5 simple tips to attract people to your website
SEO, Social Media, Copywriting & Website optimization
A website exists to be seen. If you’re trying to grow a business or working as an entrepreneur, this is one of the main resources for finding, engaging with and converting new clients. It should come as no surprise that there is an overwhelming amount of content online, and thus an overwhelming amount of competition.
So, how exactly do you get your website to stand out and shine for its unique qualities? There are plenty of simple methods for increasing visibility and attracting people to your website, you'll have to be up to date on the tools and tactics for doing so.
Content marketing is valuable, it means between advertising and social interaction to engage with people. So, if your website isn’t performing as well as you’d like it too, or you’re searching for a few new audience members who could turn in to customers, look no further.
Here are 5 simple tips for attracting people to your website
1- Create content that has a purpose
Let’s face it, the internet is overloaded with information. With such an overwhelming amount of content, only two types really stand out: exceptional content and useful content. Creating exceptional content is one thing, it’s a difficult task. However, creating something useful and providing real value to your target audience offers the best method for visibility potential. It’s important that your content attempts to be the three following things:
Useful: Your content should look to answer a specific question and provide that answer is a way that is easily consumable. Consider a how-to post, a guide that looks at a question in a variety of ways or blog post with an interactive element that looks to engage directly with your visitors. Your goal should be to assist the consumer in learning a skill, completing a task or educating them in the subject your business is centered around.
Informative: This ties into the above suggestions for creating useful content. However, it should look to offer a fresh perspective to the consumer, rather than being similar to other content. This can be achieved by finding clever tactics to stand out from your competitors while offering a way for them to make an informed decision on a query or in relation to a subject.
Creative: Although the two other points mentioned are exceedingly important, your content still needs to be entertaining so that the viewer stays engaged for longer than 30 seconds. Emotion has value, especially to the average consumer. Therefore, look to frame content in a way that they can relate to or that pulls on their heartstrings.
Finding a way to correctly balance these three attributes will guarantee that people find their way to your website and stay there.
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2- Accessible content
Now, although your content should be focused towards a target audience, you still need to create blog posts and landing pages that reach as many viewers as possible. It is crucial to find the right audience for your business, interacting with them on your website and through any social media channels.
Not only this, but website optimization will allow Google to privilege your content so that it reaches your target audience (which we’ll discuss in our next point). On top of all of these points, you should be considering web accessibility; but what does this mean exactly?
Web accessibility is about considering those outside of able-bodied norms, including persons with disabilities. Having an inclusive website means that anyone is able to engage with your content. If you’re looking for concrete ways to make your website more accessible, you should start by consulting this resource.
3- The correct integration of SEO
SEO and content marketing work hand in hand, as both tactics look to engage with and draw potential customers towards your website. Not only this, but both are looking to discover and understand what’s most important to your audience. So, if these two tactics are so similar, how do they differ and further, how can you use them in tandem to entice people to your website?
Well, SEO has drastically changed over the past few years and as we move into 2019, there are some things to keep in mind. When searching for something, the majority of consumers type queries out in full sentenced questions. As a result, search engines look for content that is conversational in that it’s structured to answer a specific question.
Search engines also understand content quality and websites with uninteresting content or that which lacks value will be ranked lower. Thus, it’s important to use search engine optimization alongside customer-focused content. Use the best technical SEO practices while also identifying and covering topics that resonate with your target audience.
4- Build meaningful connections
Building meaningful connections will come down to those you make with both consumers as well as high traffic websites and influencers. Of course, you want to start with your connection to your targeted customer by establishing a base level of trust. Again, this will come down to most of our aforementioned points including creating engaging and informative content that is accessible to everyone.
Not only this, but it’s important to address any customer concerns or inquiries including comments or messages on social media channels as well as phone calls and e-mails. If clients feel there is a face behind your business, it will be easier for them to trust and thus, will attract them to visit your website for information or services on a long-term basis.
On top of this, you should consider ways to form meaningful connections with influencers or high traffic websites. This can be done through the practice of guest blogging. A guest post on a trusted website will not only offer a way for the customer to trust you too but will drive traffic towards your own site.
Working with influencers in your field functions in the same way, as they can offer you advertising as well as a quality endorsement that will have a positive effect on your website.
5- Have a presence on social media
We’ve roughly touched on ways to engage with customers using social media, but these platforms are exceptionally invaluable when it comes to attracting people towards your website. The popularity of social media is no secret, and if you haven’t already created a Facebook Business profile or a Twitter, Instagram or LinkedIn account, we’d suggest getting right on it.
In most cases, social media is free unless you choose to pay for advertising. Spend time figuring out the best ways to employ different platforms as a means to work towards new customers finding your website.
Curious about popular social media practices? Check out our article on the subject!