3 bonnes raisons d'ajouter un blogue à votre site Web

What Is An SEO-Optimized Article?

To get visitors, a website needs to be adapted to the search engines which use priority ranking for relevant keywords. Consumers that use the search engines find the website within the first results and click towards the site’s pages.

In order to help the search engines understand the subject of each page on the website, these need to be optimized with keywords. This is referred to as an SEO-friendly content strategy.

How to optimize a SEO website?

A website will be analyzed and prioritized by the search engine algorithms if it presents content that is clear, relevant and interesting. By content, we mean all the general text on the website, photos or images but also the blog articles, which can be very useful to attract visitors.

What is an SEO-optimized article?

SEO stands for Search Engine Optimization. Articles that adopt the proper optimization measures are more likely to be put forward by Google, Bing and other search engines.

Have an SEO project ? Get 3 quotes within 38h from pre-vetted SEO experts in Canada. Also, it's free.

HELLODARWIN 9 1

How is it possible to produce high-quality articles that get good results?

It should be mentioned that there are different schools of thought based on each person’s experience. Search engines do not unveil all their selection criteria and so for this reason, different practices are applied to try to produce optimized content. The following advice represents techniques that have been tried and tested, although some people will claim that other methods work better.

Looking for a content creation expert?

Contact us so we can refer you to specialists in our network.

Content prioritization

To write an article that is SEO-friendly, the subject needs to be clear. It is important to think about what keywords people are likely to use to get the type of information that you are trying to share. The article’s semantic field will then be built around those keywords.

The introduction needs to be precise and engaging. It offers a good presentation of the content that will be included in the rest of the article. Thereafter, it is very important to create a structure that will organize the other content, in order for the reader (and the search engine) to find what they are looking for.

How to make your website more SEO?

To increase the search results, the next step is more technical. Titles needs to be between the different sections within the text. These titles present or summarize the content of the upcoming paragraph(s). To do so, the titles need to be associated with HTML tags (h1-h2-h3-h4-h5-h6), referring to their level of importance. The article’s main title is an h1 tag, whereas for a title that strongly refers to the subject, “h2” tags are used, and “h3” tags when the reference is not as strong.

The other tags have little impact on the SEO but they can still be used to improve the layout. These coded titles serve to gather more information about the article’s subject so that the search engine can be able to understand it and classify it properly. An article without these tags will have a harder time standing out and climbing up in the search results.

The use of keywords for a SEO optimized article

In the past, SEO specialists recommended using one keyword, placed in the first part of the article and throughout the remainder of the text. Following certain misuses and exaggerations, algorithms were adjusted to give less importance to this factor.

However, an optimized article will use certain formulations repeatedly, placing them in strategic areas such as titles or anchor links (text items on which you can click towards an internal or external link). The most important aspect is to employ vocabulary that is precise and varied, whilst sticking to a semantic field that corresponds to the subject.

The impact of quality content on the SEO of an article and a website

Hundreds of factors contribute to improving or adversely affecting a website’s search engine optimization. These include seeing whether or not people spend time on the website, if they read the articles and if they click towards other pages. The algorithms are able to measure each of these variables and they take them into account. This is yet another reason to point out how important it is to include interesting content on the pages of a website. It should also be noted that including photos in the body of the article is a positive aspect.

Why add SEO articles to a website?

Should a website for a carwash have a blog? If the business wants to attract more people to their website, it could be an option to consider. In this particular case, the articles could be written to attract people that do research about washing their car. This type of strategy can be adapted for all types of companies, regardless of the field in question.

Search optimization engines like Google and Bing analyze millions of websites in order to give search results that suit the needs of their users. To attract their attention as a website owner, certain practices have to be put in place. Adding optimized content, such as the articles,more pages or blog, is a technique that has proven its worth. The traffic received through SEO-friendly articles is organic referencing, which produces efficient results at little cost.

Looking for a content creation expert?

Contact us so we can refer you to specialists in our network.

See Related Articles

Read More

Get 3 proposals under 48h.