Destination Canada Resources
- Open continuously
Overview
Get valuable insights on Canadian branding, developing content and working with the media to promote your Canadian tourism products.
At a glance
Funding available
- Develop an online presence
- Launch or market a product/service
- Varies by project
- Open continuously
Eligible candidates
- Information and cultural industries
- Accommodation and food services
- Canada
- All legal structures
- All revenue ranges
- All organization sizes
- All groups
Next Steps
Eligibility
Who is eligible?
This grant is designed for tourism businesses and professionals interested in leveraging Canadian brand resources, including the Brand Playbook, Brand Canada Library, and Explorer Quotient insights. Typically, applicants should be within the tourism sector, keen on promoting Canadian culture, landscapes, and experiences to travellers globally.
Additional information
- The Explorer Quotient Toolkit provides valuable insights into why and how different people like to travel. - Explorer Quotient goes beyond traditional market research to understand individuals' personal beliefs, social values, and views of the world. - Implementing Explorer Quotient involves a strategic plan with an authorized trainer or consulting services from a PMO or DMO. - Explorer Quotient authorized trainers are licensed individuals with marketing or tourism experience. - Explorer Quotient has success stories from destinations like Travel Alberta, Tourism New Brunswick, Tourism Yukon, and Travel Manitoba. - Additional resources include the Explorer Quotient Toolkit, Profiles, and Quiz for a deeper understanding of traveler preferences. - Explorer Quotient helps tourism businesses gain an advantage in the competitive global travel market.