How much funding can be received?

Funds up to 50% of admissible expenses, capped at $45000 per project.

What is the deadline to apply?

The deadline to apply is not specified.

Who are the financial supporters of the Market Development and Access?

Market Development and Access is funded by Department of Agriculture, Sustainable Canadian Agricultural Partnership (SCAP), Government of New Brunswick, Aquaculture and Fisheries (NB)

What are Market Development and Access's eligibility criterias?

All food and beverages producers and processors in New Brunswick. Agriculture, Aquaculture, and Seafood producers and associations, excluding food service enterprises such as restaurants and catering.

Market Development and Access

Last Update: January 25, 2025

NB, Canada

Funding for emerging market opportunities in New Brunswick agriculture

Market Development and Access at a glance

Eligible Funding

Max. $45,000
Up to 50% of project cost

Timeline

Continuous Intakes

Financing Type

Grant and Funding

Eligible Industries

Agriculture, forestry, fishing and hunting

Grant Providers

Department of Agriculture
Sustainable Canadian Agricultural Partnership (SCAP)
Government of New Brunswick
Aquaculture and Fisheries (NB)

Status

Open

Overview of the Market Development and Access program

Gain access to financial support to cover the costs of activities aimed at supporting industry efforts to access and take advantage of new, existing, and emerging market opportunities, from local farmers' markets to international markets.

Financing terms and conditions

This grant program provides financial assistance to encourage market development and access for food and beverage industries in New Brunswick. The financing modalities are structured to support eligible projects with shared funding responsibilities.

Funding covers up to 50% of eligible project costs.
There is a funding maximum of $15,000 per project.
A combined maximum funding of $45,000 is available annually.
Out-of-Province Per Diems are limited to specific durations with set daily rates for Canada, US, and international travel.
Incoming buyer Per Diems are provided for up to 3 days at $100 CAD per day.

Eligible projects & activities

There are several projects and activities eligible for this grant.

Market Assessment and Research
New Product Development
Market Access Certification
Tradeshows, Missions, Product Showcasing, Promotional Events
Creative Services, Website, Social Media Development
Farmer’s Market Development
Food and Beverages Tourism for the Agriculture, Aquaculture, Fisheries (AAF) Sectors

Examples of admissible projects:

$ 45,000

Upgrade cold storage facilities for the local farmer's market

$ 20,000

Offer in-store culinary demos to promote new organic snacks

$ 40,000

Participate in international trade shows to promote Canadian maple products

$ 30,000

Conduct market research to expand the fish farming business in new regions

$ 25,000

Create a bilingual website for a farm offering agrotourism activities

$ 35,000

Develop new nutritional labels for organic dairy products

Eligibility criteria of the Market Development and Access program

Eligibility criteria for the Market Development and Access Program are as follows:

All food and beverages producers and processors in New Brunswick
Agriculture, Aquaculture and Seafood producers and associations
Agri-businesses, Aquaculture businesses and Seafood businesses not including food service enterprises such as restaurants and catering

Who is eligible?

The grant is available to certain types of companies within the food and beverages industry in New Brunswick. Eligible applicants include all food and beverages producers and processors, along with agriculture, aquaculture, and seafood businesses, excluding food service enterprises such as restaurants and catering.

All food and beverages producers and processors in New Brunswick
Agriculture, aquaculture, and seafood producers and associations
Agri-businesses, aquaculture businesses, and seafood businesses (excluding food service enterprises such as restaurants and catering)

Who is not eligible

The grant specifies that food service enterprises such as restaurants and catering companies are not eligible for this program.

Restaurants
Catering companies
Food service enterprises

Eligible expenses

Yes, there are eligible expenses for this grant. Below is a list of eligible expenses categorized by different elements of the program:

Market Assessment and Research
Third party assessment and research.
Consulting services for market research.
Customer focus groups.
New Product Development
In-house technical training programs by a third party.
Training activities to better understand or update new nutrition labeling and health claim requirements.
Specialized product testing to validate product’s market readiness.
Nutritional analysis of new products.
Design and development of nutritional or specialty labels or packing by a recognized company or consultant.
Purchase of equipment to package and label new products.
Market Access Certification
Fees associated with third-party consultant and certification requirements.
Costs associated with training required to meet market access requirements.
First time audit fee for new certifications.
Tradeshows, Missions, Product Showcasing, and Promotional Events
Economy airfare or mileage (incoming buyers eligible for travel to and within New Brunswick).
Per Diems for accommodations, in-market travel, and meals for market exploration and tradeshows.
Tradeshow booth rentals and other booth costs.
Shipping costs for products for events/showcases/trade shows.
Interpreter and/or consultant for trade activities and business networking.
In-store culinary demos or sampling activities.
Creative Services, Website, Social Media Development
Creative services for designing marketing and point of sale materials.
Design of new and enhancements to existing websites and e-commerce platforms.
Development of online and offline marketing strategies and campaigns by a third-party consultant.
Translation services.
Farmer’s Market Development
Electrical and plumbing upgrades (farmer’s market).
Purchase of display units for food, including coolers and freezers.
Food and Beverages Tourism for the Agriculture, Aquaculture, Fisheries (AAF) Sectors
Costs associated with supporting on-site tourism activities for AAF operations.
Educational activities, visitor experiences, corn mazes, interpretive centres, cooling tables (maple), protective clothing (bees), etc.

Eligible geographic areas

All eligible applicants must be located within New Brunswick, Canada. The grant aims to support various agricultural, aquaculture, and food and beverage businesses in this province.

New Brunswick, Canada

Eligibility criteria of the Market Development and Access program

There are evaluation and selection criteria for this grant. Applicants will be evaluated based on the following criteria:

Eligibility of the applicant and activities
Alignment of the project with the program objectives
Demonstrated need for funding
Potential impact on market development and access
Feasibility and sustainability of the project
Regional collaboration benefits

How to apply to the Market Development and Access program

Initial Consultation

Contact the appropriate Department of Agriculture, Aquaculture and Fisheries staff such as a Business Growth Officer, Development Officer, or Specialist.
Discuss your project proposal to ensure alignment with program objectives.

Application Preparation

Gather all necessary documents and information to support your application.
Follow the Administrative Guidelines to prepare your application accurately.

Submit Application

Choose your preferred method of submission: email or mail.
Email applications to Sustainable.CAP@gnb.ca.
Mail applications to: Sustainable CAP Program Administrator, Industry Financial Programs, Department of Agriculture, Aquaculture and Fisheries, PO Box 6000, Fredericton, NB, E3B 5H1.

Additional information

Applicants need to adhere to specific administrative guidelines and reporting requirements, and may benefit from regional collaboration in projects.

Applicants must be familiar with the administrative guidelines prior to applying, which can be found in the SCAP Administrative Guidelines.
Applicants may be required to report on the impact of the funding received, as outlined in the letter of offer.
Applicants are responsible for obtaining any necessary permits, environmental approvals, or certifications to complete their project.
Projects demonstrating benefits and impacts to more than one province may be eligible for regional funding.
Completed applications can be submitted via email to Sustainable.CAP@gnb.ca or mailed to the Sustainable CAP Program Administrator at the Department of Agriculture, Aquaculture, and Fisheries.
Applicants should discuss applications with appropriate Department staff before applying; a list of contacts is available on the Business Growth (Branch) website.

Contact Department of Agriculture

sustainable.cap@gnb.ca

Government of New Brunswick

Money for New Brunswick agrifood businesses