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Business Link — Digital Economy Program
AB, Canada
Digital transformation support for small businesses in Alberta
grant_single_labels|summary
grant_single|eligibleFinancing
- grant_single|noCondition
grant_single|deadlines
- grant_single|openingDateJuly 3, 2024
- grant_single|closingDateAugust 16, 2024
- grant_single|grantStatusClosed
grant_single|financingType
Expert Advice
grant_single|eligibleIndustries
- grant_single|allIndustries
grant_single|grantors
- Government of Alberta
- Business Link
grant_single|status
grant_card_status|closed
grant_single_labels|preview
Get paired with a digital marketing consultant for free to help your small business adopt viable eCommerce practices, master digital tools, and take your business online.
grant_single_labels|projects
The Business Link — Digital Economy Program provides support to small businesses aiming to enhance their online presence and digital marketing capabilities. Eligible activities focus on boosting brand awareness, improving customer engagement, and automating business processes through digital tools.
- Development and implementation of digital marketing strategies to promote products and services online.
- Assistance in setting up and optimizing Google Business Profiles to increase visibility on Google Maps.
- Support in creating email marketing strategies, building customer databases, and designing effective email templates.
- Guidance in building or improving websites for better performance on search engine results pages.
grant_single|admissibleProjectsExample
$ 6,000
Building a basic website for an online presence and lead generation
$ 3,500
Develop a comprehensive digital marketing strategy for higher engagement and brand awareness
$ 5,200
Website optimization and Google Business Profile setup for better local search visibility
$ 5,000
Email marketing campaigns and social media promotion for customer engagement
$ 4,500
Set up a Google Business Profile and optimize the website for better online presence
$ 6,500
Developing a dynamic website and running digital marketing campaigns for brand growth
grant_single_labels|admissibility
Eligibility for the Digital Economy Program is determined by specific requirements related to the business's registration and size.
- Your business must be registered in Alberta. Alberta-based Indigenous businesses that are not registered may still be eligible.
- Your business must have 0-49 employees.
- Your business must be a for-profit business.
- Chains and franchises are ineligible.
grant_eligibility_criteria|who_can_apply
The grant is specifically designed for small businesses that are registered in Alberta, with an inclusive eligibility for Alberta-based Indigenous businesses that are not registered. Eligible businesses must have between 0-49 employees and be for-profit. Chains and franchises are not eligible to apply for this grant.
grant_eligibility_criteria|who_cannot_apply
This grant excludes certain companies due to their specific business models and affiliations. The restrictions ensure that assistance is targeted towards independently owned small businesses.
- Chains and franchises are ineligible.
grant_eligibility_criteria|eligible_expenses
Under this grant, small businesses in Alberta can access support to enhance their digital presence through expert assistance and strategic planning. The eligible activities focus on improving online marketing efforts and digital infrastructure.
- Developing comprehensive digital marketing strategies to boost engagement and brand awareness.
- Setting up and optimizing Google Business Profiles to increase online visibility.
- Creating and improving email marketing systems for lead generation and customer re-engagement.
- Building and optimizing websites to achieve better search engine rankings.
grant_eligibility_criteria|zone
This grant is focused on supporting businesses that are registered within a specific provincial region. Eligibility is primarily determined by the registration location of the company.
- Businesses registered in Alberta, Canada.
grant_single_labels|criteria
The Digital Economy Program grant has evaluation and selection criteria which are essential for the application process:
- Business must be registered in Alberta.
- Alberta-based Indigenous businesses that are not registered may still be eligible.
- 0-49 employees in the business.
- For-profit businesses are eligible; chains and franchises are ineligible.
grant_single_labels|register
- Step 1: Check Your Eligibility
- Ensure your business is registered in Alberta, or if you are an Indigenous business in Alberta not registered, confirm your eligibility.
- Verify that your business has 0-49 employees and is a for-profit entity.
- Step 2: Create an Account and Complete the Digital Assessment
- Visit the Digital Main Street website.
- Create an account to access the Digital Economy Program application portal.
- Complete the digital assessment to help determine your business needs.
- Step 3: Coordination with Digital Service Squad
- Wait to be contacted by a member of the Digital Service Squad after completing the assessment.
- Engage with the Digital Service Squad member to start developing your digital marketing strategy and receive guidance.
- Step 4: Submission of Complete Application
- Work with the Digital Service Squad member to finalize any required components for program offerings like website optimization, social media strategy, etc.
- Ensure all sections of your online profile and application are completed through the Digital Main Street portal.
grant_single_labels|otherInfo
Here are additional relevant details for this grant:
- The program is supported through a partnership between Business Link and Digital Main Street.
- The program acknowledges the traditional lands and territories of First Nations, Métis, and Inuit people, reflective of the spirit of reconciliation.
- The Digital Service Squad will guide the participants throughout the development of their digital strategies.
