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AgriMarketing Program – Stream C: Market Development

Support for agri-food market development

Offered by
Sustainable Canadian Agricultural Partnership (SCAP)

Record updated

Funding available
$ 2,500,000
Deadline
Unspecified
Location
Canada
Who can apply
Non-profit organizations in the agriculture, agri-food, fish, and seafood sectors.
See full eligibility

Overview

This program supported market development and export promotion for Canada’s agriculture and agri-food sector. It funded activities such as market research, trade shows, missions, training, and promotional initiatives aimed at improving access to domestic and international markets.

At a glance

Funding available

Maximum funding
$2,500,000
Financing goals
  • Develop strategic partnerships
  • Strengthen organizational capacity
  • Access new markets
  • Digitize or modernize organizational tools
  • Reach a new target audience
  • Launch or market a product/service
  • Raise awareness or mobilize a population

Eligible candidates

Location
  • Canada
Eligible Industries
All industries
Annual revenue
$ 50,000,000 maximum revenue
Organisation size
250 employees maximum
Audience
  • Canadians
Legal structures
All legal structures

Receipt of requests is now closed

Get notified about updates to this grant.

Availability timeline

2018
Periods: 1

Eligibility

Who is eligible?

  • Non-profit organizations in the agriculture, agri-food, fish, and seafood sectors.
  • Industry non-profit organizations operating at the regional, national, or sector level.
  • Small and medium-sized enterprises in Canada.
  • Product alliances and product marketing organizations.

Eligible expenses

  • Costs related to promotional and market development activities.
  • Costs for training, market studies, trade shows, and export missions.

Eligible geographic areas

  • Canada

Activities funded

  • Market promotion and branding activities.
  • Market development and export planning.
  • Trade shows, trade missions, and international meetings.
  • Market research, seminars, and export training.

How to apply

  • Step 1: Prepare the application
    • Complete the project request and supporting information.
    • Submit the application through the program process described by Agriculture and Agri-Food Canada.
  • Step 2: Initial review
    • Program officers conduct the first assessment of the submission.
    • Approved files move to technical review.
  • Step 3: Technical evaluation and decision
    • Technical reviewers assess the application.
    • The relevant approval authority reviews the recommendation.
  • Step 4: Agreement and funding release
    • Contribution agreements are prepared for approved projects.
    • Required settlement documents must be submitted before final payment.

Selection criteria

  • Merit of the proposal.
  • Individual assessment criteria for the project.
  • Evidence of strategic industry development.
  • Exploration of new markets.

Processing and Agreement

  • Applications were first reviewed by program officers for an initial assessment.
  • Eligible applications were then evaluated by technical reviewers and management committees.
  • Applicants received approval or refusal letters after review.
  • Contribution agreements were prepared before funding was issued.
  • Final payment was held until required performance and settlement documents were submitted and approved.

Additional information

  • The program supported industry-led projects through grants and contributions.
  • Applicants could receive technical and commercial support from Agriculture and Agri-Food Canada’s sector trade commissioners.
  • Funding was available under two streams: Generic Activities and SMEs.
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Frequently Asked Questions about the AgriMarketing Program – Stream C: Market Development Program

What is the AgriMarketing Program – Stream C: Market Development?

This program supported market development and export promotion for Canada’s agriculture and agri-food sector. It funded activities such as market research, trade shows, missions, training, and promotional initiatives aimed at improving access to domestic and international markets.

How much funding can be received?

AgriMarketing Program – Stream C: Market Development Funds up to $2,500,000 of admissible expenses.

Who is eligible for the AgriMarketing Program – Stream C: Market Development program?

To be eligible for the AgriMarketing Program – Stream C: Market Development program, you must: Eligible non-profit organization or SME. Sector-related market development project. Canadian agri-food focus.

What expenses are eligible under AgriMarketing Program – Stream C: Market Development?

Costs related to promotional and market development activities. Costs for training, market studies, trade shows, and export missions.

Who can I contact for more information about the AgriMarketing Program – Stream C: Market Development?

You can contact Sustainable Canadian Agricultural Partnership (SCAP).

Where is the AgriMarketing Program – Stream C: Market Development available?

The AgriMarketing Program – Stream C: Market Development program is available across Canada.

Is the AgriMarketing Program – Stream C: Market Development a grant, loan, or tax credit?

AgriMarketing Program – Stream C: Market Development is a Grant and Funding