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Experience Ontario 2025 - Ontario - Canada
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Experience Ontario 2025

Funding for Ontario tourism festivals and events
Last Update: April 10, 2026
View official website
Funding available
$ 125,000
Timeline
  • Closing date : December 19, 2024
Location
Ontario, Canada

Overview

Funding supports in-person tourism festivals and events in Ontario that attract visitors and increase local spending. Eligible organizations can receive up to $125,000 depending on event cash expenses and tier.
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Opportunity Score
Moderate potential, but conditions must align.

At a glance

Funding available

Financing goals
  • Develop strategic partnerships
  • Increase social or community impact
  • Enhance an existing program
Eligible Funding
  • Maximum amount : 125,000 $
  • Up to 50% of project cost
Timeline
  • Closing date : December 19, 2024

Eligible candidates

Eligible Industries
  • Information and cultural industries
  • Arts, entertainment and recreation
Location
  • Ontario
Legal structures
  • Non-profit
  • Public or Parapublic institution
  • Non-financial cooperative
  • Social economy enterprise
  • For-profit business
Annual revenue
  • All revenue ranges
Organisation size
  • All organization sizes
Audience
  • Indigenous Peoples
  • Language Minorities
  • Rural or Northern Residents
  • 2SLGBTQI+
  • Canadians
Non-profit candidates
Sector of operation
  • Culture and Arts
  • Sports
  • Other Recreation and Social Clubs
Target groups
  • General public
  • Indigenous peoples
  • LGBTQ+ community
  • Rural / Remote communities
  • Artists / creatives
  • Minority groups
Revenue structures
  • All structures
Scope
  • Local
  • Regional
  • Provincial

Next Steps

1
Determine your project
2
Validate your eligibility

Activities funded

  • In-person tourism festivals and events in Ontario
  • Multi-day public events with programming for visitors
  • Festivals and events that promote Ontario travel and local experiences

Documents Needed

  • CRA business number
  • Incorporation documents or equivalent organizational documents
  • Previous year’s audited financial statements or review engagement report, or board-endorsed/treasurer-certified financial statements

Eligibility

Who is eligible?

  • Incorporated organizations and legal entities in Ontario
  • First Nations, Indigenous communities, and Indigenous service providers in Ontario
  • Regional or provincial Indigenous organizations

Who is not eligible

  • Sole proprietorships
  • Limited partnerships, limited liability partnerships, and general partnerships
  • Federal or provincial governments and their agencies

Eligible expenses

  • Artist, performer, and presenter fees, including related travel and accommodation
  • Programming, production, marketing, and temporary event staff costs
  • Accessibility, translation, security, sanitation, and health and safety measures
  • Economic impact studies and approved direct project costs

Ineligible Costs and Activities

  • Costs outside the eligible period
  • Permanent assets, prizes, trophies, and participant expenses
  • Permanent staff salaries, overhead, and capital costs
  • Alcohol, cannabis products, HST, and refundable expenses

Eligible geographic areas

  • Ontario
  • Northern Ontario districts: Algoma, Cochrane, Kenora, Manitoulin, Nipissing, Parry Sound, Rainy River, Sudbury, Thunder Bay, and Timiskaming

Selection criteria

  • Organizational capacity
  • Festival and event information
  • Festival and event programming details
  • Marketing and community economic development
  • Event budget

How to apply

  • Step 1: Prepare your application
    • Read the application guide and watch the program video.
    • Consult a Tourism Regional Advisor or Northern Regional Development Advisor if needed.
    • Create or confirm your TPON and My Ontario account access.
  • Step 2: Gather mandatory documents
    • Collect the CRA business number and required organizational documents.
    • Prepare the required financial statements.
  • Step 3: Submit online through TPON
    • Complete the application in the TPON portal.
    • Attach all mandatory documents before the deadline.
    • Submit by December 19, 2024 at 4 p.m. EST.
  • Step 4: Await review and notification
    • Applications are evaluated during the stated review period.
    • Successful and unsuccessful applicants are notified by email.

Processing and Agreement

  • Applications are reviewed against eligibility and mandatory requirements.
  • Eligible applications are scored against program criteria.
  • Successful and unsuccessful applicants are notified by email.
  • Approved applicants must sign a transfer payment agreement before funding is released.

Additional information

  • Only one application per organization and per event is allowed.
  • Applicants must submit through Transfer Payment Ontario (TPON).
  • Successful applicants must acknowledge Ontario’s support in communications and at the event.
  • Recipients may be audited or asked to provide post-event reporting materials.

Contacts

Frequently Asked Questions about the Experience Ontario 2025 Program

What is the Experience Ontario 2025?

Funding supports in-person tourism festivals and events in Ontario that attract visitors and increase local spending. Eligible organizations can receive up to $125,000 depending on event cash expenses and tier.

How much funding can be received?

Experience Ontario 2025 Funds up to 50% of admissible expenses, capped at $125,000 per project.

Who is eligible for the Experience Ontario 2025 program?

To be eligible for the Experience Ontario 2025 program, you must: Legal entity operating in Ontario In existence since January 1, 2024 or earlier In-person public tourism event in Ontario

What expenses are eligible under Experience Ontario 2025?

In-person tourism festivals and events in Ontario Multi-day public events with programming for visitors Festivals and events that promote Ontario travel and local experiences

Who can I contact for more information about the Experience Ontario 2025?

You can contact Government of Ontario by email at ExperienceOntario@ontario.ca or by phone at 416-325-6691.

Where is the Experience Ontario 2025 available?

The Experience Ontario 2025 program is available the province of Ontario.

Is the Experience Ontario 2025 a grant, loan, or tax credit?

Experience Ontario 2025 is a Grant and Funding