10 Reasons to Have a Company Website
In our current times, a sizable percentage of commercial marketing happens through internet research. Consequently, businesses who don’t have a website lose out. A website can have several functions: it serves as a business card, a source of information about your company and a store that is open 24 hours a day, 7 days a week. Your business doesn’t yet have a website, or maybe the one you have is not quite adequate?
Here are 10 reasons to invest in a great business website!
1) Increased visibility = golden marketing opportunity
People no longer have the attention span or reflex to go looking in a phone book, and often, instead of asking friends and loved ones for references, they type their questions into search engines. For this reason, businesses should take the necessary measures to get first in line on Google, Bing and other popular search engines.
If your business takes the time to make its mark on the web, it will have access to thousands, even millions, of potential clients and customers. Therefore, a website investment is well worth it!
2) A website cost less to modify
In contrast with paper media, the modification of a website doesn't cost a pretty penny. No needs then to reimpress a large amount of papers and to resdistribute them to your customers. If you wish to do so, you can also hire an agency to take care of the maintenance of your website.
3) Know your customers better!
Statistical tools that will be attached to your business's website, such as Google Analytics, will help gain a better understanding of the habits and daily practices of your customers. This type of tool allows businesses to know how long people spend on their site as well as which pages are the most visited. Studying this data will allow you to make company improvements, catering the products and services you offer depending on the needs of your clients.
4) Having a website increases credibility
With a beautiful website, your business will make a great impression on customers who are interested in your services, making them more willing to contact you. Further, it will make it easier for them to share your information with friends and family, who could also be potential customers. Of course, the visual aspect of your website in itself is not the only one on which you should focus your efforts.
Indeed, having a beautiful website is not the only thing that matter, mostly it's all about having a website able to prove your high degree of expertise. To be able to do that, don't hesitate to publish articles talking about subjects related to your field and some examples of the projects you worked on.
A website is the best tribune you can get to promote your skills. Don't forget that a customer who liked your website will probably talk about it to his friends and family, opening the possibility to see them become new customers themselves.
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5) Provide better customer service
For most businesses, it is pretty much impossible for yourself and your colleagues or employees alike to always be available for your customers. Now, if your business has a website, people will be able to refer to it after-hours in order for them to find answers to any questions they may have. For that reason, the update of your informations should never be neglected.
6) To present your company and your services in differents ways
It's worth remembering that a website gives you the opportunity to present your company under a variety of forms like pictures, PDF and videos. As a result, it's pretty clear that a website gives you more ways to present your company to your customers. As a result, we can assert that having more ways to communicate informations about yourself significantly increase your chances to convince potential customers, which is a reason explaining his value in terms of referencing.
7) To share informations and useful content about your services
This depend on the type of service you're offering. First of all, you need to incorporate a page describing who you are and what type of product or service you're proposing. You can also share the latest news about your company. Moreover, frequent updates will contribute to your website's credibility. You will certainely want your customers to have access to all the information available about your services.
To be able to have good results, it's really important that your website is fast to download as well as being attractive and easy to naviguate. If you don't have the necessary knowledge to create such a website, reach out to a specialist. He will be able to understand your needs and those of your customers to create a website efficient and useful. Concerning the price you will pay for your website, many aspects have to be taking into account and those will have a great impact on the total cost.
8) Businesses that sell products: add a section for transactions
Does your business sell products? Expand your customer reach by adding a sales section to your website. The popularity of selling things on the internet has grown in recent years, and internet sales only continue to increase.
Having a sales section on your website will make your life, as well as the life of your clients, much easier. In addition, your sales rate will increase without your business expenses increasing.
9) The SEO strategy = for your website to obtain the best results
A beautiful website will not be able to realize its full potential unless you utilize SEO strategies. SEO strategies implement optimization methods for search engines to identify the content of your website and decide on its relevance.
The better algorithms can understand your site’s content, the more chance your business website has of appearing at the top of the results pages when those searching type the relevant keywords. To learn more about this concept, check out our article: "What is an SEO-optimized website?"
10) To enjoy the benefits of the customer testimonials
Before doing business with you, it's perfectly logical for a customer to want to know more about other's experiences with your company. Indeed, customer testimonials and positive comments concerning your company are the best way to get new customers to trust you. Obviously, it's impossible to get any benefit from that without a website.
Wanting to know more about the integration of customer testimonials? Read our article on the subject!
How much does the creation of a website cost?
There is a definite way to have a nice website without paying a hefty price! However, make sure to do your research before choosing a company, as some will over-charge for hidden services and other times, for no reason at all. In an upcoming article, we will detail the average prices one should expect to pay for a quality website.