Savant Marketing Agency

Ottawa, Ontario
Top Expertises
Marketing automationSEM campaignSEO campaignSMM campaign
2-10 People Projects

Optimize your website

Call on a web agency in Ottawa to design your site!

Calling on a specialized web design agency offers the expertise needed to create an attractive, user-friendly and professional website that matches your objectives and brand identity. The agency can guide you through the entire process, from initial planning to going live, ensuring that your website is both aesthetically pleasing and functional.

Steps to a successful website redesign

When it comes to redesigning a website, it's essential to follow a well-defined process. Here are the three key steps to redesigning a site, taking into account elements such as design, user experience, content management and social media promotion.

  1. Analysis and planning: Evaluate your current site, define your objectives, choose a relevant domain name and identify the improvements needed in terms of content management, user experience and social media visibility.

  2. Design and development: Create a creative, responsive and ergonomic new website design in collaboration with designers and developers, integrating your visual identity and an adapted communication strategy. Implement a CMS to facilitate content management, and ensure SEO optimization.

  3. Launch and promotion: Rigorously test the site, then proceed with the launch. Implement a digital marketing strategy to promote the site, using social media and other channels to increase awareness and drive qualified traffic to your web project.

Have questions about our Web Agencies in Ottawa?

Learn more about our web agencies in Ottawa

Who is helloDarwin?

helloDarwin offers a free service to help find the right business partner for projects - including web marketing, video marketing agency, SEO, video production or ERP/CRM integration - and delivers results within three days.

How much does it cost to receive quotes from helloDarwin?

helloDarwin provides free quotes quickly, easily and at no cost.

What is a web agency?

A web design agency is a company that combines development and graphic design skills to initiate a web solution for your project. A web agency's team can help a business build a reliable, top-notch website that will attract new customers to their market, develop a digital strategy, and support content creation for your online platform.

A web agency offers online solutions such as

  • Design a website following a site model (a template);

  • Support the hosting of the new website;

  • The design of a unique tailor-made website;

  • The redesign of an existing website;

Why work with a web agency?

With the rise in popularity of simplified web design platforms like Wix and Squarespace, some individuals and businesses are asking themselves: why work with a web agency to develop a website when I could do it myself?

A digital agency has the skills and experience you need to create websites, manage social networks, manage advertising campaigns and much more

The reality is that unless you are a web expert, very comfortable with computers and able to edit images, the results will not be as good as you think! Unless you meet the above criteria, it's best to leave the creation of the site to professionals, to get the best website possible.

Investing in an expert web agency guarantees the development of quality websites

Choosing a web agency will allow you to have advice on the features of your website. They will help you with your website's interface, design, SEO and much more: the right web agency will be able to take care of your website and complete it quickly and according to your needs. An investment today in your website will save you money in the long run!

What services are offered by a web agency?

A web design agency does more than just create websites and put them online. It's more than that - it gives its clients' websites a professional touch and makes sure your site looks its best. 

Website design following the latest trends

They also take care of registering your domain name and hosting a website that you can manage - they are available to take care of all your new domains. 

Search Engine Optimization - SEO

Search engine optimization (SEO) encompasses all the tactics you use to optimize web pages so that your content is displayed prominently in search engine results pages. In other words, SEO is about improving your ranking in search engine results. You can achieve this by optimizing your pages with useful keywords. This will help websites and customers see them and your ads.

Google Ads or Facebook Ads Management

Google Ads is a platform that allows your digital ads to appear at the most salient times for your targets and prospects. Your campaign is proactive, meaning that it will only be activated when its targets perform a Google search related to your business.

Unlike traditional advertising, where you have to invest hundreds of thousands of dollars before your ads are seen, a Google Ads campaign offers immediate results to a business. However, being successful on this platform often requires the experience of a digital agency or media agency to answer questions like:

  • How can I improve my search engine ranking?

  • Who to target with your marketing?

  • How to choose the right keywords for a Google Ad?

  • How to set up a profitable Google Ads campaign?

  • What budget should I spend on my Google Ads or other SERP ads to achieve my goals?

  • What is the right price for Google Ads?

Businesses and startups all over the world use Google Ads to help boost their growth. However, many successful companies work with a digital agency or qualified marketing agencies!

Social Media Management

This figure illustrates the power of social media for your business. Proper management of various platforms is essential for your business to authentically connect with your target audience, facilitate their participation in your missions and ensure proper business growth. By meeting the needs of your audience, your social media manager helps you acquire and retain customers.

How to choose the right web agency?

Determine your company's digital needs

Before you begin your selection process, it is important to identify your business goals and always keep the customer experience in mind. Gather all the information that you consider essential for a digital agency's service offering.

Then, you will be able to clearly identify what you are looking for in a web agency:

  • Website design;

  • Website development or modification of a website;

  • Search engine optimization and/or conversion strategy;

  • Advertising campaign management or social network management;

  • Content creation (text, photos, videos).

Compare offers from each digital agency

Take the time to explore three to five agencies that meet your criteria. Any serious agency will ask for interviews: during this first meeting, you will be able to ask all your questions, and the agency that has already been involved will explain to you both their skills and their potential. 

helloDarwin makes the process of selecting a web agency easy by taking care of lead generation that matches your business goals!

When deciding who to hire as a web agency, it is important to know if the person is able to provide the services you need. Do you feel comfortable talking to them? Do they seem professional? Will you feel confident with them? Do they follow best practices and offer affordable prices?

Take a look at the digital agency's website

A company that offers web design services must have a great website! When choosing your digital agency, make sure to visit their website and evaluate the customer experience they offer: whether it's a small agency or a large digital company, the website doesn't lie.

Choose a price within your budget

All projects are different, and choosing a web agency should not be based on price alone! Access to a team of experts who are up to date with the latest digital trends is the cornerstone of your online success, so find a compromise between advanced expertise and affordability. Look for the expertise you need at a price that fits your budget!

What tools are used by web agencies in Ottawa?

Web agencies use a variety of tools such as web design software, development frameworks, content management platforms (CMS), data analysis tools, search engine optimization (SEO) tools and social media management tools to create, manage and optimize their clients' websites.

Examples of tools

  • Shopify: A popular e-commerce platform used to create high-performance, attractive and easy-to-manage online sales sites, enabling e-commerce sites to be redesigned.

  • Instagram: A visual social network used to promote creative content, reach specific targets and boost brand awareness through a targeted communication strategy.

  • WordPress: A versatile and popular content management system (CMS) used to create and manage websites, offering flexibility in website redesign and content management.

  • Google Analytics: An essential data analysis tool that provides detailed information on a site's audience, performance and visitor behaviors, enabling optimization of the user experience and tracking the results of a digital marketing strategy.

  • Canva: A user-friendly graphic design tool used by designers to create eye-catching visuals, infographics, banner ads and other graphic elements to enhance the visual identity and appearance of a website.

What are the steps in a web strategy?

Developing an effective web strategy requires a thoughtful, structured approach. Here are five key steps to follow to create a successful website or e-commerce site, focusing on analysis, design, development, optimization and promotion.

A complete web strategy

  1. Analysis and research: Carry out an in-depth analysis of your market, target audience and objectives to define an appropriate strategy. Identify web development and web design needs to create a website or e-commerce site that meets your audience's expectations.

  2. Design and development: Create an attractive, ergonomic web design that reflects your visual identity. Develop your website using the latest web development technologies and techniques to ensure optimal functionality and performance.

  3. Search engine optimization (SEO): Integrate SEO techniques to improve the visibility of your website or e-commerce site in search results, by optimizing keywords, meta tags, content and site structure.

  4. Content creation: Produce quality content that is both informative and engaging, using effective content management. Ensure that content is relevant to your target audience, and that it contributes to strengthening your online presence.

  5. Promotion and follow-up: Deploy web marketing strategies to promote your website or e-commerce site, using channels such as social media, e-mail marketing and online advertising. Track your site's performance using analytics tools, and make ongoing adjustments to maximize results.

How can a web expert in Ottawa optimize SEO?

A web expert can optimize SEO by carrying out an in-depth analysis of the keywords relevant to your web project and strategically integrating them into your site's content and meta tags.

They can also optimize your site's structure and loading speed, improve the user experience by making the site responsive and ensuring that content management is efficient. In addition, the web expert can develop a link-building and social media promotion strategy to improve your site's brand awareness and boost your ranking in search results.

Learn more about how to optimize your SEO!

Why invest in your web presence?

Investing in your web presence is essential because it allows you to reach a wider audience, improve your company's visibility and strengthen your credibility online.

Many advantages

It also opens up new business opportunities, facilitates communication with customers and offers the chance to stand out from the competition in a constantly evolving digital environment.

What is a well-designed site?

A well-designed site is characterized by attractive aesthetics, intuitive navigation, high usability and an optimized user experience.

Characteristics of a beautiful site

  • Attractive design : A beautiful site is characterized by an aesthetically pleasing design, with visual harmony, well-chosen colors, consistent fonts and neat graphic elements.

  • User-friendliness: A beautiful site is easy to navigate and understand. It features a clear structure, intuitive menus, well-placed buttons and links to provide users with a smooth and enjoyable browsing experience.

  • Quality visual media: A beautiful site incorporates high-quality visual media such as captivating images and videos. These visual elements are carefully selected to match the brand identity and add an attractive visual dimension to the site.

What are the steps involved in developing a website?

The steps involved in developing a website include needs analysis, design, development, launch and maintenance.

An important procedure

There are several key stages in the development of a website. First, there's the needs analysis, where the consulting agency and developer assess the company's objectives, target audience and communications strategy, as well as the possibility of a site redesign.

Next comes the design phase, where the designer creates an attractive, ergonomic visual identity, taking into account user experience, content management and responsive compatibility to suit all devices. Once the design has been approved, the developer takes charge of the technical creation of the site, using a suitable CMS, optimizing SEO to improve brand awareness and integrating social media for greater visibility. Finally, the site is put online and monitored by regular maintenance to ensure its smooth operation and ongoing evolution.

How much does a new website cost?

As there are multiple variables affecting the cost of website design solutions, it is difficult to give an accurate average cost. Depending on the nature of the website, website designs and redesigns range from very affordable pricing to very expensive. For websites such as e-commerce websites, which are required to handle online payments, have functionalities like a basket and advanced analytics, the cost can quickly rise.

What are the different options for websites?

The first option is to work with website templates, such as those offered on WordPress. Many web designers offers template services to businesses, but these templates some advantages and disadvantages:

  • Templates are affordable, with the tradeoff of being more “generic”;

  • They are simple and user-friendly websites, but do not offer a high level of customizability;

The second option is to avoid templates and go for a customized website by a professional web design agency. Although it is a more costly option, they offer businesses a website development solution tailored to their specific needs, with all the functionalities required to succeed online.

  • Creation of a unique website, tailored to the needs of a business;

  • More work is required to develop a custom website, and the price will increase accordingly.

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Why work with helloDarwin to find the best web agency?

97% of satisfied customers when searching for partners or services on helloDarwin

Find the perfect digital solution with a Ottawa web agency. We are proud to deliver fast, high-quality results and are committed to finding a partner who can provide a service that meets all your web design needs: deliver an exceptional user experience online with the right web agency.

Our promise - You will find a web design agency in Ottawa in 48 Hours

Time is precious, and the sooner your new website is up and running, the sooner you can bring in new customers and businesses. helloDarwin guarantees all of its users to find web design agencies that can help them become successful with their online projects in 40 hours or less.

Find web agencies in Ottawa, it's 100% free and no strings attached

Find business partners on a 100% free and no obligation platform. The right web service for you is available on helloDarwin!

How can I ensure the quality of referenced suppliers?

We are strongly committed to listing only top-notch service partners. To join our platform, each partner must meet certain requirements, including:

  • Have an up-to-date website and/or an up-to-date social media profile where the services offered are clearly represented.

  • Provide you with a portfolio of video marketing agencies along with social proof that demonstrates their expertise in the video services they offer.

  • Every provider on the platform is subject to legal investigation

  • References from former clients are also requested to ensure customer satisfaction.

Is it necessary to establish a budget for my project?

It is essential to establish a budget for your needs. Setting a financial limit helps you get web agency deals that fit your budget and gives sellers more information about the scope of the project.

Contact us now to find the web agency you need in Ottawa!

Should you entrust the shooting and editing of your video to the same production agency?

It is often advantageous to entrust the shooting and editing of your corporate video, product presentation or advertising video/film to the same video production agency. This ensures continuity in the production process, optimizes coordination between the shooting and editing teams, and guarantees aesthetic and narrative consistency throughout the project. Video editing by the same agency that shot the footage also provides a better understanding of the project's overall vision, and facilitates the adjustments and modifications needed to achieve a striking, professional final result.

What are the stages in video production?

  1. Pre-production

  2. Shooting

  3. Editing

  4. Post-production

  5. Distribution