STEP Market Intelligence Services

This grant focuses on providing Canadian businesses with comprehensive market intelligence services to assist in making informed business decisions. The program supports companies by offering customized market assessments, competitive analysis, and expedited access to critical industry data.

The grant designed to bolster Canadian businesses operates under the premise that knowledge is a powerful asset in today's fast-paced market environment. As businesses navigate the complexities of both domestic and international markets, they require accurate, timely, and tailored information to make strategic decisions. This grant addresses these needs by offering extensive market intelligence services that are customized to fit the specific requirements of businesses across various sectors. STEP’s Market Intelligence Unit is at the forefront of this initiative, acting as a key resource for businesses looking to gain a competitive edge. Understanding that not all businesses have the same requirements, the unit provides a deeply personalized service, ensuring that the information gathered is pertinent and actionable. From market assessments and competitive intelligence reports to customer and company lists, businesses are equipped with critical insights that allow them to navigate through market challenges and exploit opportunities effectively. The grant also emphasizes on gathering secondary research predominantly, buttressed by primary research when necessary. By accessing over $100,000 worth of subscription industry resources, STEP ensures that businesses benefit from the latest industry data. Publicly available information is also meticulously examined—sourcing from governmental, industrial, and private sector spheres—to construct a comprehensive view of the market landscape. When additional nuanced insights are required, STEP’s extensive network of international trade professionals, including foreign-based experts, is tapped into, offering global perspectives that strengthen the decision-making process for businesses. For Premium Members, this grant offers supplementary benefits that make it exceptionally valuable. Premium Members can access an additional 50 hours of customized market research, culminating in a total of 100 hours each year. This additional time can be crucial for in-depth analysis required by companies operating in particularly volatile or complex environments. Furthermore, Premium Members have privileged access to a Rapid Response Market Intelligence Service, where critical intelligence needs can be met within three business days. This expedited service includes various offerings such as quick contact identification, IBIS World Industry Reports, trade statistics, and company background overviews. This can be especially advantageous for businesses operating under tight deadlines or those looking to seize timely market opportunities. A unique offering within this grant for North American companies is the provision of one Dun & Bradstreet Finance Analytics credit report annually. Such a report provides detailed financial insights into competitor companies or potential business partners, offering Canadian businesses a strategic advantage in negotiations and decisions. Senior Director of Market Intelligence, Jeff Thackeray, is a pivotal figure in this initiative. With a wealth of experience, Thackeray and his team provide support through consultations that help identify precise informational needs, ensuring that the reports generated are of maximum benefit to participating businesses. Contacting him directly can set in motion a collaborative process that begins with point-specific queries and evolves into robust business strategies grounded on solid data and insights. Businesses that are part of this grant benefit not merely from data but from a comprehensive strategy that integrates such data into their broader business goals. By bridging information gaps, mitigating risk, and providing the tools necessary for informed decision-making, this grant positions Canadian businesses to thrive in a complex, competitive global marketplace. As companies align their strategic directives with insights provided, they can effectively boost their market positions, ultimately contributing to their growth and success.