Grant and Funding Programs Offered by Norwex Foundation for a Brighter Future

Role of Norwex Foundation in the Funding Ecosystem

As a corporate foundation linked to Norwex, a direct-sales company specializing in environmentally friendly cleaning products, the Norwex Foundation for a Brighter Future channels charitable donations through its network of consultants. Since its inception in 2013, the foundation has distributed over $2.5 million to support hundreds of nonprofit organizations serving communities across the United States, Canada, and internationally.

Funding Programs

The foundation operates several funding streams:

• Grassroots Charitable Giving Program: The primary mechanism for funding, where Norwex Consultants nominate local nonprofit organizations in their communities. Organizations must be registered 501(c)(3) nonprofits (U.S.) or registered charities (Canada). Grants typically range from $1,000 to $25,000.
• Norwex Cares Disaster Relief Kits: In-kind donations of microfiber cleaning products provided to organizations assisting communities affected by natural disasters such as floods, fires, or tornadoes.
• Product Contributions: Donations of Norwex products including reusable masks, toddler bibs, and cleaning supplies distributed through partners like Good360.

General Evaluation Criteria

Organizations are nominated by Norwex Consultants in good standing. For disaster relief kits, requests must be verified by the consultant's Regional Sales Manager, and recipient organizations must be actively working in impacted areas with distribution capabilities.

Transparency and Governance

The foundation maintains separate U.S. and Canada Boards of Directors, demonstrating regional governance structure. Financial summaries and recipient lists are publicly displayed on the website.