Interstice Consulting Corporation

WHAT WE DO

We partner with ambitious brands to help them grow their e-commerce revenue

OUR VALUE PROPOSITIONS

If you’re a small or medium-sized business, keeping pace with the world of e-commerce marketing can be overwhelming. Platforms, features, tactics, and prices are constantly changing. Having access to current skills is the only way to survive against a competitive field.

At the same time, digital marketing consultants typically specialize in a single area, like social media advertising, PPC, email marketing, SEO, copywriting, or conversion rate optimization.

It’s hard to know what to prioritize and when, and even more confusing to screen, hire, and manage consultants with the requisite skills.

That’s where we come in. We like to think of ourselves as your e-commerce growth “co-pilot”.

Our cooperation model is based on true partnership, where we take the lead in certain areas (chiefly, demand generation) and the client takes the lead in others (chiefly, product development, logistics & fulfillment, and customer service). Neither role is performed in isolation.

We work together to realize your business goals.

SERVICES

When we onboard new clients, we follow a 3-step process to help them scale profitably and sustainably:

• Conversion rate analysis & optimization
• Customer Lifetime Value optimization
• Customer acquisition

Prior to “turning on the spigot” of paid customer acquisition, we also assess whether the business has the internal processes to support significant growth. If not, we work together to identify gaps and solutions.

Specific Services

• Conversion rate analysis & optimization
• Remedying frictions in the customer experience and conversion funnel
• Copywriting with an e-commerce conversion mindset
• Designing conversion-focused landing pages
• Implementing techniques to increase Average Order Value
• Customer Lifetime Value optimization
• Implementing upsells / cross-sells
• Creating systems designed to promote brand loyalty, encourage initial and repeat purchases, and foster reviews / referrals / social proof
• Profitable customer acquisition
• Copywriting for Search Engine Optimization
• Implementing and managing profitable Facebook / Instagram ads (seasonal, supporting, and evergreen campaigns)
• Implementing and managing profitable Google keyword ads, Google Shopping ads, and YouTube ads
• Implementing and managing profitable Amazon PPC campaigns
• Expanding onto Amazon North America (USA/Canada) or Amazon Europe, including copywriting for Amazon SEO and conversion optimization
• Implementing affiliate marketing programs

PARTNERSHIPS & ACCREDITATIONS

• Shopify Expert Agency (store setup and marketing)
• Klaviyo Master Agency (email marketing / automation)
• Google Marketing Partner (Shopping and Keyword ads)
• Meta Marketing Partner (Facebook/Instagram ads)
• TikTok Agency
• Bing Ads
• Amazon listings copywriting and PPC