Marketing Support Program
PE, Canada
Marketing support for Prince Edward Island (PEI) businesses
grant_single_labels|summary
grant_single|eligibleFinancing
- grant_single|maxCount
- grant_single|projectCostPercent
grant_single|deadlines
- grant_single|openingDateJuly 9, 2024
grant_single|financingType
Grant and Funding
grant_single|eligibleIndustries
- Manufacturing
- Information and cultural industries
- Professional, scientific and technical services
grant_single|grantors
- Innovation PEI
- Government of Prince Edward Island
grant_single|status
grant_card_status|open
grant_single_labels|preview
Funding of up to $16,000 for business marketing costs to execute exporting plans and activities.
grant_single_labels|terms_and_conditions
This program provides explicit financing terms to support eligible marketing activities aimed at enhancing export capabilities of Prince Edward Island businesses. The modalities are designed to maximize the economic benefits to the province while maintaining strict control over expenditure and reporting.
- Funding up to 40% of eligible costs, capped at a maximum of $16,000 per annum.
- Each business can submit up to two applications within a 12-month period, not exceeding the total maximum contribution of $16,000.
- Requests for additional funding for large-scale projects may be considered with a reassessment of the reapplication period.
- Aggregate funding from all non-repayable government sources must not surpass 75% of eligible costs.
- Agreement to terms and conditions in a formal letter of offer from Innovation PEI is mandatory, binding the applicant to specific performance monitoring measures.
grant_single_labels|projects
This grant provides assistance to Prince Edward Island businesses engaged in marketing activities to enhance their export capabilities. Eligible projects include strategies and activities that promote products and services in new markets.
- Conducting market research, including primary, qualitative, or quantitative studies.
- Designing and developing new advertising and promotional materials.
- Executing new export-oriented advertising or promotional campaigns.
- Implementing e-commerce or digital strategies.
- Developing virtual or digital content and marketing materials.
- Attending or exhibiting at suitable trade shows and events, including virtual events, for up to two participants per event.
- Conducting market investigations to explore new opportunities.
grant_single|admissibleProjectsExample
$ 16,000
Develop an international marketing campaign to promote organic skincare products in Europe
$ 16,000
Create an international branding strategy to market eco-friendly clothing in South America
$ 16,000
Launch an email marketing campaign to target potential clients for bespoke furniture in the UK
$ 16,000
Develop multimedia content to market Canadian wildlife tours to European tourists
$ 16,000
Launch an online advertising campaign to promote Canadian artisan crafts in Asia
$ 16,000
Implement a digital marketing strategy to expand our fair-trade coffee sales in the United States
grant_single_labels|admissibility
Eligibility for this grant requires businesses to meet specific criteria related to their location, operation, and sector.
- The business must be located in Prince Edward Island.
- The business must be registered to do business and actively operating in Prince Edward Island.
- The business must manufacture, process, or develop goods or services primarily for export.
- The business must operate within one of the following strategic sectors: bioscience, aerospace and defence, advanced manufacturing and processing, renewable energy and clean technology, information and communications technology, or creative and cultural industries.
- First-of-their-kind exportable goods or services in other sectors may be considered.
- A business with a defaulted outstanding debt obligation on file in the Province’s Central Default Registry is not eligible.
- New project submissions from an applicant in default on any reporting, project completion, or financial obligation to Innovation PEI will not be reviewed until a resolution to the default is reached.
grant_eligibility_criteria|who_can_apply
To be an eligible applicant, a business must be located in Prince Edward Island and:- be registered to do business and actively operating in Prince Edward Island; - manufacture, process, or develop goods or services primarily for export;- operate within one of these strategic sectors: bioscience, aerospace and defence, advanced manufacturing and processing, renewable energy and clean technology, information and communications technology, creative and cultural industries;- have first-of-its-kind exportable goods or services that may be considered in other sectors.A business with a defaulted outstanding debt obligation on file in the Province’s Central Default Registry is not eligible for Innovation PEI assistance. Additionally, new project submissions from an applicant in default on any reporting, project completion, or financial obligation to Innovation PEI will not be reviewed until a resolution to the default is reached.
grant_eligibility_criteria|who_cannot_apply
This grant excludes certain companies and industries due to their financial standing or non-compliance with application conditions. The restrictions ensure that funds are provided to businesses that can fulfil their obligations to the province.
- Businesses with a defaulted outstanding debt obligation on file in the Province’s Central Default Registry.
- New project submissions from applicants in default on any reporting, project completion, or financial obligation to Innovation PEI until resolution.
grant_eligibility_criteria|eligible_expenses
The Marketing Assistance grant empowers eligible businesses in Prince Edward Island to expand their export activities through strategic marketing initiatives. Supported projects focus on research, digital marketing, and participation in trade events to enhance export potential and market reach.
- Conducting primary, qualitative, or quantitative market research.
- Designing and developing new advertising and promotional materials.
- Executing new export-oriented advertising or promotional campaigns.
- Implementing e-commerce or digital strategies.
- Developing virtual or digital content and marketing materials.
- Attending and exhibiting at appropriate trade shows and events, including virtual events, for up to two participants per event.
- Conducting market investigations.
grant_eligibility_criteria|zone
This grant is available to companies located in a specific geographical area in Canada. Eligible companies must be located within Prince Edward Island.
- Businesses registered and actively operating in Prince Edward Island.
grant_single_labels|criteria
The evaluation and selection of projects for the Marketing Assistance grant are based on specific criteria to ensure they contribute positively to the economic landscape of Prince Edward Island.
- Potential for long-term viability of the business project.
- Export sales potential of the business.
- Qualifications and track records of the business managers.
- Import substitution benefits of the project.
- Economic benefit provided to the province of Prince Edward Island.
- Availability of program funds at the time of application.
- Employment creation as a result of the project.
- Level of assistance from other government supports offered or available to the business.
grant_single_labels|register
- Step 1: Consult with a Business Development Officer
- Contact an Innovation PEI Business Development Officer for guidance on project suitability and the application process.
- Discuss potential alternative funding programs if the project is deemed unsuitable for Marketing Assistance.
- Step 2: Gather Required Documentation
- Prepare detailed business information, including the history and description of the business.
- Existing businesses should provide Financial Statements for the previous two years.
- New businesses need to prepare a completed business plan.
- Draft a description of the proposed project or activity related to the business's products or services.
- Include information on the economic benefits to the organization and to Prince Edward Island.
- Compile detailed cost estimates for the project, supported by written quotations.
- Specify the sources of funds for the project, such as loans, grants, or other financial support.
- Provide an analysis of the current market position and projected market share changes.
- List all shareholders and key management personnel.
- Step 3: Submit Application
- Ensure the application is complete with all required information and documentation.
- Submit the application before making any financial or legal commitment to the project.
- Send the completed application to Innovation PEI for review.
grant_single_labels|otherInfo
Here are additional relevant details for this grant:
- This program provides up to 40 per cent of the eligible costs to a maximum of $16,000.
- Each business is allowed up to two applications totaling a maximum contribution of $16,000 over a 12-month period.
- Innovation PEI may consider increased funding for larger projects related to product launches or new market entries.
- Funding from all non-repayable government sources cannot exceed 75 per cent of eligible costs.
- Applications are reviewed on a first-come, first-serve basis.
- A letter of offer, when accepted, constitutes a contract between Innovation PEI and the applicant(s).
- If not suitable for Marketing Assistance, applicants can be guided towards alternative funding programs.
