How much funding can be received?

There is no informations about how much funding can be received.

What is the deadline to apply?

The deadline to apply is not specified.

Who are the financial supporters of the Destination Canada Resources?

Destination Canada Resources is funded by Government of Canada, Destination Canada

What are Destination Canada Resources's eligibility criterias?

Eligibility criteria not mentioned

Destination Canada Resources

Last Update: July 22, 2025

Canada

International tourism marketing tools

Destination Canada Resources at a glance

Eligible Funding

No Condition

Timeline

Open Date : November 14, 2019

Financing Type

Expert Advice

Eligible Industries

Information and cultural industries
Accommodation and food services

Grant Providers

Government of Canada
Destination Canada

Program status

Open

Overview of the Destination Canada Resources program

Get valuable insights on Canadian branding, developing content and working with the media to promote your Canadian tourism products.

Eligible projects & activities

Examples of admissible projects:

$ 55,000

Marketing campaign to attract international tourists to Charlottetown's culinary scene

$ 80,000

Creation of an interactive exhibit on Indigenous culture

$ 50,000

Promotion of local art and cultural events

$ 60,000

Development of a digital campaign to promote sustainable tourism

$ 40,000

Enhancement of a historical walking tour

$ 70,000

Establishment of a new marketing strategy for winter tourism

Eligibility criteria of the Destination Canada Resources program

The eligibility criteria for this grant require tourism businesses to have marketing or tourism experience and to be interested in understanding why and how different types of travelers seek out different travel experiences. To participate, businesses can develop a strategic plan with an Explorer Quotient authorized trainer or receive consulting services from a Provincial Marketing Organization (PMO) or Destination Marketing Organization (DMO). Authorized trainers must be licensed individuals with expertise in marketing or tourism.

Who is eligible?

This grant is designed for tourism businesses and professionals interested in leveraging Canadian brand resources, including the Brand Playbook, Brand Canada Library, and Explorer Quotient insights. Typically, applicants should be within the tourism sector, keen on promoting Canadian culture, landscapes, and experiences to travellers globally.

Eligibility criteria of the Destination Canada Resources program

- Explorer Quotient Toolkit provides insights into why and how different people like to travel - Goes beyond traditional market research to understand individual beliefs, values, and views - Implementation through strategic plan development with authorized trainers or consulting services from PMOs/DMOs - Success stories of Travel Alberta, Tourism New Brunswick, Tourism Yukon, and Travel Manitoba - Tools available for a better understanding and advantage in the global travel market

How to apply to the Destination Canada Resources program

Consult the toolkit on the Explorer Quotient (EQ)

Familiarize yourself with information on the travel motivations and habits of different groups

Develop a strategic plan with an authorized EQ instructor

Benefit from consulting services provided by a provincial marketing organization (PMO) or a destination marketing organization (DMO)

Explore authorized EQ instructors and their experience in marketing or tourism

Engage an authorized EQ instructor to follow EQ methods

Additional information

- The Explorer Quotient Toolkit provides valuable insights into why and how different people like to travel. - Explorer Quotient goes beyond traditional market research to understand individuals' personal beliefs, social values, and views of the world. - Implementing Explorer Quotient involves a strategic plan with an authorized trainer or consulting services from a PMO or DMO. - Explorer Quotient authorized trainers are licensed individuals with marketing or tourism experience. - Explorer Quotient has success stories from destinations like Travel Alberta, Tourism New Brunswick, Tourism Yukon, and Travel Manitoba. - Additional resources include the Explorer Quotient Toolkit, Profiles, and Quiz for a deeper understanding of traveler preferences. - Explorer Quotient helps tourism businesses gain an advantage in the competitive global travel market.