Closed
Programme to Support the Positioning of Quebec Alcoholic Beverages — Support for Associations in Business Support Activities (PAPAQ, Stream 3)
Support for Quebec alcohol commercialization initiatives
Last Update: May 14, 2026
Funding available
$ 250,000
Timeline
- Receipt of requests is now closed
Location
Quebec
Overview
This program supports Quebec alcohol producers through association-led commercial development activities. It provides up to $200,000 per year, or up to $250,000 per year for projects related to reserved appellations or value-enhancing terms.
/100
Opportunity Score
Moderate potential, but conditions must align.
At a glance
Funding available
Financing goals
- Develop strategic partnerships
- Enhance an existing program
- Obtain certifications or accreditations
Eligible Funding
- Maximum amount : 250,000 $
- Up to 75% of project cost
Timeline
- Receipt of requests is now closed
Eligible candidates
Eligible Industries
- Manufacturing
- Wholesale trade
- Retail trade
- Accommodation and food services
Location
- Quebec
Legal structures
- Non-profit
Annual revenue
- All revenue ranges
Organisation size
- All organization sizes
Audience
- All groups
Non-profit candidates
Sector of operation
- Business Associations
- Professional Associations
- Not Elsewhere Classified
Target groups
- All the groups
Revenue structures
- All structures
Scope
- Provincial
Next Steps
1
Determine your project
2
Validate your eligibility
Activities funded
- Commercialization support initiatives for Quebec alcohol producers.
- Activities that help producers improve marketing skills.
- Programs that promote reserved appellations or value-enhancing terms.
- Promotional or commercial activities that support product marketing.
Documents Needed
- Required supporting documents
- Any other relevant document deemed pertinent
- Documents proving prior activities and related expenses for reporting
Eligibility
Who is eligible?
- Incorporated non-profit associations or organizations in Quebec.
- Associations whose members are mostly small and medium-sized Quebec alcohol producers.
- Organizations active in restaurant or tourism in Quebec.
Who is not eligible
- Government-owned or government-controlled entities.
- Organizations listed in the Register of Enterprises Ineligible for Public Contracts (RENA).
- Businesses in bankruptcy or insolvency.
Eligible expenses
- Professional fees for external consultants.
- Internal labour costs.
- Travel costs linked to training activities.
- Room rental for a trade show.
- Internet referrals, communications, and promotion.
Ineligible Costs and Activities
- Expenses incurred before the application is submitted.
- Contractual commitments made before the application is filed.
Eligible geographic areas
- Quebec
- All administrative regions
Processing and Agreement
- Applications are reviewed by an evaluation committee.
- Projects are assessed against program priorities, relevance, novelty, impact, and the promoter’s capacity.
- Successful applicants must provide supporting documents showing the project was carried out as planned.
- Applicants must also provide proof of amounts spent and other documents required in the funding agreement.
Additional information
- Applications must be submitted online.
- A clicSÉQUR – Entreprises account is required for first-time access.
- The program is administered by the Ministère de l’Économie, de l’Innovation et de l’Énergie / Investissement Québec.
- Supporting documents and any other relevant document must be included with the application.
Contacts
Frequently Asked Questions about the Programme to Support the Positioning of Quebec Alcoholic Beverages — Support for Associations in Business Support Activities (PAPAQ, Stream 3) Program
Here are answers to the most common questions about the Programme to Support the Positioning of Quebec Alcoholic Beverages — Support for Associations in Business Support Activities (PAPAQ, Stream 3). This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.
What is the Programme to Support the Positioning of Quebec Alcoholic Beverages — Support for Associations in Business Support Activities (PAPAQ, Stream 3)?
This program supports Quebec alcohol producers through association-led commercial development activities. It provides up to $200,000 per year, or up to $250,000 per year for projects related to reserved appellations or value-enhancing terms.
How much funding can be received?
Programme to Support the Positioning of Quebec Alcoholic Beverages — Support for Associations in Business Support Activities (PAPAQ, Stream 3) Funds up to 75% of admissible expenses, capped at $250,000 per project.
Who is eligible for the Programme to Support the Positioning of Quebec Alcoholic Beverages — Support for Associations in Business Support Activities (PAPAQ, Stream 3) program?
To be eligible for the Programme to Support the Positioning of Quebec Alcoholic Beverages — Support for Associations in Business Support Activities (PAPAQ, Stream 3) program, you must:
Registered Quebec non-profit association or organization.
Represents or supports a Quebec alcohol production sector.
Project delivered in partnership with an eligible sector association.
What expenses are eligible under Programme to Support the Positioning of Quebec Alcoholic Beverages — Support for Associations in Business Support Activities (PAPAQ, Stream 3)?
Commercialization support initiatives for Quebec alcohol producers.
Activities that help producers improve marketing skills.
Programs that promote reserved appellations or value-enhancing terms.
Promotional or commercial activities that support product marketing.
Who can I contact for more information about the Programme to Support the Positioning of Quebec Alcoholic Beverages — Support for Associations in Business Support Activities (PAPAQ, Stream 3)?
You can contact Government of Québec by email at boissonsalcooliques@economie.gouv.qc.ca or by phone at none.
Where is the Programme to Support the Positioning of Quebec Alcoholic Beverages — Support for Associations in Business Support Activities (PAPAQ, Stream 3) available?
The Programme to Support the Positioning of Quebec Alcoholic Beverages — Support for Associations in Business Support Activities (PAPAQ, Stream 3) program is available the province of Quebec.
Is the Programme to Support the Positioning of Quebec Alcoholic Beverages — Support for Associations in Business Support Activities (PAPAQ, Stream 3) a grant, loan, or tax credit?
Programme to Support the Positioning of Quebec Alcoholic Beverages — Support for Associations in Business Support Activities (PAPAQ, Stream 3) is a Grant and Funding