Beginner's tips for creating an e-commerce site
By helloDarwin
September 01, 2017

Beginner's Tips for Creating an E-commerce Site

Going into business often means creating an ecommerce site. For the non-expert, this can be a daunting task.
Far from getting bogged down in the complexity of the technical aspects devoted to professionals, helloDarwin presents you with its best advice in this guide for beginners wishing to start creating an e-commerce site.
For those starting out in this field with no previous experience, creating an e-commerce site can seem a daunting challenge. However, there are solutions that are accessible even to novices. Calling in a specialized agency or using online services can simplify the process. The choice of platform is crucial, so take the time to assess your needs and compare the different options available. A good project plan is essential to guide your efforts and ensure the success of your online business. Keep in mind the importance of user experience throughout the process of creating your site. By following these basic tips and staying focused on your vision, you can bring your e-commerce project to fruition successfully.

Here's how to create a successful e-commerce site

Define your objectives in detail
  • Skills and outsourcing: Assess your personal e-commerce skills. Identify areas requiring the involvement of external experts, such as web development or digital marketing.
  • Detailed budget: Estimate the initial costs of creating your e-commerce site, and budget for its regular maintenance. Include marketing, inventory management and customer service costs.
  • Financial and growth objectives: Define clear financial objectives, such as monthly or annual sales. Also consider long-term growth objectives.
  • Market analysis and competition: Identify your target market and analyze the competition. Understand your potential customers' needs and preferences.
  • Product selection and popularity: Select products that meet the needs of your market. Use Google Keyword Planner to analyze the demand and popularity of these products.
Inventory management: issues and strategies
  • Deciding on inventory management: Decide whether to manage inventory yourself or adopt a dropshipping model, where the supplier manages inventory and shipping.
  • Budget planning for inventory: If you choose to manage inventory, plan for the associated costs, such as storage, logistics and insurance.
Selecting the ideal e-commerce platform
  • Comparison of options: Examine the different e-commerce platforms in detail (such as Shopify, WooCommerce, Magento, Wix) and compare their functionality, ease of use, customization options and costs.
  • Alignment with specific needs: Choose a solution that aligns not only with your budget, but also with your specific needs in terms of design, functionality, and scalability.

The content of your e-commerce site

Integrate your SEO strategy
To ensure the visibility and success of your e-commerce store, the integration of a solid SEO (Search Engine Optimization) strategy is crucial for good positioning on the Internet. Here's how to get started:
Selection of relevant keywords
  • Analyze customer needs: Understand the search terms used by your target customers on Google. This means identifying keywords related to the products you sell in your online store.
  • Analysis tools: Use tools like Google Keyword Planner to identify search volume for specific keywords. This tool will give you a clear idea of the demand and popularity of certain terms related to your online sales market.
  • Keyword Tool for E-Commerce: Also explore Keyword Tool, an effective tool for discovering the search terms used on major e-commerce platforms such as Amazon. This can give you valuable insights into market trends and online consumer behavior.
Strategic keyword integration
  • Keyword visibility: Once you've drawn up a list of keywords, integrate them strategically into your site. Make sure they are present in key elements such as titles, product descriptions, meta tags and URLs.
  • Tag optimization: Once you've compiled your list, integrate the selected keywords or phrases so that they are visible and have a real influence on SEO. To this end, a previous article may show you the relevance of strategically writing your tags, especially those that carry more weight in SEO, such as H1 and H2 tags.
Complete SEO strategy for your store
  • Quality content: Write content that is rich in information and added value for your visitors. This includes detailed product descriptions, blog posts on market trends, user guides, etc.
  • Technical SEO: Make sure your online sales site is technically optimized for SEO. This includes site speed, mobile compatibility, site architecture, and internal and external links.
Always bear in mind that the definition of your SEO strategy is of paramount importance for the reputation of your site, and therefore, for guaranteeing the growth of your customer base.
Adopt accessible language
  • Balance precision and simplicity: It's crucial to use vocabulary that's both precise and easy to understand, to avoid losing or confusing your visitors. Overly complex language can put off potential customers and detract from the user experience.
Clarity and user-friendliness
  • Make sure the language used on your site is clear, direct and user-friendly. This will not only enhance the user experience, but also build trust and strengthen the relationship with your customers.
Add value to your products
  • Contextual presentation: Set your products in a realistic, everyday context. This helps customers understand how they can integrate the product into their lives, increasing the likelihood of purchase.
  • Balanced textual and visual content: Accompany your images with concise, informative and attractive descriptions. Avoid overly exuberant descriptions that could come across as lacking credibility. Instead, highlight the benefits and features of your products in a sober, persuasive way.
Bonus tip: Use high-quality photos and detailed descriptions for each product. This not only enhances the look of your site, but also provides a better user experience, giving customers all the information they need to make an informed purchasing decision.

Promote your e-commerce site

Strategies for standing out in the competitive world of e-commerce
Offer unique and accessible products
  • Online accessibility: Make sure your products are easy to find and buy online. A strong web presence, potentially via a platform like Wix, can significantly increase your visibility.
  • Innovation and renewal: Offer new products on a regular basis to keep your customers interested. This demonstrates your commitment to offering innovative solutions and staying at the forefront of your industry.
Adopt a competitive pricing policy
  • Strategic promotions: Use promotions to offer competitive prices, attracting customers looking for cost-effective solutions. But be sure to maintain a healthy profit margin.
  • Free delivery offer: If possible, include the option of free delivery. This is a decisive factor for many online shoppers and can significantly boost your sales.
Contact the experts for effective implementation
  • Partnering with specialists: For a successful e-commerce site creation project, consider working with experts. They can provide solutions tailored to your specific needs, including site design, SEO optimization and marketing strategies.
Use social networks to promote your e-commerce site
  • Pre-launch: Even before your online store opens, use social networks to tease and promote your products. For example, if you sell fashion accessories, share captivating images and stories on Instagram to create a buzz around your brand.
  • Customer development: Regular posts on social networks can draw attention to your business and help develop your customer base. Use platforms like Facebook and Twitter to engage in conversation with your potential customers and keep them up to date with the latest news.
  • Increase engagement: Once your site is online, encourage your subscribers to share your content. This is essential for increasing your company's visibility and attracting more traffic to your online store.
Start a blog to reinforce your online marketing strategy
  • Sharing expertise and content: A blog is a great way to share your expertise and offer educational content about your products. For example, if your online store sells sports equipment, a blog offering training tips and product reviews can attract an audience interested in this niche.
  • SEO and online visibility: A regularly updated blog can greatly improve your e-commerce site's SEO. By incorporating relevant keywords into your articles, you increase the chances of your site appearing in search results for potential customers.
Use Adwords to increase your company's visibility
  • Targeted advertising campaign: If your budget allows, an Adwords campaign can be a wise investment to rapidly increase the visibility of your online sales site. By targeting keywords specific to your niche, you can attract potential customers directly to your site.
  • Complementing organic strategies: While an Adwords campaign is no substitute for organic marketing strategies, it can effectively complement your efforts by driving targeted traffic to your online store.
By cleverly combining social networking, blogging and targeted Adwords campaigns, you can significantly increase the reach of your online business, attract new customers and boost sales. Each element plays a key role in building a solid digital marketing strategy for your e-commerce site.
What's more, integrating platforms like Shopify can make managing and promoting your products online a whole lot easier. With its user-friendly features and integrated marketing tools, Shopify offers a complete solution for entrepreneurs wishing to create a high-performance online store. Use Shopify's features to create attractive, compelling product pages optimized for conversion. By combining these efforts with a well thought-out digital marketing strategy, you can maximize your company's visibility and significantly increase your sales. Whether you choose to use Shopify or another site builder, the importance of an effective online presence cannot be underestimated in the competitive e-commerce landscape.

Measure the performance of your e-commerce site

Optimize the performance of your e-commerce site to better engage and satisfy customers
Customer surveys to improve your online store
  • The importance of customer feedback: Customer feedback is essential for evaluating and improving the quality of your online store and its pages. Don't hesitate to ask your customers for their opinion after every purchase on your e-commerce site.
  • Create targeted surveys: Use online tools to create attractive and informative surveys. These surveys can focus on various aspects of your sales site, from user experience to product quality.
  • Response analysis: Collect and analyze survey data to understand your customers' needs and preferences. This is crucial to adapting your offer and improving the customer experience on your site.
Measuring and improving conversion rates
  • Conversion rate definition: The conversion rate is a key indicator that measures the effectiveness of your e-commerce site in converting visitors into customers. It reflects the percentage of visitors who make a purchase from your online store.
  • Conversion stage analysis: Examine each stage of the purchasing process on your e-commerce site. Identify where you're losing potential customers and make targeted improvements.
Using data to improve performance
  • Tracking performance indicators: Use analytics tools to track the performance indicators of your online sales site. This includes bounce rate, average visit duration, and user behavior on your site.
  • Adapt to trends: Be aware of trends and customer habits. Adapt your marketing strategy accordingly to ensure that your online store remains competitive and attractive.
Inspiration from other successful e-commerce sites
  • Successful case studies: Take a look at successful e-commerce sites in your sector. Analyze the elements that contribute to their success, such as site design, marketing strategies and product presentation.
  • Apply best practices: Apply the best practices and innovative ideas you've observed on other e-commerce sites to your own online store.
By integrating these strategies, you can significantly improve the performance of your online store, increase customer satisfaction and boost sales. Every aspect, from customer surveys to data analysis, plays a crucial role in the success of your online business.
As a newcomer to e-commerce, there may well be some areas where you're not quite there yet. If your visitor numbers seem insufficient, measure the conversion rate generated by each of the steps leading to customer loyalty. To put it succinctly, a conversion rate is the success rate of a measure designed to move a customer into action. One of our articles on this subject provides detailed tips on how to improve your conversion rate.

In-depth tips for creating and optimizing your ecommerce site

Design and user experience (UX) on your e-commerce site
  • The importance of attractive design: The design of your e-commerce site needs to be not only attractive, but also functional. For example, a site selling fashion items should have a clean, elegant design to reflect the quality of the products.
  • Intuitive navigation: Make sure your site is easy to navigate. A clear menu, effective search filters and a simplified checkout process are essential.
  • Mobile optimization: With the ever-increasing use of smartphones, it's crucial that your site is perfectly optimized for mobile devices.
Digital marketing strategies to promote your site
  • E-mail marketing: Develop an e-mail marketing strategy to keep in touch with your customers. For example, send regular newsletters informing your customers of new collections or promotions.
  • Social network advertising: Use platforms like Facebook and Instagram to target your ads. These channels enable detailed segmentation of your audience to effectively reach your potential customers.
  • Partnerships and influencers: Collaborate with influencers to extend your brand's reach. Choose influencers whose target audience matches that of your site.
Inventory management and optimization
  • Real-time inventory tracking: Implement an inventory management system that allows real-time tracking. This will help you avoid stock-outs and manage replenishments efficiently.
  • Analyze sales trends: Use sales data to anticipate trends and adjust your inventory accordingly. For example, if certain products sell better in the summer season, be sure to increase stock levels before then.
Customer service and loyalty
  • Quality customer support: Offer exceptional customer service. Live chat, comprehensive FAQs and efficient after-sales service are essential to building customer loyalty.
  • Loyalty programs: Set up loyalty programs to reward regular customers. This can include discounts, exclusive offers or loyalty points.
Analysis and continuous improvement
  • Track site performance: Use tools like Google Analytics to track your site's performance. Analyze bounce rates, time spent on site and user journeys to identify areas for improvement.
  • A/B testing: Implement A/B tests to optimize different elements of your site, such as call-to-action buttons or product pages.
E-commerce site security and compliance
  • Data security: Make sure your site is secure, particularly with regard to financial transactions and customers' personal data.
  • Legal compliance: Comply with current regulations, such as the RGPD for the protection of personal data in Europe.
To promote your e-commerce site and stand out in the competitive world of online commerce, a few key strategies are essential. First, make sure you offer unique and accessible products. User-friendly website design is also essential to ensure that your customers can easily find what they're looking for and make their purchases without difficulty. When it comes to pricing, adopt a competitive policy by offering strategic promotions and possibly free delivery, a benefit appreciated by many online shoppers. For effective implementation of these strategies, consider enlisting the help of experts in website design and online marketing.
Use social networks to promote your e-commerce site. Even before you launch your online store, use these platforms to create a buzz around your products. Once your site is online, keep it engaged by regularly publishing attractive content and encouraging your subscribers to share your publications. Launching a blog can also reinforce your online marketing strategy by sharing relevant tips and information about your products, which can also improve your SEO.

E-commerce site hosting

Hosting an e-commerce site is a crucial step in setting it up. With providers like Hostinger, you can find a reliable and affordable solution for hosting your online store. The choice of web host is essential to ensure your site's constant availability and guarantee fast loading times, which are crucial to delivering an optimal user experience. Whether you opt for an online site builder or work with an agency specializing in web development, be sure to follow a comprehensive guide to choosing the right hosting plan for your specific needs. Good web hosting is the foundation on which the performance and security of your e-commerce site rests, so take the time to make the right choice.
Once you've chosen your hosting provider and set up your e-commerce site, make sure you understand the features of your hosting plan. Familiarize yourself with the tools and resources available to optimize your site's performance, manage your content and ensure the security of your online transactions. Whether you decide to use a site builder or work with an agency, good web hosting is essential to the long-term success of your online business. By following the advice of your hosting provider and remaining attentive to your site's evolving needs, you can offer your customers a smooth and secure online shopping experience.
Need some inspiration for your e-commerce site? Here are 12 attractive and effectively designed e-commerce sites.

E-commerce site design at a glance

In conclusion, creating an e-commerce site represents a crucial step in the development of your online business. Platforms such as Wix and Shopify offer complete solutions to facilitate the design and management of your domain on the Internet, integrating secure payment services and a variety of e-commerce plan options tailored to each creator. The key to success lies in a well-defined strategy, featuring an attractive home page, an optimized user experience and rich, relevant content that enhances the value of your products or services. By heeding our advice, from choosing your platform to optimizing your SEO strategy, managing your inventory and actively promoting your site across digital channels, you'll lay the foundations for a successful online business. Don't forget that the world of e-commerce is constantly evolving, so stay on top of new trends and adapt your site accordingly. A commitment to continuous improvement and the ability to respond to your customers' needs and expectations are key factors in ensuring the longevity and success of your online business.
Related Tags
Website creation
E-commerce
Beginner's guides

About the author

helloDarwin Blog Author

helloDarwin

We create successful business alliances through tailor-made partnerships. Web marketing, video production, ERP/CRM integration... Whatever professional service you need for your business, helloDarwin helps you find the best service providers for your project. Free of charge, without any obligation and within 48 hours on average. We help you find grants, loans, aid and assist you throughout your digital transformation.
Get 3 proposals under 48h.