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Business Link — Digital Economy Program - AB - Canada

Business Link — Digital Economy Program

Last Update: June 18, 2025
AB, Canada
Digital transformation support for small businesses in Alberta

Business Link — Digital Economy Program at a glance

Eligible Funding
  • No Condition
Timeline
  • Open Date : July 3, 2024
  • Closing date : August 16, 2024
Financing Type
Expert Advice
Eligible Industries
  • All industries
Grant Providers
  • Government of Alberta
  • Business Link
Status
Closed

Overview of the Business Link — Digital Economy Program program

Get paired with a digital marketing consultant for free to help your small business adopt viable eCommerce practices, master digital tools, and take your business online.

Eligible projects & activities

  • Development and execution of digital marketing strategies to enhance online presence.
  • Creation and optimization of a basic business website.
  • Establishment and management of a Google Business Profile for improved local visibility.
  • Design and implementation of email marketing campaigns and customer databases.
  • Promotion of products and services through social media engagement and brand awareness initiatives.
Examples of admissible projects:

$ 6,000

Building a basic website for an online presence and lead generation

$ 3,500

Develop a comprehensive digital marketing strategy for higher engagement and brand awareness

$ 5,200

Website optimization and Google Business Profile setup for better local search visibility

$ 5,000

Email marketing campaigns and social media promotion for customer engagement

$ 4,500

Set up a Google Business Profile and optimize the website for better online presence

$ 6,500

Developing a dynamic website and running digital marketing campaigns for brand growth

Eligibility criteria of the Business Link — Digital Economy Program program

  • The business must be registered in Alberta (Alberta-based Indigenous businesses that are not registered may still be eligible).
  • The business must have between 0 and 49 employees.
  • The applicant must operate a for-profit business.
  • Chains and franchises are not eligible.

Who is eligible?

  • Alberta-based for-profit businesses
  • Alberta-based Indigenous businesses (even if not registered)

Who is not eligible

  • Chains and franchises.

Eligible expenses

  • Support and services for digital marketing strategies to enhance online presence.
  • Assistance with creating and optimizing a Google Business Profile.
  • Email marketing support, including developing a customer database and designing email templates.
  • Website development and optimization services to improve site functionality and search engine ranking.

Eligible geographic areas

  • Businesses registered in Alberta.
  • Alberta-based Indigenous businesses, including those not registered.

How to apply to the Business Link — Digital Economy Program program

1
Check Your Eligibility
  • Ensure your business is registered in Alberta, or if you are an Indigenous business in Alberta not registered, confirm your eligibility.
  • Verify that your business has 0-49 employees and is a for-profit entity.
2
Create an Account and Complete the Digital Assessment
  • Visit the Digital Main Street website.
  • Create an account to access the Digital Economy Program application portal.
  • Complete the digital assessment to help determine your business needs.
3
Coordination with Digital Service Squad
  • Wait to be contacted by a member of the Digital Service Squad after completing the assessment.
  • Engage with the Digital Service Squad member to start developing your digital marketing strategy and receive guidance.
4
Submission of Complete Application
  • Work with the Digital Service Squad member to finalize any required components for program offerings like website optimization, social media strategy, etc.
  • Ensure all sections of your online profile and application are completed through the Digital Main Street portal.

Additional information

  • The program is scheduled to conclude in September 2024.
  • The final application deadline is August 16, 2024.
  • The program is delivered in partnership with Digital Main Street.
  • A public list of program grant recipients is available for download.

Apply to this program

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