Open

AgriMarketing Program: Market Diversification for Small and Medium-sized Enterprises

Q: What is the deadline to apply?

The program is accepting continuous intake

Q: Who is eligible for the AgriMarketing Program: Market Diversification for Small and Medium-sized Enterprises program?

To be eligible for the AgriMarketing Program: Market Diversification for Small and Medium-sized Enterprises program, you must: • For-profit small or medium-sized enterprise (SME). • Operates in Canadian agriculture, agri-food or agri-products (including fish and seafood). • Project supports market diversification beyond traditional markets.

Q: Who can I contact for more information about the AgriMarketing Program: Market Diversification for Small and Medium-sized Enterprises?

You can contact Government of Canada by email at aafc.agrimarketingagri-marketing.aac@agr.gc.ca or by phone at 1-866-367-8506.

Q: Are Indigenous Peoples eligible for the AgriMarketing Program: Market Diversification for Small and Medium-sized Enterprises program?

Yes, Indigenous Peoples are eligible to apply for the AgriMarketing Program: Market Diversification for Small and Medium-sized Enterprises program.

Last Update: February 11, 2026

Canada

Supports SMEs to diversify agricultural exports into new markets

Grant and Funding

At a glance

Funding available

Financing goals

No objectives are currently available

Eligible Funding

Maximum amount : 100,000 $
Minimum amount : 14,000 $
Up to 70% of project cost

Timeline

Unspecified

Eligible candidates

Eligible Industries

Agriculture, forestry, fishing and hunting
Manufacturing

Location

Canada

Legal structures

For-profit business

Annual revenue

All revenue ranges

Organisation size

All organization sizes

Audience

Indigenous Peoples
Canadians

Overview

The AgriMarketing Program: Market Diversification for Small and Medium-sized Enterprises provides a non-repayable AAFC contribution normally under $100,000 (up to 70% of eligible project costs) to help for-profit SMEs open new, non-traditional markets and expand export and interprovincial trade. Funding supports activities that develop and implement marketing strategies to diversify into high-growth potential markets and respond to trade disruptions and global market volatility.

Activities funded

Projects to open new, non-traditional markets and expand export activities to increase the volume and value of Canadian exports and interprovincial trade.
Projects that help agricultural, agri-food, and agri-products businesses (including fish and seafood) diversify beyond traditional markets to reduce trade uncertainty.
Projects targeting new opportunities in high-growth potential and non-traditional markets to diversify exports and strengthen interprovincial trade.
Projects that develop marketing strategies across the agricultural supply chain (including fish and seafood) to diversify into new markets.
Projects that respond to specific trade disruptions affecting highly impacted sectors.

Eligibility

The applicant must be a for-profit small or medium-sized enterprise (SME).
The project must focus on market diversification by opening new, non-traditional markets or expanding export activities.
The project must aim to increase the volume and value of Canadian exports and/or strengthen interprovincial trade.
The project must relate to the Canadian agriculture, agri-food and agri-products sector, including fish and seafood.

Who is eligible?

For-profit small and medium-sized enterprises (SMEs) in the Canadian agriculture sector
For-profit SMEs in the Canadian agri-food sector
For-profit SMEs in the Canadian agri-products sector
For-profit SMEs in the Canadian fish and seafood sector

Ineligible Costs and Activities

In-kind contributions (non-monetary goods or services) as part of the applicant’s cost-share.

Eligible geographic areas

Canada (federal program; includes interprovincial trade across Canadian provinces and territories).

Selection criteria

Priority given to projects that help the agriculture and agri-food sector (including fish and seafood) diversify beyond traditional markets to support long-term growth and reduce current and future trade uncertainties.
Focus on opening new, non-traditional markets and expanding export activities to increase and diversify the volume and value of Canadian exports and interprovincial trade.
Targeting new opportunities in high-growth potential and non-traditional markets (for example, Africa, the Middle East, and the Indo-Pacific) to expand global exports and strengthen interprovincial trade.
Responding to specific trade disruptions for highly impacted sectors and reducing the impacts of volatility and unpredictability in the current global trading context.
Sector prioritization: projects from sectors directly impacted by tariffs and trade disruptions in the past 12 months, as well as those targeting new markets, will be assessed as a priority.

Additional information

The program is currently closed to applications.
The next intake is scheduled to open February 13, 2026, and run until September 30, 2030 (it may close earlier if funding is fully committed or otherwise announced).
The overall program is set to end on March 31, 2031.
National online information sessions are planned to start on February 12, 2026.

Contacts

aafc.agrimarketingagri-marketing.aac@agr.gc.ca

1-866-367-8506

Canada

Apply to this program

Frequently Asked Questions about the AgriMarketing Program: Market Diversification for Small and Medium-sized Enterprises Program

Here are answers to the most common questions about the AgriMarketing Program: Market Diversification for Small and Medium-sized Enterprises. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.

What is the AgriMarketing Program: Market Diversification for Small and Medium-sized Enterprises?

How much funding can be received?

What expenses are eligible under AgriMarketing Program: Market Diversification for Small and Medium-sized Enterprises?

Projects to open new, non-traditional markets and expand export activities to increase the volume and value of Canadian exports and interprovincial trade. Projects that help agricultural, agri-food, and agri-products businesses (including fish and seafood) diversify beyond traditional markets to reduce trade uncertainty. Projects targeting new opportunities in high-growth potential and non-traditional markets to diversify exports and strengthen interprovincial trade. Projects that develop marketing strategies across the agricultural supply chain (including fish and seafood) to diversify into new markets. Projects that respond to specific trade disruptions affecting highly impacted sectors.