What are the Best Tools for Sending Newsletters?

Since the dawn of the digital age, the newsletter has been a highly successful tool for advertisers looking to reach their target audience. Integrated into a marketing strategy, this communication tool must be well thought out to achieve the desired results. The newsletter can be used to build customer loyalty, keep in touch with subscribers, publicize new products or promotional offers.

Once you've defined your objectives, you'll need to find a distribution channel for your newsletter. Ideally, you'll want to find a platform that's easy to use, offers a wide choice of templates and charges a reasonable monthly fee, if not free.

What tools are available to send out a newsletter? And what options are available? Here are 5 tools for sending your newsletter.

The marketing newsletter is an essential strategic tool for any company wishing to strengthen its relationship with its customers and expand its list of contacts. Through the creation of rich, targeted content, it not only communicates the company's latest news and offers, but also engages readers and encourages them to take action. The key to success lies in the relevance of mailings, which must be carefully planned and integrated into an overall marketing strategy. The advanced functionalities of newsletter platforms, such as contact list segmentation, mailing automation and performance analysis, offer companies powerful means of personalizing their messages and measuring the effectiveness of their campaigns. In short, the newsletter is a central pivot in the development of effective communication between a company and its customers, fostering a relationship of trust and stimulating customer engagement through relevant content and inciting calls to action.

Another key to effective newsletter management is the optimal use of e-mail as a direct communication channel with readers. By offering attractive prices, relevant data and information on new products or services, companies can significantly increase the interest of their subscribers. The creation of these emails needs to be intuitive and flexible, allowing marketers to easily insert interactive elements into the design, such as links to their online sites or social profiles, thanks to a user-friendly interface offered by platforms dedicated to email marketing. These platforms offer a host of features to enhance the personalization and segmentation of mailings, ensuring that content is as relevant as possible to each reader segment. What's more, they provide advanced data management tools, enabling companies to track campaign performance in real time and adjust their marketing plans according to the reactions and preferences of their subscribers. This continuous cycle of data-driven improvement is crucial to refining newsletter strategy and maximizing subscriber engagement and conversion.

Launched in 2001, MailChimp has 8 million users worldwide and represents over 500 million emails sent per month. This online marketing tool lets you manage subscriber lists and send newsletters. The practical platform lets you import subscriber lists from Excel, Google Drive, Gmail and many other sources. MailChimp uses a drag-and-drop system, making it easy and fun to use.

MailChimp allows you to measure results accurately and gives you access to a wealth of information about your e-mail campaigns. With click-through rates, open rates and average market rates, you'll know everything about who has or hasn't read your newsletter.

If your subscriber base doesn't exceed 2,000, the service is free for up to 12,000 e-mails sent per month. Paid packages start at $10 a month for unlimited service and customizable options.

As you may know, MailChimp is only available in English. So if you're not at ease with the language of Shakespeare, using this tool could prove more complicated than expected. But don't worry, we've got a solution for you!

Cyberimpact is a Quebec alternative to Mailchimp. It was developed in Quebec, for the specific needs of Quebec businesses and organizations. In fact, Cyberimpact is available in both French and English, with customer service available in both languages.

The platform has been designed to meet the needs of the Quebec and Canadian markets. Cyberimpact can help you comply with Canada's anti-spam legislation, which prohibits the sending of commercial e-mail without consent. What's more, the Cyberimpact system automatically classifies each of your subscribers according to the law, so there are no unpleasant surprises.

Cyberimpact is free of charge for up to 250 subscribers, including 60 days' technical support to help you familiarize yourself with the platform. For unlimited mailings, the cost will be $10 per month, with the price increasing according to several factors, including mailing speed and the possibility of removing the Cyberimpact logo.

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In addition to newsletters, SendPulse offers a multitude of communication channels for reaching your target audience. From SMS to Web Push and Viber messages, you'll be spoilt for choice when it comes to targeting your prospects. SendPulse lets you measure the results of your e-mail campaigns by geographic zone and e-mail open rate, as well as informing you of any errors encountered during sending.

SendPulse's free option lets you send newsletters to a maximum of 2,500 subscribers and up to 15,000 e-mails per month. Beyond that, it will cost you $9.85 or more, depending on the number of subscribers.

Your site is on WordPress and you want to keep it that way? We've got a plug-in for you! MailPoet is a WordPress extension used by over 300,000 users worldwide. Once you've installed it, you'll be able to customize your newsletter to suit your needs. Newsletter delivery is of course programmable, with the option for your subscribers to view the newsletter on mobile or desktop.

Easy to configure, MailPoet gives you access to various statistics for analyzing open rates, clicks and shares with other contacts. If your database doesn't exceed 2,000 people, you may as well stick with the free version. What's more, the number of e-mails you can send is unlimited. Beyond that, it will cost you $10 or more for the premium version.

This digital marketing tool lets you collect e-mail addresses directly from your website and send out newsletters. Choose from 700 newsletter templates that adapt to all screens. Monthly rates start at $19 for 500 subscribers or less. Beyond that, it's $29 or more, depending on the number of subscribers.

Sending out newsletters is a continuous process that requires constant improvement. The average open rate for a newsletter is between 25% and 45%. Below this level, you may need to rework your content and better sort your mailing list. There are specialists in the field who can help you achieve your newsletter objectives.

The newsletter is a rich tool that can be very effective, when done right. To give you some ideas for your own newsletter, we've put together some examples of well-designed e-mails in our article 9 examples of newsletters you'll want to have a look at.

Since the dawn of the digital age, newsletters have proven to be an effective way for advertisers to reach their target audience. Integrated into a well-developed marketing strategy, they can be used to build customer loyalty, maintain contact with subscribers, and promote new products or services through special offers. To achieve this, choosing a mailing platform with an intuitive interface, offering a variety of services and designs, is crucial. These tools must enable the easy creation of attractive e-mails, incorporating elements such as links to social sites or a CRM, to create a direct and meaningful link with readers.

With the right platforms, such as MailChimp, Cyberimpact, SendPulse, MailPoet, and AWeber, companies have powerful tools at their disposal to launch targeted, measurable email campaigns.