Closed
Tourism Product Diversification and Marketing Program — Product Development and Enhancement
Funding for tourism product development in NWT
Last Update: March 4, 2026
Funding available
$ 250,000
Timeline
- Closing date : January 17, 2024
Location
Northwest Territories, Canada
Overview
Financial assistance of up to $250,000 for tourism product development and enhancement in the Northwest Territories. The program also supports business planning, marketing, and safety-related activities under its different schedules.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Develop a new product or service
- Develop an online presence
- Develop workforce skills
Eligible Funding
- Maximum amount : 250,000 $
- Up to 15% of project cost
Timeline
- Closing date : January 17, 2024
Eligible candidates
Eligible Industries
- Arts, entertainment and recreation
- Accommodation and food services
Location
- Northwest Territories
Legal structures
- For-profit business
- Social economy enterprise
- Sole proprietorship
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- Indigenous Peoples
- Rural or Northern Residents
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Business planning and transition for tourism operations.
- Development or enhancement of tourism products and packages.
- Marketing projects for tourism businesses.
- Safety upgrades for guided tourism activities.
Documents Needed
- Completed and signed application form.
- Full project proposal.
- Budget with quotes.
- Financial statements.
- Letters of support, if relevant.
Eligibility
Who is eligible?
- NWT licensed tourism operators.
- NWT businesses and tourism-related businesses.
- Economic development agencies, municipalities, communities, and Indigenous organizations in the NWT.
Eligible expenses
- Business planning and tourism business plan development.
- Consulting fees, including help with a Tourism Operator Licence.
- Product development costs, such as start-up, capital acquisition, skills upgrading, and website development.
- Marketing materials, campaigns, trade show travel, and website updates.
- Maintenance and physical upgrades related to visitor safety.
Eligible geographic areas
- Northwest Territories
- North Slave
- South Slave
- Dehcho
- Sahtu
- Beaufort Delta
Processing and Agreement
- Applications are reviewed by the regional Tourism Development Officer and the evaluation committee.
- Applications must be complete to be reviewed.
- Funding is not guaranteed, even if eligibility is met.
- Applicants may appeal a decision in writing to the Deputy Minister.
Contacts
Frequently Asked Questions about the Tourism Product Diversification and Marketing Program — Product Development and Enhancement Program
Here are answers to the most common questions about the Tourism Product Diversification and Marketing Program — Product Development and Enhancement. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.
What is the Tourism Product Diversification and Marketing Program — Product Development and Enhancement?
Financial assistance of up to $250,000 for tourism product development and enhancement in the Northwest Territories. The program also supports business planning, marketing, and safety-related activities under its different schedules.
How much funding can be received?
Tourism Product Diversification and Marketing Program — Product Development and Enhancement Funds up to 15% of admissible expenses, capped at $250,000 per project.
Who is eligible for the Tourism Product Diversification and Marketing Program — Product Development and Enhancement program?
To be eligible for the Tourism Product Diversification and Marketing Program — Product Development and Enhancement program, you must:
NWT tourism businesses
Tourism operators and related businesses
Indigenous organizations and NWT communities
What expenses are eligible under Tourism Product Diversification and Marketing Program — Product Development and Enhancement?
Business planning and transition for tourism operations.
Development or enhancement of tourism products and packages.
Marketing projects for tourism businesses.
Safety upgrades for guided tourism activities.
Who can I contact for more information about the Tourism Product Diversification and Marketing Program — Product Development and Enhancement?
You can contact Government of the Northwest Territories (GNWT) or by phone at 867-587-7171.
Where is the Tourism Product Diversification and Marketing Program — Product Development and Enhancement available?
The Tourism Product Diversification and Marketing Program — Product Development and Enhancement program is available the province of Northwest Territories.
Is the Tourism Product Diversification and Marketing Program — Product Development and Enhancement a grant, loan, or tax credit?
Tourism Product Diversification and Marketing Program — Product Development and Enhancement is a Grant and Funding