Platform
Consulting
Resources
Pricing
Destination Canada Resources - Canada

Destination Canada Resources

Last Update: July 22, 2025
Canada
International tourism marketing tools

At a glance

Eligible Funding
  • No Condition
Timeline
  • Open Date : November 14, 2019
Financing Type
Expert Advice
Eligible Industries
  • Information and cultural industries
  • Accommodation and food services
Funds Providers
Unspecified
Program status
Open

Overview

Get valuable insights on Canadian branding, developing content and working with the media to promote your Canadian tourism products.

Activities funded

Examples of admissible projects:
$ 55,000
Marketing campaign to attract international tourists to Charlottetown's culinary scene
$ 80,000
Creation of an interactive exhibit on Indigenous culture
$ 50,000
Promotion of local art and cultural events
$ 60,000
Development of a digital campaign to promote sustainable tourism
$ 40,000
Enhancement of a historical walking tour
$ 70,000
Establishment of a new marketing strategy for winter tourism

Eligibility

The eligibility criteria for this grant require tourism businesses to have marketing or tourism experience and to be interested in understanding why and how different types of travelers seek out different travel experiences. To participate, businesses can develop a strategic plan with an Explorer Quotient authorized trainer or receive consulting services from a Provincial Marketing Organization (PMO) or Destination Marketing Organization (DMO). Authorized trainers must be licensed individuals with expertise in marketing or tourism.

Who is eligible?

This grant is designed for tourism businesses and professionals interested in leveraging Canadian brand resources, including the Brand Playbook, Brand Canada Library, and Explorer Quotient insights. Typically, applicants should be within the tourism sector, keen on promoting Canadian culture, landscapes, and experiences to travellers globally.

Selection criteria

- Explorer Quotient Toolkit provides insights into why and how different people like to travel - Goes beyond traditional market research to understand individual beliefs, values, and views - Implementation through strategic plan development with authorized trainers or consulting services from PMOs/DMOs - Success stories of Travel Alberta, Tourism New Brunswick, Tourism Yukon, and Travel Manitoba - Tools available for a better understanding and advantage in the global travel market

How to apply

1

Consult the toolkit on the Explorer Quotient (EQ)

Familiarize yourself with information on the travel motivations and habits of different groups
2

Develop a strategic plan with an authorized EQ instructor

Benefit from consulting services provided by a provincial marketing organization (PMO) or a destination marketing organization (DMO)
3

Explore authorized EQ instructors and their experience in marketing or tourism

Engage an authorized EQ instructor to follow EQ methods

Additional information

- The Explorer Quotient Toolkit provides valuable insights into why and how different people like to travel. - Explorer Quotient goes beyond traditional market research to understand individuals' personal beliefs, social values, and views of the world. - Implementing Explorer Quotient involves a strategic plan with an authorized trainer or consulting services from a PMO or DMO. - Explorer Quotient authorized trainers are licensed individuals with marketing or tourism experience. - Explorer Quotient has success stories from destinations like Travel Alberta, Tourism New Brunswick, Tourism Yukon, and Travel Manitoba. - Additional resources include the Explorer Quotient Toolkit, Profiles, and Quiz for a deeper understanding of traveler preferences. - Explorer Quotient helps tourism businesses gain an advantage in the competitive global travel market.

Documents and links

Destination Canada Resources

Apply to this program

Frequently Asked Questions about the Destination Canada Resources Program

Here are answers to the most common questions about the Destination Canada Resources. This section explains what the program is, how much funding is available, eligibility requirements, application deadlines, and other important details to help you determine if this grant is right for your business.

What is the Destination Canada Resources?

How much funding can be received?

What is the deadline to apply?

Is the Destination Canada Resources a grant, loan, or tax credit?

Who are the financial supporters of the Destination Canada Resources?

Who is eligible for the Destination Canada Resources program?

Who can I contact for more information about the Destination Canada Resources?

Where is the Destination Canada Resources available?

Apply to this program

More programs like this

TECHNATION — Career Ready Program
Wage Subsidies And InternsOpen

TECHNATION — Career Ready Program

TECHNATION
Wage subsidy for developing tech talent
Canada
Digital Museums Canada — Digital Projects
Grant and FundingOpen

Digital Museums Canada — Digital Projects

Digital Museums Canada (DMC)
Funding for Canadian museums to develop accessible digital storytelling projects
Canada
Museums Assistance Program — Indigenous Heritage
Grant and FundingClosed

Museums Assistance Program — Indigenous Heritage

Canadian Heritage
Preserve and support Indigenous heritage
Canada
Canada History Fund
Grant and FundingOpen

Canada History Fund

Canadian Heritage
Supports national projects advancing knowledge of Canadian history and civics
Canada
Documentary Heritage Communities Program (DHCP)
Grant and FundingClosed

Documentary Heritage Communities Program (DHCP)

Library and Archives Canada
Money for documentary heritage organizations
Canada
Strategic Innovation Fund (SIF)
Partnering and CollaborationGrant and FundingOpen

Strategic Innovation Fund (SIF)

Innovation, Science and Economic Development Canada (ISED)
Strategic Innovation Fund supports transformative Canadian economic investments
Canada
Creative Export Canada (CEC)  — Export-Ready Stream
Grant and FundingOpen

Creative Export Canada (CEC) — Export-Ready Stream

Canadian Heritage
Funding for Canadian creative industry exports
Canada
CFIN Innovation Booster
Grant and FundingOpen

CFIN Innovation Booster

Canadian Food Innovation Network (CFIN)
Funding to advance and commercialize food innovation
Canada
ISED — Artificial intelligence (AI)
Open

ISED — Artificial intelligence (AI)

Innovation, Science and Economic Development Canada (ISED)
Supports testing innovative AI prototypes for Canadian government needs
Canada
Global Innovation Clusters
Grant and FundingOpen

Global Innovation Clusters

Innovation Canada
Financial assistance to work in collaboration on innovation projects
Canada