).
  • Demand generation & B2B content marketing for revenue conversion.
  • Marketplace expansion to platforms like Amazon, Etsy, or Walmart.
  • AI-driven customer support automation including email campaigns.
  • Dynamic pricing and promotions using AI to optimize revenue.
  • Affiliate marketing program to increase traffic and sales.
  • Headless commerce migration for flexible sales architecture.
  • Social commerce integration for direct sales on social media platforms.
  • Unified Customer Data Platform (CDP) implementation for a single customer view.
  • Omnichannel loyalty program for unified rewards across channels.
  • Email drip campaigns & lead nurturing for prospect engagement.
Examples of admissible projects:
$ 25,000
Enhance website SEO for increased online sales
$ 35,000
Develop omnichannel loyalty program for retail business
$ 60,000
Implement AI-driven customer support for eCommerce platform

Eligibility

  • Be a for-profit company with fewer than 500 employees.
  • Be registered or incorporated in Quebec, Canada, with a valid NEQ.
  • Operate as B2C, B2B, or in the manufacturing sector.
  • Have at least one additional employee besides the owner and have generated at least $200,000 in annual revenue in the last fiscal year.
  • Commit to maintaining a digital strategy for six months.
  • Agree to participate in follow-up surveys during the program and one year after its completion, to share data on the experience, and to have the company's name published as a grant recipient.
  • Agree to sign the consent form from the Ministry of Economy and Innovation to evaluate the effectiveness and impact of the program.
  • Agree to pay the program fees in advance.
  • Agree to complete the program to receive business funding.

Who is eligible?

  • For-profit enterprises with less than 500 employees.
  • Businesses registered or incorporated in Quebec, Canada.
  • Companies operating in B2C sectors, selling goods or services online directly to consumers.
  • B2B enterprises looking to enhance their digital transformation initiatives.
  • SMEs looking to implement technological solutions in eCommerce, business intelligence, or digital marketing.

Eligible expenses

  • Program fees associated with digital transformation initiatives.
  • Applicable taxes related to the program fees.
  • Management fees incurred during the program.

Eligible geographic areas

  • Companies registered or incorporated in Quebec, Canada.

Selection criteria

  • Registered in Quebec with a valid NEQ.
  • Economic growth potential evidenced by revenue of $200,000 and above.
  • Assessment of current digital maturity level.
  • Commitment to participating in all program activities.
  • Agreement to the consent form from the Quebec Ministry of Economy and Innovation.

How to apply

1

Fill out the initial application form

  • Provide information about the size, structure, revenues, and market position of your company.
  • Describe your digital transformation goals and how to achieve them using digital tools.
2

Digital Maturity Assessment

Participate in a thorough assessment of your digital strategy, current technological infrastructure, and data management practices.
3

Project Evaluation

  • The program committee reviews your application to assess the digital potential of your company.
  • Receive preliminary feedback if necessary.
4

Payment of program fees

  • Review and accept the terms of the program and the fee structure.
  • Pay all fees in advance, including applicable taxes.
5

Assignment of a Senior Expert

Start with an initial consultation with an assigned expert to define the challenges, scope, project timeline, and communication methods.
6

End of the program and request for reimbursement

  • Complete the program with the consultant and obtain a certificate of completion.
  • Submit the reimbursement request with the signed certificate, the invoice, and proof of payment.

Additional information

  • The program is led by experts who have successfully scaled B2B and eCommerce companies to significant revenues and have a data-driven approach.
  • The program focuses on enhancing digital transformation strategies with a tailored guidance system for each enterprise.
  • Applicants are required to sign a Ministry of Economy & Innovation’s consent form for program evaluation purposes.
  • Reimbursement of program fees is contingent upon the completion of the program and submission of necessary documentation.
  • Program fees, taxes, and management fees have to be paid upfront to participate in the program.
Apply to this program

Frequently Asked Questions about the MTL + ECOMMERCE — Digital Accelerator Program

Here are answers to the most common questions about the MTL + ECOMMERCE — Digital Accelerator. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.

What is the MTL + ECOMMERCE — Digital Accelerator?

How much funding can be received?

What expenses are eligible under MTL + ECOMMERCE — Digital Accelerator?

What is the deadline to apply?

Is the MTL + ECOMMERCE — Digital Accelerator a grant, loan, or tax credit?

Who are the financial supporters of the MTL + ECOMMERCE — Digital Accelerator?

Who is eligible for the MTL + ECOMMERCE — Digital Accelerator program?

Who can I contact for more information about the MTL + ECOMMERCE — Digital Accelerator?

Where is the MTL + ECOMMERCE — Digital Accelerator available?

Are startups eligible for the MTL + ECOMMERCE — Digital Accelerator program?

Apply to this program

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