
Solutions for Small Business — Direct Mail Savings
Last Update: July 22, 2025
Canada
Volume-based direct mail discounts
At a glance
Eligible Funding
- No Condition
Timeline
- Open Date : July 9, 2024
- Closing date : October 9, 2024
Financing Type
Other Support
Eligible Industries
- Retail trade
- Professional, scientific and technical services
Funds Providers
Unspecified
Program status
Open
Overview
Response rates to direct mail are 30X greater than email. Save up to 15% and get your promotional materials quickly and easily into the mailboxes of Canadians.
Activities funded
Examples of admissible projects:
$ 12,000
Implementing a direct mail campaign to advertise a new social enterprise café
$ 25,000
Launching a direct mail campaign to promote a summer arts festival
$ 17,000
Conducting a direct mail campaign to raise awareness about mental health resources
$ 15,000
Launching a direct mail campaign to promote a new line of eco-friendly clothing
$ 8,000
Launching a direct mail campaign to attract new members to a cooperative bookstore
$ 9,000
Launching a direct mail outreach for a gardening cooperative’s spring membership drive
Eligibility
The information provided does not mention any specific grant or eligibility criteria. Can you please provide more details or clarify which grant you are referring to so that I can assist you with the eligibility criteria in English?
Eligible expenses
This grant focuses on enhancing direct mail marketing strategies for businesses, aiming to increase engagement and customer relationship building. Eligible projects include those involving strategic planning, execution, and measurement of direct mail campaigns.
- Developing strategies to integrate direct mail with other marketing channels.
- Designing creative and eye-catching direct mail materials.
- Selecting appropriate formats for direct mail campaigns that align with marketing objectives and target audiences.
- Employing data and targeting tools for precise audience targeting and customer acquisition.
- Creating compelling offers and incentives in direct mail materials to encourage consumer action.
- Tracking and measuring the success of direct mail campaigns using key performance indicators.
- Analyzing metrics to refine and improve future direct mail marketing efforts.
Additional information
Here are additional relevant details for this grant:
- Canada Post provides exclusive data and targeting tools which can be leveraged to optimize the direct mail campaigns.
- Collaboration with a Canada Post Expert Partner or agency is recommended to enhance campaign execution from conception to delivery.
- The integration of direct mail with other marketing channels can significantly increase response rates.
- Success metrics can include store traffic, coupon redemptions, web visits, promo code activations, or social media engagement.
- Response rate, conversion rate, and ROI are key performance indicators for analyzing the success of the campaign.
- A detailed guide is available for download, offering a comprehensive overview of the direct mail process.
- Direct mail strategy involves the consideration of how it complements the overall marketing mix to encourage target audience engagement.
Frequently Asked Questions about the Solutions for Small Business — Direct Mail Savings Program
Here are answers to the most common questions about the Solutions for Small Business — Direct Mail Savings. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.
What is the Solutions for Small Business — Direct Mail Savings?
How much funding can be received?
What expenses are eligible under Solutions for Small Business — Direct Mail Savings?
What is the deadline to apply?
Is the Solutions for Small Business — Direct Mail Savings a grant, loan, or tax credit?
Who are the financial supporters of the Solutions for Small Business — Direct Mail Savings?
Who is eligible for the Solutions for Small Business — Direct Mail Savings program?
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