5 Ways to Measure Your Website's Effectiveness

Creating a website has never been easier, but you still need to know how to use it! The days when it was enough to update your content to be well positioned are over. From now on, website managers must redouble their imagination to stand out, because in addition to being aesthetic and ergonomic, a site must meet several conditions in terms of optimization and visibility.

Added to this are the criteria of search engines which are continually renewed and which leave you no other choice but to comply at the risk of losing popularity.

As you can see know, the effectiveness of a website will never be acquired, because it requires constant work. For this reason, you must continually measure the performance of your online platform to ensure its sustainability.

How to know if your website is effective

1. Test the functionality of mobile and tablet versions

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It's a fact, Google places user experience at the top of its criteria. So don't be surprised to learn that an effective site has a responsive design, that is to say that the content of your site must adapt to both mobiles and tablets. This is all the more important when we know thatin Canada smartphones are recording an increase of 30%, while computers are losing speed by 20% in terms of web browsing.

If users of your website are having difficulty making purchases, filling out forms, or simply viewing your content properly, then there is a good chance that they will go see a competitor who is able to offer them more comfort and more ergonomic use of the online platform. Statistics show us that 40% of customers went to a competitive site after a bad experience on a mobile site.

The functionalities of your website must be similar and efficient on any screen. Otherwise, the mobile and tablet versions of your website may suffer from a high bounce rate. This metric measures the percentage of internet users who spent very little time on a site and is explained by customer dissatisfaction. In this case, be careful, because search engines also control the bounce rate. If it's high, you'll lose credibility in Google's eyes, so fix that, fast! a high bounce rate. This indicator measures the percentage of Internet users who spent very little time on a site and is explained by customer dissatisfaction. In this case, be careful, because search engines also control the bounce rate. If it's high, you'll lose credibility in Google's eyes, so fix that, fast!

2. Check link building

Link building is a practice allowing you to influence the SEO of your website thanks to the presence of links that lead back to it. The quantity and quality of these backlinks (external links) strengthen your credibility and promote traffic to your website. As its name suggests, link building is a construction job which requires effort and patience.

To do this, you can, for example, approach companies offering services complementary to yours. If they agree to share your links in their content, you do the same with them. This exchange of good practices is common in the world of the web. Moreover, it is very appreciated by search engines, as long as it remains consistent.

Another method to increase the effectiveness of your website is to use social media. In addition to sharing the content of your website on these networks, also consider interacting in conversations by providing your expertise. Comments like “Very nice article.

Thank you! » are not of much use, so write relevant things and look for additional information if necessary. Do not hesitate to contact the authors of the articles to suggest that they include backlinks, they will be interested if it brings them added value. Link building is an ongoing work and Google Analytics will be the perfect tool to measure your results.

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3. Analyze the website on Google Analytics

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Google provides website managers with an essential tool: Google Analytics. This analysis platform allows you to have a complete view of the interactions of your visitors in order to study their behavior. Google Analytics gives you free access to a multitude of information about your visitors. For example, you can know the country, language, browser used by Internet users, as well as a range of demographic data to learn more about your customers.

As for the performance of your website, Google Analytics allows you to know the pages visited by each user, the time spent on each of these pages, where the traffic is coming from and all the information you'll need to know if your site is effective.

Google Analytics is useful because it tells you about the behavior of your audience. This allows you to discover new avenues for improvement and commercial development for your online platform. To find out everything about how Google Analytics works, helloDarwin offers you a very complete article on the subject.

4. Measure the speed of the website

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Studies have shown that 57% of Internet users leave a site if it takes more than 3 seconds to display. Among the latter, 80% say they will not return to the site after this first failed experience. We might as well tell you that the speed of your site has its share of importance in its effectiveness, because the display speed and the user experience are closely linked.

Poor loading speed has several impacts on the use of a site and can considerably impact the turnover of e-commerce sites. Moreover, Facebook heavily penalizes sites that load for too long and Google does the same in its SEO. This concerns both desktop display and mobile display, because 71% of users expect a mobile site to load as quickly as on a computer.

To increase the loading speed of pages, there is the optimization of images, the use of browser caching by storing images in order to reduce the loading time the next time. visit as well as enabling compression to reduce the size of web pages. Several tools allow you to analyze the loading speed of your website. We find PageSpeed Insights from Google, Website Grader and DareBoost which offer an analysis service for your platform in line.

5. Check your positioning on Google

A very simple method to find out more about the performance of your site is to carry out a search on Google yourself using the name of your company or keywords related to your activity. If your site's link appears at the top of the results, then your site is effective and you can be proud of it.

However, you should not rest on your laurels, the content must remain optimized, relevant and contain various keywords relating to your domain. We can never say it enough, the effectiveness of a website lies in continuity; efforts must be constant and content regularly updated. So, don't give up!