Theatrical exhibition program

This program provides financial support to theatrical exhibitors to promote Canadian films and adapt to current digital needs. Funding is structured to ensure exhibitors have assistance with promotional and operational expenses.

• Maximum funding allocation of $30,000 per theatre and $500,000 per corporate group.
• Funding aimed at covering promotional costs for Canadian film releases and adapting business models.
• Eligible for costs related to increased health and safety protocols.
• No requirement for calculating based on previous screenings and admissions, with funding automatically allocated according to program criteria.

Eligibility for this grant is determined by specific requirements that focus on the applicant's business operations and location.

• The applicant must be a company acting as a commercial exhibitor in the theatrical exhibition industry.
• The head office of the company must be located in Canada.
• The company must carry out their exhibition activities within Canada.
• The company must have a ticket and box-office reporting system that complies with audiovisual industry standards.

Who is eligible?

Eligible expenses

This grant supports the theatrical exhibition of Canadian feature films across Canada. The focus is on promotional activities and adapting business models to enhance the Canadian film experience in theatres.

• Screening of Canadian feature films in theatres.
• Promotion of Canadian films to attract audiences to theatres.
• Implementation of health and safety protocols for cinema operations.
• Transformation of business models to incorporate digital needs and reach wider audiences.

Eligible geographic areas

This grant is available to theatrical exhibitors with their head office in Canada, reinforcing the national focus. Companies must operate within Canadian borders to qualify for this financial support program.

• Exhibitors headquartered in Canada.
• Organizations conducting their activities domestically within Canada.

There are evaluation and selection criteria for this grant:

• Applicant's head office and activities in Canada
• Compliance with audiovisual industry standards
• Programming of Canadian films

Here are additional relevant details for this grant:

• IT support for applications is only available on business days until 5:00 pm EST.
• The program includes funding intended to cover promotional costs, health and safety protocols, and digital transformation expenses to attract audiences back to theatres.
• Telefilm Canada has suspended the funding calculation based on the number of screenings and admissions to Canadian films in previous years, opting for an automatic allocation method in accordance with program criteria.
• The maximum funding allocated is $30,000 per theatre and $500,000 per corporate group as previously outlined in changes from 2021-2022.