Destination Canada Resources
Canada
International tourism marketing tools
grant_single_labels|summary
grant_single|eligibleFinancing
- grant_single|noCondition
grant_single|deadlines
- grant_single|openingDateNovember 14, 2019
- grant_single|grantStatusClosed
grant_single|financingType
Expert Advice
grant_single|eligibleIndustries
- Information and cultural industries
- Accommodation and food services
grant_single|grantors
- Government of Canada
- Destination Canada
grant_single|status
grant_card_status|open
grant_single_labels|preview
Get valuable insights on Canadian branding, developing content and working with the media to promote your Canadian tourism products.
grant_single_labels|projects
grant_single|admissibleProjectsExample
$80,000
Creation of an interactive exhibit on Indigenous culture
$55,000
Marketing campaign to attract international tourists to Charlottetown's culinary scene
$50,000
Promotion of local art and cultural events
$60,000
Development of a digital campaign to promote sustainable tourism
$40,000
Enhancement of a historical walking tour
$70,000
Establishment of a new marketing strategy for winter tourism
grant_single_labels|admissibility
The eligibility criteria for this grant require tourism businesses to have marketing or tourism experience and to be interested in understanding why and how different types of travelers seek out different travel experiences. To participate, businesses can develop a strategic plan with an Explorer Quotient authorized trainer or receive consulting services from a Provincial Marketing Organization (PMO) or Destination Marketing Organization (DMO). Authorized trainers must be licensed individuals with expertise in marketing or tourism.
grant_eligibility_criteria|who_can_apply
This grant is designed for tourism businesses and professionals interested in leveraging Canadian brand resources, including the Brand Playbook, Brand Canada Library, and Explorer Quotient insights. Typically, applicants should be within the tourism sector, keen on promoting Canadian culture, landscapes, and experiences to travellers globally.
grant_single_labels|criteria
- Explorer Quotient Toolkit provides insights into why and how different people like to travel
- Goes beyond traditional market research to understand individual beliefs, values, and views
- Implementation through strategic plan development with authorized trainers or consulting services from PMOs/DMOs
- Success stories of Travel Alberta, Tourism New Brunswick, Tourism Yukon, and Travel Manitoba
- Tools available for a better understanding and advantage in the global travel market
grant_single_labels|register
To apply for the Explorer Quotient grant, you need to follow these steps:
1. Download the Explorer Quotient Toolkit.
2. Study the Explorer Quotient Profiles.
3. Take the Explorer Quotient Quiz.
These steps will help you gain valuable insights into different travelers' preferences and behaviors.
grant_single_labels|otherInfo
- The Explorer Quotient Toolkit provides valuable insights into why and how different people like to travel.
- Explorer Quotient goes beyond traditional market research to understand individuals' personal beliefs, social values, and views of the world.
- Implementing Explorer Quotient involves a strategic plan with an authorized trainer or consulting services from a PMO or DMO.
- Explorer Quotient authorized trainers are licensed individuals with marketing or tourism experience.
- Explorer Quotient has success stories from destinations like Travel Alberta, Tourism New Brunswick, Tourism Yukon, and Travel Manitoba.
- Additional resources include the Explorer Quotient Toolkit, Profiles, and Quiz for a deeper understanding of traveler preferences.
- Explorer Quotient helps tourism businesses gain an advantage in the competitive global travel market.
Apply to this program
Enhancing Tourism Insights with Explorer Quotient
The Explorer Quotient grant aims to revolutionize market research for the tourism industry by providing businesses with advanced methodologies to understand traveler motivations and behaviors. This initiative supports the development of strategic insights, facilitating targeted marketing strategies and enhancing the global travel experience.
Unlocking the Depth of Traveler Psychology Through Explorer Quotient
The Explorer Quotient grant offers a significant advantage to tourism businesses seeking to comprehend the intrinsic motivations of diverse traveler groups. Unlike traditional market research that often relies on surface-level demographic data, the Explorer Quotient dives deep into individuals' personal beliefs, social values, and worldviews. This enables businesses to construct highly nuanced traveler profiles, effectively segmenting their audience in ways that resonate with personal experiences and expectations.
This grant provides access to an array of resources that equip tourism operators with a robust framework for decoding traveler psychology. Companies can leverage the Explorer Quotient Toolkit to gather detailed insights, which are crucial in crafting personalized travel experiences that meet and exceed traveler expectations. Consequently, this nuanced understanding aids in developing marketing campaigns that are not only targeted but truly communicative of the experiential value tourists seek.
Moreover, with a keen focus on the upcoming transition to a new traveler segmentation program in 2024, the Explorer Quotient serves as a foundational tool for tourism businesses. It prepares them for the shift by providing preliminary insights and methodologies that anticipate future trends and demands. By integrating these insights into their strategic planning, businesses can stay ahead of the curve, ensuring they remain competitive within the global tourism market.
The impact of implementing Explorer Quotient methodologies is multifaceted. Firstly, businesses can experience an increase in customer satisfaction rates due to the delivery of tailored experiences that align with travelers' individual preferences. Secondly, tourism operators are poised to improve engagement metrics, as more targeted communication strategies resonate better with specific traveler segments, leading to higher conversion rates.
Additionally, by aligning their offers with deep-seated values and desires, businesses enhance brand loyalty, as tourists identify more strongly with the personalized and meaningful experiences offered. This strategic alignment not only attracts first-time visitors but also encourages repeat visits, broadening market reach and fostering long-term business growth.
The Explorer Quotient grant is especially pertinent as Destination Canada seeks to redefine its approach to traveler insights. By capitalizing on this grant, tourism businesses can strategically position themselves within the industry's forefront, benefiting from early access to evolving data structures and insights that are critical for forecasting trends and customer needs.
This emphasis on anticipatory adaptation ensures that businesses not only survive but thrive amidst shifts in the tourism landscape. Consequently, the Explorer Quotient grant symbolizes not only immediate support for current market dynamics but a strategic investment into the sustainable future of tourism-related businesses.
In conclusion, the Explorer Quotient is more than just a research tool—it's an opportunity for businesses in the tourism sector to become more insightful, innovative, and impactful. By leveraging this grant, companies are equipped to not only meet but exceed the expectations of a changing global traveler demographic, laying a firm foundation for long-term success.
