Marketing Support Program

• The business must be located in Prince Edward Island and registered to do business there.
• The business must be actively operating in Prince Edward Island.
• The business must manufacture, process, or develop goods or services primarily for export markets.
• The business must operate in one of the following sectors: bioscience; aerospace and defence; advanced manufacturing and processing; renewable energy and clean technology; information and communications technology; creative and cultural industries; or offer first-of-its-kind exportable goods or services in another sector.
• The proposed marketing activities must support export development (e.g., market research, promotional materials, export-oriented campaigns, e-commerce or digital strategy, trade show participation, or market investigation) and generate economic benefits for Prince Edward Island.

Who is eligible?

• Businesses located in Prince Edward Island that manufacture, process, or develop goods primarily for export
• Businesses located in Prince Edward Island that develop services primarily for export
• Bioscience companies in Prince Edward Island
• Aerospace and defence companies in Prince Edward Island
• Advanced manufacturing and processing companies in Prince Edward Island
• Renewable energy and clean technology companies in Prince Edward Island
• Information and communications technology (ICT) companies in Prince Edward Island
• Creative and cultural industries businesses in Prince Edward Island

Who is not eligible

• Businesses that are not located and actively operating in Prince Edward Island.
• Companies that do not manufacture, process or develop goods or services primarily for export markets.
• Businesses operating outside the program’s strategic sectors, where their goods or services are not considered first-of-its-kind and exportable.
• Businesses with a defaulted outstanding debt obligation listed in the Province of PEI’s Central Default Registry.
• Applicants that are in default on any reporting, project completion or financial obligation to Innovation PEI, until the default is resolved.

Eligible expenses

• Costs for market research (primary, qualitative or quantitative studies).
• Design and production of new advertising and promotional materials.
• Expenses to execute new export-oriented advertising or promotional campaigns.
• Costs to implement an e-commerce or digital strategy.
• Development of virtual/digital marketing content and materials.
• Registration, booth/exhibition fees, and related participation costs for appropriate trade shows and events (including virtual), for up to two participants per event.
• Expenses related to market investigation activities.

Eligible geographic areas

• Businesses located and actively operating in Prince Edward Island.

• Potential for the long-term viability of the business and the project.
• Projected export sales and contribution to export growth.
• Qualifications and track record of the management team.
• Expected economic benefit to the Province of Prince Edward Island, including employment creation and import substitution.
• Level of assistance already received or available from other government supports, and overall availability of program funds.

• Applications are reviewed on a first-come, first-served basis once all required information has been submitted.
• Approval requires acceptance of a formal letter of offer, which serves as a contract with Innovation PEI.
• Innovation PEI may deny a grant application or payment request if fraudulent intent is suspected or detected.
• An application must be filed before any financial or legal commitment is made on the project.