Tourism Product Diversification and Marketing Program — Product Development and Enhancement
NT, Canada
Funding for tourism product development in the Northwest Territories
grant_single_labels|summary
grant_single|eligibleFinancing
- grant_single|maxCount
- grant_single|projectCostPercent
grant_single|deadlines
- grant_single|closingDateJanuary 17, 2024
grant_single|financingType
Grant and Funding
grant_single|eligibleIndustries
- Arts, entertainment and recreation
- Accommodation and food services
grant_single|grantors
- Minister of Industry, Tourism and Investment (NT)
- Government of the Northwest Territories
grant_single|status
grant_card_status|closed
grant_single_labels|preview
Financial assistance of up to $250,000 towards the development of a new tourism product or enhancement of an existing product.
grant_single_labels|projects
There are eligible projects for this grant:
- Developing new tourism products to attract visitors to the NWT
- Enhancing existing tourism products and services
- Marketing projects to promote tourism businesses
grant_single|admissibleProjectsExample
$170,000
Yellowknife
Creating an Indigenous cultural experience showcasing traditional crafts and dances
$140,000
Whitehorse
Launching a comprehensive website for a cultural tour operator
$250,000
Yellowknife
Developing a new eco-tourism experience focused on wildlife conservation
$200,000
Yellowknife
Establishing a new culinary tourism trail highlighting local cuisine
$200,000
Yellowknife
Developing a new winter sports event to attract tourists during off-peak seasons
$150,000
Iqaluit
Enhancing the existing historical tour services offered in the city
grant_single_labels|admissibility
The eligibility criteria for this grant are:
- NWT Businesses, economic development agencies, and communities.
- Aboriginal Organizations.
- Potential aboriginal culture tourism ventures.
grant_eligibility_criteria|who_can_apply
Eligible types of companies for this grant include NWT businesses, economic development agencies, communities, Aboriginal organizations, and potential Aboriginal culture tourism ventures.
- NWT Businesses
- Economic development agencies and communities
- Aboriginal Organizations
- Potential Aboriginal culture tourism ventures
grant_eligibility_criteria|who_cannot_apply
Some types of companies that are not eligible for this grant include:
- Non-NWT Businesses
- Organizations not involved in tourism or culture ventures
grant_eligibility_criteria|eligible_expenses
There are eligible expenses for this grant.
- Business planning and transition assistance costs such as consulting fees, business plan development, and obtaining a Tourism Operator Licence.
- Product development and enhancement expenses including startup, skills upgrading, website development, and product offering development.
- Marketing assistance costs like travel to trade shows, brochure development, website modification, and launch campaigns.
grant_eligibility_criteria|zone
The eligible geographic zones for this grant are regions within the Northwest Territories (NWT) of Canada.
- Sahtu
- South Slave
- North Slave (Yellowknife)
- North Slave (Behchokǫ̀)
- Beaufort-Delta
- Dehcho
grant_single_labels|criteria
There are evaluation and selection criteria for the Tourism Product Diversification and Marketing Program grant:
- Demonstrated need for funding to re-invent, improve, or expand tourism product and operation.
- The potential of the proposed project to attract new visitors to the NWT and increase revenues for existing tourism businesses.
- Alignment with the goals of product development, enhancement, and marketing in the tourism sector.
- Ability to meet the equity requirement of 15% for each schedule.
- The clarity and feasibility of the proposed business plan, product development, or marketing project.
grant_single_labels|register
- Step 1: Contact your regional Tourism Development Officer to discuss your idea prior to developing your proposal.
- Step 2: Complete the appropriate application form based on the type of funding you are seeking (Business Planning and Transition Assistance, Product Development and Enhancement, or Marketing Assistance for Tourism Businesses).
- Step 3: Submit the completed application form to your regional office.
grant_single_labels|otherInfo
This program encourages businesses and organizations in the Northwest Territories to innovate and improve their tourism offerings through funding support. Different schedules provide financial assistance for business planning, product development, and marketing activities.
- Schedule 1 provides up to $25,000 per applicant for business planning and transition assistance, including consulting fees and business plan development.
- Schedule 2 offers up to $250,000 over multiple years for product development and enhancement, which can be used for start-up costs, capital acquisition, skills upgrading, and website development.
- Schedule 3 allows up to $10,000 per applicant for marketing assistance, including costs for travel to trade shows, brochure development, and website modification.
- An equity requirement of 15% is applicable for all schedules, and up to $10,000 in existing equity or sweat equity can be applied to the project in certain cases.
- It is advised to contact a regional Tourism Development Officer before submitting an application.
grant_single_labels|contact
867-587-7171
Apply to this program
Tourism Product Diversification and Marketing Program Overview
Unlocking Growth Opportunities in Northern Tourism with the Tourism Product Diversification and Marketing Program
The Tourism Product Diversification and Marketing Program is a strategic initiative by the Government of Northwest Territories aimed at supporting the growth and diversification of the tourism industry in the region. This program offers funding opportunities to businesses, economic development agencies, communities, and Aboriginal organizations to re-invent, enhance, or expand their tourism products and operations, aligning with market demands and attracting new visitors to the NWT.
Through three distinct funding schedules, this program provides financial assistance for business planning, product development, and marketing activities. Schedule 1 focuses on business planning and transition assistance, offering up to $25,000 per applicant to develop strategies that enhance existing tourism products or introduce new offerings. Schedule 2 provides funding of up to $250,000 for product development and enhancement, supporting the creation of new tourism products or improvements to existing ones. Schedule 3 offers up to $10,000 per applicant for marketing projects, including trade show participation, brochure development, website enhancements, and launch campaigns.
Applicants are required to meet an equity requirement of 15% for each funding schedule, which may include sweat equity or existing financial contributions. Eligible entities include NWT businesses, economic development agencies, communities, Aboriginal organizations, and potential Aboriginal culture tourism ventures. By leveraging the resources provided through this program, stakeholders in the tourism industry can drive innovation, expand their offerings, and effectively promote their products to a global audience.
Furthermore, the application process involves submitting detailed proposals to regional Tourism Development Officers, who play a crucial role in guiding applicants through the funding process. By engaging with these officers early on, applicants can refine their ideas, align their proposals with program goals, and increase their chances of securing funding for their tourism initiatives. The deadline for applications is January 17th, 2024, providing ample time for interested parties to develop comprehensive proposals and meet the program's requirements.
Overall, the Tourism Product Diversification and Marketing Program presents a valuable opportunity for businesses and organizations in the NWT tourism sector to enhance their competitiveness, expand their market reach, and contribute to the overall growth and sustainability of the region's tourism industry. By tapping into this program's financial resources and guidance, stakeholders can position themselves for success in a dynamic and evolving market landscape, driving innovation and creating memorable experiences for visitors to the NWT.