Closed
Tourism Product Diversification and Marketing Program — Product Development and Enhancement
Funding for tourism product development in the Northwest Territories
Last Update: March 4, 2026
Funding available
$ 250,000
Timeline
- Closing date : January 17, 2024
Location
Northwest Territories, Canada
Overview
Financial assistance of up to $250,000 towards the development of a new tourism product or enhancement of an existing product.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Develop a new product or service
- Develop an online presence
- Develop workforce skills
Eligible Funding
- Maximum amount : 250,000 $
- Up to 15% of project cost
Timeline
- Closing date : January 17, 2024
Eligible candidates
Eligible Industries
- Arts, entertainment and recreation
- Accommodation and food services
Location
- Northwest Territories
Legal structures
- For-profit business
- Sole proprietorship
- Social economy enterprise
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- Indigenous Peoples
- Rural or Northern Residents
Next steps
1
Determine your project
2
Validate your eligibility
Activities funded
The grant supports a variety of projects aimed at enhancing the tourism experience in Northwest Territories. These projects focus on reinventing and expanding tourism products to attract new visitors and meet market demands.
- Development of comprehensive business plans for new or existing tourism products.
- Enhancement of current tourism products to attract a larger audience.
- Start-up ventures related to tourism activities.
- Acquisition of capital to improve tourism services and infrastructure.
- Skills development and upgrading for personnel involved in tourism.
- Upgrading of services and amenities within the tourism industry.
- Development and enhancement of websites for tourism businesses.
- Marketing initiatives, including travel to trade shows and launch campaigns.
- Creation and distribution of marketing materials like brochures and pamphlets.
Eligibility
Who is eligible?
NWT Businesses, economic development agencies, and communities, Aboriginal Organizations, and potential aboriginal culture tourism ventures.Who is not eligible
Some types of companies that are not eligible for this grant include:
- Non-NWT Businesses
- Organizations not involved in tourism or culture ventures
Eligible expenses
This grant provides support for NWT tourism businesses aiming to enhance, expand, or market their products to attract new visitors. Eligible projects are centered around business planning, product development, and marketing enhancement efforts.
- Development of business plans to enhance or develop new tourism products.
- Consulting related to tourism operator licensing.
- Development of new products or enhancement of existing tourism offerings.
- Capital acquisitions and start-up costs for tourism products.
- Skills upgrading and amenities enhancement.
- Upgrading services or developing websites for tourism offerings.
- Marketing projects, including trade shows, brochures, and campaigns.
Eligible geographic areas
This program encourages applications from businesses and organizations located in the Northwest Territories, Canada. It aims to enhance local tourism products and attract new visitors to the region.
- NWT Businesses.
- Economic development agencies within the Northwest Territories.
- Communities in the Northwest Territories.
- Aboriginal Organizations based in the NWT.
Additional information
Here are additional relevant details for this grant:
- It is recommended that potential applicants contact their regional Tourism Development Officer to discuss their project idea before developing a proposal.
- There is an equity requirement of 15%, which can include up to $10,000 in sweat equity or existing capital infrastructure for which no previous funds have been received.
- Recipients of the Product Development and Enhancement funding can only reapply once five years have passed since receiving the contribution.
Contacts
Frequently Asked Questions about the Tourism Product Diversification and Marketing Program — Product Development and Enhancement Program
Here are answers to the most common questions about the Tourism Product Diversification and Marketing Program — Product Development and Enhancement. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.
What is the Tourism Product Diversification and Marketing Program — Product Development and Enhancement?
Financial assistance of up to $250,000 towards the development of a new tourism product or enhancement of an existing product.
How much funding can be received?
Tourism Product Diversification and Marketing Program — Product Development and Enhancement Funds up to 15% of admissible expenses, capped at $250,000 per project.
Who is eligible for the Tourism Product Diversification and Marketing Program — Product Development and Enhancement program?
To be eligible for the Tourism Product Diversification and Marketing Program — Product Development and Enhancement program, you must:
The applicant must be a business, economic development agency, or community in the Northwest Territories.
Aboriginal organizations and potential aboriginal culture tourism ventures are encouraged to apply.
What expenses are eligible under Tourism Product Diversification and Marketing Program — Product Development and Enhancement?
The grant supports a variety of projects aimed at enhancing the tourism experience in Northwest Territories. These projects focus on reinventing and expanding tourism products to attract new visitors and meet market demands. Development of comprehensive business plans for new or existing tourism products.
Enhancement of current tourism products to attract a larger audience.
Start-up ventures related to tourism activities.
Acquisition of capital to improve tourism services and infrastructure.
Skills development and upgrading for personnel involved in tourism.
Upgrading of services and amenities within the tourism industry.
Development and enhancement of websites for tourism businesses.
Marketing initiatives, including travel to trade shows and launch campaigns.
Creation and distribution of marketing materials like brochures and pamphlets.
Who can I contact for more information about the Tourism Product Diversification and Marketing Program — Product Development and Enhancement?
You can contact Government of the Northwest Territories (GNWT) or by phone at 867-587-7171.
Where is the Tourism Product Diversification and Marketing Program — Product Development and Enhancement available?
The Tourism Product Diversification and Marketing Program — Product Development and Enhancement program is available the province of Northwest Territories.
Is the Tourism Product Diversification and Marketing Program — Product Development and Enhancement a grant, loan, or tax credit?
Tourism Product Diversification and Marketing Program — Product Development and Enhancement is a Grant and Funding
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