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ELLA Ascend - Canada

ELLA Ascend

Last Update: July 22, 2025
Canada
Business support program for women-led product and service-based businesses

At a glance

Eligible Funding
  • No Condition
Timeline
  • Open Date : March 25, 2024
  • Closing date : April 30, 2024
Financing Type
Expert Advice
Eligible Industries
  • All industries
Funds Providers
York University
Program status
Closed

Overview

Access one-on-one help, a community of peers and supporters, tailored resources and knowledge to scale your business, through a 5-month accelerator program designed for women entrepreneurs.

Activities funded

The ELLA Ascend accelerator program focuses on activities that support women entrepreneurs in building and refining their business offerings. It emphasizes developing a deep understanding of customer profiles and enhancing key operational strategies.

  • Conducting market research to define and understand ideal customer profiles.
  • Participating in one-on-one mentorship tailored to business development needs.
  • Engaging in bi-weekly Founder Circles for peer support and challenge discussion.
  • Attending workshops aimed at strengthening entrepreneurship education and business fundamentals.
  • Developing growth frameworks in sales, marketing, finance, and operations.
  • Setting and working towards achieving specific business milestones with expert guidance.
Examples of admissible projects:
$ 10,000
Developing an online marketplace for local artisans
$ 15,000
Opening a community-oriented bookstore
$ 18,000
Creating an art therapy program for traumatized youth
$ 15,000
Launching a sustainable fashion brand
$ 20,000
Launching a mobile fitness application specialized for senior citizens
$ 25,000
Launching a coding bootcamp for women in tech

Eligibility

To be eligible for the ELLA - Ascend accelerator program grant, you need to meet the following criteria: 1. You are a woman entrepreneur with at least 50% ownership of a registered business, non-profit, or social enterprise. 2. You are working full-time on your venture. 3. Your business has a minimum annual revenue of $50,000 and paying customers. 4. Your business is located in Canada. 5. You are open to change and looking to step out of your comfort zone. 6. You can commit fully to the requirements of a 4-month accelerator program (around 1-2 days of programming per week).


Who is eligible?

- Registered businesses - Non-profits - Social enterprises


Eligible geographic areas

ELLA Ascend is specifically available for women entrepreneurs whose businesses are located within Canada. This program supports regional business development by focusing on Canadian enterprises.

  • Businesses located in Canada.

How to apply

1

Fill out an online application.

  • Applications are currently closed. Click the button below to sign up for the waiting list for 2024.
  • If you have any questions about the application process, email us at ellawomen@yorku.ca.
2

Shortlisted candidates are invited for an interview.


3

Candidates are finalized.


Additional information

- Applicants should be prepared to commit fully to the requirements of the 4-month accelerator program, which involves around 1-2 days of programming per week. - Attendance at mentorship meetings, Progress Check-ins, Founder Circles, and Workshops is mandatory. - The program is designed to create a safe space for accepted participants only, external guests are generally not allowed to attend official ELLA programming. - If applicants have issues accessing content or need assistance, they can reach out to ellawomen@yorku.ca for support. - The program aims to help participants define growth goals and milestones for their businesses and receive expert advice to work towards achieving them.

Documents and links

ELLA Ascend

Apply to this program

Frequently Asked Questions about the ELLA Ascend Program

Here are answers to the most common questions about the ELLA Ascend. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.

What is the ELLA Ascend?

How much funding can be received?

What expenses are eligible under ELLA Ascend?

What is the deadline to apply?

Is the ELLA Ascend a grant, loan, or tax credit?

Who are the financial supporters of the ELLA Ascend?

Who is eligible for the ELLA Ascend program?

Who can I contact for more information about the ELLA Ascend?

Where is the ELLA Ascend available?

Are women eligible for the ELLA Ascend program?

Apply to this program

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