Marketing Support Program
PE, Canada
Marketing support for Prince Edward Island (PEI) businesses
grant_single_labels|summary
grant_single|eligibleFinancing
- grant_single|maxCount
- grant_single|projectCostPercent
grant_single|deadlines
- grant_single|openingDateJuly 09, 2024
grant_single|financingType
Grant and Funding
grant_single|eligibleIndustries
- Manufacturing
- Information and cultural industries
- Professional, scientific and technical services
grant_single|grantors
- Government of Prince Edward Island
- Innovation PEI
grant_single|status
grant_card_status|open
grant_single_labels|preview
Funding of up to $16,000 for business marketing costs to execute exporting plans and activities.
grant_single_labels|projects
This grant supports businesses in Prince Edward Island to enhance their marketing strategies to boost their export potential. Eligible activities include a variety of marketing-related efforts.
- Market research: primary, qualitative, or quantitative research
- Design and development of new advertising and promotional materials
- New export-oriented advertising or promotional campaign execution
- Implementation of e-commerce or digital strategy
- Development of virtual/digital content and marketing materials
- Attendance and exhibition at appropriate trade shows and events, including virtual events, for up to two participants per event
- Market investigation
grant_single|admissibleProjectsExample
$16,000
Vancouver
Develop an international marketing campaign to promote organic skincare products in Europe
$16,000
Calgary
Create an international branding strategy to market eco-friendly clothing in South America
$16,000
Halifax
Launch an email marketing campaign to target potential clients for bespoke furniture in the UK
$16,000
Edmonton
Develop multimedia content to market Canadian wildlife tours to European tourists
$16,000
Montreal
Launch an online advertising campaign to promote Canadian artisan crafts in Asia
$16,000
Toronto
Implement a digital marketing strategy to expand our fair-trade coffee sales in the United States
grant_single_labels|admissibility
To be eligible for the Marketing Assistance grant, a company must meet the following criteria:
- Be located in Prince Edward Island.
- Be registered to do business and actively operating in Prince Edward Island.
- Manufacture, process, or develop goods or services primarily for export.
- Operate within one of the strategic sectors: bioscience, aerospace and defence, advanced manufacturing and processing, renewable energy and clean technology, information and communications technology, or creative and cultural industries. First-of-its-kind exportable goods or services in other sectors may be considered.
- Not have a defaulted outstanding debt obligation on file in the Province’s Central Default Registry.
- Not be in default on any reporting, project completion, or financial obligation to Innovation PEI.
grant_eligibility_criteria|who_can_apply
The Marketing Assistance grant is intended for businesses located in Prince Edward Island that operate within specific strategic sectors. Below are the types of companies and industries eligible for this grant:
- Bioscience
- Aerospace and defence
- Advanced manufacturing and processing
- Renewable energy and clean technology
- Information and communications technology
- Creative and cultural industries
- First-of-its-kind exportable goods or services in other sectors may also be considered
grant_eligibility_criteria|who_cannot_apply
There are certain companies and industries that are not eligible for the Marketing Assistance grant. The main restrictions are related to the status of the company's financial obligations to the province and its operational scope.
- A business that has a defaulted outstanding debt obligation on file in the Province’s Central Default Registry is not eligible.
- New project submissions from an applicant in default on any reporting, project completion, or financial obligation to Innovation PEI will not be reviewed until a resolution to the default is reached.
grant_eligibility_criteria|eligible_expenses
Eligible expenses for this grant include costs related to marketing activities aimed at expanding exports.
- Market research: primary, qualitative, or quantitative research
- Design and development of new advertising and promotional materials
- New export-oriented advertising or promotional campaign execution
- Implementation of e-commerce or digital strategy
- Development of virtual/digital content and marketing materials
- Attendance and exhibition at trade shows and events, including virtual events, for up to two participants per event
- Market investigation
grant_eligibility_criteria|zone
Eligible companies for this grant must be located in Prince Edward Island. This assistance is aimed specifically at businesses registered and actively operating within this region.
- Prince Edward Island, Canada
grant_single_labels|criteria
Projects for this grant are evaluated and selected based on considerations such as their potential economic impact, managerial qualifications, and available funding, outlined in the following criteria:
- Potential for long-term viability
- Export sales
- Qualifications and track records of managers
- Import substitution
- Economic benefit to the province
- Availability of program funds
- Employment creation
- Level of assistance from other government supports offered or available
grant_single_labels|register
Step 1: Consultation with Business Development Officer
- Contact an Innovation PEI Business Development Officer.
- Discuss the project suitability for the Marketing Assistance program.
- Get recommendations for alternative funding programs, if applicable.
Step 2: Prepare Application Materials
- Provide a detailed history and description of the business.
- Existing businesses: Prepare detailed financial statements for the previous two years.
- New businesses: Prepare a completed business plan.
- Include a detailed description of the proposed project or activity in relation to the business products/services.
- Provide a detailed explanation of the economic benefits to the organization and to Prince Edward Island.
- Prepare detailed information on the estimated costs of the proposed project, supported by written quotations.
- Outline the source of funds for the project, such as loans or other grants.
- Explain the business's current market position and projected market growth.
- Provide a list of all shareholders and key management personnel.
Step 3: Application Submission
- Ensure the application is complete and all required information is submitted.
- Submit the application before making any financial or legal commitments related to the project.
- Applications are reviewed on a first-come, first-serve basis.
Step 4: Acceptance and Contract
- If approved, accept the letter of offer from Innovation PEI.
- The letter of offer will constitute a contract between Innovation PEI and the applicant.
grant_single_labels|otherInfo
Additional important information for the grant applicant includes performance monitoring and application consultation:
- Innovation PEI will monitor the performance of funded projects, requiring recipients to accept a letter of offer, which acts as a contract with specified terms and conditions.
- Potential applicants are encouraged to consult with an Innovation PEI Business Development Officer to assess project suitability and receive guidance on the application process.
- If deemed inappropriate for Marketing Assistance, alternative funding programs may be recommended.
Apply to this program
Marketing Assistance Grant for Prince Edward Island Businesses
The Marketing Assistance Grant provides financial support to Prince Edward Island businesses for marketing activities aimed at enhancing their export sales and expanding their market reach. Eligible businesses can receive up to 40% of their marketing costs, with a maximum of $16,000, facilitating growth in strategic sectors.
Comprehensive Overview of the Marketing Assistance Grant
The Marketing Assistance Grant, offered by Innovation PEI, is a strategic initiative designed to stimulate economic growth in Prince Edward Island by supporting local businesses in their marketing endeavors. The grant primarily targets businesses that are engaged in manufacturing, processing, or developing goods and services with a focus on export markets. This not only maximizes the market potential for these businesses but also contributes to the diversification and sustainability of the provincial economy. The initiative provides robust support for businesses operating within key strategic sectors, including bioscience, aerospace and defense, advanced manufacturing and processing, renewable energy and clean technology, information and communications technology, and creative and cultural industries. Additionally, businesses offering first-of-its-kind exportable goods or services in other sectors may be considered, allowing for innovation across the board. One of the compelling features of this grant is its focus on covering a broad range of marketing activities. Eligible activities supported by this fund include market research, design and development of new advertising and promotional materials, the implementation of e-commerce or digital strategies, development of virtual marketing content, and participation in trade shows and events. These activities are essential in today’s digital world, where connectivity and innovative promotion strategies are crucial for reaching international markets. The grant can significantly reduce the financial burden on businesses for these endeavors, providing up to 40% of eligible costs with a maximum contribution of $16,000 within a 12-month period. An intriguing aspect of the Marketing Assistance Grant is its flexibility for increased funding levels for larger projects, particularly those associated with new product launches or entry into new markets. This flexibility is a testament to the program's understanding of the varying scales of marketing strategies needed for different business sizes and models. However, with increased funding comes the adjustment in the reapplication period to ensure that resources are managed effectively while giving applicants ample room for growth before seeking further assistance. The evaluation of grant applications is conducted on a first-come, first-serve basis, necessitating attentive and timely preparation of the application components. These include detailed business information, financial statements, project descriptions, and economic benefit analyses. These criteria highlight the program's emphasis on fostering long-term viability and substantial economic contributions to Prince Edward Island. Performance monitoring is a critical aspect of the grant process, ensuring that funds are utilized as intended and that the objectives of the grant are met. Businesses that receive funding enter a contractual agreement with Innovation PEI, reinforcing the commitment to deliver economic benefits and fulfill the proposed project objectives. This not only helps maintain the integrity and effectiveness of the program but also encourages businesses to strive for excellence in their marketing operations. Innovation PEI also places a strong emphasis on consultation, suggesting that potential applicants engage with a Business Development Officer to ascertain the suitability of their projects for the Marketing Assistance Grant. This step can provide businesses with valuable insights and recommendations that may improve their chances of securing funding or identifying alternative funding programs if necessary. In conclusion, the Marketing Assistance Grant stands as a pivotal resource for Prince Edward Island businesses aiming to elevate their marketing strategies and expand their influence in export markets. By facilitating access to critical marketing resources and supporting strategic industries, this grant plays a significant role in driving economic growth and innovation within the province. For businesses seeking to enhance their market positions and contribute to the province’s economic landscape, engaging with the Marketing Assistance Grant represents a strategic move towards achieving both individual and collective economic success.
