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E-tools for Exporting - Prince Edward Island - Canada
Open
Source verified September 23, 2026

E-tools for Exporting

Money to help Atlantic Canada businesses export

Get notified when E-tools for Exporting reopens

Latest source update
Last Update: September 23, 2026
Latest change: The PEI export funding page now includes new eligible activities and travel costs, and it adds new ineligible items for AI tool subscriptions and website hosting and maintenance.
View change
PEI export funding cost rules updated
The EMAP/EforE PEI guidance now lists business-identified trade shows or events and integration of non-operational AI tools as eligible activities, and it adds travel costs for consultants or applicants, up to two travelers, plus trade show participation fees as eligible costs. The page also removes the earlier restriction that consultant travel and trade show attendance fees were ineligible, while adding website hosting and maintenance fees and AI tool subscription costs to the ineligible list. It also clarifies that applicants must not make any financial commitments before the date of application and provides new project-contact email details on the page.
Funding available
$ 5,000 - $ 15,000
Deadline
Unspecified
Location
Prince Edward Island, Canada
Who can apply

The Export Market Access Program (EMAP) and E-tools for Exporting Program (E for E) are open to small and medium-sized enterprises (SMEs) with a Canada Revenue Agency Business Number that are operating in Prince Edward Island and currently exporting or planning to start exporting. It is important that these SMEs do not belong to specific excluded sectors, which include retail/wholesale, real estate, government services, personal or social services, and softwood lumber. Professional services can apply if their project represents a unique or strategic opportunity with potential economic benefits for Atlantic Canada. The applicants must demonstrate how their projects will increase sales outside of Canada.

See full eligibility

Overview

Get up to $15,000 to cover 45% of the costs related to short-term projects aimed at developing and adopting electronic tools that can help you get your products and services to international markets more efficiently.

/100
Opportunity Score
Moderate potential, but conditions must align.

At a glance

Funding available

Financing goals
  • Increase performance through digital transformation
  • Develop an online presence
  • Optimize production processes
Eligible Funding
  • Maximum amount : 15,000 $
  • Minimum amount : 5,000 $
  • Up to 45% of project cost
Funds Providers

Eligible candidates

Eligible Industries
  • All industries
Location
  • Prince Edward Island
Legal structures
  • Sole proprietorship
  • For-profit business
Annual revenue
  • All revenue ranges
Organisation size
  • All organization sizes
Audience
  • Canadians

Next Steps

1
Determine your project
2
Validate your eligibility

Availability timeline

2026
Periods: 1

Activities funded

The E-tools for Exporting Program assists SMEs in enhancing their export capabilities through a variety of digital marketing and strategic activities. These projects must align with the goal of expanding sales outside Canada and are eligible for financial support.

  • Conducting market research or developing export plans.
  • Engaging in lead generation activities.
  • Executing sales activities, such as mapping sales processes and creating playbooks.
  • Adding e-commerce functionality to export-focused websites.
  • Implementing SEO and paid online advertising campaigns.
  • Developing and executing social media strategies.
  • Producing video content.
  • Participating in training, coaching, or mentoring on export-related strategies.
  • Designing and constructing trade show booths or printing promotional materials.
  • Engaging in other activities that support export growth, pending approval from LearnSphere.

Official resources

Official page

EMAP/Efor E PEI

Other relevant PDF

Components of a Quality Consulting Proposal

Eligibility

Who is eligible?

The Export Market Access Program (EMAP) and E-tools for Exporting Program (E for E) are open to small and medium-sized enterprises (SMEs) with a Canada Revenue Agency Business Number that are operating in Prince Edward Island and currently exporting or planning to start exporting. It is important that these SMEs do not belong to specific excluded sectors, which include retail/wholesale, real estate, government services, personal or social services, and softwood lumber. Professional services can apply if their project represents a unique or strategic opportunity with potential economic benefits for Atlantic Canada. The applicants must demonstrate how their projects will increase sales outside of Canada.

Who is not eligible

This grant excludes certain companies and industries primarily due to their sector of operation or professional focus. These restrictions aim to ensure funds are allocated to areas that support substantial economic growth and export development.

  • Retail/wholesale companies.
  • Real estate businesses.
  • Government service organizations.
  • Businesses involved in personal or social services.
  • Softwood lumber companies.
  • Professional services such as marketing firms, creative agencies, or coaches unless offering strategic opportunities.
  • Applications involving consultant travel and trade show attendance fees.
  • Businesses not operating from Prince Edward Island (excludes those whose head office is in New Brunswick).
  • Projects undertaken by company employees that are not considered independent consultants or specialized platforms.

Eligible expenses

  • Travel costs for consultant(s) or applicant(s) (max two travelers), including standard room accommodation, economy air fare, car rental fees or gas mileage, and meals at the current per diem rate.
  • Professional / consulting fees to undertake activities.
  • Online advertising costs.
  • Trade show participation fees.

Ineligible Costs and Activities

  • Printing of brochures.
  • Production of trade show booth.
  • Website hosting and maintenance fees.
  • Subscription costs for AI Tools.
  • HST.

Eligible geographic areas

This grant is designed for companies operating within specific regions, reflecting the mandate to enhance economic opportunities in those areas. Only businesses located in these targeted areas are eligible to apply.

  • Businesses operating in Prince Edward Island, Canada.

Selection criteria

The evaluation and selection of projects for the Export Market Access Program (EMAP) and E-tools for Exporting Program (E for E) are designed to ensure that funded projects contribute significantly to international market expansion and economic impact in Atlantic Canada.

  • Demonstrated potential for increasing sales outside of Canada.
  • Alignment with the Atlantic Growth Strategy.
  • Overall economic impact potential for the Atlantic Canadian economy.
  • Incrementality of the project beyond the applicant's core activities.
  • Clear business case supporting the project proposal.
  • Ability to complete the project within the defined timeframe of six months.

How to apply

  • Step 1: Determine Eligibility
    • Ensure your business operates in Prince Edward Island and has a Canada Revenue Agency Business Number.
    • Verify that your business is currently exporting or plans to start exporting.
    • Review the list of excluded sectors to confirm your business is eligible.
  • Step 2: Identify Eligible Activities
    • Select marketing and exporting activities that qualify for funding under EMAP and E for E.
    • Prepare to engage consultants for activities as required.
  • Step 3: Develop a Project Plan
    • Create a comprehensive plan outlining the project’s activities, timelines, and objectives.
    • Identify consultants and request proposals for services.
    • Ensure all consultants are at arm’s length and their fees are at fair market value.
  • Step 4: Complete Online Application
    • Fill in the online application form on LearnSphere’s website.
    • Attach consultant proposals and any other required documents.
    • Include a recent export market strategy if your application involves digital activities.
  • Step 5: Submit Application
    • Review the application for completeness and accuracy.
    • Submit the application through LearnSphere’s online portal.
  • Step 6: Await Evaluation
    • Wait for notification from LearnSphere regarding the outcome of your application evaluation.
    • Expect a response within approximately two weeks.
  • Step 7: Contract Agreement
    • If approved, receive a contract from LearnSphere to be signed by your company.
  • Step 8: Project Execution
    • Engage chosen consultants and begin project activities.
    • Ensure all work is completed to a satisfactory standard within the 6-month project period.
  • Step 9: Submission of Claims
    • Pay all project-related expenses, including HST.
    • Submit claims to LearnSphere for reimbursement after project completion.

Additional information

Here are additional relevant details for this grant:

  • The responsibility to select and manage consultants falls on the applicant, with consultants required to be independent and their fees at fair market value.
  • Applications can be composed of multiple activities and can involve multiple consultants.
  • Consultants do not need to be locally based and can be sourced globally.
  • Online advertising is the only project activity that can be managed in-house, provided the ads are placed with platforms like Google or Facebook.
  • The funding is not upfront; applicants must initially cover all costs.
  • Projects generally last between three to four months but can extend to six months for campaigns.
  • Prior to incurring eligible project costs, no financial commitments should be made.
  • LearnSphere does not provide consultant recommendations but provides a sample statement of work template.
  • Applications are prioritized based on anticipated economic impact and alignment with the Atlantic Growth Strategy.

Contacts

Frequently Asked Questions about the E-tools for Exporting Program

What is the E-tools for Exporting?

Get up to $15,000 to cover 45% of the costs related to short-term projects aimed at developing and adopting electronic tools that can help you get your products and services to international markets more efficiently.

How much funding can be received?

E-tools for Exporting Funds up to 45% of admissible expenses, capped at $15,000 per project.

Who is eligible for the E-tools for Exporting program?

To be eligible for the E-tools for Exporting program, you must: The business must have a Canada Revenue Agency Business Number. The business must be operating in Prince Edward Island and be currently exporting or planning to start exporting. The application must clearly demonstrate how the activity will lead to increased sales outside of Canada.

What expenses are eligible under E-tools for Exporting?

The E-tools for Exporting Program assists SMEs in enhancing their export capabilities through a variety of digital marketing and strategic activities. These projects must align with the goal of expanding sales outside Canada and are eligible for financial support. Conducting market research or developing export plans. Engaging in lead generation activities. Executing sales activities, such as mapping sales processes and creating playbooks. Adding e-commerce functionality to export-focused websites. Implementing SEO and paid online advertising campaigns. Developing and executing social media strategies. Producing video content. Participating in training, coaching, or mentoring on export-related strategies. Designing and constructing trade show booths or printing promotional materials. Engaging in other activities that support export growth, pending approval from LearnSphere.

Who can I contact for more information about the E-tools for Exporting?

You can contact LearnSphere by email at Sally.marchand@learnsphere.ca.

Where is the E-tools for Exporting available?

The E-tools for Exporting program is available the province of Prince Edward Island.

Is the E-tools for Exporting a grant, loan, or tax credit?

E-tools for Exporting is a Grant and Funding