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Promotion Program – General Admission Stream

Funding for small emerging film festivals

Record updated

Funding available
$ 20,000
Deadline
Unspecified
Location
Canada
Who can apply
Canadian-controlled corporations
See full eligibility

Overview

This program provides non-recoupable funding of $5,000 for small and emerging film festivals. It supports promotional activities that showcase Canadian content and talent, including festival programming, promotion, delivery, and administration.

At a glance

Funding available

Maximum funding
$20,000
Financing goals
  • Develop strategic partnerships
  • Increase social or community impact
  • Enhance an existing program
  • Strengthen organizational capacity
  • Reach a new target audience
  • Launch or market a product/service
  • Raise awareness or mobilize a population

Eligible candidates

Location
  • Canada
Eligible Industries
All industries
Annual revenue
All revenue ranges
Organisation size
All organization sizes
Audience
  • Canadians
Legal structures
For-profit business

Archived

Availability timeline

2026
Periods: 1

Eligibility

Who is eligible?

  • Canadian-controlled corporations
  • Applicants with a head office in Canada
  • Applicants working in the film, television, or digital media sectors

Who is not eligible

  • Student or amateur film festivals
  • Festivals focused on television or web-based content
  • Organizations that are not Canadian-controlled corporations

Eligible expenses

  • Festival programming costs
  • Promotion and marketing expenses
  • Delivery and administration costs

Ineligible Costs and Activities

  • Emergency or general working capital costs
  • Costs not directly related to programming, promotion, delivery, or administration
  • Expenses covered by another entity or program

Eligible geographic areas

  • Canada

Activities funded

  • Small and/or emerging Canadian film festivals aimed at the general public

How to apply

  • Complete the online application form.
  • Upload the required documents using Dialogue.

Documents Needed

  • Online application form in Dialogue
  • Canadian status declaration
  • Incorporation documents or articles of constitution
  • Corporate information form
  • Required supporting documents listed by Telefilm

Selection criteria

  • Alignment with the program and stream objectives.
  • Scope and quality of the film festival.
  • Demonstrated promotion of Canadian content and talent.
  • Regional representation and diversity of supported festival mandates.
  • History, composition, and timing of supported activities.

Processing and Agreement

  • Applications are reviewed during the applicable application period.
  • Incomplete applications may be automatically rejected.
  • Funding is not guaranteed, even for eligible applicants.
  • Telefilm may assess regional balance and the diversity of supported festival mandates.

Additional information

  • This program is no longer being offered.
  • For current festival funding programs, see the General Admission Festivals Program page and the Medium to Large-Scale Festivals Program page.

Contacts

Official sources

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Frequently Asked Questions about the Promotion Program – General Admission Stream Program

What is the Promotion Program – General Admission Stream?

This program provides non-recoupable funding of $5,000 for small and emerging film festivals. It supports promotional activities that showcase Canadian content and talent, including festival programming, promotion, delivery, and administration.

How much funding can be received?

Promotion Program – General Admission Stream Funds up to $20,000 of admissible expenses.

Who is eligible for the Promotion Program – General Admission Stream program?

To be eligible for the Promotion Program – General Admission Stream program, you must: Canadian-controlled corporations Head office in Canada and work in the film, television, or digital media sectors Small and/or emerging Canadian film festivals aimed at the general public

What expenses are eligible under Promotion Program – General Admission Stream?

Festival programming costs Promotion and marketing expenses Delivery and administration costs

Who can I contact for more information about the Promotion Program – General Admission Stream?

You can contact Telefilm Canada by email at promotion@telefilm.ca.

Where is the Promotion Program – General Admission Stream available?

The Promotion Program – General Admission Stream program is available across Canada.

Is the Promotion Program – General Admission Stream a grant, loan, or tax credit?

Promotion Program – General Admission Stream is a Grant and Funding