STEP Market Access Program

The Market Access Program (MAP) by Saskatchewan Trade & Export Partnership (STEP) offers financial support to STEP member companies for domestic and international marketing efforts. MAP provides up to $8,000 annually for regular members and $10,000 for premium members to facilitate their participation in trade shows, STEP-led missions, and other marketing activities in new or emerging markets outside of Saskatchewan.

The Market Access Program (MAP) is a strategic initiative designed to boost the export capabilities of STEP members by providing financial aid for various marketing activities. This program is essential, especially for companies aiming to penetrate new or emerging markets beyond Saskatchewan's borders. Below, we delve into the specifics of the program, outlining eligibility requirements, funding details, and eligible costs.

Regular STEP members can apply for up to three funding applications within a fiscal year, with a maximum total reimbursement of $8,000. To qualify, the activities must include: 1. **Exhibiting in Trade Shows or Events**: This entails participating in trade shows or events in new export markets located outside Saskatchewan. 2. **STEP-led Trade Activities**: Participation in activities led by STEP, focusing on new export markets.

Premium STEP members enjoy extended benefits, being eligible for up to four funding applications with a total maximum reimbursement of $10,000 per fiscal year. Qualifying activities include: 1. **Exhibiting in Trade Shows or Events**: As with regular members, this involves taking part in trade shows or events in new export markets. 2. **Participation in STEP-led Activities**: Engaging in STEP-led trade activities aimed at new markets. 3. **Other Marketing Activities**: This can include attending trade shows, business meetings, or industry conferences in both prospective and current markets, provided there's a defined sales/marketing component.

To secure funding, applications must be submitted at least 45 days before the intended event. The reimbursement will cover up to 50% of the approved costs for an initial visit to a new market, which decreases to 30% for up to two follow-up visits or for participating but not exhibiting in STEP-led missions. The highlights of funding specifics are as follows: - **Initial Visit to a New Market**: Up to 50% reimbursement. - **Follow-up Visits**: Up to 30% reimbursement (within 24 months if minimal or no sales have been made). - **Participating in STEP-led Missions**: Up to 30% reimbursement for non-exhibiting participation.

To ensure comprehensive support, MAP covers a variety of expenses related to marketing and trade show participation. Below is a detailed list of eligible costs: 1. **Travel Expenses** - **Return Airfare**: Reimbursement includes up to two representatives' economy class flights from Saskatchewan. - **Mileage**: If traveling by car, mileage is reimbursable based on the current provincial rate for the return trip from Saskatchewan to the destination. - **Accommodations**: Costs for up to two representatives. - **Ground Transportation**: Within the destination market. 2. **Trade Show and Event Costs** - **Booth Space**: This includes physical and virtual trade show booth rentals. - **Booth Furnishings**: Essential items such as carpet, electrical power, WiFi, display cases, tables, and chairs. - **Registration Fees**: For attending or exhibiting at trade shows. 3. **Marketing Materials** - **Shipping of Booth**: Costs associated with shipping trade show displays and materials. - **Translation Services**: Translation of company brochures and product listings tailored for the specific event market. - **Interpreter Services**: Hiring accredited interpreters for effective communication in the target market. It's important to note that only full-time employees of the company can be considered representatives for these reimbursements.

The process to apply for funding under MAP involves several key steps: 1. **Preparation**: Ensure that all planned activities align with the eligibility criteria and gather all necessary documentation. 2. **Submission**: Applications must be submitted no later than 45 days before the proposed activity. 3. **Approval**: Each application is reviewed to determine the qualification for funding. Meeting eligibility does not automatically guarantee assistance. 4. **Reimbursement**: After the event, eligible expenses are reimbursed up to the specified limits.

The MAP initiatives provide significant advantages for Saskatchewan companies looking to expand their reach: 1. **Financial Relief**: Covering up to 50% of initial market entry costs helps mitigate the financial risk associated with exploring new markets. 2. **Market Expansion**: Facilitates access to new markets, enhancing the potential for international sales and business growth. 3. **Networking Opportunities**: Participation in trade shows and conferences offers valuable networking and partnership opportunities. 4. **Brand Visibility**: Increased presence in international trade events boosts brand recognition and credibility.

The Market Access Program (MAP) by Saskatchewan Trade & Export Partnership is a pivotal resource for Saskatchewan-based companies aiming to diversify their market base and increase international sales. By providing substantial financial support for essential marketing activities, MAP helps companies overcome initial barriers to entry into new markets and promotes sustained efforts through follow-up visits and participation in trade missions. Companies are encouraged to take full advantage of this program to enhance their export potential and drive business growth.