What else should I know about Regional Tourism Organization 7 (RTO7)?
Regional Tourism Organization 7 (RTO7) is one of Ontario's regional tourism organizations and serves the BruceGreySimcoe tourism region, which includes Bruce County, Grey County, and Simcoe County. As an independent not-for-profit organization supported by the Ontario government, RTO7 provides strategic and collaborative leadership for tourism planning, development, and promotion across the region.
RTO7 supports tourism operators, municipalities, destination organizations, and sector partners through practical tools, industry resources, workforce initiatives, and funding navigation. Its programming includes co-managed partnership funding opportunities, operations implementation support, sustainable tourism initiatives, training, and market development activities designed to strengthen tourism businesses and improve the region's visitor economy.
Through its Partnership Program, RTO7 offers matched funding for eligible tourism projects aligned with its strategic plan. Program streams include initiatives such as digital and social media advertising, video and image development, storytelling, technology review and implementation, tourism wayfinding signage, experience development, trade show support, and French translation. RTO7 positions this support as a collaborative regional investment model rather than a simple grant program, with the goal of maximizing impact for tourism stakeholders across BruceGreySimcoe.
RTO7's vision is to establish BruceGreySimcoe as Ontario's four-season destination of choice. Its work emphasizes collaboration, sustainability, inclusivity, and regional coordination to help tourism stakeholders grow responsibly and strengthen the long-term competitiveness of the destination.
