Open
Marketing Support Program
Funding for PEI exporters’ marketing and market expansion activities
Last Update: March 4, 2026
Funding available
$ 16,000
Timeline
- Open Date : July 9, 2024
Location
Prince Edward Island, Canada
Overview
The Marketing Support Program (Marketing Assistance) offers up to 40% of eligible costs to a maximum of $16,000 to Prince Edward Island businesses to help execute export-focused marketing plans and expand their market reach. Eligible activities include market research, design and development of promotional materials, export-oriented advertising campaigns, e-commerce or digital strategy implementation, virtual/digital content creation, trade show participation, and market investigation.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Increase performance through digital transformation
- Develop an online presence
- Access new markets
Eligible Funding
- Maximum amount : 16,000 $
- Up to 40% of project cost
Timeline
- Open Date : July 9, 2024
Eligible candidates
Eligible Industries
- Manufacturing
- Information and cultural industries
- Professional, scientific and technical services
Location
- Prince Edward Island
Legal structures
- For-profit business
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- Rural or Northern Residents
- Startups
Next steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Carrying out market research to identify and validate new export markets for the joint venture’s products or services.
- Developing and launching new advertising and promotional initiatives to support entry or expansion in export markets.
- Implementing an e-commerce or broader digital marketing strategy to reach customers outside Prince Edward Island.
- Creating virtual or digital marketing content and materials tailored to export markets.
- Participating in targeted trade shows and business events, including virtual events, to promote the joint venture’s offerings in external markets.
Eligibility
Who is eligible?
- Businesses located in Prince Edward Island that manufacture, process, or develop goods primarily for export
- Businesses located in Prince Edward Island that develop services primarily for export
- Bioscience companies in Prince Edward Island
- Aerospace and defence companies in Prince Edward Island
- Advanced manufacturing and processing companies in Prince Edward Island
- Renewable energy and clean technology companies in Prince Edward Island
- Information and communications technology (ICT) companies in Prince Edward Island
- Creative and cultural industries businesses in Prince Edward Island
Who is not eligible
- Businesses that are not located and actively operating in Prince Edward Island.
- Companies that do not manufacture, process or develop goods or services primarily for export markets.
- Businesses operating outside the program’s strategic sectors, where their goods or services are not considered first-of-its-kind and exportable.
- Businesses with a defaulted outstanding debt obligation listed in the Province of PEI’s Central Default Registry.
- Applicants that are in default on any reporting, project completion or financial obligation to Innovation PEI, until the default is resolved.
Eligible expenses
- Costs for market research (primary, qualitative or quantitative studies).
- Design and production of new advertising and promotional materials.
- Expenses to execute new export-oriented advertising or promotional campaigns.
- Costs to implement an e-commerce or digital strategy.
- Development of virtual/digital marketing content and materials.
- Registration, booth/exhibition fees, and related participation costs for appropriate trade shows and events (including virtual), for up to two participants per event.
- Expenses related to market investigation activities.
Eligible geographic areas
- Businesses located and actively operating in Prince Edward Island.
Additional information
- Applications are reviewed on a first-come, first-served basis once all required information has been submitted.
- Approval requires acceptance of a formal letter of offer, which serves as a contract with Innovation PEI.
- Innovation PEI may deny a grant application or payment request if fraudulent intent is suspected or detected.
- An application must be filed before any financial or legal commitment is made on the project.
Frequently Asked Questions about the Marketing Support Program Program
Here are answers to the most common questions about the Marketing Support Program. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.
What is the Marketing Support Program?
The Marketing Support Program (Marketing Assistance) offers up to 40% of eligible costs to a maximum of $16,000 to Prince Edward Island businesses to help execute export-focused marketing plans and expand their market reach. Eligible activities include market research, design and development of promotional materials, export-oriented advertising campaigns, e-commerce or digital strategy implementation, virtual/digital content creation, trade show participation, and market investigation.
How much funding can be received?
Marketing Support Program Funds up to 40% of admissible expenses, capped at $16,000 per project.
Who is eligible for the Marketing Support Program program?
To be eligible for the Marketing Support Program program, you must:
Business located, registered, and actively operating in Prince Edward Island.
Produces goods or services primarily for export in eligible strategic sectors.
No defaulted outstanding debt in the Province’s Central Default Registry and in good standing with Innovation PEI obligations.
What expenses are eligible under Marketing Support Program?
Carrying out market research to identify and validate new export markets for the joint venture’s products or services.
Developing and launching new advertising and promotional initiatives to support entry or expansion in export markets.
Implementing an e-commerce or broader digital marketing strategy to reach customers outside Prince Edward Island.
Creating virtual or digital marketing content and materials tailored to export markets.
Participating in targeted trade shows and business events, including virtual events, to promote the joint venture’s offerings in external markets.
Who can I contact for more information about the Marketing Support Program?
You can contact Government of Prince Edward Island (PEI).
Where is the Marketing Support Program available?
The Marketing Support Program program is available the province of Prince Edward Island.
Is the Marketing Support Program a grant, loan, or tax credit?
Marketing Support Program is a Grant and Funding
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