Buy BC Partnership Program — Industry Associations, Boards or Councils
grant_single|update January 24, 2025
BC, Canada
Funding to promote British Columbia agri-food and seafood
grant_single_labels|summary
grant_single|eligibleFinancing
- grant_single|fromMinToMax
- grant_single|projectCostPercent
grant_single|deadlines
- grant_single|closingDate July 2, 2024
grant_single|financingType
Grant and Funding
grant_single|eligibleIndustries
- Agriculture, forestry, fishing and hunting
- Manufacturing
- Wholesale trade
- Retail trade
grant_single|grantors
- Government of British Columbia
grant_single|status
grant_card_status|closed
grant_single_labels|preview
Get funding up to $75,000 to cover the costs associated with marketing and promotional activities designed to increase consumer demand and sales of British Columbia agri-food and seafood products within the province.
grant_single_labels|terms_and_conditions
This grant provides a structured approach to funding through defined cost-sharing mechanisms, allowing recipients to efficiently allocate resources for enhanced marketing initiatives in British Columbia.
- Cost-sharing with the Ministry, where industry associations, boards, or councils can receive 70% of project costs covered by the Ministry, requiring a 30% contribution from the applicant.
- A funding range for projects starts from a minimum of $5,000 to a maximum of $75,000 per year for eligible industry bodies.
- Funds are disbursed on a reimbursement basis; recipients must first finance the entire project before claiming their share from the program.
grant_single_labels|projects
This grant empowers industry associations to enhance consumer awareness and boost sales of local agriculture, food, and beverage products in British Columbia. Eligible projects focus on leveraging the Buy BC brand through marketing and promotional efforts.
- Developing and producing Buy BC-branded digital, radio, print, transit, and/or TV advertisements.
- Designing and printing Buy BC-branded labels and packaging for products.
- Creating and distributing Buy BC-branded marketing collateral and promotional materials such as videos, brochures, and posters.
- Participating for the first time in virtual or in-person market development and sales expositions within B.C.
- Conducting in-store product demonstrations and promotions within B.C. using Buy BC licensed goods.
- Covering staff wages directly related to implementing these project activities.
grant_single|admissibleProjectsExample
$ 40,000
Creating marketing materials to advertise BC salmon at food fairs
$ 20,000
Printing new packaging for BC honey jars with Buy BC logos
$ 25,000
Participating in a Vancouver food expo to showcase BC organic vegetables
$ 60,000
Running a paid ad campaign on local radio to promote BC blueberries
$ 35,000
Organizing in-store demonstrations of BC craft cheese at local supermarkets
grant_single_labels|admissibility
Eligibility for this grant is determined by specific requirements related to the applicant's profile and their ability to support local marketing activities.
- The applicant must be a primary agriculture and/or seafood producer or cooperative; an agriculture, food and beverage and/or seafood processor; or an agriculture, food and/or beverage industry association, board or council.
- The applicant must have a head office in B.C. or be authorized to do business in B.C.
- The applicant must be able to carry the cost of their total project until completion before applying for reimbursement through the program.
- The applicant must submit only one application per intake.
- The applicant must be able to self-fund a minimum percentage of the total project budget: 50% for first-time recipients and all initial funding call applicants, 65% for returning recipients starting in 2024, and 30% for industry associations.
- The applicant must have been approved for and hold a valid Buy BC logo licence.
- Producers, processors, and cooperatives must have a minimum of $30,000 in annual revenue for the past two years.
grant_eligibility_criteria|who_can_apply
Eligible applicants for the Buy BC Partnership Program include:- Primary agriculture and/or seafood producers or cooperatives.- Agriculture, food and beverage, and/or seafood processors.- Agriculture, food, and/or beverage industry associations, boards, or councils.Applicants must have a head office in B.C. or be authorized to do business in B.C., hold a valid Buy BC logo licence, and must have at least $30,000 in annual revenue for the past two years for producers, processors, and cooperatives. Additionally, they must self-fund a minimum percentage of the total project budget according to their category.
grant_eligibility_criteria|who_cannot_apply
This grant is specifically targeted towards the agriculture, food, and beverage sectors in British Columbia. As such, companies and organizations outside these categories may be ineligible.
- Businesses that are not primary agriculture or seafood producers.
- Companies that are not agriculture, food and beverage, or seafood processors.
- Organizations that are neither industry associations, boards, nor councils within the agriculture, food, or beverage sectors.
- Entities without authorization to do business in British Columbia.
- Businesses that do not have a valid Buy BC logo licence.
- Companies with annual revenue less than $30,000 for the past two years (applicable to producers, processors, and cooperatives).
- Applicants who have already submitted an application for the intake period.
grant_eligibility_criteria|eligible_expenses
The Buy BC Partnership Program funds marketing activities that elevate the presence and sales of local British Columbia agricultural, food, and beverage products. These activities aim to leverage the Buy BC logo as a symbol of quality and local pride.
- Paid advertising campaigns using Buy BC branding across various media platforms including digital, radio, print, and TV.
- Designing and producing packaging and labels incorporating the Buy BC logo to enhance product recognition and appeal.
- Creation and distribution of marketing collateral and promotional materials such as videos, brochures, and signs featuring the Buy BC brand.
- Participation in market development and sales expositions within BC to increase brand exposure and engage directly with buyers.
- Executing in-store demonstrations and promotional events to boost consumer interaction and product sampling.
- Funding for staff wages directly tied to executing project activities aligned with the Buy BC objectives.
grant_eligibility_criteria|zone
Eligible applicants for the Buy BC Partnership Program must have a head office in British Columbia or be authorized to conduct business within the province. This criterion ensures that the funding supports local initiatives and economic growth within British Columbia.
- Organizations with a head office in British Columbia.
- Entities authorized to do business in British Columbia.
grant_single_labels|apply
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grant_single_labels|otherInfo
Here are additional relevant details for this grant:
- Applications will only be accepted for the Producer & Processor funding stream during the June 2024 intake.
- Organizations must hold a valid Buy BC logo licence to be eligible for the grant.
- The application review process will take place from July 3 to August 30, 2024.
- Anticipated project start date is September 1, 2024.
- Project completion deadline is March 1, 2025.
- The cost-share funding ratio adjusts for returning recipients starting in 2024, increasing the applicant's share to 65%.
Apply to this program
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