What Is an Exit-Intent Popup and How Should You Use It?
You have probably already visited a page and seen a window appear that invites you to enter your email in exchange for a newsletter. You entered your email because the offer was interesting. Additionally, it related to a purchase you might want to make. So, why not?
As a business, the exit pop-up window is very useful for finding new customers. Indeed, it has been thought about and worked on for a long time in order to convert the visitor into a potential buyer. It reduces the risk of losing visitors in addition to offering a marketing solution.
Let's see in more detail, what is a pop-up exit, its characteristics and how to use it.
What is a pop-up exit?
It is a window that appears superimposed when you want to leave the page. It is linked to the visited page. In fact, this window will often ask you to enter your email address in exchange for the information you are looking for. It is a tool that is mainly used for a business that sells goods or services.
It is not like a simple pop-up window because of the way it is coded. The exit pop-up window only appears when there is an exit intent or page close. It is detected by mouse movement when approaching the search bar at the top or the "X" to close the window. The visited page detects it, interprets the intention to close the page and displays an exit pop-up window. exit intent or page close. She is detected by mouse movement when it approaches the search bar at the top or the "X" to close the window. The visited page detects it, interprets the intention to close the page and displays an exit pop-up window.
The objective of the exit pop-up window is to have one last chance to communicate with the Internet user before the latter leaves the page. She will ask for her email address in exchange for any offer that may interest the Internet user.
Source: Pixabay
Pop-up versus Exit pop-up
What is the difference between a pop-up and an exit pop-up? A pop-up is a window that appears automatically when you want to go to a web page. There is no specific moment. It is an advertising tactic to attract a visitor with an offer or discount for a product. The exit pop-up only appears towards the end of the user's visit. This is a window that appears when your cursor touches the search bar, indicating the intention to leave the page.
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Why install a pop-up exit?
Installing a pop-up exit helps increase the conversion rate, registration and visits. It is used in web marketing strategies to find new customers. It appears towards the end of the visit to try to convert the visitor into a potential customer.
To create interesting content, the website records the pages the visitor has viewed, the time they spent and subsequently communicates with them with things that interest them. Hence the fact that the place of email is very important, because it is the first possible contact. All these efforts deployed will serve to create a bond of trust with the customer and then lead them to make a purchase and to build their loyalty.
When creating the pop-up exit, it is necessary not to make the window appear too repetitively to avoid making the experience unpleasant for the Internet user. If the mouse touches the top part of the screen several times and the window opens each time. It can become unpleasant. You also need to think about the ergonomics of the website.
How to create the pop-up exit?
How to create a pop-up exit window? What you need to know?
Start by determining your pop-up window settings. Be aware that you may have dozens of pop-ups in progress, as each visitor may be at different stages in the sales funnel. Next, determine the type of campaign and type of message that will be delivered to invite people to sign up. Establish a strong sales funnel. Next, determine the type of campaign and type of message that will be delivered to invite people to sign up. Establish a call-to-action or an interesting message that will appeal to the visitor.
Determine the target by knowing their interests, lifestyle habits and count data on visitors to the site. It is a continually evolving process, because it is based on the company's promotions or offers and information on the target(s).
Create an interesting and evocative interface so that the customer will want to enter their name. The image and text as well as the layout of the boxes will have an impact on the visitor.
Finally, make the final adjustments in the codings with the help of your IT technician. It is best to carry out tests before making a large deployment of your pop-up exit. This is to ensure that the features are most effective. You can do A/B testing to find the most effective model for finding new customers. newsletter A/B testing to find the most effective model to find new customers.
Source: Pixabay
Example of an exit popup window
For subscribing to a newsletter
This tactic consists of asking for an email in exchange for a newsletter.
Free expertise
In exchange for the email, the Internet user can receive free advice from an expert.
Bring visitors back
To bring a visitor back, you can make an interesting offer with the aim of having their email and continuing to communicate with them with different offers or increasingly personalized information.
Avoid an abandonment cart
In order to prevent the potential customer from leaving, the pop-up exit can make one last interesting offer so that the sale is concluded. For example, offering an additional discount or free delivery if the purchase is made today.
Cover photo source: helloDarwin
Sotheary Chan
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