Business Link — Digital Economy Program - AB - Canada

Business Link — Digital Economy Program

AB, Canada
Digital transformation support for small businesses in Alberta
grant_single|update January 24, 2025

grant_single_labels|summary

grant_single|eligibleFinancing
  • grant_single|noCondition
grant_single|deadlines
  • grant_single|openingDateJuly 3, 2024
  • grant_single|closingDateAugust 16, 2024
  • grant_single|grantStatusClosed
grant_single|financingType
Expert Advice
grant_single|eligibleIndustries
  • grant_single|allIndustries
grant_single|grantors
  • Government of Alberta
  • Business Link
grant_single|status
grant_card_status|closed

grant_single_labels|preview

Get paired with a digital marketing consultant for free to help your small business adopt viable eCommerce practices, master digital tools, and take your business online.

grant_single_labels|projects

The Business Link — Digital Economy Program provides support to small businesses aiming to enhance their online presence and digital marketing capabilities. Eligible activities focus on boosting brand awareness, improving customer engagement, and automating business processes through digital tools.
  • Development and implementation of digital marketing strategies to promote products and services online.
  • Assistance in setting up and optimizing Google Business Profiles to increase visibility on Google Maps.
  • Support in creating email marketing strategies, building customer databases, and designing effective email templates.
  • Guidance in building or improving websites for better performance on search engine results pages.
grant_single|admissibleProjectsExample

$ 6,000

Building a basic website for an online presence and lead generation

$ 3,500

Develop a comprehensive digital marketing strategy for higher engagement and brand awareness

$ 5,200

Website optimization and Google Business Profile setup for better local search visibility

$ 5,000

Email marketing campaigns and social media promotion for customer engagement

$ 4,500

Set up a Google Business Profile and optimize the website for better online presence

$ 6,500

Developing a dynamic website and running digital marketing campaigns for brand growth

grant_single_labels|admissibility

Eligibility for the Digital Economy Program is determined by specific requirements related to the business's registration and size.
  • Your business must be registered in Alberta. Alberta-based Indigenous businesses that are not registered may still be eligible.
  • Your business must have 0-49 employees.
  • Your business must be a for-profit business.
  • Chains and franchises are ineligible.

grant_eligibility_criteria|who_can_apply

The grant is specifically designed for small businesses that are registered in Alberta, with an inclusive eligibility for Alberta-based Indigenous businesses that are not registered. Eligible businesses must have between 0-49 employees and be for-profit. Chains and franchises are not eligible to apply for this grant.

grant_eligibility_criteria|who_cannot_apply

This grant excludes certain companies due to their specific business models and affiliations. The restrictions ensure that assistance is targeted towards independently owned small businesses.
  • Chains and franchises are ineligible.

grant_eligibility_criteria|eligible_expenses

Under this grant, small businesses in Alberta can access support to enhance their digital presence through expert assistance and strategic planning. The eligible activities focus on improving online marketing efforts and digital infrastructure.
  • Developing comprehensive digital marketing strategies to boost engagement and brand awareness.
  • Setting up and optimizing Google Business Profiles to increase online visibility.
  • Creating and improving email marketing systems for lead generation and customer re-engagement.
  • Building and optimizing websites to achieve better search engine rankings.

grant_eligibility_criteria|zone

This grant is focused on supporting businesses that are registered within a specific provincial region. Eligibility is primarily determined by the registration location of the company.
  • Businesses registered in Alberta, Canada.

grant_single_labels|criteria

The Digital Economy Program grant has evaluation and selection criteria which are essential for the application process:
  • Business must be registered in Alberta.
  • Alberta-based Indigenous businesses that are not registered may still be eligible.
  • 0-49 employees in the business.
  • For-profit businesses are eligible; chains and franchises are ineligible.

grant_single_labels|apply

grant_single_labels|otherInfo

Here are additional relevant details for this grant:
  • The program is supported through a partnership between Business Link and Digital Main Street.
  • The program acknowledges the traditional lands and territories of First Nations, Métis, and Inuit people, reflective of the spirit of reconciliation.
  • The Digital Service Squad will guide the participants throughout the development of their digital strategies.

Apply to this program

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