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HR Marketing, Web marketing, digital agency, social media management, advertising agency, ERP/CRM integration… No matter what professional service you are looking for for your business, helloDarwin helps you find the best service provider partners for your project. It's free, without obligation and in less than 48 hours.
Can I easily migrate from a showcase site to an e-commerce site?
Yes, it's possible to migrate easily from a storefront to an e-commerce site by using adapted web development solutions such as PrestaShop, Wix or other CMS, customizing product pages and integrating inventory management functionalities to transform your storefront into a functional online store.
Planning and preparation
Configuring the new platform
Adapting design and content
Testing and verification
Launch and monitoring Communication and redirection
To learn more, we encourage you to consult the 5 things you need to know about website migration
Which web host should I choose for my e-commerce site ?
For your e-commerce site, choose a reliable, high-performance hosting provider that meets the traffic, security and performance requirements necessary for your business. Research popular options such as Shopify, WooCommerce, Magento or other reputable hosts to find the one that best suits your specific needs.
Some popular options:
Shopify: A user-friendly, all-in-one platform designed specifically for e-commerce sites. It offers powerful functionality, a wide variety of themes and apps to customize your online store, as well as easy management of inventory, payments and logistics.
WooCommerce: A flexible extension for WordPress, transforming your website into an online store. It offers advanced customization, a wide choice of plugins to extend functionality, tight integration with WordPress for content management, and compatibility with numerous themes and templates.
Magento: An open-source e-commerce platform, ideal for large online stores with advanced needs. Magento offers exceptional flexibility and extensibility, enabling advanced customization, complex product management and extensive functionality.
How do you choose your e-commerce site design?
To choose the design of your e-commerce site, consider your e-commerce strategy, the user experience, and use tools such as customizable templates, site editors, and a specialized web development agency to create an attractive and effective online storefront.
Consider UX design for your e-commerce site
The user experience (UX) of an e-commerce site is crucial to ensuring fluid, intuitive and pleasant navigation, enabling visitors to find products easily, make purchases with confidence and maximize conversions.
How do you go about redesigning an e-commerce site?
To organize a successful e-commerce site redesign, it's essential to define a clear strategy, taking into account site performance, user experience, design, content and search engine optimization. Calling on an agency specialized in e-commerce web development can help plan and implement the redesign effectively, using tools such as site editors, customizable templates and adapted CMS solutions...
Prepare your redirection plan if product URLs are changed
To properly prepare your redirection plan when product URLs change, it's important to identify the old URLs, redirect them to the new ones appropriately, and set up follow-up measures to ensure a smooth transition and maintain visibility and search engine rankings.
Add more text to category pages to win keywords
To increase search engine visibility, it's beneficial to add relevant, optimized text content to category pages, helping to win keywords and improve your e-commerce site's SEO.
Plan a backlinks strategy once your e-commerce site is online
To boost the visibility and authority of your e-commerce site, it's essential to plan a backlinks strategy after it goes live, seeking to obtain relevant links from quality sites to improve SEO and boost organic traffic.
Why is it important to work with an e-commerce expert to launch your online store?
It's essential to work with an e-commerce expert when launching your online store, to benefit from their in-depth knowledge of web development, e-commerce strategy, SEO, design and user experience, guaranteeing a high-performance, attractive site tailored to the specific needs of online commerce. Their expertise also helps optimize inventory management, improve SEO, increase visits, maximize sales and deliver optimal ROI for your online store.
Provide a unique user experience for future buyers
To provide a unique user experience for future buyers, it's essential to design an e-commerce website with fluid navigation, attractive design, engaging content, personalized features and a user-friendly interface, to ensure a pleasant and memorable shopping experience that fosters customer loyalty and satisfaction.
Give product pages every chance of selling themselves
To give product pages every chance of selling, it's crucial to optimize them with detailed descriptions, high-quality images, customer testimonials, interactive features such as videos or zooming, and easy navigation between different information to enable visitors to quickly and easily obtain all the information they need to make an informed purchasing decision.
Which programming language should you choose for your e-commerce site?
PHP, a popular language for many e-commerce CMS such as Woo-commerce, Magento or Prestashop
PHP is a popular and widely used programming language for many e-commerce CMS such as WooCommerce, Magento and PrestaShop, offering the flexibility and adaptability needed to create high-performance, customized e-commerce sites.
Liquid, a simple language with Shopify within everyone's reach
Liquid is a simple, user-friendly programming language integrated into the Shopify platform, accessible to all users for customizing and creating e-commerce sites, offering flexibility and functionality tailored to the specific needs of online commerce.
Which carrier should I choose for my online store?
Choosing a carrier for an online store depends on a number of factors, including geographical location, product weight and size, delivery times, rates, the carrier's reputation and the specific needs of your online store. We recommend comparing the services offered by different carriers such as La Poste, DHL, UPS, FedEx, or e-commerce-specific solutions such as ShipStation, to find the one that best meets your requirements in terms of inventory management, shipment management, delivery tracking and customer satisfaction.
What is the best online payment solution for your online store?
Choosing the best online payment solution for your online store depends on various factors, such as supported countries and currencies, transaction fees, ease of integration with your e-commerce platform (such as Shopify, WooCommerce, Magento), security features, the reputation of the payment service provider and your customers' preferences. Popular options such as PayPal, Stripe, Square or Braintree offer advanced functionality, easy integration and wide acceptance, making them often preferred by online merchants.
Stripe - the most popular and easy-to-install e-commerce system
Stripe is widely regarded as the most popular and easiest online payment system to install on your e-commerce site, offering seamless integration, advanced security and a wide range of features to facilitate online transactions.
A solution from your traditional bank
A solution offered by your traditional bank can provide a convenient option for online payments, with simplified integration and increased confidence by working with a trusted financial institution such as RBC.
Can I create my own terms and conditions for my e-commerce site?
Get a business lawyer to help you
To ensure that you comply with the laws and regulations in force in the business world, it is advisable to call on the services of a business lawyer who can accompany you and provide you with legal advice relevant to your business.
Use an online sample general terms and conditions for your online store
Is it important to use Google Merchant Center for my e-commerce site?
Yes, it's important to use Google Merchant Center for your e-commerce site, as it allows you to efficiently submit and manage your product data, improve the visibility of your products on search engines and maximize sales opportunities thanks to specific features such as Shopping ads. Working with e-commerce and SEO experts can help you take full advantage of Google Merchant Center and optimize your online presence.
Give visibility to your online store products and also in the rest of the world
Increase the visibility of your products online by using SEO techniques, targeted advertising campaigns and partnerships with influencers or niche sites to promote your store both and to an international audience.
Return on e-commerce investment
E-commerce offers strong ROI potential, thanks to its broad reach, the ability to reach a global audience, low operating costs and the ability to measure and optimize performance, resulting in a better financial return for businesses. To find out more about the different costs involved in creating an e-commerce site, consult this article.
Is it important to offer payment in instalments for an online store?
There are several reasons why adding the option of paying in instalments to an e-commerce site can help to increase the average shopping basket on your e-shop:
Affordability: By offering the option of paying in instalments, you make your products more affordable for customers who want to buy them, but can't afford to pay the full amount in one go. This can encourage more customers to buy.
Incentive to buy high-end products: When customers have the option of spreading the payment over several months, they may be more inclined to opt for higher-end or more expensive products, as they can spread the payment over a longer period without having to fork out a large sum in one go.
Buying impulse: Paying in instalments can also stimulate the buying impulse in customers. They may be more likely to be tempted by additional items or more expensive products if they know they can spread the payment over several instalments.
Improved customer satisfaction: Offering flexible payment options, such as payment in instalments, can improve customer satisfaction. Customers appreciate the flexibility and convenience of being able to choose their payment method, which can boost their confidence and encourage them to buy more from your site.
By combining these factors, the addition of payment in instalments can have a positive impact on your e-shop's average basket, encouraging customers to spend more and buy more expensive products, while offering them greater financial flexibility.