Promotion Program – Industry Initiatives Stream
Overview
The Promotion Program – Industry Initiatives Stream offers non-repayable financial contributions to Canadian-controlled corporations for activities that stimulate demand for Canadian content such as national award ceremonies, alternative distribution networks, conferences, and training activities. The funding is designed to support Canadian film, television, and digital media sectors, though specific maximum funding amounts are determined based on factors such as the activity's budget and the availability of funds.
At a glance
Funding available
- Develop employee skills
- Marketing a product
- No Condition
- Open Date : November 3, 2025
- Closing date : November 24, 2025
Eligible candidates
- Information and cultural industries
- Quebec
- Non-profit
- Public or Parapublic institution
- For-profit business
- All revenue ranges
- All organization sizes
- Indigenous Peoples
- Persons with Disabilities
- Language Minorities
- Other Racialized Persons
- Black Canadians
- 2SLGBTQI+
- Canadians
- Women
- Culture and Arts
- Business owners / entrepreneurs
- Artists / creatives
- All structures
- National
Activities funded
The Industry Initiatives Stream under the Promotion Program funds activities aimed at increasing visibility and demand for Canadian content and talent. Eligible activities focus on events and platforms catering to the film, television, and digital media sectors.
- National award ceremonies for film, television, or digital media.
- Alternative distribution networks for Canadian content.
- Conferences, panels, and networking events supporting the Canadian audiovisual industry.
- Training and professional development activities focusing on skill enhancement, mentorship, and talent promotion.
Eligibility
Eligibility for this grant is determined by specific requirements related to the applicant's profile.
- The applicant must have a head office in Canada and operate within the country.
- The applicant must be a Canadian-controlled corporation as defined by the Investment Canada Act, working in the film, television, or digital media sectors.
- The applicant must be financially stable and demonstrate proper governance measures for the activity.
- The applicant must have experience and expertise in organizing activities of similar nature and scope as those for which the funding is requested.
Who is eligible?
Canadian-controlled corporations who have their head office in Canada and work in the film, television, or digital media sectors. Additionally, the activities must have received funding under the Promotion Program signed between April 1, 2020, and March 31, 2023, and have had at least two editions financed by Telefilm.
Who is not eligible
This grant does not specify explicit exclusions for ineligible companies or industries within the provided information. Companies must ensure alignment with the specified sectors and funding requirements of the grant.
Eligible expenses
The grant covers specific expenses directly related to the supported activities.
- Direct costs related to the development and delivery of the activity's programming.
- Direct costs related to the communication and promotion strategy for the activity.
- Direct costs of delivering the activity to its intended audiences.
- Reasonable administrative costs directly related to the activity, including proportional costs for core activities, rent, staff salaries, equipment rental, and other maintenance costs, not exceeding 25% of the total direct costs.
- Eligible expenses include only Canadian expenditures, unless equivalent services are not available in Canada and are deemed essential for the activity's success.
Eligible geographic areas
This grant is open to Canadian-controlled corporations with a head office located in Canada. There are no specific regional restrictions within Canada for eligibility.
- Companies headquartered anywhere in Canada.
Selection criteria
The evaluation and selection of projects for this grant are based on specific criteria focused on the quality, impact, and innovation of each activity, as well as the promotion of Canadian content and talent.
- Quality and recognition of the activity including expertise of the team, visibility, and regional, national, or international impact, such as market participation, audience size and evolution, and diversity of content and programming.
- Innovative and competitive nature of the activity in terms of content, programming, promotion, visibility, partnerships, international initiatives, use of digital platforms, and revenue models.
- Concrete actions supporting the promotion of Canadian content and talents, including public promotion activities like Canadian cinema-focused awards or major public events.
How to apply
Eligibility verification
- Confirm that your company has a registered office in Canada and is Canadian-controlled.
- Verify that the activity for which you are requesting funding has been previously financed by Telefilm.
Preparation of the required documents
- Download the Essential Information Guide and the Guidelines from the Web Module page.
- Prepare a detailed activity proposal.
- Gather the required corporate documents for the application.
Account creation on Dialogue
Submission of the request
- Log in to Dialogue during the indicated submission period.
- Submit the application online with all the necessary documents.
Follow-up on the Submission
- Check for the receipt of a submission confirmation.
- Keep a copy of the confirmation for your records.
Additional information
Here are additional relevant details for the Promotion Program – Industry Initiatives Stream grant:
- Applications must be submitted online via Dialogue; paper submissions are not accepted and may lead to disqualification.
- Telefilm Canada may prioritize funding applications that enhance diversity and inclusion, promoting underrepresented voices including Indigenous, Black, persons of color, 2SLGBTQIA+ members, and women.
- The grant funding will be provided as a non-repayable contribution to cover defined eligible costs as per the annex of admissible costs.
- The allocation of funds is contingent upon the success of unmet organizational mandates from past funding.
- Compliance with both national and regional public health measures is mandatory for continued funding in response to pandemics or similar crises.
- Confirmation of pre-approval for funding must be received before submitting the final application.
- The funding is subject to availability of government resources; no funding is guaranteed despite eligibility.
- The deadline for applications for activities starting between April 1, 2025, and September 30, 2025, is November 21, 2024.
