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Operations Implementation Program (OIP)

Social media support for tourism operators

Funding available
$ 1,000
Deadline
Unspecified
Location
Ontario, Canada
Who can apply
Tourism operators.
See full eligibility

Overview

This program offers a $1,000 social media advertising campaign for eligible tourism operators in Bruce, Grey, and Simcoe counties. It supports new or revitalized initiatives and enhancements to existing products or experiences through marketing and social media promotion.

At a glance

Funding available

Maximum funding
$1,000
Minimum funding
$1,000
Financing goals
  • Develop strategic partnerships
  • Enhance an existing program
  • Develop a new product or service
  • Develop an online presence
  • Reach a new target audience
  • Launch or market a product/service
  • Raise awareness or mobilize a population

Eligible candidates

Location
  • Ontario
Eligible Industries
All industries
Annual revenue
All revenue ranges
Organisation size
All organization sizes
Audience
All groups
Legal structures
All legal structures

Receipt of requests is now closed

Get notified about updates to this grant.

Availability timeline

2026
Periods: 3

Eligibility

Who is eligible?

  • Tourism operators.
  • Festival and event organizers.
  • DMOs, BIAs, chambers, and municipalities on a case-by-case basis.

Who is not eligible

  • Organizations without a legal registration in Ontario.
  • Businesses outside Bruce, Grey, or Simcoe counties.
  • Applicants without an active Facebook business page or mobile-friendly website.

Eligible expenses

  • Operational expenses such as mortgage or rent payments, insurance, utilities, inventory purchases, property taxes, and capital investments.

Ineligible Costs and Activities

  • Applications that do not relate to a new, revitalized, or enhanced tourism offering.
  • Projects outside Bruce, Grey, or Simcoe counties.
  • Applications without required permits or with unresolved legal issues.

Eligible geographic areas

  • Bruce County
  • Grey County
  • Simcoe County

Activities funded

  • Marketing a new or revitalized tourism initiative.
  • Promoting an existing product or experience through social media advertising.
  • Supporting festival and event promotion.

How to apply

  • Step 1: Confirm eligibility
    • Schedule a call with RTO7 staff before applying.
    • Review the application, FAQs, and sustainability goals.
  • Step 2: Prepare application
    • Gather project details, campaign timing, website links, and media assets.
    • Complete the required application fields and confirmations.
  • Step 3: Submit application
    • Submit the application through the Google Form link provided by RTO7.
    • Apply before the stated deadline.
  • Step 4: Await decision
    • Wait for approval notification by email.
    • Sign the agreement if approved.

Documents Needed

  • Business or organization information
  • Project details and campaign messaging
  • Website and social media page links
  • High-resolution photos or short video assets
  • Certificate of insurance

Selection criteria

  • Alignment with RTO7 strategic priorities.
  • Fit with regional representation, seasonality, and business offering.
  • Sustainable tourism practices or clear intent to improve sustainability.

Processing and Agreement

  • Applications are reviewed by RTO7 after submission.
  • Approval notifications are sent by email.
  • An agreement must be signed before the project begins.
  • The campaign is then launched with RTO7 and its agency.
  • A final report is required after completion.

Additional information

  • Applications were closed in the source material.
  • The program operates with limited and competitive funding.
  • Approval notifications were sent by email in early April 2026.
  • All projects must be completed by March 31, 2027.

Contacts

Official sources

Add helloDarwin as a preferred source on Google

Frequently Asked Questions about the Operations Implementation Program (OIP) Program

What is the Operations Implementation Program (OIP)?

This program offers a $1,000 social media advertising campaign for eligible tourism operators in Bruce, Grey, and Simcoe counties. It supports new or revitalized initiatives and enhancements to existing products or experiences through marketing and social media promotion.

How much funding can be received?

Operations Implementation Program (OIP) Funds up to $1,000 of admissible expenses.

Who is eligible for the Operations Implementation Program (OIP) program?

To be eligible for the Operations Implementation Program (OIP) program, you must: Legally registered in Ontario. Located in Bruce, Grey, or Simcoe. New or enhanced tourism initiative.

What expenses are eligible under Operations Implementation Program (OIP)?

Operational expenses such as mortgage or rent payments, insurance, utilities, inventory purchases, property taxes, and capital investments.

Who can I contact for more information about the Operations Implementation Program (OIP)?

You can contact Regional Tourism Organization 7 (RTO7) by email at kclarke@rto7.ca.

Where is the Operations Implementation Program (OIP) available?

The Operations Implementation Program (OIP) program is available the province of Ontario.

Is the Operations Implementation Program (OIP) a grant, loan, or tax credit?

Operations Implementation Program (OIP) is a Grant and Funding