Closed
Promotion Program – Industry Initiatives Stream
Funding for Canadian audiovisual promotion initiatives
Last Update: March 15, 2026
Funding available
Varies by project
Timeline
- Open Date : November 3, 2025
- Closing date : November 24, 2025
Location
Quebec, Canada
Overview
Telefilm Canada supports national promotion activities that stimulate demand for Canadian and Indigenous content and talent. The program provides funding of up to $300,000 for eligible activities such as awards ceremonies, alternative screening networks, conferences, symposiums, and other promotion initiatives.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Develop workforce skills
- Launch or market a product/service
Eligible Funding
- Varies by project
Timeline
- Open Date : November 3, 2025
- Closing date : November 24, 2025
Eligible candidates
Eligible Industries
- Information and cultural industries
Location
- Quebec
Legal structures
- Non-profit
- Public or Parapublic institution
- For-profit business
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- Indigenous Peoples
- Persons with Disabilities
- Language Minorities
- Other Racialized Persons
- Black Canadians
- 2SLGBTQI+
- Canadians
- Women
Non-profit candidates
Sector of operation
- Culture and Arts
Target groups
- Business owners / entrepreneurs
- Artists / creatives
Revenue structures
- All structures
Scope
- National
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- National awards ceremonies for film or television.
- Alternative screening networks.
- Conferences or symposiums aimed at the audiovisual industry.
- Other national promotion initiatives.
Documents Needed
- Constitutive documents for the applicant corporation
- Corporate Information form
- Activity Proposal
- Budget and Financial Structure of the Activity
- List of Proposed Recognition and Engagement Opportunities
Eligibility
Who is eligible?
- Canadian-controlled corporations
- Companies with a head office in Canada
- Businesses in the film, television or digital media sectors
Who is not eligible
- Organizations without prior Telefilm-funded editions for the activity, where at least two editions are required.
- Activities that take place only during a film festival funded under Telefilm’s festival programs.
- Mentorship, professional development, career advancement, and skills development initiatives.
Eligible expenses
- Eligible costs directly related to the activity, including programming, promotion, delivery and reasonable administrative costs.
Ineligible Costs and Activities
- Activities in research or development stages.
- Activities taking place only during the dates of a film festival funded under Telefilm’s festival programs.
- Mentorship, professional development, career advancement, and skills development initiatives funded through the Career Development Initiatives Program.
Eligible geographic areas
- Canada
Processing and Agreement
- Applications are reviewed through Telefilm’s Dialogue system.
- Funding decisions are made by Telefilm after assessment of the application.
- Approved applicants receive a funding agreement before financial support is provided.
Additional information
Here are additional relevant details for the Promotion Program – Industry Initiatives Stream grant:
- Applications must be submitted online via Dialogue; paper submissions are not accepted and may lead to disqualification.
- Telefilm Canada may prioritize funding applications that enhance diversity and inclusion, promoting underrepresented voices including Indigenous, Black, persons of color, 2SLGBTQIA+ members, and women.
- The grant funding will be provided as a non-repayable contribution to cover defined eligible costs as per the annex of admissible costs.
- The allocation of funds is contingent upon the success of unmet organizational mandates from past funding.
- Compliance with both national and regional public health measures is mandatory for continued funding in response to pandemics or similar crises.
- Confirmation of pre-approval for funding must be received before submitting the final application.
- The funding is subject to availability of government resources; no funding is guaranteed despite eligibility.
- The deadline for applications for activities starting between April 1, 2025, and September 30, 2025, is November 21, 2024.
Contacts
Frequently Asked Questions about the Promotion Program – Industry Initiatives Stream Program
Here are answers to the most common questions about the Promotion Program – Industry Initiatives Stream. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.
What is the Promotion Program – Industry Initiatives Stream?
Telefilm Canada supports national promotion activities that stimulate demand for Canadian and Indigenous content and talent. The program provides funding of up to $300,000 for eligible activities such as awards ceremonies, alternative screening networks, conferences, symposiums, and other promotion initiatives.
What is the deadline to apply?
The application deadline for this grant program was November 24, 2025.
Who is eligible for the Promotion Program – Industry Initiatives Stream program?
To be eligible for the Promotion Program – Industry Initiatives Stream program, you must:
Canadian-controlled corporation
Head office in Canada
Experience with similar activities
What expenses are eligible under Promotion Program – Industry Initiatives Stream?
National awards ceremonies for film or television.
Alternative screening networks.
Conferences or symposiums aimed at the audiovisual industry.
Other national promotion initiatives.
Who can I contact for more information about the Promotion Program – Industry Initiatives Stream?
You can contact Telefilm Canada or by phone at 438-806-4865.
Where is the Promotion Program – Industry Initiatives Stream available?
The Promotion Program – Industry Initiatives Stream program is available the province of Quebec.
Is the Promotion Program – Industry Initiatives Stream a grant, loan, or tax credit?
Promotion Program – Industry Initiatives Stream is a Grant and Funding