Tourism Growth Program in southern Ontario

The Tourism Growth Program (TGP) supports the development and enhancement of local tourism products and experiences across Canada. It offers $108 million over three years to foster regional economic growth and cultural sustainability, with special provisions for Indigenous tourism initiatives.

The Tourism Growth Program (TGP) is a pivotal initiative aimed at bolstering Canada's local tourism sectors by providing substantial financial support to eligible applicants. Operating under the guidance of Canada's regional development agencies and coordinated with provincial and territorial governments, the TGP has earmarked $108 million over three years to aid small- and medium-sized enterprises (SMEs), not-for-profit organizations, and Indigenous-owned businesses in their efforts to innovate and expand tourism offerings.

The program is a key component of the Federal Tourism Growth Strategy, which envisions a vibrant, sustainable future for Canada’s tourism industry marked by increased investments, stability, and long-term growth. At its heart, the TGP focuses on projects that deliver significant value additions, encourage economic diversification, and enhance Canada's reputation as a top-tier destination for both domestic and international travelers.

Funding through the TGP is designed to encourage creative projects that might otherwise face financial hurdles. For SMEs, the funding typically comes as repayable contributions, promoting a cycle of reinvestment and financial responsibility. In contrast, not-for-profit organizations are usually eligible for non-repayable contributions, acknowledging their focus on public benefit objectives rather than profit.

The TGP also exhibits a strong commitment to supporting Indigenous tourism. Recognizing the importance of Indigenous culture, traditions, and stories in crafting unique tourism experiences, approximately 15% of the total funding is dedicated to Indigenous tourism-led projects. By allowing Indigenous applicants to apply at any time, the program ensures continual support and development for these crucial components of Canada’s tourism landscape.

Projects are assessed on their alignment with the program’s priorities, including support for Indigenous tourism, promotion of year-round tourism, and enhancement of regional tourism assets. Additionally, projects are rated on their ability to yield economic, cultural, and ecological benefits, enhancing both employment and revenue streams within their respective communities.

A unique aspect of the TGP is its emphasis on collaboration and leveraging existing provincial and federal supports. Projects that complement or enhance these efforts are given preference, ensuring a unified approach to enhancing the Canadian tourism sector.

The grant applications, while currently closed for general applicants, are based on a detailed submission process. Successful applicants must provide a thorough project plan, financial forecasts, and a demonstration of capacity and alignment with strategic objectives. The next intake period is slated for later in 2024, granting applicants ample time to prepare comprehensive proposals.

In summary, the TGP stands not only as a financial resource but as a strategic tool to empower regional tourism growth. It encourages sustainable practices, innovative ventures, and community-centric tourism solutions, setting the stage for a robust and diversified tourism economy in Canada. Businesses and organizations poised to leverage this grant will find themselves at the forefront of Canada's tourism renaissance, driving economic prosperity and cultural inclusivity.