How to use SEO for your small business

If you work in the world of marketing, it should come as no surprise that understanding SEO is an art in itself. In order to rank high in search engine results, it’s crucial to master this art form. As online visibility is an essential piece to attract new customers, a good SEO strategy is necessary. This is especially true for small business owners, and they’ll need to know how to implement it.

Organic referencing is beneficial for your small business

Choosing the right keywords: the basis of SEO

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At the heart of SEO is the choice of vocabulary, but more specifically, keywords. In order for your small business's website to attract a sufficient number of visitors, consider the words or phrases they might use to search for your products, services or promotions

Google Ads (Adwords) is an excellent tool to use to further explore the possibilities of keywords. Adwords offers insight into synonyms for your products, services and other words directly relating to your business, and the most frequently searched options. This will help you identify keywords that need to be used for you to rank higher. By improving your SEO, your small business's online presence will be on the right track to increasing the size of your clientele.

Are you out of ideas? Well, the keyword planning tool offered by Google Ads (Adwords) gives you access to a list of proposals from which you can choose. Remember, the keywords you choose should not saturate your article, as this will make your content redundant and difficult to read. However, it is necessary to use them in your article's meta-description, as well as in different titles that headline sections of your article. This is one of the best ways to have your articles spotted by search engines.

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Backlinks: increase traffic to your website

To increase traffic to your website, backlinks are very important. However, for these to have a positive impact on your SEO, your backlinks need to come from sites with a bit of notoriety and recognition within your marketplace. Working with reputable websites will allow you to take advantage of their clout on the world wide web, and this will consequently improve your SEO.

Unique content

If you want your published content to have a serious impact on your small business, it must contain several key characteristics. In the first place, it is necessary that your content has a flawless quality. But what do we mean by that exactly?

Quality content needs to provide counter-verified information which must employ careful syntax as well as spelling. Your content should have a good pace, and the sentences should not be too short or too long. Make sure that it’s easy to read and well structured. If you’re looking for specific tips on content creation, you should check out our articles “All about content marketing“ and “10 tips to create viral content for your company“. These contain some of our best suggestions for creating content that will surely benefit your business.

Secondly, keep in mind that your SME website must highlight the way your company differentiates from its competitors. Consider the ways in which your business is unique within your area of expertise. Once you have some ideas in mind, find ways to make this uniqueness visible.

Social media: a bonus for your SEO

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Since many people use Facebook’s search function to find a product or service, it goes without saying that social networks are a plus within your SEO strategy. In fact, your company profile will be displayed during this search, and thus this is a way to easily increase your visibility.

SEO is often seen as being closely dependant on elements related to textual content such as keywords, as well as the text within your blog posts. Nevertheless, it should be noted that the functionality of your small business website should also be taken into consideration to improve your SEO. In this regard, it would be wise to pay special attention to the loading speed of your website.

Several measures can help you in this process, including the use of caching, the optimization of your images, the use of CDN (Content Delivery Network), changing hosts as well as the compression of HTML, JavaScript and CSS files. Finally, the reorganization of your websites, files and scripts can drastically affect how it performs!