Closed
Source verified July 6, 2026
Tourism Product Diversification and Marketing Program — Product Development and Enhancement
Funding for tourism product development in NWT
Funding available
$ 150,000
Deadline
January 17, 2024
Location
Northwest Territories, Canada
Overview
Financial assistance of up to $250,000 for tourism product development and enhancement in the Northwest Territories. The program also supports business planning, marketing, and safety-related activities under its different schedules.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Develop a new product or service
- Develop an online presence
- Develop workforce skills
Eligible Funding
- Maximum amount : 150,000 $
- Up to 15% of project cost
Eligible candidates
Eligible Industries
- All industries
Location
- Northwest Territories
Legal structures
- For-profit business
- Social economy enterprise
- Sole proprietorship
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- Indigenous Peoples
- Rural or Northern Residents
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Business planning and transition for tourism operations.
- Development or enhancement of tourism products and packages.
- Marketing projects for tourism businesses.
- Safety upgrades for guided tourism activities.
Documents Needed
- Completed and signed application form.
- Full proposal.
- Budget with quotes.
- Financial statements.
- Letters of support, if relevant.
- Business, Market and Trade Ready (BMT) Program Application and Assessment for Schedules 2 and 3 only.
Official resources
Official page
Program guide
Eligibility
Who is eligible?
- NWT Licensed Tourism Operators.
- NWT Businesses, economic development agencies, and communities.
- Indigenous Government or Organizations.
- Applicants intending to start a tourism business under Schedule 1.
- Groups of separate businesses or operations intending to develop a travel ready tourism product package.
Eligible expenses
- Business planning and tourism business plan development.
- Consulting fees, including help with a Tourism Operator Licence.
- Product development costs, such as start-up, capital acquisition, skills upgrading, and website development.
- Marketing materials, campaigns, trade show travel, and website updates.
- Maintenance and physical upgrades related to visitor safety.
Eligible geographic areas
- North Slave
- South Slave
- Dehcho
- Sahtú
- Beaufort Delta
Selection criteria
- Projects are assessed using a 36-point grading rubric.
- Higher scores receive better consideration.
- Projects providing the greatest economic benefit to the NWT are prioritized.
- Scoring considers project demand, tourism product diversification, resources to complete the project, employment outcomes, community benefit, consistency with ITI Tourism Strategy or the NWT Tourism Marketing Plan, and regional confidence in completion.
How to apply
- Contact your regional Tourism Development Officer to discuss your idea before preparing the proposal.
- Complete the BMT self-evaluation.
- Fill in the TPDMP application.
- Send the completed application form(s) and BMT self-evaluation to your regional office.
Processing and Agreement
- If an application is incomplete, it will not be reviewed.
- Applicants who previously received maximum funding through Schedule 2 are not eligible for TPDMP funding for five fiscal years.
- Applicants who did not receive the maximum amount allowable under TPDMP within the last five fiscal years may only receive partial funding.
- Applicants will be notified with a decision within 8 weeks of the program deadline.
- An applicant who is not satisfied with the decision may appeal in writing to the Deputy Minister.
Contacts
Frequently Asked Questions about the Tourism Product Diversification and Marketing Program — Product Development and Enhancement Program
What is the Tourism Product Diversification and Marketing Program — Product Development and Enhancement?
Financial assistance of up to $250,000 for tourism product development and enhancement in the Northwest Territories. The program also supports business planning, marketing, and safety-related activities under its different schedules.
How much funding can be received?
Tourism Product Diversification and Marketing Program — Product Development and Enhancement Funds up to 15% of admissible expenses, capped at $150,000 per project.
Who is eligible for the Tourism Product Diversification and Marketing Program — Product Development and Enhancement program?
To be eligible for the Tourism Product Diversification and Marketing Program — Product Development and Enhancement program, you must:
Applicants must be in good financial standing with the Government of the Northwest Territories.
Some schedules require a Business, Market and Trade Ready Assessment.
Schedule 1 is for applicants intending to start a tourism business.
What expenses are eligible under Tourism Product Diversification and Marketing Program — Product Development and Enhancement?
Business planning and transition for tourism operations.
Development or enhancement of tourism products and packages.
Marketing projects for tourism businesses.
Safety upgrades for guided tourism activities.
Who can I contact for more information about the Tourism Product Diversification and Marketing Program — Product Development and Enhancement?
You can contact Government of the Northwest Territories (GNWT) by email at Tourism_BeaufortDelta@gov.nt.ca or by phone at 867-678-8023.
Where is the Tourism Product Diversification and Marketing Program — Product Development and Enhancement available?
The Tourism Product Diversification and Marketing Program — Product Development and Enhancement program is available the province of Northwest Territories.
Is the Tourism Product Diversification and Marketing Program — Product Development and Enhancement a grant, loan, or tax credit?
Tourism Product Diversification and Marketing Program — Product Development and Enhancement is a Grant and Funding