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Experience Ontario 2024 - Ontario - Canada
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Experience Ontario 2024

Funding for Ontario tourism festivals and events
Last Update: April 9, 2026
Funding available
$ 125,000
Timeline
  • Closing date : January 11, 2024
Location
Ontario, Canada

Overview

Experience Ontario 2024 supports tourism festivals and events in Ontario with a focus on visitor spending and local economic impact. It offers up to $125,000 for eligible in-person events, including programming, marketing, accessibility, and other event-related costs.
/100
Opportunity Score
Moderate potential, but conditions must align.

At a glance

Funding available

Financing goals
  • Develop strategic partnerships
  • Increase social or community impact
  • Develop an online presence
Eligible Funding
  • Maximum amount : 125,000 $
  • Up to 50% of project cost
Timeline
  • Closing date : January 11, 2024

Eligible candidates

Eligible Industries
  • Information and cultural industries
  • Arts, entertainment and recreation
Location
  • Ontario
Legal structures
  • Non-profit
  • Public or Parapublic institution
  • For-profit business
Annual revenue
  • All revenue ranges
Organisation size
  • All organization sizes
Audience
  • Indigenous Peoples
  • Language Minorities
  • Rural or Northern Residents
  • 2SLGBTQI+
Non-profit candidates
Sector of operation
  • Culture and Arts
  • Sports
  • Other Recreation and Social Clubs
Target groups
  • General public
Revenue structures
  • All structures
Scope
  • Provincial

Next steps

1
Determine your project
2
Validate your eligibility

Activities funded

  • In-person tourism festivals and events in Ontario
  • Programming that encourages travel and visitor attendance
  • Events that promote Ontario through partnerships and marketing
  • Priority cultural events for Francophone, Indigenous, 2SLGBTQI+, ethnocultural, northern, or rural communities

Documents Needed

  • Completed, signed, dated, validated application form
  • Incorporation documents or equivalent organizational bylaws/policies, if applicable
  • Previous year’s audited or review engagement financial statements
  • Alternative board-endorsed or treasurer-certified financial statements, if audited statements are unavailable

Eligibility

Who is eligible?

  • Federally or provincially incorporated organizations
  • Legal entities established by legislation
  • First Nations in Ontario
  • Indigenous communities and Indigenous service providers in Ontario
  • Regional or provincial organizations representing Indigenous peoples

Who is not eligible

  • Sole proprietorships
  • Limited partnerships
  • Limited liability partnerships
  • General partnerships
  • Federal and provincial governments and their agencies

Eligible expenses

  • Artist, performer, and presenter fees, including related travel and accommodation
  • Programming, production, marketing, and temporary event staff costs
  • Paid media, printing distribution, website and app upgrades
  • Accessibility, translation, security, sanitation, and health and safety costs
  • Economic impact studies and other directly attributable, approved costs

Ineligible Costs and Activities

  • Expenses outside the April 1, 2024 to March 31, 2025 period
  • Permanent assets, capital costs, and operating overhead
  • Prizes, awards, gifts, gratuities, and personal benefit items
  • Alcohol, cannabis-related products, and refundable taxes or deposits
  • Costs covered by in-kind support, other funding, or affiliate transactions

Eligible geographic areas

  • Ontario
  • Northern Ontario districts: Algoma, Cochrane, Kenora, Manitoulin, Nipissing, Parry Sound, Rainy River, Sudbury, Thunder Bay, and Timiskaming
  • Ontario urban municipalities: Ajax, Barrie, Brampton, Brantford, Burlington, Cambridge, Chatham-Kent, Clarington, Guelph, Greater Sudbury, Hamilton, Kingston, Kitchener, London, Markham, Milton, Mississauga, Oakville, Oshawa, Ottawa, Richmond Hill, St. Catharines, Thunder Bay, Toronto, Vaughan, Waterloo, Whitby, and Windsor

Processing and Agreement

  • Applications are reviewed against eligibility and mandatory requirements first.
  • Eligible applications are scored against program criteria.
  • Funding decisions are sent by email in spring 2024.
  • Successful applicants must sign a transfer payment agreement before funds are provided.
  • Recipients may be audited and must submit post-event reporting.

Additional information

  • Only one application per organization and per event is allowed.
  • Affiliated organizations are treated as one applicant group.
  • Successful applicants must sign a transfer payment agreement with the ministry.
  • No appeal process is available for unsuccessful applicants.

Contacts

Frequently Asked Questions about the Experience Ontario 2024 Program

Here are answers to the most common questions about the Experience Ontario 2024. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.

What is the Experience Ontario 2024?

Experience Ontario 2024 supports tourism festivals and events in Ontario with a focus on visitor spending and local economic impact. It offers up to $125,000 for eligible in-person events, including programming, marketing, accessibility, and other event-related costs.

How much funding can be received?

Experience Ontario 2024 Funds up to 50% of admissible expenses, capped at $125,000 per project.

Who is eligible for the Experience Ontario 2024 program?

To be eligible for the Experience Ontario 2024 program, you must: Ontario-based legal entity or incorporated organization Public in-person event in Ontario At least two consecutive days

What expenses are eligible under Experience Ontario 2024?

In-person tourism festivals and events in Ontario Programming that encourages travel and visitor attendance Events that promote Ontario through partnerships and marketing Priority cultural events for Francophone, Indigenous, 2SLGBTQI+, ethnocultural, northern, or rural communities

Who can I contact for more information about the Experience Ontario 2024?

You can contact Ontario Ministry of Tourism, Culture and Gaming and Ministry of Sport by email at ExperienceOntario@ontario.ca or by phone at 416-325-6691.

Where is the Experience Ontario 2024 available?

The Experience Ontario 2024 program is available the province of Ontario.

Is the Experience Ontario 2024 a grant, loan, or tax credit?

Experience Ontario 2024 is a Grant and Funding