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Asia Market Development Program - NS - Canada

Asia Market Development Program

Last Update: July 22, 2025
NS, Canada
Advice to help you expand into the Asian market

At a glance

Eligible Funding
  • From $5,462 to $24,000
  • Up to 20% of project cost
Timeline
  • Open Date : August 18, 2021
Financing Type
Partnering and Collaboration
Expert Advice
Eligible Industries
  • All industries
Program status
Open

Overview

Your business will be provided with in-market expertise to quickly identify opportunity for your company in Asia.

Financing terms and conditions

This grant requires a financial contribution from participants to engage consultant services essential for market entry strategies in Europe or Asia. The participant's investment is structured to leverage comprehensive services valued significantly higher than their contribution.

  • Participant contribution of $5,462.50, inclusive of $712.50 HST, towards consultant services valued at $24,000.
  • Access to a full array of international sales development services included within the program’s structured cost framework.
  • Opportunity to leverage additional government funding for extended marketing efforts.

Activities funded

The Asia Market Development Program is designed to support companies in establishing a market presence and increasing sales in Asia. Eligible projects focus on developing sales strategies, connecting with potential clients, and addressing regulatory and marketing concerns.

  • Development of a customized market-entry strategy specific to Asian markets.
  • Participation in international sales development services over a defined period (10 or 20 days).
  • Conducting opportunity assessments and formulating workplans tailored for Asia.
  • Undertaking detailed market research focused on Asian countries.
  • Receiving advice on marketing approaches and navigating regulatory issues in Asia.
  • Engaging with in-market representation and attending trade shows in Asian regions.
  • Organizing connections and meetings with potential clients or sales partners in Asia.
  • Leveraging additional government funding for extended marketing efforts targeted at Asia.
Examples of admissible projects:
$ 24,000
Creating a market entry and growth plan for Canadian artisanal craft beer in Asia
$ 24,000
Launching a new technological innovation panel for energy-efficient systems in Asia
$ 24,000
Implementing a comprehensive market entry strategy for Canadian organic skincare products in Asia
$ 24,000
Developing international sales channels for eco-friendly packaging solutions in Asia
$ 24,000
Launching an eco-friendly clothing line in key Asian markets with tailored marketing strategies
$ 24,000
Assessing marketing opportunities and regulatory issues for Canadian dairy products in the Asian market

Eligibility

Eligibility for the Market Entry Development Program (MEDP) is determined by the following criteria:

  • The applicant must have an exportable product or service.
  • The applicant must demonstrate a commitment to executing an export-focused growth strategy.
  • The applicant must contribute $5,462.50 towards the cost of the consultant services.
  • The applicants should be experienced or export-ready companies with viable opportunities to sell outside of Atlantic Canada.
  • Companies must demonstrate an organizational commitment to fully executing an export growth strategy.

Who is eligible?

Applicants must have an exportable product or service, demonstrate a commitment to executing an export-focused growth strategy, and contribute $5462.50 towards the cost of the consultant services. They should be experienced or export-ready companies with viable opportunities to sell outside of Atlantic Canada and must demonstrate an organizational commitment to fully executing an export growth strategy.

Who is not eligible

There are specific types of companies that are not eligible for this grant if they:

  • Do not have an exportable product or service
  • Do not demonstrate a commitment to executing an export-focused growth strategy

Eligible expenses

This grant supports Atlantic Canadian companies in establishing an international presence and increasing sales in Europe or Asia. The eligible activities focus on strategic market entry and leveraging international opportunities.

  • Development of a customized market-entry strategy.
  • International sales development services lasting 10 or 20 days over several months.
  • Conducting opportunity assessment meetings and creating a workplan.
  • Performing detailed market research for opportunity analysis.
  • Providing advice on marketing and regulatory issues.
  • Offering in-market representation at trade shows and similar events.
  • Facilitating connections and meetings with potential clients or sales partners.
  • Access to government funding to support extended marketing efforts.

Eligible geographic areas

This grant is directed towards Atlantic Canadian companies seeking to expand their sales internationally. Only businesses from this specific region can apply to ensure support aligns with local development objectives.

  • Companies located in Atlantic Canada, which includes Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador.

Selection criteria

The Market Entry Development Program (MEDP) has specific criteria for evaluating and selecting applicants:

  • Must have an exportable product or service
  • Demonstrate a commitment to executing an export-focused growth strategy
  • Contribute $5462.50 towards the cost of the consultant services
  • Be experienced or export-ready companies with viable sales opportunities outside of Atlantic Canada
  • Demonstrate organizational commitment to executing an export growth strategy

How to apply

1

Download Application Form

  • Visit the program website and navigate to the application section.
  • Click the 'APPLY' button to download the application form.
2

Complete Application Form

Fill out all required fields in the downloaded application form, ensuring all information is accurate and complete.
3

Prepare Supporting Materials

Gather any supporting documents required for your application, such as business plans or evidence of export readiness.
4

Submit Application

  • Email the completed application form and supporting materials to the contact provided (e.g., Scottina Jackson at scottina.jackson@investnovascotia.ca).
  • Ensure submission is within the continuous intake period before the program reaches capacity.
5

Interview with Export Development Officers

Participate in an interview with export development officers as part of the application process.
6

Enter Contractual Agreement

Upon acceptance, enter into a contractual relationship with the Atlantic Chamber of Commerce.

Additional information

Here are additional relevant details for this grant:

  • Applicants may be encouraged to explore complementary services or funding programs to enhance their export strategies.
  • Applications are accepted on a continuous basis until the program's capacity limit is reached.
  • Applicants will undergo an interview process with export development officers as part of the assessment.
  • A contractual agreement with the Atlantic Chamber of Commerce is required after acceptance.

Documents and links

Asia Market Development Program

Contacts

scottina.jackson@investnovascotia.ca
800.260.6682
NS, Canada
Apply to this program

Frequently Asked Questions about the Asia Market Development Program Program

Here are answers to the most common questions about the Asia Market Development Program. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.

What is the Asia Market Development Program?

How much funding can be received?

What expenses are eligible under Asia Market Development Program?

What is the deadline to apply?

Is the Asia Market Development Program a grant, loan, or tax credit?

Who are the financial supporters of the Asia Market Development Program?

Who is eligible for the Asia Market Development Program program?

Who can I contact for more information about the Asia Market Development Program?

Where is the Asia Market Development Program available?

Are startups eligible for the Asia Market Development Program program?

Apply to this program